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juiced scorpion X e-bike

Juiced Bikes spent 15 years as a beloved e-bike brand building some of the most iconic and highest-performance electric bicycles in the US market. But financial troubles put the brand into a tailspin last year, ultimately culminating in bankruptcy and closure. The brand appeared to be a goner until two young e-bike entrepreneurs stepped up to try and salvage Juiced’s legacy in a deal whose details have never been revealed – until now.

I covered the apparent collapse of Juiced Bikes late last year, including watching the company’s assets eventually surface on an auction site seemingly run as a way to repay Juiced’s creditors.

The auction included everything from Juiced Bikes’ designs, patents, and other intellectual property (IP) to its wide assortment of e-bike inventory and spare parts, and even the company’s Sprinter delivery van. The submitters of the winning bid were revealed to be Levi Conlow and Robby Deziel, the free-spirited founders of the largest electric bicycle company in the US, Phoenix-based Lectric Ebikes. I reported on that revelation last month, but the rest of the story had remained a mystery.

I recently had the chance to talk to Lectric Ebikes’ CEO Levi Conlow about the rollercoaster ride of trying to buy Juiced Bikes, and what comes next in the long process of restoring the brand to its former glory.

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This is that story.

Lectric co-founders Robby Deziel (left) and Levi Conlow (right) sporting their new Juiced Bikes swag

Levi, Robby, and the entire team at Lectric Ebikes have long shown a penchant for giving back not just to the broader e-bike community, but also for taking a wholistic approach to philanthropy as a company. In the past I’ve covered how they give away millions of dollars each year, both in terms of free e-bikes and donations to worthy causes.

Considering that the concept of doing the right thing is firmly engrained in the Lectric DNA, this seemed to Levi as another chance to give back to the larger e-bike community.

“We saw it as an opportunity to once again show the industry that Lectric can do the right thing,” said Levi. “We always pride ourselves on doing the right thing. We saw this as an opportunity to buy Juiced, give it a pathway to continue on, put the necessary resources into it to make it successful, but also to help resolve all these customers that had just gotten burned.”

That was a major sore spot in Juiced’s larger fall from grace. Not only did the brand cease operations and leave its tens of thousands of riders without support, but hundreds of customers had already paid in full for pre-ordered electric bikes that were never delivered.

“Our plan was to get that inventory and send those bikes to the customers that had already paid, and then we’d begin fresh once those customers are taken care of,” Levi explained. “We could pause for a bit then and rebuild the brand.”

The auction for Juiced’s assets, both physical and IP, included hundreds of e-bikes that were sitting in US logistics warehouses, waiting to be shipped to customers who had already paid for them.

After placing the winning bid in the auction, Levi and Robby intended to ship those e-bikes out to their original owners as quickly as possible. But the pair immediately ran into the first of what would soon become an ever-growing pile of obstacles.

“So we win the winning bid for this auction. And after we win the auction, I called the agency that ran the process and I was like, ‘Hey, my name is Levi Conlow. I just won this bid, what’s the next step?!’ and they were like, ‘Well, now it’s up to the creditors and the seller to decide if your bid is acceptable,’ and I’m thinking, ‘What?! What do you mean? I thought that was the point of the auction.’”

As it turned out, the $1.2 million winning bid wasn’t high enough to satisfy the creditors. Juiced owed significantly more than that. So Levi brought in the rest of his team and his board, then went back and forth with the company running the sale until new terms were finally accepted, and a deal was made to buy Juiced for a higher figure to get everything in the auction.

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Now that Lectric had bought up Juiced’s assets for a higher number which Juiced’s creditors could live with, the next step was to start moving out those bikes. That would be its own logistical problem and so Levi wanted to get to work on solving it right away.

“We wanted to make sure we could physically go pick up the inventory, even though we now owned it,” Levi continued. “So we reached out to the different warehouses where the inventory was stored and quickly the warehouses responded ‘No, they owe us this sum of money, so they have to pay it before the inventory can be picked up.’ And the amount of money in warehouse storage costs was ridiculous, because they had not been paying for warehousing for, well for some locations it seemed like years, so it was this massive balance. So the inventory at the warehouses wasn’t even worth the amount that the warehouses were owed.”

Despite the massive storage fee debts that Juiced had racked up, Levi was under the impression that he had bought and owned all that inventory after working out the deal with Juiced’s creditors. Unfortunately, he was then informed that the inventory had already been sold out from under him. “They told me, ‘Oh, so that inventory was already sold to some other company, it was kind of a supplier debt, and they took ownership over it.’ So at one point this inventory was sold to customers, then it was sold to me, and then it was sold to another company.”

