Mark Zuckerberg arrives before the inauguration of Donald Trump as the 47th president of the United States takes place inside the Capitol Rotunda of the U.S. Capitol building in Washington, D.C., Monday, Jan. 20, 2025.
Kenny Holston | Via Reuters
The digital advertising market was sunny enough for investors this past quarter, providing what could be a last hurrah before a looming economic storm from President Donald Trump‘s tariff onslaught.
Wall Street cheered the first-quarter results from tech giants like Meta and Alphabet, which both saw shares rise on strong revenue and earnings that beat analyst expectations.
The strong numbers from the online advertising titans in the face of economic worries showed that companies were still willing to promote their goods and services to consumers across the internet.
Amazon’sburgeoning online advertising unit also topped analyst estimates for the quarter. The online retail giant’s first-quarter ad sales jumped 19% year-over-year, representing a faster growth rate than Meta and Google’s advertising sales, which were 16% and 9%, respectively.
AppLovin shares surged nearly 15% on Wednesday after the provider of mobile ad technology surpassed analysts estimates and said it would sell its Tripledot Studios mobile gaming business.
Shares of The Trade Desk jumped 18% on Friday, just one day after the ad-tech firm reported first-quarter earnings that beat on the top and bottom lines.
The celebrations stopped, however, when it came time for executives to discuss the rest of the year.
Meta Chief Financial Officer Susan Li last week said that “Asia-based e-commerce exporters” are spending less on digital advertising due to the cessation of the de minimis trade loophole that benefited retail upstarts and heavy Facebook spenders like Temu and Shein.
“It’s very early, hard to know how things will play out over the quarter, and certainly, harder to know that for the rest of the year,” Li said during a call with analysts.
Executives at Alphabet and Pinterest shared similar sentiments about slower, Asia-specific ad sales and broader macroeconomic uncertainty heading into the rest of the year. Snap went so far as to pull its second-quarter guidance over the unpredictable economy potentially shrinking corporate ad budgets for the rest of the year.
Jeff Green, CEO of The Trade Desk, also noted the challenging economy on Thursday, saying that marketers face an “important time” as they work “amid increased macro volatility to start the year.”
“The good news is, Q1 was really strong, and Q4 of last year was pretty darn good,” said Sameer Samana, head of global equities and real assets for Wells Fargo Investment Institute.
But with companies from a variety of sectors lowering or even suspending their 2025 sales guidance, as in the case of auto giants like Ford Motor and toymaker Mattel, Samana believes the good times are likely coming to an end.
“What it’s telling me is that we better enjoy this rally, we better enjoy these good numbers,” Samana said. “This is going to be about as good as it gets for the coming year.”
In an ominous sign for social media and online advertising companies, retail and consumer packaged goods businesses like Procter & Gamble have warned of weakening sales amid the turbulent economy.
Jasmine Enberg, a vice president and principal analyst at eMarketer, said companies in these sectors generate “about half of all social ads in the U.S.,” and a decrease in their advertising spend “will have a ripple effect on the social ad market.”
Mark Zuckerberg, CEO of Meta Platforms Inc.; from left, Lauren Sanchez; Jeff Bezos, founder of Amazon.com Inc.; Sundar Pichai, CEO of Alphabet Inc.; and Elon Musk, CEO of Tesla Inc., during the 60th presidential inauguration in the rotunda of the U.S. Capitol in Washington, D.C., on Jan. 20, 2025.
Julia Demaree Nikhinson | Bloomberg | Getty Images
Enberg believes that a potential slowdown in advertising spend will hurt smaller tech platforms more than their larger rivals.
“I think what we’re likely to see is what we tend to see in times of economic uncertainty, which is that advertisers seek refuge in larger platforms that provide them with scale and consistent ROI,” Enberg said.
But even tech giants like Meta may feel some financial pain, explained Greg Silverman, the global director of brand economics at consulting firm Interbrand.
Although other retailers may decide to run Facebook ads now that China-linked retailers like Temu are stepping back, those promotional campaigns are unlikely to be as lucrative for those companies, said Silverman.
Temu was willing to spend big on Facebook ads because it previously benefited from the de minimis trade loophole, Silverman said, and it’s unlikely that any U.S. retailer will do the same, particularly with a rickety supply chain and high tariffs potentially raising the cost of their goods.
