Sean “Diddy” Combs’s public persona was that of a “charismatic” hip-hop mogul – but behind the scenes he forced women into “freak off” sexual encounters with escorts and blackmailed them with videos, prosecutors alleged during the first day of his trial.

In the courtroom in Manhattan, New York, Combs blew a kiss to his mother and family members supporting him, before listening intently as opening statements from the prosecution and defence outlined the details of the high-profile case.

The hip-hop mogul, 55, has pleaded not guilty to charges of sex trafficking, racketeering conspiracy and transportation to engage in prostitution, and strenuously denied all allegations of sexual abuse.

His defence lawyers say all sexual encounters were consensual and that the case is really about nothing more than Combs’s sexual preferences, which they say should remain private. Combs is a “flawed individual”, they argue, but not a racketeer or a sex trafficker.

The court also heard evidence from two witnesses – a former hotel security guard and a male escort.

But first, prosecutor Emily Johnson gave her opening statement.

“To the public, he was Puff Daddy or Diddy,” she told the court, describing Combs as a “business icon” and “larger than life”.

However, there was another side to the rapper, she says – a side that “ran a criminal enterprise”, she said. He sometimes “called himself the king”, Ms Johnson said, and expected to be treated like one.

“This is Sean Combs,” Ms Johnson told jurors as she pointed at Combs, who leaned back in his chair. “During this trial you are going to hear about 20 years of the defendant’s crimes.”

Those crimes, she said, included kidnapping, arson, drugs, sex crimes, bribery and obstruction.

Ms Johnson said Combs beat and sexually exploited his former long-term girlfriend Cassie, who was named in court, and compelled the singer and other women to take drugs and have sex with male escorts.

He threatened to ruin Cassie’s career by publicly releasing videos of these sexual encounters, which were dubbed “freak offs”, jurors heard.

“Her livelihood depended on keeping him happy,” the prosecutor said.

Jurors will hear testimonies from alleged victims who will talk about “some of the most painful experiences of their lives”, Ms Johnson continued. “The days they spent in hotel rooms, high on drugs, dressed in costumes to perform the defendant’s sexual fantasies.”

‘This is not a complicated case’

But Teny Geragos, who is on Combs’s defence team, painted a very different picture.

“Sean Combs is a complicated man,” she told the court. “But this is not a complicated case. This case is about love, jealousy, infidelity and money.”

Ms Geragos conceded that Combs could be violent and said she understood some jurors might not condone this, nor his “kinky sex”. But the rapper is “not charged with being mean”, she said, and his lifestyle may have been indulgent, but it was not illegal.

She also claimed Combs’s accusers were motivated by money.

Cassie hotel footage shown in court

After the opening statements, the first witness, Israel Florez, was called to the stand.

Now a police officer in LA, in March 2016, Mr Florez worked as a security guard at a hotel in Los Angeles, where Combs was filmed on CCTV seemingly attacking R&B singer and model Cassie, whose full name is Casandra Ventura.

After CNN aired video of the attack last year, the rapper apologised in a video on social media and said he was “disgusted” by his actions.

Video footage of this incident was shown in court as Mr Florez gave his testimony.

He told the court he recognised Combs after responding to a call of a woman in distress on the sixth floor of the hotel. The rapper was wearing only a towel and socks, Mr Florez told the court, and had “a blank stare, like a devilish stare, just looking at me”.

He said that as he was escorting Ms Ventura and Combs to their room, she indicated she wanted to leave and the rapper told her: “You’re not going to leave.”

Combs then offered him money and told him “don’t tell nobody”, Mr Florez said.

Read more:
The rise and fall of Sean Combs
Diddy – a timeline of allegations
Everything you need to know about the trial

The second witness, Daniel Phillip, used to work as a male escort, the court was told. He said he met Ms Ventura at a hotel in Manhattan, where he thought he was attending a bachelorette party.

However, he said he ended up having sex with Ms Ventura as Combs watched and masturbated, and that he was paid several thousand dollars.

Mr Phillip said he had several subsequent encounters with the then couple, which lasted between an hour and 10 hours, and that he witnessed or heard the rapper being violent on two occasions.

He told the court he did not intervene as Combs was powerful, and that he feared for his life. His evidence will continue tomorrow.

The trial is expected to last about eight weeks. Combs faces up to life in prison if he is convicted.