I had already discovered that the Chinese-owned e-bike brand Velowave had begun selling what appeared to be brand-new Juiced Ebikes on its US website, and Levi confirmed that Velowave was, in fact, the other company that had snatched up the inventory that was mostly pre-sold to existing customers.

With that US-based inventory lost, the next goal for Levi and Robby was to hopefully get ahold of the inventory and spare parts that were left in Asia.

However, Levi soon discovered that the Asian suppliers were owed around twice as much as the US-based creditors. “These Asian suppliers, many of them were left out of millions and millions of dollars owed to them. That relationship between Juiced and its suppliers is so far gone that there is no pathway for us to get bikes and parts from them. The non-proprietary stuff like Shimano parts and Tektro, the wheels and parts like that, that stuff is pretty easy to get. But the proprietary parts like controllers and motors, those are relationships that have really been damaged by the amount of money that Juiced owed.”

The damage done by the trail of debt left in Juiced’s wake is a problem that Lectric is now wading through.

“That’s one of the biggest hurdles we have to overcome,” sighed Levi. “There are a couple of suppliers that overlap with Lectric’s supply chain or where their sister companies already work with Lectric. And Lectric’s checks always clear – we’ve never missed a payment, we always pay on time. So there are a couple suppliers that we’re going to be able to resolve with and be able to get some warranty parts, but something that it’s important for people to know and prepare for is that for the vast majority, unfortunately, we are not going to be able to remedy those relationships. That’s basically been most of the work I’ve been doing recently, is trying to repair those relationships.”

juiced scrambler x2

Now, Levi and Robby are working on a solution to make things right for the hundreds of Juiced customers who are left empty-handed, out thousands of dollars for their pre-order and with no e-bike to show for it. But even that work has been hampered by the slow process of physically taking over Juiced’s digital assets, including access to the company’s website and the sales info trapped inside of it.

“Even getting into a platform like Shopify to figure out which customers didn’t get paid and what is owed to certain customers, that’s basically one of our only options right now for Rob and I, is to figure out who hasn’t been paid, reach out to those customers and write them a check to reimburse them or maybe offer them an e-bike from Lectric’s lineup. But we can’t even get into Shopify yet because Shopify was also owed a ton of money, and we can’t get into the email list because the email list was owed a lot of money too. All of those things are resolved through the bankruptcy, but there’s a legal process of providing the proper documentation and reporting in order for us to get access to those things. So there’s a lot of work before I can even turn the website on and email my first customer. But that is priority #1 right now, is to get the website live and communicate with customers.”

From there, the next step will be rebuilding the high-performance e-bike lineup that Juiced spent years developing. As involved as Levi and Robby will be, they also still have to run North America’s largest e-bike company, Lectric Ebikes, and so Juiced will still need a dedicated team of its own. “The first real hire we’re going to make is probably to hire a product manager. With how long development will take, maybe we can get it done in 9-12 months, but that really requires someone dedicating their full focus on it. So our day one objective is to hire someone to start rebuilding the product portfolio from the ground up,” explained Levi, before offering to toss that massive undertaking my way. “Are you bored? Are you looking for more work, Micah?,” he laughed.

As awesome of a job as that would be, the mere 24 hours I get in a day don’t seem quite enough for me, and I can only imagine how daunting of a task that will be for someone coming in ready to throw their entire focus at it. But Levi sounds excited about the possibilities, even as he acknowledges the headwinds they will face.

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The direction that the new Juiced e-bikes will go is still uncertain, but it sounds like the designs will remain true to the style and performance of e-bikes that helped Juiced build its massive fanbase over the last decade and a half.

“There’s an iconicness to bikes like the Scrambler, Scorpion, and Juiced’s products like that,” Levi reflected. “I think we need to carry forward that performance and platform, but some industrial design needs to happen there as well. For the most part, the things that made us like Juiced over the last 15 years as a community of riders, that stuff is going to carry over into the next 15 years. The high performance, the awesome torque and acceleration, it’s something special. And we ought to carry that on because that’s what people really loved about the brand in the first place, so it’d be foolish to lose that.”

