Apple CEO Tim Cook, center, watches during the inauguration ceremonies for President Donald Trump, right, and Vice President JD Vance, left, in the rotunda of the U.S. Capitol in Washington, Jan. 20, 2025.
Shawn Thew | Afp | Getty Images
A tale of two different technology companies is playing out this earnings season as President Donald Trump‘s global trade upheaval makes planning nearly impossible.
Businesses reliant on advertising appear to be holding on for the near-term as those dependent on consumer spending have started to feel the cracks of a murky macro subjected to an ever-shifting tariff policy.
Block offered a lackluster second-quarter profit outlook in its earnings release Thursday, and said it took into account a “more cautious stance” into the end of the year. Airbnb issued disappointing guidance and said its business experienced some “softness” in travel from Canada to the U.S. toward the end of the quarter.
“In the U.S., we’ve seen relatively softer results, which we believe has been largely driven by broader economic uncertainties,” the vacation rentals company said in a letter to shareholders.
The fortress technology giants are also proving susceptible to Trump’s whims.
AppleCEO Tim Cook said Thursday that the company anticipates $900 million in added costs from tariffs this quarter, but said it’s “very difficult” to predict beyond that timeframe due to uncertainty.
He also said Apple is sourcing products shipped to the U.S. from India and Vietnam — where tariffs are lower.
“We do expect the majority of iPhones sold in the U.S. will have India as their country of origin,” he said. “Vietnam will be the country of origin for almost all iPad, Mac, Apple Watch and AirPods products sold in the U.S.”
Amazon‘s e-commerce business, which relies on many sellers that ship from China, is also beginning to feel the pressure. The company issued light guidance for the current quarter, and said “tariffs and trade policies” and “recessionary fears” were factors in its outlook.
Trump recently hiked the import duty on goods from China to 145%. Amazon is also grappling with the expiration of the de minimis loophole that previously allowed imports under $800 to enter the U.S. duty free.
Finance chief Brian Olsavsky said the company offered a wide guidance range due to tariff unpredictability.
But Amazon’s advertising business was a silver lining in the report, jumping 19% from last year. Other ad-heavy businesses also reported strong results in this macroeconomic setup, but warned of possibly tougher waters ahead.
Alphabet reported a year-over-year jump in ad revenue, but warned that the de minimis changes would “cause a slight headwind” to its ad business this year, particularly in Asia. Meta‘s ad revenues topped estimates, but finance chief Susan Li said some Asia e-commerce retailers have curbed ad spending. “
“A portion of that spend has been redirected to other markets, but overall spend for those advertisers is below the levels prior to April,” she said.
Worsening consumer sentiment isn’t just a tech problem. Airlines, restaurants and consumer retailers are also feeling the pinch.
Delta Airlines cut its growth plans for 2025 and trimmed its first-quarter guidance on weakening demand, while Chipotle Mexican Grill blamed a “slowdown consumer spending” as a reason for a decline in same-store sales.
U.S. consumers also appear less optimistic about the economy. Last month, the expectations index from the Conference Board’s consumer confidence survey fell to its lowest level since October 2011.
Board officials said the reading is consistent with a recession.
The Walt Disney Company on Thursday announced it will make a $1 billion equity investment in OpenAI and will allow users to make videos with its copyrighted characters on its Sora app.
OpenAI launched Sora in September, and it allows users to create short videos by simply typing in a prompt.
As part of the startup’s new three-year licensing agreement with Disney, Sora users will be able make content with more than 200 characters across Disney, Marvel, Pixar and Star Wars starting next year.
“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” Disney CEO Bob Iger said in a statement.
Tune in at 10:30 a.m. ET as Disney CEO Bob Iger and OpenAI CEO Sam Altman joins CNBC TV to discuss the media giant’s investment. Watch in real time on CNBC+ or the CNBC Pro stream.
As part of the agreement, Disney said it will receive warrants to purchase additional equity and will become a major OpenAI customer.
Disney is deploying OpenAI’s chatbot ChatGPT to its employees and will work with its technology to build new tools and experiences, according to a release.
When Sora launched this fall, the app rocketed to the top of Apple’s App Store and generated a storm of controversy as users flooded the platform with videos of popular brands and characters.
The Motion Picture Association said in October that OpenAI needed to take “immediate and decisive action” to prevent copyright infringement on Sora.
OpenAI CEO Sam Altman said more “granular control” over character generation was coming, according to a blog post following the launch.
As AI startups have rapidly changed the way that people can interact with content online, media companies, including Disney, have kicked off a series of fresh legal battles to try and protect their intellectual property.
Disney sent a cease and desist letter to Google late on Wednesday alleging the company infringed its copyrights on a “massive scale.” In the letter, which was viewed by CNBC, Disney said Google has been using its copyrighted works to train models and distributing copies of its protected content without authorization.
Universal and Disney have sued the AI image creator Midjourney, alleging that the company improperly used and distributed AI-generated characters from their movies. Disney also sent a cease and desist letter to Character.AI in September, warning the startup to stop using its copyrighted characters without authorization.
Disney’s deal with OpenAI suggests the company isn’t ruling out AI platforms entirely.
