NIU’s stock nearly doubles in 2025 amid soarding electric moped sales
Chinese electric scooter manufacturer NIU Technologies (NASDAQ: NIU) is experiencing a remarkable surge in 2025, with its stock price nearly doubling year-to-date. This impressive performance is fueled by a significant increase in electric moped sales, particularly within its domestic market, despite facing challenges such as international tariffs and rising freight costs.
Domestic market is driving growth
In the first quarter of 2025, NIU reported a 57.4% year-over-year increase in e-scooter sales, totaling 203,313 units. Notably, 183,065 of these units were sold in China, marking a 66.2% increase compared to the same period last year.
This domestic growth was boosted by China’s consumer trade-in program, which incentivizes the replacement of older scooters with newer, more efficient models.
The company’s revenue for Q1 2025 reached RMB 682.0 million (approximately US $94 million), a 35.1% increase from the previous year. However, the average revenue per e-scooter decreased by 14.2% to RMB 3,354, indicating a shift towards more affordable models.
NIU CEO Yan Li explained: “In China, we are advancing our intelligent product development strategy by integrating automotive-grade technologies such as millimeter-wave radar, dual-channel ABS, and AI Smart Ecosystem to enhance the user experience. Our retail network has continued to expand in-line with our expectations, with new stores opening during the quarter. This synergistic combination of product innovation and omni-channel growth is driving measurable increases in domestic sales and market penetration.”
International challenges remain
While domestic sales certainly provided strong tailwinds for NIU, international markets still present challenges for the company. Sales outside China grew by a modest 6.4%, totaling 20,248 units. Factors such as US tariffs and increased freight costs were noted in NIU’s Q1 2025 earnings report as impacting international margins. Despite these hurdles, international sales contributed RMB 60 million (approximately US $8 million) to the quarterly revenue, a 22.4% increase year-over-year.
NIU’s gross margin declined to 17.3% from 18.9% in the same quarter last year, reflecting the pressure from international trade policies and logistics costs. Nevertheless, the company’s net loss narrowed to RMB 38.8 million, down from RMB 54.8 million in Q1 2024, indicating improved operational efficiency. While still operating at a net loss of around US 5.4 million, these numbers indicate a strong turnaround for the company – reflected by the nearly doubling of NIU’s stock price so far in 2025.
Looking ahead, NIU is anticipating continued growth and projecting Q2 2025 revenue to increase by 40% to 50% year-over-year. The company says it is also exploring strategies to mitigate international challenges, such as diversifying its production and focusing on markets less affected by tariffs.
As Li continued, “Globally, the market is undergoing structural shifts, with US trade policies experiencing increased volatility. However, we are leveraging innovation and agile infrastructure to mitigate geopolitical challenges, enabling sustainable global growth through proactive production adjustments.”
Electrek’s Take
If you’re a NIU fan like I am, this is great news that helps claw back some of the losses seen in the last couple of years. The entire micromobility sector has navigated choppy waters after the pandemic bubble burst, and NIU was certainly not immune to the drop in sales. But these numbers paint a promising return that industry analysts and scooter riders who depend on the company alike have been hoping for.
I visited NIU’s factory a few months ago and saw firsthand how much care and precision goes into building its millions of electric two-wheelers. That kind of in-depth look is rare in this industry, and it gave me keen insight into what separates NIU’s high-tech and high-design models from much of the industry.
Now it seems that sales are starting to catch back up to where such innovative pieces of tech deserve to be. Here’s to hoping for another good quarter to follow.
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If you’ve ever wondered what happens when you combine a fruit cart, a cargo bike, and a Piaggio Ape all in one vehicle, now you’ve got your answer. I submit, for your approval, this week’s feature for the Awesomely Weird Alibaba Electric Vehicle of the Week column – and it’s a beautiful doozie.
Feast your eyes on this salad slinging, coleslaw cruising, tuber taxiing produce chariot!
I think this electric vegetable trike might finally scratch the itch long felt by many of my readers. It seems every time I cover an electric trike, even the really cool ones, I always get commenters poo-poo-ing it for having two wheels in the rear instead of two wheels in the front. Well, here you go, folks!
