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TORONTO — If Chris Tanev earned a nickname this season, it might be “vintage.”

The 35-year-old defenseman is turning back the clock on Toronto’s blue line, with a showcase of physical sacrifice in the name of team success. The results are not only some of his best ever, but he has helped elevate the Leafs where they need it most. That’s a tall order from one player — unless you’re Tanev, the emerging crown jewel in Toronto’s defense who is even captivating the competition.

“He’s kind of like the head of the snake back there on their back end,” said Matthew Tkachuk, who spent two seasons as Tanev’s teammate in Calgary. “I’ve always said how great a player he’s been for years. But to see him at this stage, and continuing to do it year after year, it’s incredible. You can tell just by the way he conducts himself and talks to [his] team and blocks shots and leads by example … I’ve seen it. It’s no surprise to see what he’s doing now.”

Tanev’s tenacity might be no great shock, but even Tkachuk couldn’t have predicted how Tanev has helped turn the Leafs into a two-headed monster — one not only capable of scoring many goals, but setting a solid defensive tone, too.

To put it charitably, goal suppression hasn’t been Toronto’s forte over the past decade.

It’s on full display now throughout the Leafs’ postseason run, and Tanev has turned his own play up a notch further in Toronto’s second-round series against the Florida Panthers.

According to Stathletes, Tanev has absorbed more hits (81) in the playoffs than any skater, and he’s second in blocked shots (25). He’s also the Leafs’ postseason leader in plus-minus (+5) and was tops in that category during the regular season too (+31) when he and Jake McCabe produced a plus-11 goal differential at 5-on-5.

If all those bodily beatings have taken a toll on Tanev, you’d never know it from the smile — revealing a gap from some teeth dislodged along the way — etched permanently on his face.

“Every day is a great day,” he said, when asked how he’s feeling. “You wake up and you’re happy and you come to the rink.”

That sunny disposition is another Tanev hallmark, one that works in tandem with his ferocious on-ice attitude. There’s a complexity to the veteran’s character — he’s known to be unassuming, a silent observer who’s quietly funny. Tanev doesn’t court the spotlight, but it has found him in these playoffs where a commanding individual performance has propelled Toronto during its most promising playoff run in years. Attention was bound to follow.

“He’s a guy who goes out and gives it his all every single game,” Maple Leafs forward Mitch Marner said. “It’s something you really love to have on your team. He puts his body on the line every single shift as well. I think that’s why we’re having so much success is because of him.”


WHEN IT COMES to playoff hockey, you’ve got to “play each night like you’re willing to die on that ice,” according to veteran Leafs forward Max Pacioretty.

That’s Tanev’s style year-round. And the Leafs have needed a player like him on defense for too long.

Toronto general manager Brad Treliving knew Tanev could be a difference-maker from his time as the Flames’ GM during Tanev’s four-year tenure with the team. He anchored Calgary’s back end right up until Treliving’s successor in Calgary, Craig Conroy, traded him to Dallas in February 2024 as the Flames entered a rebuilding phase.

Tanev was a pending unrestricted free agent at the time, and a coveted right-shot defender like him wouldn’t last long on the free agent market. Treliving wanted early access to Tanev’s potential services and acquired his rights from the Stars last June in exchange for a 2026 seventh-round draft pick and prospect Max Ellis. The move gave Toronto an exclusive window to negotiate with Tanev toward a long-term deal, and by July 1 they had come together on a six-year, $27 million contract.

The Toronto native was officially coming home. And Tanev’s reputation as a grinder preceded him right into the Leafs’ room. He was then fresh off Dallas’ run to a Western Conference finals appearance, a stretch where Tanev led the playoff field in blocked shots (73 in 19 games) after finishing fourth in that category during the regular season (207).

Craig Berube was also new to the Leafs, coming on board for his first season as head coach, and Berube’s north-south playstyle fit in perfectly with Tanev’s take-no-prisoners perspective.

“He’s an old school type of guy,” Berube said. “He’s a warrior. He’s a competitive person. He’s right up there with all the ones that have been around, laying his body on the line every night, whether it’s a block, or taking a hit to make a play. You name it. He’s going to lay it on the line.”

That’s been painfully clear in the Leafs’ series against Florida. Tanev has taken a beating from the Panthers in stride, even when it has hurt. There was the hit from behind by Brad Marchand in Game 4; Tanev simply popped back up like a kernel — just like he did following a crushing hit in Game 2 (although Tanev was a bit slower off the ice on that one). He was also crushed by Panthers forward Carter Verhaeghe in the first period of Friday’s Game 3 — but not before he got the puck to McCabe.