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The companies said they have affirmed a commitment to the use of AI that “protects user safety and the rights of creators” and “respects the creative industries,” according to the release.
OpenAI has also agreed to maintain “robust controls” to prevent illegal or harmful content from being generated on its platforms.
Some of the characters available through the deal include Mickey Mouse, Ariel, Cinderella, Iron Man and Darth Vader. Disney and OpenAI said the agreement does not include any talent likeness or voices.
Users will also be able to draw from the same intellectual property while using ChatGPT Images, where they can use natural language prompts to create images.
“Disney is the global gold standard for storytelling, and we’re excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content,” Altman said in a statement.
Curated selections of Sora videos will also be available to watch on Disney’s streaming platform Disney+.
Jyoti Bansal, co-founder and CEO of Harness, speaks at the company’s Unscripted conference in London on Sept. 25, 2025.
Harness
Almost nine years ago, Jyoti Bansal sold AppDynamics to Cisco for $3.7 billion just as the software startup was set to go public.
Bansal’s latest venture, Harness, is now worth substantially more than that, after raking in $200 million in fresh capital at a $5.5 billion valuation in a funding round led by Goldman Sachs.
Harness’ technology helps companies manage and monitor code that’s produced with the help of artificial intelligence, making sure it doesn’t break, create security vulnerabilities or trigger cost overruns. It’s a compliment to the so-called vibe coding trend that’s taken off with the boom in generative AI.
In recent months, venture capitalists have poured money into startups such as Cursor, Lovable and most recently Kilo Code that sell subscriptions for tools for directing AI models to write and update software. Harness’ software draws on models from Anthropic and OpenAI.
Earlier this year, Bansal bolstered Harness’ cybersecurity chops by merging the startup with Traceable, another company he co-founded. The combined company, based in San Francisco, has a total of about 1,300 employees.
Harness is on track to exceed its goal of more than $250 million in annualized revenue, growing more than 50% year over year, Bansal said. That makes it larger than AppDynamics at the time it was acquired by Cisco.
Bansal is aiming for a different outcome this time.
“I’m a believer that at the right market timing, we want to operate as a public company, so we can build for the long term,” Bansal said.
In addition to the funding round, Harness is also planning a $40 million tender offer to provide some liquidity to long-standing employees.
Esusu, a fintech platform that helps renters build credit scores, has raised $50 million in a Series C funding round at a $1.2 billion valuation.
Renters have remained largely excluded from the traditional credit system, with an estimated $1.4 trillion paid to landlords every year in the U.S., but only 20% of those landlords choosing to report the rent paid. As a result, millions of reliable renters remain in a category referred to as the “credit invisible.”
“110 million people in America rent … and less than 10% of that data shows up on their credit score,” said Esusu co-founder and CEO Wemimo Abbey in an interview on CNBC’s “Worldwide Exchange” on Thursday. “When people pay rent, we make sure it shows up in their credit score,” he said.
While on-time mortgage payments are known to increase one’s credit score, many renters don’t have any history of credit. Esusu reports on time rent payments to credit bureaus so renters can build their scores. Over 50 million Americans lack a credit history with the three major credit bureaus: Experian, Equifax and TransUnion.
The company says $30 billion in mortgages has already been accessed by renters who use its system.
“Esusu is fundamentally reshaping how the financial system can work for everyone,” Sean Mendy, partner at Westbound Equity Partners and a lead investor in the deal, said in a statement. “When people are given the tools to rise, they do.”
Esusu partners with 65% of the largest commercial real estate owners and property managers in the U.S., as well as with banks. Since its launch in 2016, its platform has grown to support more than five million rental units nationwide, reaching about 12 million renters and processing nearly $100 billion in annual lease volume. Landlords that use its technology include Bell Partners, BH Management, Blackstone, Cortland, Invitation Homes, Jonathan Rose Companies, Kayne Anderson, Morgan Properties, Nuveen Real Estate, Pretium, Related Companies, TruAmerica, and WinnCompanies.
The fintech company plans to use the new funding to expand three initiatives. It will broaden distribution of its rent reporting API through what it calls “rent reporting as a service.” Among recent partners for this initiative, Esusu technology now reaches 228 million monthly active users through real estate platform Zillow. The company also plans to launch Esusu Pay in 2026, which will allow renters to split monthly rent into installments.
Esusu will also focus on the opportunity to make rental data a more prominent feature in mortgage underwriting. The Federal Housing Finance Agency has formalized the inclusion of rental data in mortgage underwriting, which will required verified rental and identity data. Esusu acquired identity verification firm Celeri early this year. Esusu already has partnerships with Fannie Mae and Freddie Mac to increase the number of units nationally that report rent as part of credit.
Esusu founders Abbey and Samir Goel grew up watching their families struggle financially as immigrants from Lagos, Nigeria, and New Delhi, India, respectively, which was a founding motivation for Esusu. “When we came here, we didn’t have a credit score. We went to one of the biggest financial institutions to borrow money; we were turned away and had to go borrow from a predatory lender who wanted to lend at over 400% interest rate,” Abbey told CNBC in a June 2025 interview. “My mother sold my dad’s wedding ring. We borrowed money from church members and that’s how we got started.”