“The return on ad spend that Temu was getting on Facebook is going to be hard for anyone else to recreate,” Silverman said.
For Wells Fargo’s Samana, the current economic uncertainty can be traced to trade policy and tariffs and their ensuing effects throughout the markets.
“We started the year with very low levels on tariffs,” Samana said. “Tariffs at the end of this are going to be higher, and they’re going to be meaningfully higher, and that is just not good for markets. I think that’s the only point that matters.”
Amazon announced Monday its millionth worker robot, and said its entire fleet will be powered by a newly launched generative artificial intelligence model. The move comes at a time when more tech companies are cutting jobs and warning of automation.
The million robot milestone — which joins Amazon’s global network of more than 300 facilities — strengthens the company’s position as the world’s largest manufacturer and operator of mobile robotics, Scott Dresser, vice president of Amazon Robotics, said in a press release.
Meanwhile, Dresser said that its new “DeepFleet” AI model will coordinate the movement of its robots within its fulfillment centers, reducing the travel time of the fleet by 10% and enabling faster and more cost-effective package deliveries.
Amazon began deploying robots in its facilities in 2012 to move inventory shelves across warehouse floors, according to Dresser. Since then, their roles in factories have grown tremendously, ranging from those able to lift up to 1,250 pounds of inventory to fully autonomous robots that navigate factories with carts of customer orders.
Meanwhile, AI-powered humanoid robots — designed to mimic human movement and shape — could be deployed this year at factories owned by Tesla.
Job security fears
But although advancements in AI robotics like those working in Amazon facilities come with the promise of productivity gains, they have also raised concerns about mass job loss.
A Pew Research survey published in March found that both AI experts and the general public see factory workers as one of the groups most at risk of losing their jobs because of AI.
That’s a concern Dresser appeared to attempt to address in his statements.
“These robots work alongside our employees, handling heavy lifting and repetitive tasks while creating new opportunities for our front-line operators to develop technical skills,” Dresser said. He added that Amazon’s “next-generation fulfillment center” in Shreveport, Louisiana, which was launched late last year, required 30% more employees in reliability, maintenance and engineering roles.
However, the news of Amazon’s robot expansion came soon after CEO Andy Jassy told CNBC that Amazon’s rapid rollout of generative AI will result in “fewer people doing some of the jobs that the technology actually starts to automate.”
Jassy said that even as AI eliminates jobs in certain areas, Amazon will continue to hire more employees in AI, robotics and elsewhere. But in a memo to employees earlier in June, the CEO had admitted that he expects the company’s workforce to shrink in the coming years in light of technological advancements.
The decline may have already begun. CNBC reported that Amazon cut more than 27,000 jobs in 2022 and 2023, and had continued to make more targeted cuts across business units.
Other big tech CEOs such as Shopify’s CEO Tobi Lutke also recently warned of the impact that AI will have on staffing. That comes as a vast array of firms investing in and adopting AI execute rounds of layoffs.
According to Layoffs.fyi, which tracks technology industry layoffs, 551 companies laid off roughly 153,000 employees last year. And a World Economic Forum report in February found that 48% of U.S. employers plan to reduce their workforce due to AI.
U.S. President Donald Trump (right) and C.C. Wei, chief executive officer of Taiwan Semiconductor Manufacturing Co. (left), shake hands during an announcement of an additional $100 billion into TSMC’s U.S. manufacturing at the White House in Washington, DC, U.S., on March 3, 2025.
Bloomberg | Bloomberg | Getty Images
The latest version of U.S. President Donald Trump’s “big beautiful bill” could make it cheaper for semiconductor manufacturers to build plants in the U.S. as Washington continues its efforts to strengthen its domestic chip supply chain.
Under the bill, passed by the Senate Tuesday, tax credits for those semiconductor firms would rise to 35% from 25%. That’s more than the 30% increase that had made it into a draft version of the bill.
The new provisions expand on tax incentives under the 2022 CHIPS and Science Act, which provided grants of $39 billion and loans of $75 billion for U.S.-based semiconductor manufacturing projects.
But before the expanded credits come into play, Trump’s sweeping domestic policy package will have to be passed again in the House, which narrowly passed its own version last month. The president has urged lawmakers to get the bill passed by July 4.
Trump versus Biden
Since Trump’s first term, Washington has been trying to onshore more of the advanced semiconductor supply chain from Asia, support its domestic players and limit China’s capabilities.