It was only moments later that John Tavares scored to extend the Leafs’ lead in that one. Consider Tanev with a third assist there, from executing the sort of game-changing move that can give the opposition fits.

“That’s the strength of him, is that he’ll hang onto the puck an awful lot to make plays,” Panthers coach Paul Maurice said. “And he makes plays. He’s probably underrated in some of his puck movement. He’s been doing that forever. He blocks shots, takes hits; keeps playing.”

Others may wince in the wake of Tanev’s fearlessness. The thought process is just second nature now though.

“Sometimes you’re trying to draw guys in and sort of absorb a hit before you move [the puck],” he said. “Probably there are some times where I can move it a little quicker, but that’s just playoff hockey and that’s what happens.”

Tanev isn’t one to bellyache either, whether he’s feeling the burn or not. It’s an inspiring commitment that has rubbed off on Tanev’s teammates: If he’s willing to put his weight into every shift, then the group’s collective defensive effort has to be there, too.

“You see some plays and you think after the game he’s going to be complaining about it, and you don’t hear a word from him about it,” Pacioretty said. “He just goes about his business. And that was throughout the entire year. You see a shot block earlier in the year, and you’re like, ‘Oh, man, you must be hurting or limping for days’ and he just comes back to the rink like nothing happened.

“So he’s extremely tough, and he’s willing to sacrifice everything for the team, and that doesn’t go unnoticed in that room.”

By just how much, exactly?

“He’s up there [as toughest teammate],” defenseman Simon Benoit said. “He’s got to be up there, like, top one.”


TANEV HAS MANY TALENTS on the ice.

He’s got a few off it, too. And, like plenty else about him, learning how Tanev spends his downtime was an eye-opener.

“I found out he’s doing schoolwork on the road a lot, which I think is crazy,” Marner said. “But he’s dedicated to working hard, and anything he starts he wants to finish and that’s something you appreciate. It’s impressive.”

Tanev didn’t exactly plan on textbooks filling his suitcase as an NHL player. Then again, he didn’t see a global pandemic coming, either. But when the league shut down in 2020, Tanev decided to make the most of it, picking up on the finance degree he started as a player at Rochester Institute of Technology in 2009.

“I went to school for a year and left and took a ten-year break,” Tanev joked. “When COVID happened, my wife was like, ‘why don’t you start taking classes [again]?” We were just sitting at home. And I’ve been doing it since. So I’m almost done.”

The business side of life comes “naturally” to Tanev, something he hinted at when explaining why he wanted to sign with Toronto in the first place. When asked at the time why he would want to leave a place like Texas, with its low state income tax, to be in Canada, where taxes are notably higher, Tanev had an educated answer.

“You do have the lower state tax [in Texas], but I’ve played in Canada for 14 years [between Vancouver and Calgary from 2010-14],” he said. “I’m from [Toronto], and my wife’s family is from close to here. There’s also a tax when you leave Canada to become a U.S. citizen — there’s a departure tax to leave Canada.”

Avoiding that deemed depositions tax — accrued when a Canadian permanently relocates elsewhere — showed a glimpse into Tanev’s financial savvy, and illustrated how, just like when he’s patrolling the Leafs’ blue line, he is constantly trying to stay in front of the competition.

“He’s a stud back there,” forward Matthew Knies said. “I think he’s always watching. He’s thinking ahead, making the play and getting the puck out of his own zone, and blocking shots. That’s what it takes to win.”

It’s boring, almost, to watch Tanev in action. He’s so rarely out of position or causing cringe-worthy turnovers that have poisoned playoff runs for Toronto in the past. There’s a self-assurance to Tanev that radiates as part of his personality.

“[He’s a] calming presence,” Marner said. “If anyone knows him off the ice, he’s one-of-a-kind, he’s very calm and to himself. Every once in a while you’ll hear him make a joke, which is usually pretty funny.”

What is no laughing matter is how critical Tanev is to Toronto’s hope of denying the Panthers another Cup Final appearance — and attempting to make one of their own. The Leafs held a 2-0 series lead over Florida before the Panthers defended home ice with a pair of victories to pull even at 2-2. When the puck drops on Game 5 in Toronto, it’s officially a best-of-three, though the Leafs still have home-ice advantage to work with there.

