For the third time under President Donald Trump, the Consumer Financial Protection Bureau has pulled back from enforcing a key rule, this time targeting buy now, pay later services.

The CFPB said in a notice on Tuesday that it will not prioritize enforcement of a rule, established during Joe Biden’s presidency, that classified BNPL providers as credit card issuers subject to the Truth in Lending Act. Fintech lenders had been required to comply with more stringent consumer protections, including standardized disclosures, refund processing and formal dispute investigations.

Affirm and other BNPL firms had voiced opposition to the billing statement requirement, arguing that it would confuse users and add unnecessary friction.

“Requiring BNPL providers to comply with rules designed for open-end credit cards creates compliance challenges and confusing outcomes for consumers,” Affirm wrote in a formal comment letter, urging the CFPB to adopt rules that reflect how consumers actually use BNPL products.

The CFPB is looking to go even further as it’s considering rescinding the rule entirely, citing a need to focus resources on “pressing threats to consumers,” especially service members, veterans, and small businesses.

In October, the Financial Technology Association, which represents major BNPL players, sued the CFPB, claiming the agency overstepped by imposing credit card-like restrictions through an interpretive rule rather than a formal one.

The CFPB notice comes as new consumer data shows mounting pressures in the market.

A Bankrate survey released Monday found that nearly half of BNPL users have faced financial problems tied to these services. As usage rises, particularly for essentials like groceries, missed payments are increasing as well.

Affirm is scheduled to report quarterly results on Thursday. Rival Klarna is on file to go public, but delayed its IPO last month after President Trump’s announcement of sweeping new tariffs roiled financial markets.

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About 764,000 wallets that purchased President Donald Trump‘s $TRUMP meme coin have lost money on the investment, according to fresh data shared with CNBC by blockchain analytics firm Chainalysis.

Most of the wallets that lost money held smaller amounts of the token, according to the firm’s on-chain analysis. Crypto wallets are accounts that store the keys you need to access and use your cryptocurrency holdings.

Chainalysis said that while around 2 million wallets have bought into the token, 58 wallets made more than $10 million apiece, totaling roughly $1.1 billion in gains.

The $TRUMP token, which surged in popularity after being tied to the start of Trump’s second term, has seen sharp price swings and highly uneven returns for investors. Fight Fight Fight LLC. and CIC Digital LLC., control the bulk of the token’s supply.

CNBC has reached out to Fight Fight Fight LLC. for comment on the Chainalysis numbers.

Interest in the coin spiked more than 50% after the project’s website promised the top 220 holders a seat at a black-tie-optional dinner with the president.

The $TRUMP event, set for May 22 at the president’s Trump National Golf Club, Washington, D.C., includes a reception for the 25 wallets with the largest coin balance, along with a White House tour.

The dinner-pegged rally pushed the token’s market cap to $2.7 billion at its peak, though it has since pulled back to around $2.17 billion.

Since that rally, around 54,000 wallets have bought the coin. In total, 100,000 new wallets have purchased $TRUMP since April 15, Chainalysis said, extending the post-announcement surge despite ongoing volatility in the broader crypto market.

The Trump-branded meme token has drawn scrutiny from regulators and ethics watchdogs.

Lawmakers are now formally investigating whether the $TRUMP meme coin — and a related crypto venture called World Liberty Financial, which sends 75% of revenue to the Trump family — constitute a direct conflict of interest for the president.

The Senate’s Permanent Subcommittee on Investigations has launched a probe into the token’s ownership structure and revenue model, while House Democrats stormed out of a crypto hearing in protest.

At the center of the controversy is the dinner competition for top token holders, promotional posts from the president himself, and ties to foreign investors including a state-backed Emirati fund and crypto mogul Justin Sun.

Launched in January ahead of Trump’s second inauguration, the token’s value initially soared to $15 billion after a series of promotional posts from the president on Truth Social and X. It lost most of that value within days.

Only 20% of the token’s total supply is currently in circulation. The remaining 80% — reportedly controlled by the Trump Organization and affiliated entities — is locked under a three-year vesting schedule. Public disclosures say insiders have agreed not to sell their allocations for another few months.

Even with their tokens under vesting restrictions, insiders are earning substantial revenue.

Since January, more than $324 million in trading fees have been routed to wallets tied to the project’s creators, according to Chainalysis. The token’s code automatically directs a cut of each transaction to these addresses, allowing the team to profit from ongoing activity.