There’s a new warehouse robot at Amazon that has a sense of touch, allowing it to handle a job previously only done by humans. Amazon unveiled the robot, called Vulcan, Wednesday at an event in Germany.
CNBC got an exclusive first look at Vulcan in April, as it stowed items into tall, yellow bins at a warehouse in Spokane, Washington. An up-close look at the “hand” of the robot reveals how it can feel the items it touches using an AI-powered sensor to determine the precise pressure and torque each object needs.
This innovative gripper helps give Vulcan the ability to manipulate 75% of the 1 million unique items in inventory at the Spokane warehouse. Amazon has used other robotic arms inside its warehouses since 2021, but those rely on cameras for detection and suction for grasp, limiting what types of objects they can handle.
Vulcan can also operate 20 hours a day, according to Aaron Parness, who heads up the Amazon Robotics team that developed the machine.
Aaron Parness, Director of Amazon Robotics, shows CNBC’s Katie Tarasov the gripper of its newest robot, Vulcan, at an Amazon warehouse in Spokane, Washington, on April 17, 2025.
Joseph Huerta
Still, Parness told CNBC that instead of replacing people in its warehouses, Vulcan will create new, higher skilled jobs that involve maintaining, operating, installing and building the robots.
When asked if Amazon will fully automate warehouses in the future, Parness said, “not at all.”
“I don’t believe in 100% automation,” he said. “If we had to get Vulcan to do 100% of the stows and picks, it would never happen. You would wait your entire life. Amazon understands this.”
The goal is for Vulcan to handle 100% of the stowing that happens in the top rows of bins, which are difficult for people to reach, Parness said. Limiting workers to stowing on mid-height shelves, the so-called power zone, could lower the chance for worker injuries. Amazon has long struggled with injury rates far higher than those at other warehouses, though the company claims those rates have improved significantly.
“We have a ladder that we have to step onto several dozen times a day during your ten hour shift. There is a lot of reaching. We have to lunge and squat. So it’s a lot of tough body mechanics,” said Kari Freitas Hardy, an Amazon worker in Spokane. “As a picker, if I had an innovation like this where I could have stayed within my power zone, my days would have been just so much easier.”
Amazon said Vulcan is operating at about the same speed as a human worker and can handle items up to 8 pounds. It operates behind a fence, sequestered from human workers to reduce the risk of accidents.
Experts agree that humans will work alongside robots in warehouses like Amazon’s for the foreseeable future.
“Whereas if you build a terribly complicated automated system and it breaks, then everything stops,” said Bill Ray, a researcher at Gartner. “Taking out the last human is so expensive. It’s so disruptive. It would be a huge investment and an enormous risk.”
Freitas Hardy recently transitioned from picking items to working with the robots. She’s one of the 350,000 workers Amazon said it’s spent $1.2 billion to upskill since 2019.
“It would be many decades off, to have them just come in and take over, so at this point it’s more exciting if you ask me, to see the growth potential because that is where it does increase jobs on the back side,” Freitas Hardy said.
Although Freitas Hardy said she isn’t making more money in her new role, Amazon said others who participate in its Mechatronics and Robotics Apprenticeship program typically receive pay increases of about 40%.
Amazon said the team that developed Vulcan has grown from a handful of people to more than 250 employees in the three years since the project began. Amazon wouldn’t disclose how much it cost to develop Vulcan, but Parness said it represents a big business opportunity.
“Vulcan can interact with the world in a more human-like manner, and that gives us a lot more process paths that we can use automation to bring down the cost that our customer pays, and the speed with which we can deliver those products to our customers,” Parness said.
Another big return on investment may come from robots making fewer mistakes than humans.
“Product returns are incredibly high and product returns are incredibly expensive,” Gartner’s Ray said. “Some of them will be because the wrong thing was put in the box. And if you can reduce that, that’s a real cost saving straight away.”
Meanwhile, Amazon’s humanoid robot Digit has yet to bring operational efficiency. Amazon announced in 2023 that it was testing the Agility Robotics bipedal robot to help organize and move totes, but it’s yet to deploy Digit at scale.
When asked if Vulcan indicates that robots have moved from gimmick to real world application, Parness said, “It doesn’t matter if the robot has legs or wheels or it’s bolted to the floor. I think the thing that makes the robot useful is having that sense of touch so that it can interact in high contact and high clutter environments. That’s the tipping point for me, and I think we’re right there.”
For now, Vulcan is only in full operation at the Spokane warehouse. Another version of Vulcan that can pick specific items from inventory is being tested in Hamburg, Germany. Amazon said it plans to add Vulcan in more U.S. and German facilities in 2026.
