NBA star Russell Westbrook launches AI-enabled funeral planning startup
Russell Westbrook, #4 of the Denver Nuggets, dribbles the ball during the game against the Oklahoma City Thunder during Round 2, Game 1 of the 2025 NBA Playoffs at Paycom Center in Oklahoma City, Oklahoma, on May 5, 2025.
Zach Beeker | National Basketball Association | Getty Images
National Basketball Association superstar Russell Westbrook is taking a shot off the court at simplifying funeral planning with artificial intelligence.
The famed Denver Nuggets point guard on Wednesday announced the launch of Eazewell, a startup that uses AI technology to streamline the process for coordinating funerals. Westbrook founded the venture with former Charlotte Hornets star Kemba Walker and childhood friend Donnell Beverly Jr., who serves as president of Russell Westbrook Enterprises and CEO and co-founder of Eazewell.
“My whole career, on and off the court, has been about stepping up decisively in the moments that matter most,” Westbrook wrote in a statement to CNBC. Westbrook and the Nuggets are currently facing the Oklahoma City Thunder in the NBA Western Conference semifinals. “Eazewell is exactly that — a decisive solution to a very real problem.”
The Los Angeles-based company uses AI to curate funeral options catered to each user’s budgets and preferences. The platform assists with paperwork, budget planning, invitations and overlooked tasks such as canceling a deceased loved one’s utility bills and social media accounts. Eazewell currently has 11 employees and has already tested its beta platform with more than 1,000 families.
Eazewell has not disclosed funding but has revenue agreements with partner services. The startup is also working on partnerships with finance and life insurance companies in the space. The service is free to use and does not have an ads component “at this stage,” a company spokesperson said.
“We’re trying to take the weight off people’s shoulders as much as we can, and make this process so much easier for people,” Walker told CNBC in a phone interview. Walker played college basketball with Beverly at the University of Connecticut.
From left to right: Donnell Beverly Jr., Kemba Walker, Donnell Beverly (Donnell’s dad, now deceased) and Russell Westbrook at Donnell’s mom’s funeral.
Donnell Beverly Jr.
Learning from an early loss
Eazewell traces its origins to Westbrook and Beverly’s high school days, when their friend and basketball teammate Khelcey Barrs III passed away unexpectedly from an enlarged heart. Westbrook commemorates Barrs to this day by wearing a bracelet with the initials “KB3” in every NBA game he plays and on his signature Jordan Why Not Zer0.6 “Khelcey Barrs” shoe.
“It’s a reminder that life can change in an instant,” Westbrook said. “You don’t get to choose the moment, but you do get to choose how you respond.”
The experience left a lasting effect on the two friends, Beverly said, but it wasn’t until the death of Beverly’s parents that he experienced funeral planning hurdles firsthand. Beverly said the experience was “messy” and “grueling.”
Disillusioned and frustrated by the process after the death of his mother and father in 2016 and 2023, respectively, Beverly turned to his close friends to come up with the solution that became Eazewell.
“It just seems like the perfect time to really turn our shared pain into purpose,” Beverly said.
Kemba Walker, then #15 of the Charlotte Hornets, in action against the Miami Heat at American Airlines Arena in Miami, Florida, on March 17, 2019.
Mark Brown | Getty Images
One of Eazewell’s most innovative features is its voice-activated AI agent that can gather cost quotes and call funeral homes on a user’s behalf.
Recent advancements in AI have only recently made it possible to automate tasks and create agents that can manage these jobs in an empathetic and compassionate manner, said Viviane Ghaderi, Eazewell’s tech chief and a former Amazon executive.
Stephen Stokols, an Eazewell investor and CEO of Tru Skye Ventures, an early-stage sports technology and wellness venture firm, said these “transformational” AI advancements helping bring the funeral industry out of the “dark ages” initially drew him to the project.
Walker said he hopes Eazewell can offer users the tools to navigate a topic that is not taught in school or early life.
“We know how important it is to have someone by your side to help with the details that come after a loss,” Westbrook said.
WATCH: The AI boom needs to stay in the U.S., says Energy Capital’s Doug Kimmelman
Mike Intrator, co-founder and CEO of CoreWeave, speaks at the Nasdaq headquarters in New York on March 28, 2025.