To finish the job, the Leafs will take everything Tanev can give — but they can’t afford to lose him in the process, either. There was a collective inhale when Tanev exited Game 3 for several shifts after a shot block; turns out, it was only a broken skate.

“Frustrating,” according to Tanev, to even miss a few minutes at this time of year when his contributions are critical.

“He’s done this for a long time,” said Berube, on Tanev’s refusal to shy away from harm. “So, I’m not going to talk to him about changing.”

Toronto wouldn’t dream of it. Tanev is leading by example on what it takes to truly be all-in. If the rest of Tanev’s teammates follow suit, there’s no telling how far Toronto can take their postseason run.

“He’s as tough as they come,” McCabe said of his partner. “He’s so steady. He’s willing to do whatever it takes to win. We’re lucky to have him.”

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FSU freshman shot, in critical but stable condition

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FSU freshman shot, in critical but stable condition

Florida State freshman linebacker Ethan Pritchard was shot Sunday night and is hospitalized in critical but stable condition in intensive care at a Tallahassee-area hospital, the school said Monday.

According to the Gadsden County Sheriff’s Office, Pritchard was inside a vehicle outside an apartment building when the shooting happened Sunday night in Havana, Florida, which is about 16 miles from Tallahassee, near the Georgia state line. An investigation into the shooting is ongoing.

In its statement, Florida State said Pritchard was visiting family at the time he was shot.

“The Pritchard family is thankful for the support from so many people, as well as the care from first responders and medical professionals, and asks that their privacy be respected at this time,” the FSU statement said.

Pritchard, who is from Sanford, Florida, enrolled at Florida State in January but did not play in the Seminoles’ season-opening victory against Alabama.

The Associated Press contributed to this report.

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Army player rescues man from burning vehicle

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Army player rescues man from burning vehicle

Army football player Larry Pickett Jr. rescued a man from a burning vehicle early Sunday morning.

Pickett, a second-year cadet at the service academy, was traveling with his family when they saw a crashed vehicle surrounded by downed power lines on Route 9W in Fort Montgomery, New York, about five miles south of Army’s West Point campus.

The Fort Montgomery Fire Department reported Sunday that the vehicle had collided with a utility pole, causing the power lines to fall to the ground.

Videos posted by his family to social media show Pickett and his father lifting the unidentified man from the vehicle and carrying him safely away from the crash scene just moments before the vehicle burst into flames.

The U.S. Military Academy said Sunday in a social media post that it is ” proud of the heroic actions” taken by Pickett and his father.

Army athletic director Tom Theodorakis added that Pickett and his father “exemplify the values we hold dear, stepping up in a moment of crisis to save a life.”

Larry Pickett Sr. told multiple media outlets that the family was returning to West Point late Saturday night after going out to dinner in New York City. A redshirt freshman from Raleigh, North Carolina, the younger Pickett ran toward the vehicle as soon as he saw the crash scene.

“There was no discussion. My son just jumped right into action,” the elder Pickett told Raleigh-based ABC11. “He mentioned his military training kicked in, and we pulled [the man] out. He took care of him on the side of the road until the police officers got there, and then the fire department got there shortly after.”

Pickett had just made his college football debut on Friday night, recording a tackle in the Black Knights’ 30-27 overtime upset loss to FCS opponent Tarleton State.

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‘It’s made for television’: How North Carolina has changed in nine months under Bill Belichick

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'It's made for television': How North Carolina has changed in nine months under Bill Belichick

CHAPEL HILL, N.C. — Just minutes before taking the stage at the ACC’s annual kickoff event at the Hilton Charlotte Uptown, Bill Belichick scrolled through his phone, reviewing his notes at a table in a dark service corridor as hotel employees stacked plates and glasses around. He had been shuffled through back hallways by conference and school staffers hoping to avoid the majority of the more than 800 media members gathered in an adjacent ballroom, all eager to photograph, question or simply glimpse college football’s biggest celebrity, but the spotlight awaited.

This is the new normal for North Carolina.

“It’s a little like the Deion [Sanders] thing at Colorado,” ACC commissioner Jim Phillips said. “He grabs your attention. It’s made for television.”

The ballroom where Belichick addressed topics as banal as the modern use of the fullback remained packed for his session, the ACC having distributed nearly 40% more credentials than a year earlier. In a breakout room intended for a more informal Q&A, more than 200 reporters elbowed through the crowd to pose a question. Belichick spoke for more than 20 minutes, even cracking a few jokes.