As for the division between Lectric Ebikes and Juiced moving forward, Levi has clear intentions there. It appears that Juiced will remain a separate company from Lectric, even if it benefits from the relationships and the purchasing power that Lectric enjoys. “I’m really looking forward to this challenge,” Levi continued, “because I see an extremely clear pathway to making this successful. You know, Lectric is the #1 selling bike company here in North America, and I think that the expectation for how Rob and I should push ourselves is to try and get Juiced to #2.”

That clear pathway in Levi’s mind is based upon a tried and true formula that he and his Lectric co-founder Robby Deziel developed over the last six years of building Lectric Ebikes. “So how do you do that?” Levi asked himself. “You’ve got to have the world’s best performance, the best price point, and exceptional customer service. And those are things that we have a ton of experience with. We know exactly how those formulas work. And so we have very high aspirations for Juiced.”

juiced scorpion X e-bike

That experience is going to be a major benefit to rebuilding Juiced Bikes. “On day one, Juiced will get the benefit of our economies of scale. Our shipping rates are 75% less than what Juiced was paying to ship to customers. I haven’t fully run the numbers yet, but maybe that one thing alone is enough to take Juiced from unprofitable to breaking even. And then if you look at Lectric’s rates for shipping containers or our optimization for how we run every aspect of our business, there’s a very clear path to Juiced not just being reborn, but being a good business, fundamentally.”

It sounds like Levi, Robby, and the rest of their team at Lectric Ebikes have their work cut out for them. It’s not something foreign to any of them, and now they have the benefit of years of experience doing this once before.

However, they must also forge ahead against the headwinds of tariff uncertainty and without the boost offered by a post-pandemic e-bike buying spree. If there was ever an e-bike brand whose iconic legacy was worth fighting for though, Juiced Bikes is it.

As a final note, I contacted Juiced Bikes’ founder and former CEO, Tora Harris, for comment on this story but did not receive a response.

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Velotric sale takes $400 off e-bikes with extra accessory savings, EcoFlow DELTA Pro Ultra flash bundle $2,072 off, EGO mower, more

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May 1, 2025

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Velotric sale takes 0 off e-bikes with extra accessory savings, EcoFlow DELTA Pro Ultra flash bundle ,072 off, EGO mower, more

Today’s Green Deals are being led by Velotric’s Mother’s Day Sale, which is offering up to $400 off e-bikes, along with some select 30% accessory discounts and free gear, like the Discover 1 Plus Commuter e-bike for $1,299 that you can also bundle with a bunch of add-on gear at $487 off, among others. There’s also EcoFlow’s latest flash sale through the rest of the day that is taking up to 43% off a DELTA Pro Ultra Solar Generator bundle and a dual-RAPID 5,000mAh Magnetic Power Bank bundle from $76. We also have two solid tool deals for you, with EGO’s 56V 21-inch Cordless Electric Self-Propelled Lawn Mower coming with dual-toggle handles and a 6.0Ah battery at $449, as well as CRAFTSMAN’s 1,900 and 2,100 PSI Electric Pressure Washers starting from $149. Plus, all the other hangover Green Deals are in the links at the bottom of the page, like yesterday’s Anker SOLIX F3800 Plus Mother’s Day savings, Jackery’s latest sale, and more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Velotric Mother’s Day Sale takes up to $400 off e-bikes with select free gear and accessory discounts from $999

Velotric has launched its Mother’s Day Sale with up to $400 being taken off its e-bike lineup while also offering select 30% off accessory discounts and free gear with certain models. Among the offers, one of the biggest discounts we’re seeing during this sale is on the popular Discover 1 Plus Commuter e-bike for $1,299 shipped. Having recently had its price raised to $1,699 due to tariffs, you’re looking at a $400 markdown here, with the option to bundle the e-bike with a rear rack, front basket, phone mount, and left-side mirror at $1,503 shipped. This is the third-lowest price we have seen this model go for, sitting $200 above the all-time low we last spotted during Black Friday.

Upgraded in 2024 to provide more comfort during commutes, the Velotric Discover 1 Plus e-bike is a popular means to get around with its 500W rear hub motor (peaking at 900W) and 691.2Wh battery delivering up to 65 miles of travel with the five PAS levels activated alongside 20 MPH speeds that can be ramped up to 28 MPH when unlocked. There is a throttle to enjoy cruising around on pure electric power, though at the cost of mileage.

