Gayanne Potter is one of Britain’s most recognisable voices – behind adverts for the likes of Estee Lauder, Apple, LBC radio, and B&Q.
Now, an artificial intelligence (AI) version of her voice is being used on Scotland’s nationalised train network, ScotRail.
But the professional voiceover artist says she had no idea she had been transformed into a robot until a friend called her last week.
“I was devastated, I was furious, I feel completely violated,” she told Sky News.
“My voice is my job, and I should be allowed to know who I am working with and what I am working on.”
Image: Ms Potter’s voice has been used in adverts for the likes of Estee Lauder, Apple, LBC radio, and B&Q
Ms Potter, who lives on the outskirts of Edinburgh, believes the incident can be traced back to a job she completed during the COVID pandemic with Swedish company ReadSpeaker, where she recorded scripts for the visually impaired.
Ms Potter alleges she was unaware the contract allowed her voice to be sold as part of AI years later.
Sky News has seen correspondence where the company appeared to reassure Ms Potter’s agents they “would never sell them (the recordings) to anybody else”.
Responding to concerns, ReadSpeaker insisted there was a “very clear contract” that allows it to “use… synthesised voices for businesses and organisations”.
ScotRail unveiled its new AI announcer, nicknamed “Iona”, on board the railway network in Scotland this month.
The new technology has drawn criticism for mispronouncing place names, with officials asking the public to “give it time”.
Image: Ms Potter says she had no idea she had been transformed into a robot until a friend called her last week
Sky News joined Ms Potter on board a train as she discussed the situation.
She said: “I literally didn’t know. ScotRail never approached me, ReadSpeaker never approached me.
“ScotRail have said it is not a real person. It is a real person, and I am right here.
“This is a real threat. I have worked really hard for the past 20 years and built trust with clients I work with. And now to have my voice in this dreadful robot is demeaning to me.”
She added: “I do not consent to my voice data being used. To find out that my personal human data is being used on the trains is appalling.
“I feel like my data is being burgled. I have no control over it.”
Union Equity, which represents workers in the creative industries, is helping Ms Potter fight her case.
Liam Budd, industrial official for recorded media at Equity, said: “It is extremely exploitative for companies to use and commercialise voice recordings to create digital replicas of artists from contracts which pre-date the development of generative AI or were not drafted explicitly for this purpose.
“Gayanne is directly competing in a marketplace with a low-quality clone of her own voice that she claims was developed without her informed and explicit consent.
“Not only is this distressing for her, but it would represent an infringement of our members’ data protection and other rights.”
Roy Lindemann, chief marketing officer at ReadSpeaker, dismissed questions from Sky News about Ms Potter’s wishes to withdraw her voice from being sold.
He said the firm was aware of Ms Potter’s concerns, adding: “ReadSpeaker and Ms Potter have a contract regarding the use of her voice.
“ReadSpeaker has comprehensively addressed Ms Potter’s concerns with her legal representative several times in the past.”
ScotRail, which is owned by the Scottish government, said it had “no plans” to remove its “Iona” AI announcer voice system and rejected questions about Ms Potter’s concerns.
Phil Campbell, ScotRail customer operations director, said: “We are always looking at ways to improve the customer journey experience, and we know how important both on-train and at-station announcements are.
“The use of an automated voice allows us to have more control over the announcements being made, ensures consistency for customers, and gives us flexibility to make changes at short notice.”
A Transport Scotland spokesperson said: “While sub-contracts are a matter for ScotRail, the Scottish government expects it, as a publicly controlled organisation, to ensure all agreements entered into are within the parameters of Public Sector Procurement guidance and meet Fair Work principles.
A man has been remanded into custody charged with child cruelty offences after allegedly lacing sweets with sedatives.
Jon Ruben, 76, of Ruddington, Nottinghamshire, appeared at Leicester Magistrates’ Court on Saturday after youngsters fell ill at a summer camp in Stathern, Leicestershire.
He has been charged with three counts of wilfully assaulting, ill-treating, neglecting, abandoning or exposing children in a manner likely to cause them unnecessary suffering or injury to health.
The charges relate to three boys at the camp between 25-29 July.
Image: The scene in Stathern, Leicestershire. Pic: PA
Ruben spoke only to confirm his name, age and address.
Police received a report of children feeling unwell at a camp being held at Stathern Lodge, near Melton in Leicestershire, last Sunday.
Officers said paramedics attended the scene and eight boys – aged between eight and 11 – were taken to hospital as a precaution, as was an adult. They have since been discharged.
Police said the “owners and operators of Stathern Lodge are independent from those people who use or hire the lodge and are not connected to the incident”.