One reporter asked what it was like sitting in living rooms with recruits during the spring.

“I haven’t done that,” Belichick quipped. “That would be a recruiting violation right now.”

For anyone who had lived through Belichick’s chaotic early days of recruiting and roster building, it might have felt like an inside joke. The start to this new era in Chapel Hill was marked by missteps, confusion, broken promises and “harsh” and “businesslike” decisions to nudge players out the door, all while a skeleton staff bereft of college experience struggled to keep up.

“It was very stressful,” said a former member of the staff. “Everyone was running around like chickens with their heads cut off.”

It was a far cry from Belichick’s presentation at ACC media days this summer, where he appeared at ease in his new world — still far from his promise to bring a national championship to Chapel Hill but more aware of the pitfalls he’d face along the way.

When Belichick met with North Carolina’s team for the first time in December 2024, he delivered a mission statement for a program that has developed a reputation as a perennial underachiever. It was now being led by a man who had won 302 NFL games and six Super Bowls as a head coach. Things were about to change dramatically.

“We’re going to grind every single day,” he told the team, according to veteran quarterback Max Johnson. “It’s a process from January until the season starts.”

That process reaches its apex Monday night when UNC hosts TCU (8 p.m. on ESPN) in Belichick’s first game as a college head coach. It has been, according to more than two dozen sources including former assistants, current and former staffers, high school coaches, players, recruits and members of school administration who spoke with ESPN, at times enlightening and exhilarating, chaotic and tumultuous.

Belichick and his staff have had to adjust on the fly to the intricacies of NCAA recruiting rules, rebuild a roster and dodge scrutiny about the 73-year-old coach and his 24-year-old girlfriend. The promise Belichick didn’t offer to his team that first day, but the one that seems most likely to hold true, is that no part of this era would be boring.

“There’s things that we’re going to deal with that other schools aren’t,” Belichick said in his usual subdued tone. “That’s the way it goes.”


IF BELICHICK’S NFL résumé was a selling point to UNC fans, his status as a college newcomer quickly became uncomfortably apparent to numerous high school coaches, recruits and staffers who spoke to ESPN. They described the December and January recruiting push as a frenetic and disjointed process in which few people seemed to have a clear vision for the program’s direction.

In a quest to “go lean,” Belichick quickly cut ties with much of the previous staff — from assistant coaches to entry-level personnel who handled the basic operations of recruiting. When he was in the office, Belichick spent most of his time behind closed doors in a staff room with Tar Heels GM Mike Lombardi and newly hired personnel staffers Joe Anile and Andrew Blaylock, with one source involved in the process saying the Heels initially couldn’t do “traditional” visits because there were so few people for players to meet with. Another source at UNC said the decision to move on from the prior staff was understandable, but “you still need someone who knows how to book a flight or a hotel.” Multiple sources confirmed Belichick ultimately relented — at least temporarily — rehiring some analysts just to fill the void.

“A couple times they brought in good players and ignored them on their visit,” a source with direct knowledge of the situation said. “There were times that the kids would be waiting 30, 45 minutes or an hour and then all of a sudden, you’re not meeting with Coach Belichick anymore, and we’ll go back to the airport.”

Belichick and his top lieutenants were often flying blind when it came to NCAA rules and regulations, operating by a Silicon Valley-style “move fast and break things” approach, while public records obtained by ESPN show numerous reminders from compliance staff about recruiting quiet periods and NIL restrictions, along with a protracted debate about the boundaries of where coaches could meet with recruits on official visits.

“That’s probably the biggest thing they’ve had to learn, with what you can and can’t do,” another source who has worked with the program said. “They found out fast how many rules we’ve been dealing with over the past couple of years.”

Those initial months were a barrage of hasty evaluations and high-pressure sales pitches.

One recruit, who ultimately didn’t sign with UNC, recalled meeting Belichick for just a few minutes before being handed a contract and asked to sign.

“I kind of felt it was disrespectful to just put me in that situation after just meeting a coach,” the recruit said. “It was just crazy that you’d make a player sign a contract in front of a coach right after you just met him, and you haven’t even talked about numbers yet or anything about what I would get at that school.”

