Major US electric bike brand announces response to tariffs
One of the largest electric bike brands in the US, Aventon, has recently shared several details about the company’s response to US tariffs on imported goods. The details reveal insight into how large e-bike makers are coping with the major disruption caused by the trade war launched by the Trump administration.
In a comprehensive post, Aventon covered the company’s response to several issues, from supply chain disruptions to manufacturing shifts to pricing policy.
Shift in manufacturing away from China
Like many e-bike brands, as Trump’s threats to cripple US imports from China grew, the company began focusing on alternative manufacturing locations. Despite being based in China and enjoying something of a home field advantage, the impact of potentially heavy tariffs threatened to offset the benefits of China’s lower-cost manufacturing and close proximity to the e-bike component supply chain.
Other Southeast Asian countries like Vietnam, Cambodia, and Thailand are seen as prime locations to shift e-bike manufacturing outside of China. Ironically, many of the new bicycle factories opened in these countries are actually Chinese-owned, built as investments by the very factory owners who anticipated a manufacturing shift brought on by tariffs initiated during the first Trump administration and increasingly hostile American rhetoric towards China.
However, moving manufacturing outside of China comes with increasing costs and complexities beyond mere labor and investment in local manufacturing expertise. “The lack of localized suppliers means critical parts (e.g., motors, batteries) still often come from China,” explained Aventon. “This creates a logistical puzzle: components are shipped to Southeast Asia for assembly, then transported to the U.S. This multi-step process adds 50+ days to shipment times compared to direct manufacturing in China.”
Pricing could still take a hit
While the tariffs on other countries pale in comparison to the current 170% tariffs on Chinese e-bikes (145% retaliatory tariffs on top of 25% Section 301 tariffs), there’s no guarantee that tariffs on e-bikes from countries like Vietnam and Thailand will remain comparatively low. The current tariff on e-bikes from countries other than China sits at a minimum of 10%, but those could rise this summer after a 90-day pause granted by the Trump administration ends without a new negotiated deal or backtrack from the administration.
Those tariffs, Aventon made clear, are not paid by the countries who produce the goods, but rather by the companies who import them, and then ultimately by American consumers. “Tariffs are paid by importers during customs clearance before products reach the U.S. soil. These costs typically trickle down to consumers through price adjustments,” Aventon explained.
For now, Aventon has committed to keeping costs as low as possible by absorbing the increase in costs. “In early 2025, we proactively shifted 100% of our production to Thailand, investing in factory partnerships by sending Aventon key stakeholders from the production, quality control, and industrial engineering teams. While this transition increased our manufacturing and logistics costs by 10-15%, we’ve chosen to absorb many of these expenses.”
The brand cited sensitivity to inflation in the US causing an increase in living costs as one of the key reasons it intends to absorb the current price increases, which Aventon says aligns with its long-term vision of “keeping electric bikes accessible to everyone, not just those who can afford premium pricing.”
Can e-bikes be produced in the US?
For its part, Aventon won’t be bringing production of its electric bikes to the US anytime soon, citing a lack of domestic supply for critical components and the heavy tariffs applied to those components.
However, the company doesn’t rule out the possibility for e-bike assembly to occur on a smaller scale if tariffs are lifted, potentially as a precursor to true manufacturing in the future.
“Unfortunately, there is no supply chain of e-bike components here in the US and all key components are imposed with significant tariffs coming from China. Having e-bikes made in the US is not practical unless the parts tariffs are lifted. Then assembly first, followed by key components manufacturing in the long run, is possible.”
Electrek’s Take
There are a few things to unpack here. First of all, Aventon is right. Electric bike manufacturing isn’t coming to the US. While the company correctly cited the lack of a domestic supply chain as a key issue, what they perhaps wisely left unsaid is that the world experts on building bicycles currently live in China. Unless someone is going to invest millions in infrastructure to build factories and then pay the millions more it will take to train and payroll a new bicycle-building workforce, then it just isn’t going to happen.