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It doesn’t offer as fancy an array of features like its Discover 2 counterpart, like the Apple Find My integration, but does still provide some solid features for the price. It arrives sporting a Shimano 7-speed derailleur, an integrated 60 lux LED headlight, a taillight with braking functionality, double hydraulic disc brakes, larger 26-inch puncture-resistant tires, an increased IPX7 waterproof rating, fenders above both tires, and a 3.5-inch LCD display. The display even has a USB-A port to charge up your phone as you go on top of a walk assist mode to help you get up extreme inclines.

Velotric Mother’s Day Sale offers with free gear:

  • T1 ST Plus Lightweight e-bike: $1,399 (Reg. $1,649)
    • 28 MPH for up to 70 miles
    • comes with free rear cargo rack
  • Breeze 1 Cruiser e-bike (new model): $1,799 (No price cut)
    • 28 MPH for up to 70 miles
    • Comes with free front basket

Velotric’s other Mother’s Day Sale offers (30% off accessories):

You can browse the full lineup of Velotric’s Mother’s Day Sale on the landing page here.

EcoFLow DELTA Pro Ultra Portable Power Station

Through today, EcoFlow takes up to 43% off a DELTA Pro Ultra solar generator bundle or dual RAPID Qi2 power banks from $76

As part of its ongoing Spring-to-Summer Sale that will continue through May 7, EcoFlow is offering flash savings on two backup power packages for members (sign-up is free) through the rest of the day – one for your home and appliances, and one for your personal devices. The first is the brand’s DELTA Pro Ultra Solar Generator bundle that comes with four 125W panels and a trolley for $5,224.05 shipped, after using the sitewide promo code EFRVSALEAFF at checkout for an additional 5% off. Non-members can use the same code to score it at $190 more, with this package normally running you $7,296 in all. This is a first-time offer on this particular bundle, and what’s more, the sitewide extra savings are rarely valid on flash offers, making it all the sweeter a deal. You’ll be getting $2,072 struck from the price tag at the best price we can find.

EcoFlow’s most expansive backup power option, an especially strong choice for home coverage, the DELTA Pro Ultra starts at a 6.1kWh LiFePO4 capacity and 7,200W output that can be built up all the way to 90kWh capacity and 21.6kW output with additional equipment. For example, were you to have the fully expanded system, you’d be able to keep things running for up to 15 days, though that doesn’t account for any solar charging equipment you’ve connected, which extends that timeframe. Adding the brand’s Smart Home Panel 2 to the equation brings smart home integration into the mix, allowing your power usage to be analyzed, offsetting peak rates while also providing connections to any roof panels you have installed in order to lower energy costs.

Speaking of its solar charging capabilities, this modular station carries an expandable 5.6kW to 16.8kW solar input, as well as the usual AC wall outlet recharging, and the hook-ups for EV piles and generators. Investing in its full system to its absolute limit (three Ultra Pro stations + expansion batteries + max solar input) would provide you the power to run your home for a day after around an hour of the most ideal sunny conditions. Of course, it is also a handy portable option, with an IP54 dust-proof and splash-proof rating, and a design that can withstand severe temperatures from -4 degrees to 113 degrees. Whether you’re using it for year-round needs at home or taking it travelling to campsites, RV trips, and more – it’s quite the sizeable means to keep all your essentials running.

The second of these offers gives you two RAPID 5,000mAh Magnetic Power Banks for $75.99 shipped, after using the sitewide promo code EFRVSALEAFF at checkout for an additional 5% off. Of course, like the above deal, non-members will be paying $9.50 more with the code. These compact devices provide you with Qi2 15W wireless charging speeds or 30W speeds through the built-in USB-C cable or the additional USB-C port. They can recharge to 70% in about 33 minutes and even feature built-in kickstands to prop up as they charge your phone or other devices.

Be sure to check out the lineup of other deals we’re seeing as part of EcoFlow’s Spring-to-Summer Sale, which is taking up to 52% off through may 7 – all with the extra sitewide savings too. You’ll also find the launch deals for the brand’s new WAVE 3 AC/Heater and GLACIER electric coolers that start from $807, with a bunch of bundle options available for them.

EGO Power+ 56V 21-inch electric lawn mower

This EGO 56V 21-inch cordless self-propelled mower comes with a 6.0Ah battery and dual-toggle handles for $449

Amazon is offering the EGO Power+ 56V 21-inch Cordless Electric Self-Propelled Lawn Mower with 6.0Ah battery for $449 shipped. This particular model with the battery normally goes for $550, with March having seen it drop down to $499 and hold strong at that rate until today. Now, you can take advantage of the $101 markdown here to grab one for your lawn care needs at the second-lowest price we have tracked – just $25 above the low from early Christmas sales.