In-state recruit Jariel Cobb was planning a visit to an SEC school when he got a call from UNC, saying Belichick wanted to send a car to pick him up if he could visit campus immediately. When Cobb arrived in Chapel Hill with his mother, they were given the red-carpet treatment, with an array of people in UNC gear shaking hands and lauding the recruit’s skill set. Belichick met with Cobb, who had always dreamed of playing for his home-state Tar Heels but didn’t receive an offer from the prior staff. Belichick delivered a stern analysis: “I don’t know why in the hell they hadn’t offered you, but I looked at the film. I want you.”

“They treated us like celebrities,” Terri Cobb, Jariel’s mother, said. “Other schools had told him to think on it, but right out of the gate, Bill stood up and said, ‘You rocking and rolling with me or what?'”

Cobb signed, enrolled early and went through spring ball with the Tar Heels, calling it a positive experience, but his mother had noted that, during his initial conversations with Belichick, the coach had repeatedly mentioned two other players from Cobb’s high school he hoped would also come to UNC. In retrospect, she wonders if the Tar Heels’ interest in her son was aimed at getting an inside line to other players.

“They were flying through visitors,” the former member of the staff said. “It was unclear if Coach Belichick had evaluated the tape with how quickly they were bringing kids in.”

By the spring, with a full staff and enough time to better evaluate talent, North Carolina went into its second roster rebuild of the offseason. Overall, 39 players transferred out after Belichick’s arrival, including nearly two dozen after spring workouts. Cobb was among them. After just four months at his dream school, he was told he was unlikely to play and encouraged to transfer. It was, according to his mother, a similar story for many of his teammates. Cobb is now at Charlotte, which will play the Tar Heels in Week 2.

Meanwhile, UNC heavily recruited transfers during the spring portal window, which, according to numerous coaches across multiple Power 4 conferences, was described as the most bereft of talent since the portal era began in 2021. The Tar Heels added 23 players.

“There’s a little guesstimate there,” Belichick said. “You do the best you can to figure it out, but it’s a very inexact science.”

To find worthy additions in April and May, North Carolina was aggressive in identifying potential transfers. Five coaches told ESPN that they had been frustrated with North Carolina’s brazen efforts, led by Lombardi, to contact players directly prior to those players entering the portal, with at least one coach contacting Belichick to complain. Though tampering has become commonplace in college football, it’s often done through back-channels — current players talking to friends or former teammates, for example. North Carolina was “blatant” and “brazen,” according to one Power 4 coach. One player who spoke to ESPN said that he had been contacted by UNC in an effort to convince him to transfer, and he was warned not to inform anyone of the communication. If he did, he was told, he could lose his eligibility.

“I don’t think they’re doing anything that hasn’t been done [elsewhere],” one source said, “but I do think it’s such a drastic culture change from [former coach] Mack [Brown], so that it looks completely different to the people at UNC.”

While the style is different, so are the results. UNC already has nine blue-chip commitments for 2026 as Belichick has grown more comfortable with the recruiting process and focused on a national approach to talent acquisition.

“We’re in there with some good schools,” Belichick said, “and it’s good to be able to get kids coming to Carolina over some of the top schools in the country.”

After the rocky start, Belichick has used additional resources promised as part of his hiring to nearly double the recruiting support staff from what existed under Brown, yet it’s often Belichick who’s the linchpin to selling a player.

Belichick’s first time on the road recruiting was traveling to Rolesville High outside Raleigh, North Carolina, to visit brothers Zavion and Jayden Griffin-Haynes. Zavion had been committed to North Carolina under Brown, but decommitted after the coaching change. Jayden never received an offer under the previous staff.

Belichick stayed for nearly two hours, according to Zavion, and he broke down tape with the brothers, a key part of the coach’s sales pitch with high-level recruits.

“They stayed on me,” Zavion said. “They came to see me practice during spring ball. They made sure it was love from UNC and that really stood out to me. He wants me to be the face of the program, but he also said I have to work for it. He’s not just going to hand it to me, but I’m the guy he’s looking for in the program.”

Both brothers committed in June.

Weddington (N.C.) coach Andy Capone remembers Belichick visiting campus this spring to meet with recruit Thomas Davis Jr., and he was awestruck.

“I’ve been fortunate enough to meet a lot of head coaches,” Capone said, “but I’ve only taken a picture with two of them: Nick Saban and Bill Belichick.”

What truly impressed Capone was Belichick’s pitch once the fanfare died down. Belichick described a detailed plan for UNC, spent time with three recruits, including Davis, and, from memory, recited plays he had watched on film from their games, relating each to plays run by some of the greats from Belichick’s past.