Yes, small-scale bicycle building is happening in the US. Electric Bike Company in Newport Beach, California, is a prime example. They deserve all the respect in the world for building e-bikes in the US for years, long before tariffs were an issue. However, the most important components for their e-bikes come from China, and I don’t see how they can survive without raising prices substantially to cover the near-tripling cost of the most important components. And if they raise prices, then that’s another threat to their future.
Next, there’s something ironic about a Chinese-owned e-bike company telling Americans that it will keep prices lower because it knows Americans are already hurting financially. If the Murica crowd were ever to do some reflecting, this might be the time. There’s nothing wrong with being patriotic and wanting your country to succeed, but if the other country you’re trying to spite feels sympathy for you and thinks you need help, perhaps the “America First” policies aren’t working the way it was hoped.
And lastly, keep in mind that this is all extremely volatile and fluid. There is absolutely no stability in the e-bike market right now, nor larger global trade. This entire global financial tailspin was sent into action by the whims of one geriatric firebrand, and it can change just as quickly. Trump could decide to reduce tariffs on China tomorrow to prevent supply crises in the US, or he could double down and put similar embargo-level tariffs on countries like Vietnam, Cambodia, and Thailand. It could literally go either way in a single day, or it could stagnate for months, with recent events showing us that both possibilities could be just as likely. The point being, this is the situation today, but no one knows what could come tomorrow.
Ooof – I need to go for a bike ride.
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California-based B2U Storage Solutions is building a new battery energy storage facility east of San Antonio, Texas – and it’s going to be powered by used EV batteries.
The Bexar Corrilla project in Bexar County is B2U’s third grid storage site and its first in Texas. When complete later this year, it’ll have 24 megawatt-hours (MWh) of capacity and plug directly into San Antonio utility CPS Energy’s distribution system. B2U will repurpose around 500 end-of-life EV battery packs, housed in 21 modular cabinets, to store and dispatch power to the Texas grid.
The company has already deployed over 40 MWh of used EV batteries as battery storage in California. Its tech skips the expensive and energy-intensive remanufacturing process, thanks to a patented plug-and-play system that connects the batteries directly to the grid. The system’s certified to UL 9540 safety standards and uses AI to manage real-time power trading.
So why Texas? The state’s grid is notoriously volatile, and demand for backup is rising fast with more renewables and people plugging in. Batteries like these can help stabilize things when transmission can’t keep up.
B2U’s CEO Freeman Hall says the Texas expansion “is a significant strategic milestone” and shows how repurposed EV packs are becoming a go-to solution for grid and industrial-scale energy storage.
Over the next year, the company plans to build three more projects in Texas, bringing its total footprint in the state to 100 MWh. Add in its California solar + storage sites, and B2U expects to hit 150 MWh of repurposed EV batteries on the grid by mid-2026.
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Honda’s luxury brand is teaming up with The Nature Conservancy (TNC) to electrify its fleet of vehicles. Acura donated 75 electric ZDX SUVs, its largest vehicle donation to date, to support the mission. The new EVs will be used to get to and from remote conservation sites.
Acura donated 75 ZDX EVs to The Nature Conservancy
Acura is donating 75 ZDX SUVs to The Nature Conservancy (TNC) this year through its dealership network across the US.
The fleet will be used to support the organization’s missions, including fieldwork, community engagement, and conservation efforts in rural and remote areas.
As part of their +30-year partnership, Honda is donating another $1 million to expand charging options and support TNC’s transition to EVs.
Over 30 years ago, Honda and TNC collaborated for the first time to preserve the Big Darby Creek. Since then, the automaker has invested over $1 million to protect the aquatic system.
“The donation of these vehicles has significantly accelerated our efforts to electrify our fleet, reducing our carbon footprint and setting a powerful example of climate leadership,” Daniel Salzer, director of sustainability at The Nature Conservancy, said after receiving the donation.
The ZDX is the luxury brand’s first all-electric vehicle, and it’s been a surprise hit so far in the US. It’s currently one of the best-selling premium EVs in the US.
Through the first half of 2025, Honda has sold 10,355 Acura ZDX models, surpassing the Cadillac Lyriq, which is also based on the same Ultium platform.