A great replacement for noisy, fume-belching gas-guzzlers, this 56V mower from EGO provides 50 minutes of run time with the included 6.0Ah ARC battery, which you can quickly change out with other batteries you may have for extended performance. The 21-inch deck houses a brushless motor for better efficiency, with a 7-position cutting height range from 1.25 to 4 inches, as well as 3-in-1 functionality for rear bagging, side discharging, and mulching. It starts up at the press of a button, so no more wrestling with pull strings – plus, its self-propelled system is easier to engage thanks to the dual-toggle handle set.

And if you want to stock up on batteries, you’ll find EGO’s 2.5Ah and 5.0Ah ARC models starting from $110 right now.

CRAFTSMAN 2,100 PSI Electric Pressure Washer

Grab the budget-friendly CRAFTSMAN 1,900 PSI or 2,100 PSI electric pressure washers for outdoor cleaning from $149

Amazon is giving folks a solid budget-friendly option for outdoor cleaning needs by offering the CRAFTSMAN 2,100 PSI Electric Pressure Washer for $189 shipped. A tried-and-true model that may be older but still gets the job done, we’ve been seeing this model keep at $219 at Amazon while going for a higher $239 MSRP elsewhere, not receiving any discounts here since the summer of last year. Today, we’re getting some respite from the monotony with a $30 markdown that drops costs to the lowest price we’ve seen in the last two years, sitting just $10 above its all-time lowest rate.

With spring in bloom, there will be plenty of gunk from pollen buildup and more that needs clearing away, and this CRAFTSMAN pressure washer is a popular means to do just that. It delivers a maximum 2,100 PSI of cleaning power for your outdoor spaces and furniture, with a 1.2 GPM flow rate. It sports an integrated soap tank that adds an additional level of cleaning when needed, along with onboard storage for the included nozzles, 25-foot kink-resistant hose, 35-foot power cord, and wand.

If you don’t need such a high PSI, you can save a little more by going with the CRAFTSMAN 1,900 PSI Electric Pressure Washer for $149 shipped. This slightly smaller model offers most of the same features and gear, just with a lesser 1,900 PSI power.

Best Spring EV deals!

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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Waymo says its robotaxis are up to 25x safer for pedestrians and cyclists

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May 1, 2025

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Waymo says its robotaxis are up to 25x safer for pedestrians and cyclists

Waymo has released new research saying that its driverless robotaxis reduce pedestrian- and cyclist-involved collisions by 82%-92%, and crashes that involve an injury by 96%, when compared to the average driver.

Waymo has been operating its autonomous, driverless Level 4 robotaxis for several years now, and is continuing to (slowly) roll them out to more metro areas in the US. They’ve been operating in Phoenix since 2019 in some capacity, and entered San Francisco in 2022, Los Angeles in 2023, and Austin, Texas in 2024, plus they’ve just started testing in Atlanta, Georgia.

In that time, the company has racked up 56.7 million miles of operation, allowing it to have a big enough sample to start understanding how its driving capabilities compare to the overall vehicle fleet.

Today it released a research paper that it has published, suggesting that its vehicles are indeed quite a lot safer, especially when it comes to “vulnerable road users” like pedestrians, cyclists and motorcyclists.

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Waymo released a table showing the total number of incidents it had in each location, inclusive of not just crashes with vulnerable road users, but vehicle-to-vehicle crashes as well.

Location Any injury Airbag deployed Serious injury+
Phoenix 24 8 0
San Francisco 16 7 2
Los Angeles 8 2 0
Austin 0 1 0
All Locations 48 18 2

But in its press release it highlighted vulnerable road users specifically, showing that Waymo’s robotaxis had a 92% reduction in crashes involving an injury with pedestrians and an 82% reduction with both cyclists and motorcyclists. This increases to a 96% reduction in injuries in intersections, which are one of the most dangerous parts of the road, and 85% reduction in crashes with “suspected serious injuries” or worse.

Due to the high number of miles studied, results for some specific environments and types of crashes are statistically significant, but some of Waymo’s other results are not – because some of these types of crashes are extremely rare. So more research will come as more miles get racked up.

Along with its blog post, Waymo released a short video with some examples of avoided crashes with vulnerable road users:

Waymo’s results show a particularly stark difference given that pedestrian injuries are at a 40-year high in America. Until around 2012, the trendline for pedestrian injury and death was trending downwards, showing that roads and cars were getting safer for other road users.