“He’d say, ‘This is how I used Lawrence Taylor or Mike Vrabel,'” Capone said. “It was really cool to let them see a perspective of how he sees players in his system.”

Capone said Belichick was honest with his recruits, and he pitched them on his long history of preparing players for the NFL.

Before Belichick departed, Davis, who ultimately committed to Notre Dame, asked the question that has been at the forefront of so many debates since the NFL legend arrived at Carolina. Was Belichick really planning to stay long in Chapel Hill?

“I wouldn’t have taken this job to go back to the NFL,” Belichick told him. “We’re going to win national championships here.”


VINAY PATEL WAS never a Belichick fan. The UNC board of trustees member applauded the hire for the Tar Heels, but he had seen enough of Belichick in the pros to assume he wouldn’t like the guy.

Still, Patel was curious, so he attended a welcome banquet held on campus this winter, hosted by Belichick and his girlfriend, Jordon Hudson.

To his surprise, the event was friendly.

“I expected some pompous SOB, and he definitely wasn’t that,” Patel said. “And she’s not standoffish at all. We chatted, shook hands. She’s polite.”

A few months later, amid a media firestorm surrounding Belichick’s relationship with Hudson, who is nearly 50 years his junior, and her role in managing his personal brand, Patel remembers being perplexed by the seemingly ubiquitous outrage.

“I had a friend saying, ‘Can you believe this Jordon Hudson?’ — this and that,” Patel said. “And I’m just thinking, yes, but if you’d told me a year ago that UNC football was going to be a news story on a daily basis, I’d have thought you were nuts.”

If Patel favored an “all publicity is good publicity” approach, many members of the often staid and conservative UNC community saw it differently. In December, Belichick emailed UNC staff, insisting Hudson be copied on all communications. Hudson proceeded to inject her opinion on how the school’s PR staff operated, sometimes frustrating longtime employees. In one instance, she insisted Steve Belichick never be referred to as Bill’s son, and in a February email, asked to have public comments on UNC football social media sites censored, including one she said described her as “a predator.” UNC public relations replied that it “hid/erased one comment that had been posted about your personal life,” but did not find additional critical comments on UNC football’s Facebook page, according to documents obtained by ESPN in a public records request.

Bill Belichick was frustrated that the emails were shared, according to multiple sources, despite warnings from UNC staff that, as a public university, the athletics department was subject to open records requests.

“He didn’t like it at all, but he’s never worked at a public school,” a UNC source said. “[Hudson] would probably be more involved if we weren’t a public school.”

By the spring, Hudson’s involvement became routine public fodder. At UNC’s final spring practice, Hudson roiled the school’s old guard not only for being on the field, but for the way she was dressed. More attention followed, from a controversial appearance on “CBS Sunday Morning” to reports that Hudson had been banned from UNC’s football facility to suggestions in a New York Times story that a planned season of HBO’s “Hard Knocks” featuring North Carolina was scuttled due to her involvement.

Sources familiar with the negotiations told ESPN that the decision to nix the project was ultimately Belichick’s, saying he felt the timing of the HBO show, which would film only during fall camp, wouldn’t showcase the team’s strengths. The school instead pivoted to another project that will air on Hulu and cover North Carolina’s entire season.

Amid the spring’s media frenzy, the school was flooded with complaints from fans, donors and even professors, calling Belichick’s relationship “shameless,” “a disgrace” and “a laughing stock,” with one alum writing, “We’ve always prided ourselves on being a class act, but this is the kind of unnecessary distraction that does more harm than good. If Bill walks, he walks.”

UNC brass, including chancellor Lee Roberts and athletic director Bubba Cunningham, declined to comment on “the private lives of any of our employees,” as Roberts explained, and inside the locker room, few players seemed bothered.

Numerous sources who spoke to ESPN suggested much of the Hudson drama was overblown. One UNC administrator said that Hudson’s initial involvement was simply to “fill a void” until new PR staff could be hired and said Hudson hasn’t been a part of football-related correspondence since early in the spring.

A “talking points” email distributed to PR personnel and Belichick ahead of the ACC’s spring meetings in May detailed Hudson’s role, noting “once staff was in place, after about a month, she was no longer copied on emails. She is not involved in the hiring of staff, recruiting of players, communications related to the program or the building of the program” but “continues to be involved from a scheduling perspective.” The memo also noted that “Jordon is playing an active role in the filming and production of a documentary about Coach Belichick’s first season of college football, so in that capacity, she may be seen on the sidelines of Carolina Football practices or games.”