Designed with two front wheels for maximum stability, this trike keeps your cucumbers in check through every corner. Because trust me, you don’t want to hit a pothole and suddenly be juggling peaches like you’re in Cirque du Soleil: Farmers Market Edition.
To avoid the extra cost of designing a linked steering system for a pair of front wheels, the engineers who brought this salad shuttle to life simply side-stepped that complexity altogether by steering the entire fixed front end. I’ve got articulating electric tractors that steer like this, and so if it works for a several-ton work machine, it should work for a couple hundred pounds of cargo bike.
Featuring a giant cargo bed up front with four cascading fruit baskets set up for roadside sales, this cargo bike is something of a blank slate. Sure, you could monetize grandma’s vegetable garden, or you could fill it with your own ideas and concoctions. Our exceedingly talented graphics wizard sees it as the perfect coffee and pastry e-bike for my new startup, The Handlebarista, and I’m not one to argue. Basically, the sky is the limit with a blank slate bike like this!
Sure, the quality doesn’t quite match something like a fancy Tern cargo bike. The rim brakes aren’t exactly confidence-inspiring, but at least there are three of them. And if they should all give out, or just not quite slow you down enough to avoid that quickly approaching brick wall, then at least you’ve got a couple hundred pounds of tomatoes as a tasty crumple zone.
The electrical system does seem a bit underpowered. With a 36V battery and a 250W motor, I don’t know if one-third of a horsepower is enough to haul a full load to the local farmer’s market. But I guess if the weight is a bit much for the little motor, you could always do some snacking along the way. On the other hand, all the pictures seem to show a non-electric version. So if this cart is presumably mobile on pedal power alone, then that extra motor assist, however small, is going to feel like a very welcome guest.
The $950 price is presumably for the electric version, since that’s what’s in the title of the listing, though I wouldn’t get too excited just yet. I’ve bought a LOT of stuff on Alibaba, including many electric vehicles, and the too-good-to-be-true price is always exactly that. In my experience, you can multiply the Alibaba price by 3-4x to get the actual landed price for things like these. Even so, $3,000-$4,000 wouldn’t be a terrible price, considering a lot of electric trikes stateside already cost that much and don’t even come with a quad-set of vegetable baskets on board!
I should also put my normal caveat in here about not actually buying one of these. Please, please don’t try to buy one of these awesome cargo e-trikes. This is a silly, tongue-in-cheek weekend column where I scour the ever-entertaining underbelly of China’s massive e-commerce site Alibaba in search of fun, quirky, and just plain awesomely weird electric vehicles. While I’ve successfully bought several fun things on the platform, I’ve also gotten scammed more than once, so this is not for the timid or the tight-budgeted among us.
That isn’t to say that some of my more stubborn readers haven’t followed in my footsteps before, ignoring my advice and setting out on their own wild journey. But please don’t be the one who risks it all and gets nothing in return. Don’t say I didn’t warn you; this is the warning.
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Environment
Podcast: Trump/GOP go after EV/solar, Tesla, Ford, GM EV sales, Electrek Formula Sun, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Trump’s Big Beautiful bill becoming law and going after EVs and solar, Tesla, Ford, and GM EV sales, Electrek Formula Sun, and more
Today’s episode is brought to you by Bosch Mobility Aftermarket—A global leader and trusted provider of automotive aftermarket parts. To celebrate Amazon Prime Day July 8th through 11th, Bosch Mobility is offering exclusive savings on must-have auto parts and tools. Learn more here.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the podcast:
- Electrek FSGP 2025: New teams, new cars, same solar spirit
- Congress votes to send 2 million US jobs to China, increase deficit, energy costs
- Tesla (TSLA) confirms 384,000 deliveries in Q2 2025, right on expectations
- Tesla prototype sparks speculation: a Model Y, maybe slightly smaller
- Tesla launches Oasis Supercharger with solar farm and off-grid batteries
- Tesla unveils its LFP battery factory, claims it’s almost ready
- Here’s why Ford’s electric vehicle sales crashed by nearly a third in Q2
- The Chevy Equinox EV is GM’s breakout star, but that’s not the only surprise
- Xpeng launches G7, a new Tesla Model Y competitor for just $27,000
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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