But in the last 13 years, pedestrian deaths have shot up rapidly, owing both to distracted driving (cellphones, screens in cars) and much larger vehicles. The latter point is finally seeing some attention by the US government – or at least, it was, before this January rolled around (we’ll see if republicans continue on their quest to make literally everything worse).

Waymo’s research has been accepted for publication in the scientific journal Traffic Injury Prevention.

Electrek’s Take

We took a ride in a Waymo when the service first came to LA and you can read my long writeup of that here, including lots of video showing how the car performed in some pretty difficult road situations. I was quite impressed, but it still isn’t perfect.

But Waymo has put quite a premium on safety, which it can do because it’s funded by Google’s deep pockets. It has spent quite a bit of money on developing and attaching its sensor suite to its robotaxis, and the statistics seem to suggest that that expenditure has paid off.

Though it sort of already has paid off, as Waymo’s main driverless competitor, Cruise, ended operations in 2023 after a high-profile crash. Cruise’s vehicle was not at fault for the crash (a human driver caused it, hitting a pedestrian into the Cruise vehicle), but Cruise subsequently was found to have misled investigators, which was a big no-no.

Waymo’s sensor-heavy is different than the approach taken by another company that talks a lot about self-driving, Tesla. Tesla is using a camera-only system, whereas Waymo has several other sensors, like radar and LiDAR (you may have heard about the difference between these two in a recent controversial Mark Rober video, which everyone seems to have missed the point of).

There are some strengths and weaknesses of each approach, and time will tell which one works out the best. Tesla’s solution is more scalable and the company has far more road miles covered than Waymo does, but the quality of Tesla’s data is lower due to its smaller (and cheaper) sensor suite.

Tesla occasionally releases a safety report, but the data included is quite minimal and has not been published in any scientific journals for peer review.

But most observers (other than Tesla CEO Elon Musk, whose observational capacities are questionable these days; and Andrej Karpathy, a well-respected top AI researcher and former Tesla AI lead) think that camera-only is not going to be able to get us to true self-driving vehicles.

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Hyundai has an advanced new electric SUV for China: Meet ELEXIO

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1 hour ago

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May 1, 2025

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Hyundai has an advanced new electric SUV for China: Meet ELEXIO

Hyundai-electric-SUV-ELEXIO

It’s not the IONIQ 4, but Hyundai promises it will be a game changer. After unveiling its new electric SUV, ELEXIO, Hyundai said it’s about to “write a new chapter” in the world’s largest EV market.

Hyundai unveils new ELEXIO electric SUV

After Beijing-Hyundai released the first “spy” photos in March, speculation arose that the new electric SUV could be the IONIQ 4.

At first, it almost looked like a smaller, sportier IONIQ 9, but as more images emerged, it became clear that this model is specifically designed for the Chinese market.

The electric SUV features a full-length light bar across the front with a closed-off grille. It’s also much less boxy than the IONIQ 9 with an aerodynamic profile.

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On April 21, Beijing Hyundai revealed its “In China, for China, to the World” strategy in Shanghai, where the ELEXIO made its global debut during a media-exclusive event. Hyundai said the electric SUV’s debut “opened a new starting point for the transformation from traditional fuel vehicle giant to electrification.”

ELEXIO is Hyundai’s “first pure electric platform SUV” in China. Unlike its IONIQ models, the new electric SUV features local technology to attract buyers in China.

During the event, Hyundai called China a “must-fight place” for global automakers and “the core of Hyundai Motor’s global strategy.”

The company plans to build a full lineup of pure electric, hybrid, and extended-range vehicles with advanced new sedans, SUVs, and MPVs.

Its first, ELEXIO, breaks into the high-end segment with “new quality.” Beijing Hyundai said it will continue to anchor its strategic position in the Chinese market.

Hyundai’s new ELEXIO electric SUV will make its public debut on May 7 with an official launch scheduled for later this year.

Like most major automakers, Hyundai aims to keep pace with EV and tech leaders emerging from China, such as BYD. Last year, it opened its first overseas R&D center in China as it looks to spark a comeback. As part of its 8 billion yuan ($1.1 billion) investment, Beijing Hyundai plans to boost sales in China while doubling exports.

Will the new ELEXIO SUV help Hyundai compete with BYD and others in China? Let us know your thoughts in the comments below.

Source: TheKoreanCarBlog, Beijing Hyundai

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