The company is selling even more than it expected. Mike Langel, Acura’s president of national sales, told Automotive News earlier this year that the luxury brand expected to sell around 1,000 ZDX models a month in 2025.
Acura has offered some of the most generous discounts of any electric vehicle, reaching nearly $30,000 off in some states.
According to CarsDirect, the electric 2024 Acura ZDX A-Spec AWD is available to lease for as low as $299 per month.
The offer is for 24 months with $3,999 due at signing, but is limited to California, New York, Oregon, and other select states. The A-Spec AWD variant offers a range of 313 miles, while the RWD model has an EPA range rating of 304 miles. Honda’s electric SUV, the Prologue, is listed for lease starting at just $259 per month.
Looking to test one out for yourself? We can help you get started. You can use our links to find Acura ZDX and Honda Prologue models in your area.
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The new and improved IONIQ 6 is smarter, more stylish inside and out, and can drive even further. With nearly 350 miles of driving range, the new Hyundai IONIQ 6 now leads as Korea’s longest-range domestic EV.
Hyundai’s new IONIQ 6 leads Korea’s longest-range EV
Hyundai’s electrified streamliner is back and better than ever. The IONIQ 6 has received its first refresh since its launch three years ago in September 2022.
The new IONIQ 6 features Hyundai’s 4th-generation batteries, unlocking nearly 350 miles (562 km) driving range on a single charge. That’s the longest among domestic electric cars in Korea, beating the Kia EV4, which has a range of up to 341 miles (549 km).
Hyundai fine-tuned the exterior fastback design for maximum efficiency. With a drag coefficient of just 0.21, it’s the most aerodynamic of any Hyundai, Kia, or Genesis vehicle.
Although still based on Hyundai’s “Mindful Cocoon” concept, the interior has been improved based on customer feedback. It now features a refined center console and incorporates “luxurious materials” into the three-spoke steering wheel and door trim.
Hyundai added new features, including a new Air Conditioning Occupancy Detection function. The system, a first for a Hyundai vehicle, can detect passengers and adjust the AC system.
Another new feature is Smooth Mode, designed to reduce motion sickness by providing less sensitive acceleration and deceleration.
The new IONIQ 6 is available with two battery options: 63 kWh and 84 kWh. With a range of up to 272 miles (437 km), the updated standard range model offers over 43 miles (70 km) more driving range. The extended-range battery is rated at 349 miles (562 km) range.
A Hyundai Motor Company official said, “The New Ioniq 6 is equipped with a 4th generation battery, securing the longest driving range among domestic electric vehicles.”
Despite the larger battery, the IONIQ 6 can still recharge from 10% to 80% in just 18 minutes with a 350 kW fast charger.
Hyundai launched the updated EV in Korea on Monday, priced from 48.56 million won ($35,000). That’s for the base E-Value+ standard range model.
The long-range Exclusive trim starts at 55.15 million won ($40,000) while the flagship Prestige N Line variant will run you 61.32 million won (61.32 million won). With government and local subsidies, Hyundai said the actual purchase price will be lower.
To celebrate the ultra-long-range capabilities of the new IONIQ 6, Hyundai is launching an ad campaign titled “the beginning of a new trend” in Korea.
For those in the US, Hyundai is expected to launch the new IONIQ 6 in early 2026. The current model is already rated with an EPA-estimated range of 342 miles.
With the updates, we could see it top 350 miles EPA-estimated range. Like the 2025 IONIQ 5, it’s also expected to arrive with a built-in NACS port to charge at Tesla Supercharger.
What are your thoughts on the updated model? Do you like the changes or does the IONIQ 6 still need some tweaking? Let us know in the comments.
Looking to test out Hyundai’s EV for yourself? With new models on the way, Hyundai is offering some sweet deals on its current lineup. The 2025 IONIQ 6 is available for lease starting at $169 per month. The 2025 IONIQ 5 may be an even better bet at just $179 per month. You can use our links below to find Hyundai’s electric vehicles near you.
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