Multiple sources who spoke to ESPN doubted Belichick had been aware of the outsized attention she generated online — “He’s always watching film, not scrolling through her Instagram” — and believed that after the CBS interview, he took steps to limit her exposure in relation to the football program.

“It’s almost like you’re shielded from it,” one source with knowledge of the program said. “You’re finding all this stuff on TMZ and different sites, but nobody really talked about it around the building. It was more of a big deal nationally than it was here.”


A SMALL ARMY of reporters shuffled aimlessly outside a padlocked gate that, in a few moments, would provide a brief glimpse of North Carolina’s fall camp on a weekday in mid-August. Access to outsiders has been severely restricted, and a pair of onlookers standing at a fourth-floor window in a nearby building had likely already gleaned more information about this Tar Heels team than the local media had all summer.

In the Belichick era, there are insiders and there are outsiders.

North Carolina has beefed up security. When one local reporter used binoculars to glimpse Hudson and other visitors at a UNC practice through a narrow window of the indoor practice facility, a guard immediately interrupted. The football building inside Kenan Stadium has been off limits to all nonessential football personnel, and the school installed facial recognition sensors to enter the facility. No UNC player was permitted to speak to the media for the first six months of Belichick’s tenure, and Belichick is also skipping a weekly radio show, typically a staple for college coaches, ceding the stage to Lombardi.

Belichick’s staff is filled with trusted confidants. Lombardi had been an advisor with the New England Patriots and even co-hosted Belichick’s podcast. Lombardi’s son, Matt, is UNC’s quarterbacks coach. Two of Belichick’s sons — Steve and Brian — coach on defense. One of his former players, Jamie Collins, is the inside linebackers coach. Several sources suggest senior staff members monitor outgoing communications from other staffers to curtail leaks about the inner workings of the program.

On the inside, however, the view of Belichick has been far different than the public persona he has projected for decades.

“They’ve been really easy and good to work with,” said Cunningham, who had initially been skeptical of the hire. “It’s a different model. They wanted to bring in their own coaches and personnel and recruiting people, people they’ve worked with previously. It’s a very personable staff.”

This winter, Belichick had pizza delivered to UNC fraternities and sororities ahead of the Heels’ men’s basketball game against Duke. He did the same for several of UNC’s winter and spring sports teams.

Belichick is a longtime lacrosse fan, and as he surveyed the football practice field during the spring — the same field where the lacrosse teams practice — he posed a question: Where are the lacrosse lines? Belichick was told that, if the football team practices that morning, the lacrosse field wouldn’t get painted.

“He said, ‘Paint the lines,’ and we got them,” UNC’s women’s lacrosse coach Jenny Levy said. “I think he’s diving into what college athletics is all about.”

Former UNC linebacker Jeff Schoettmer attended the school’s “Practice Like a Pro” day to conclude spring practice, and he watched Belichick mingle with recruits, transfers and their parents. At a banquet afterward, the coach met with former players and donors.

“It’s pretty incredible to see how easily he moves among different types of people,” Schoettmer said. “Him holding court with former players — it’s just like you see some of these extroverted coaches who’ll talk to anybody, but you don’t expect Bill to sit there and tell war stories with guys he’s never coached. But that’s how much love I think he has for North Carolina.”

Inside the football facility, Belichick thought Brown’s former office on the fourth floor of the football building was isolating, so he set up his own office on the second floor to be in the same space occupied by the players.

“I can’t coach the players if I’m not around them,” Belichick told ESPN. “I try to go in and out of meetings and be visible and present.”

Cunningham said he has been struck by how accessible Belichick is to the team, routinely sitting in film study sessions and breaking down plays.

In June, Belichick met with his quarterbacks each day for about an hour, a process that began during his tenure with the Patriots because, he said, “It’s important for the coach and the quarterback to be on the same page.”

Johnson, one of the few holdovers from Brown’s 2024 team, said the involvement of the coach in the small details of the game is unlike anything he had seen.

“We did something different every day,” Johnson said. “Everything is really detailed, and that’s what I’ve loved.”

If Belichick’s tenure has been marked by a steadfast devotion to those in his orbit at the expense of those on the outside, it has done little to temper enthusiasm around the program.

Donations are up, season tickets are sold out, and UNC has added new premium-seating options that will further expand its revenue opportunities. Rick Barakat, the athletics department’s new chief revenue officer, said UNC will exceed its all-time gross revenue record this year.