Leicestershire Police has referred itself to the Independent Office for Police Conduct, after officers initially reported the incident as having happened on Monday, only to later amend it to Sunday.
It is still unclear when officers responded and whether that is why the watchdog referral has been made.
Ruben will next appear at Leicester Crown Court on 29 August.
Addressing the City Academy Voices choir directly, the bishop of Fulham said: “I write to apologise for the distress and offence I caused in bringing the concert to a premature end.
“This should not have happened … I also apologise for remarks which were made in haste, and which have understandably caused hurt and distress.”
Image: The bishop, in his dressing gown, gave the choir a dressing down
Mr Baker had demanded for the performance to stop because it was 10pm – and says he didn’t realise the choir had booked the church until 11pm.
In the statement obtained by Sky News, he added: “I have lived here on site at St Andrew’s for 10 years, for much of which City Academy has rehearsed and performed here.
“You have been, and continue to be, welcome – and I hope that you will be able to continue the relationship with us.
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“I can give you every assurance that the events of Friday evening will not recur, and I apologise again to performers (especially those unable to perform at the end of the evening) and the audience alike.”
Image: The choir performed their last song
The choir was performing to a 300-strong audience in Holborn when the lights were suddenly turned off, with Mr Baker declaring the concert was “over”.
A church employee then asked the crowd to leave quietly and for the musicians to step down from the stage, attracting boos from the audience.
The choir went on to perform one last song, an A cappella version of ABBA’s Dancing Queen, before bringing their show to a close.
One member of the audience, who was attending with his 10-year-old daughter, told Sky News he initially thought the interruption was a staged joke.
Benedict Collins had told Sky News: “This work deserves respect, not to be disparaged as a ‘terrible racket’. The people here had put their heart and soul into it.
“The bishop cut them off in midstream, preventing soloists who had worked their hardest from singing – and preventing the audience, which included people of all ages, from enjoying it to the end.”
The choir told Sky News it was “upsetting” that they were unable to finish their show as planned, but “hold no hard feelings and wish the bishop well”.
A spokesperson added: “If anyone is thinking of joining one of our choirs, the City Academy Voices rehearse on Mondays in central London. Dressing gowns optional.”
The Online Safety Act is putting free speech at risk and needs significant adjustments, Elon Musk’s social network X has warned.
New rules that came into force last week require platforms such as Facebook, YouTube, TikTok and X – as well as sites hosting pornography – to bring in measures to prove that someone using them is over the age of 18.
The Online Safety Act requires sites to protect children and to remove illegal content, but critics have said that the rules have been implemented too broadly, resulting in the censorship of legal content.
X has warned the act’s laudable intentions were “at risk of being overshadowed by the breadth of its regulatory reach”.
It said: “When lawmakers approved these measures, they made a conscientious decision to increase censorship in the name of ‘online safety’.
“It is fair to ask if UK citizens were equally aware of the trade-off being made.”
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X claims the timetable for platforms to meet mandatory measures had been unnecessarily tight – and despite complying, sites still faced threats of enforcement and fines, “encouraging over-censorship”.
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“A balanced approach is the only way to protect individual liberties, encourage innovation and safeguard children. It’s safe to say that significant changes must take place to achieve these objectives in the UK,” it said.
A UK government spokesperson said it is “demonstrably false” that the Online Safety Act compromises free speech.
“As well as legal duties to keep children safe, the very same law places clear and unequivocal duties on platforms to protect freedom of expression,” they added.
Users have complained about age checks that require personal data to be uploaded to access sites that show pornography, and 468,000 people have already signed a petition asking for the new law to be repealed.
In response to the petition, the government said it had “no plans” to reverse the Online Safety Act.
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Reform UK’s leader Nigel Farage likened the new rules to “state suppression of genuine free speech” and said his party would ditch the regulations.
Technology Secretary Peter Kyle said on Tuesday that those who wanted to overturn the act were “on the side of predators” – to which Mr Farage demanded an apology, calling Mr Kyle’s comments “absolutely disgusting”.
Regulator Ofcom said on Thursday it had launched an investigation into how four companies – that collectively run 34 pornography sites – are complying with new age-check requirements.
These companies – 8579 LLC, AVS Group Ltd, Kick Online Entertainment S.A. and Trendio Ltd – run dozens of sites, and collectively have more than nine million unique monthly UK visitors, the internet watchdog said.
The regulator said it prioritised the companies based on the risk of harm posed by the services they operated and their user numbers.
It adds to the 11 investigations already in progress into 4chan, as well as an unnamed online suicide forum, seven file-sharing services, and two adult websites.
Ofcom said it expects to make further enforcement announcements in the coming months.