Watch the video for an in-depth look at exactly how Vulcan works: https://www.cnbc.com/video/2025/05/06/meet-vulcan-the-first-amazon-robot-with-a-sense-of-touch.html
Dell Technologies CEO Michael Dell said Tuesday that while demand for computing power is “tremendous,” the production of artificial intelligence data centers will eventually top out.
“I’m sure at some point there’ll be too many of these things built, but we don’t see any signs of that,” Dell said on “Closing Bell: Overtime.”
The hardware maker’s server networking business grew 58% last year and was up 69% last quarter, Dell said. As large language models have evolved to more multimodal and multi-agent systems, the demand for AI processing power and capacity has continued to be strong.
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Dell’s AI servers are powered by Nvidia‘s Blackwell Ultra chips. The company then sells its devices to customers like cloud service provider CoreWeave and xAI, Elon Musk’s startup.
Dell shares rose over 3% Tuesday after increasing its expected long-term revenue and profit growth in an analyst meeting.
The computer maker raised its expected annual revenue growth to 7% to 9%, up from its previous target of 3% to 4%, with diluted earnings per share now expected to be 15% higher, up from its previous 8% target.
The company reported strong second-quarter earnings in August, and said it planned to ship $20 billion worth of AI servers in fiscal 2026. That is double what it sold last year.
The Motion Picture Association on Monday urged OpenAI to “take immediate and decisive action” against its new video creation model Sora 2, which is being used to produce content that it says is infringing on copyrighted media.
Following the Sora app’s rollout last week, users have been swarming the platform with AI-generated clips featuring characters from popular shows and brands.
“Since Sora 2’s release, videos that infringe our members’ films, shows, and characters have proliferated on OpenAI’s service and across social media,” MPA CEO Charles Rivkin said in a statement.
OpenAI CEO Sam Altman clarified in a blog post that the company will give rightsholders “more granular control” over how their characters are used.
But Rivkin said that OpenAI “must acknowledge it remains their responsibility – not rightsholders’ – to prevent infringement on the Sora 2 service,” and that “well-established copyright law safeguards the rights of creators and applies here.”
OpenAI did not respond to a request for comment.
Concerns erupted immediately after Sora videos were created last week featuring everything from James Bond playing poker with Altman to body cam footage of cartoon character Mario evading the police.
Although OpenAI previously held an opt-out system, which placed the burden on studios to request that characters not appear on Sora, Altman’s follow-up blog post said the platform was changing to an opt-in model, suggesting that Sora would not allow the usage of copyrighted characters without permission.
However, Altman noted that the company may not be able to prevent all IP from being misused.
“There may be some edge cases of generations that get through that shouldn’t, and getting our stack to work well will take some iteration,” Altman wrote.
Copyright concerns have emerged as a major issue during the generative AI boom.
Disney and Universal sued AI image creator Midjourney in June, alleging that the company used and distributed AI-generated characters from their films and disregarded requests to stop. Disney also sent a cease-and-desist letter to AI startup Character.AI in September, warning the company to stop using its copyrighted characters without authorization.
Thoma Bravo co-founder Orlando Bravo said that valuations for artificial intelligence companies are “at a bubble,” comparing it to the dotcom era.
But one key difference in the market now, he said, is that large companies with “healthy balance sheets” are financing AI businesses.
Bravo’s private equity firm boasts more than $181 billion in assets under management as of June, and focuses on buying and selling enterprise tech companies, with a significant chunk of its portfolio invested in cybersecurity.
Bravo told CNBC’s “Squawk on the Street” on Tuesday that investors can’t value a $50 million annual recurring revenue company at $10 billion.
“That company is going to have to produce a billion dollars in free cash flow to double an investor’s money, ultimately,” he said. “Even if the product is right, even if the market’s right, that’s a tall order, managerially.”
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OpenAI recently finalized a secondary share sale that would value the ChatGPT-maker at $500 billion. The company is projected to make $13 billion in revenue for 2025.
Nvidia recently said it would invest up to $100 billion in OpenAI, in part, to help the ChatGPT maker lease its chips and build out supercomputing facilities in the coming years.
Other public companies have soared on AI promises, with Palantir’s market cap climbing to $437 billion, putting it among the 20 most valuable publicly traded companies in the U.S., and AppLovin now worth $213 billion.
Even early-stage valuations are massive in AI, with Thinking Machines Lab notching a $12 billion valuation on a $2 billion seed round.
Despite the inflated numbers, Bravo emphasized that there’s a “big difference” between the dotcom collapse and the current landscape of AI.
“Now you have some really big companies and some big balance sheets and healthy balance sheets financing this activity, which is different than what happened roughly 25 years ago,” he said.