“The pitch has changed because the excitement’s never been higher,” Barakat said. “We’ve had bouts of success historically, but I don’t think we’ve ever seen Carolina football at the level it is right now in the national news cycle, and that trickles down into every conversation.”

Even entities in Belichick’s orbit seemed to bask in the glow of newfound attention. Phillips raved that Belichick “is great for the ACC and great for North Carolina.” One executive for the Charlotte 49ers referred to a sizable uptick in season ticket sales as “The Belichick Bump,” and AD Mike Hill was tasked with finding more seating capacity for the Week 2 game by bringing in “bleachers everywhere.” Charlotte’s initial advertising for the game focused on Belichick, a decision critiqued by the school’s chancellor, according to public records obtained by ESPN, for ignoring its own new coach, Tim Albin.

Many of North Carolina’s administrators who spoke to ESPN said the investment would be judged on wins and losses, but it’s also possible the spotlight could be a springboard to something else.

“You’re seeing a lot more people involved as far as helping out the program,” one of those sources said. “You can feel that UNC is embracing more on the football end. It’s been the talk of the last two years, but the push to get to the SEC, I think, was a major reason for this show of investment in football.”


UPON HIS HIRE, Belichick immediately pushed a new tagline for Tar Heels football. They would be “the 33rd NFL team,” and those early days included an influx of professional know-how, from Lombardi to former Patriots nutritionist Josh Grimes and Moses Cabrera, Belichick’s longtime strength and conditioning guru.

“Coach B comes in with a different mindset in terms of everything’s going to be at the highest level possible, no matter what he has to do to get there,” wide receiver Jordan Shipp said.

Belichick has delivered that message repeatedly, both inside the locker room and to the media, often saying players who “don’t want to work, they don’t want to be good. That’s OK, but if you’re like that, Carolina’s a bad place to be. It’s too important to the rest of us.”

Belichick retained Freddie Kitchens as the lone full-time position coach from the previous staff, in large part because of his NFL background. Kitchens spent 16 years in the NFL before moving on to college, including a stint as the Cleveland Browns head coach. Belichick has said all of the systems they are implementing — from offense to defense to special teams — are NFL-based.

“Fundamentals and techniques that go with them are based on that too, practice, structure, meeting, installation, teaching. There were some modifications we had to make, but basically it’s all the same,” Belichick said.

Belichick has gotten more used to recruiting as well. Those who interacted with him on the recruiting trail in January noticed a big difference in their exchanges six months later, describing him as “more personable.”

“He understands that he had to change his way of doing things, and he’s doing that, and he’s really adapting to this new culture,” said Rolesville (N.C.) coach Ranier Rackley, who has three players committed to UNC. “So that’s why he’s getting a lot of these guys because of that.”

Collins, who played for Belichick for parts of seven seasons during a 10-year NFL career, said he has seen a softening of the coach who, in the pros, was known for his all-business approach to relationships.

“The old Bill comes out, but we live in a different world now,” Collins said. “I’ve seen a different side of Bill coaching these guys.”

In June, Rackley brought a group of players to UNC’s 7-on-7 camp, and he took note of Belichick moving from one group to the next, watching as many teams and players as possible. There was a different energy to the experience, he said.

In all, nearly 4,000 kids showed up during UNC football camps that month. For Belichick, who has often downplayed the leap from the NFL to college, it was an eye-opening moment.

“Once you actually see it, it feels like Normandy,” Belichick told ESPN. “It’s like, ‘Here they come.'”

North Carolina hasn’t won an ACC title since 1980, but with Belichick on the sideline, there’s no lack of optimism in Chapel Hill.

“We’re here to win football games,” Shipp said. “He let us know that yeah, we’re going to have a spotlight. But that’s not what we’re worried about. We’re worried about winning games.”

For UNC, though, there’s more to the story. Belichick is a bona fide winner, but he’s also a show — occasionally controversial, often recalcitrant, sometimes funny — and for a program looking for attention, he has delivered.

“We want to be competitive in football,” Roberts said. “We want to be part of the national conversation. Carolina stands for excellence across the board, and we want to be excellent in football. I think we’re well on our way.”

What comes after that remains a mystery — one Belichick has fiercely protected throughout a long offseason. Now, the veil is lifted.

The new era of North Carolina football is here.

Michael Rothstein and Eli Lederman contributed to this story.

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