Although tax provisions in Trump’s sweeping policy bill expand on those in the Biden administration’s CHIPS Act, his overall approach to the semiconductor industry has been different.
Earlier this year, the president even called for a repeal of the CHIPS Act, though Republican lawmakers have been reluctant to act on that front. Still, U.S. Commerce Secretary Howard Lutnick said last month that the administration was renegotiating some of the Biden administration’s grants.
Trump has previously stated that tariffs, as opposed to the CHIPS Act grants, would be the best method of onshoring semiconductor production. The Trump administration is currently conducting an investigation into imports of semiconductor technology, which could result in new duties on the industry.
In recent months, a number of chipmakers with projects in the U.S. have ramped up planned investments there. That includes the world’s largest contract chipmaker, TSMC, as well as American chip companies such as Nvidia, Micron and GlobalFoundries.
According to Daniel Newman, CEO at tech advisory firm Futurum Group, the threat of Trump’s tariffs has created more urgency for semiconductor companies to expand U.S. capacity. If the increased investment tax credits come into law, those onshoring efforts are only expected to accelerate, he told CNBC.
“Given the risk of tariffs, increasing manufacturing in the U.S. remains a key consideration for these large semiconductor companies,” Newman said, adding that the tax credits could be seen as an opportunity to offset certain costs related to U.S.-based projects.
Elon Musk, chief executive officer of Tesla Inc., during a meeting between US President Donald Trump and Cyril Ramaphosa, South Africa’s president, not pictured, in the Oval Office of the White House in Washington, DC, US, on Wednesday, May 21, 2025.
Jim Lo Scalzo | Bloomberg | Getty Images
Tesla shares have dropped 7% from Friday’s closing price of $323.63to the $300.71 close on Tuesday ahead of the company’s second-quarter deliveries report.
Wall Street analysts are expecting Tesla to report deliveries of around 387,000 — a 13% decline compared to deliveries of nearly 444,000 a year ago, according to a consensus compiled by FactSet. Prediction market Kalshi told CNBC on Tuesday that its traders forecast deliveries of around 364,000.
Shares in the electric vehicle maker had been rising after Tesla started a limited robotaxi service in Austin, Texas, in late June and CEO Elon Musk boasted of its first “driverless delivery” of a car to a customer there.
The stock price took a turn after Musk on Saturday reignited a feud with President Donald Trump over the One Big Beautiful Bill Act, the massive spending bill that the commander-in-chief endorsed. The bill is now heading for a final vote in the House.
That legislation would benefit higher-income households in the U.S. while slashing spending on programs such as Medicaid and food assistance.
Musk did not object to cuts to those specific programs. However, Musk on X said the bill would worsen the U.S. deficit and raise the debt ceiling. The bill includes tax cuts that would add around $3 trillion to the national debt over the next decade, according to an analysis by the Congressional Budget Office.
The Tesla CEO has also criticized aspects of the bill that would cut hundreds of billions of dollars in support for renewable energy development in the U.S. and phase out tax credits for electric vehicles.
Such changes could hurt Tesla as they are expected to lower EV sales by roughly 100,000 vehicles per year by 2035, according to think tank Energy Innovation.
The bill is also expected to reduce renewable energy development by more than 350 cumulative gigawatts in that same time period, according to Energy Innovation. That could pressure Tesla’s Energy division, which sells solar and battery energy storage systems to utilities and other clean energy project developers.
Trump told reporters at the White House on Tuesday that Musk was, “upset that he’s losing his EV mandate,” but that the tech CEO could “lose a lot more than that.” Trump was alluding to the subsidies, incentives and contracts that Musk’s many businesses have relied on.
SpaceX has received over $22 billion from work with the federal government since 2008, according to FedScout, which does federal spending and government contract research. That includes contracts from NASA, the U.S. Air Force and Space Force, among others.
Tesla has reported $11.8 billion in sales of “automotive regulatory credits,” or environmental credits, since 2015, according to an evaluation of the EV maker’s financial filings by Geoff Orazem, CEO of FedScout.
These incentives are largely derived from federal and state regulations in the U.S. that require automakers to sell some number of low-emission vehicles or buy credits from companies like Tesla, which often have an excess.
Regulatory credit sales go straight to Tesla’s bottom line. Credit revenue amounted to approximately 60% of Tesla’s net income in the second quarter of 2024.