Michael M. Santiago | Getty Images News | Getty Images
CoreWeave shares fell about 6% in extended trading on Tuesday even as the provider of artificial intelligence infrastructure beat estimates for second-quarter revenue
Here’s how the company did in comparison with LSEG consensus:
- Earnings per share: Loss of 21 cents
- Revenue: $1.21 billion vs. $1.08 billion expected
Revenue more than tripled from $395.4 million a year earlier, CoreWeave said in a statement. The company registered a $290.5 million net loss, compared with a $323 million loss in second quarter of 2024. CoreWeave’s earnings per share figure wasn’t immediately comparable with estimates from LSEG.
CoreWeave’s operating margin shrank to 2% from 20% a year ago due primarily to $145 million in stock-based compensation costs. This is CoreWeave’s second quarter of full financial results as a public company following its IPO in March.
CoreWeave pointed to an expansion in business with OpenAI, a major client and investor. Also during the quarter, CoreWeave acquired Weights and Biases, a startup with software for monitoring AI models, for $1.4 billion.
In May, management touted 420% revenue growth, alongside widening losses and nearly $9 billion in debt. The stock still doubled anyway over the course of the next month.
CoreWeave shares became available on Nasdaq at the end of the first quarter, after the company sold 37.5 shares at $40 each, yielding $1.5 billion in proceeds. As of Tuesday’s close, the stock was trading at $148.75 for a market cap of over $72 billion.
A CoreWeave data center project with up to 250 megawatts of capacity is set to be delivered in 2026, the company said in the statement.
Executives will discuss the results and issue guidance on a conference call starting at 5 p.m. ET.
This is breaking news. Please check back for updates.
WATCH: Citi’s Tyler Radke’s bullish call on CoreWeave, upgraded to buy
U.S. President Donald Trump (L) invites Nvidia CEO Jensen Huang to speak in the Cross Hall of the White House during an event on “Investing in America” on April 30, 2025 in Washington, DC.
Andrew Harnik | Getty Images
The Trump administration is still working out the details of its 15% export tax on Nvidia and AMD and could bring deals of this kind to more companies, the White House’s Karoline Leavitt said Tuesday.
“Right now it stands with these two companies. Perhaps it could expand in the future to other companies,” said Leavitt, the White House’s spokesperson.
“The legality of it, the mechanics of it, is still being ironed out by the Department of Commerce, and I would defer you to them for any further details on how it will actually be implemented,” she continued.
President Donald Trump confirmed on Monday that he had negotiated a deal with Nvidia in which the U.S. government approves export licenses for the China-specific H20 AI chip in exchange for a 15% cut of revenue. Advanced Micro Devices also got licenses approved in exchange for a proportion of its China sales, the White House confirmed.
“I said, ‘If I’m going to do that, I want you to pay us as a country something, because I’m giving you a release,'” Trump said Monday.
“We follow rules the U.S. government sets for our participation in worldwide markets,” Nvidia said in a statement this week.
Trump said the export licenses for AMD and Nvidia were a done deal. But lawyers and experts who follow trade have warned that Trump’s deal may be complicated because of existing laws that regulate how the government can charge fees for export licenses.
The Commerce Department didn’t immediately return a request for comment.
The H20 is Nvidia’s Chinese-specific chip that is slowed down on purpose to comply with U.S. export relations. It’s related to the H100 and H200 chips that are used in the U.S., and was introduced after the Biden administration implemented export controls on artificial intelligence chips in 2023.
Earlier this year, Nvidia said that it was on track to sell more than $8 billion worth of H20 chips in a single quarter before the Trump administration in April said that it would require a license to export the chip.
Trump signaled in July that he was likely to approve export licenses for the chip after Nvidia CEO Jensen Huang visited the White House.
The U.S. regulates AI chips like those made by Nvidia for national security reasons, saying that they could be used by the Chinese government to leapfrog U.S. capabilities in AI, or they could be used by the Chinese military or linked groups.
The Chinese government has been encouraging local companies in recent weeks to avoid using Nvidia’s H20 chips for any government or national security-related work, Bloomberg reported on Tuesday.
WATCH: Access to Nvidia’s H20 won’t hand China an AI advantage: Analyst
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