Getty Images’ logo seen displayed on a smartphone with an AI chip and symbol in the background.
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LONDON — Getty Images is spending millions of dollars to take on a “world of rhetoric” through its Stability AI suit, the photo licensing company’s boss Craig Peters says.
Peters told CNBC in an interview that both Stability AI — the U.K.-based startup best known for its text-to-image model Stable Diffusion — and other AI labs are stealing copyright-protected material to train their AI models for commercial gain.
These firms, he said, are taking copyrighted material to develop their powerful AI models under the guise of innovation and then “just turning those services right back on existing commercial markets.”
“That’s disruption under the notion of ‘move fast and break things,’ and we believe that’s unfair competition,” Peters added. “We’re not against competition. There’s constant new competition coming in all the time from new technologies or just new companies. But that’s just unfair competition, that’s theft.”
Peters said the AI industry is making the argument that if developers are forced to pay for access to creative works, this will “kill innovation.”
“We’re battling a world of rhetoric,” the CEO told CNBC.
Getty is suing Stability AI in both the U.K. and U.S. over allegations that the company copied 12 million images without permission or compensation “to benefit Stability AI’s commercial interests and to the detriment of the content creators.”
Stability AI has contested the legal action, saying it doesn’t consider Getty’s claims to have merit. The company acknowledges some images from Getty Images websites were used to train its Stable Diffusion model. However, the firm denies it’s liable in respect to any of the claims Getty has made.
Stability AI declined to comment on this story when contacted by CNBC.
The firm has previously argued its use of copyright-protected material online is sound under the “fair use” doctrine, which permits limited use of copyrighted material in certain circumstances — such as “transformative” uses that add new expression or meaning to original works.
‘Our case is very strong’
Technology startups like OpenAI, Anthropic and Mistral have flourished by taking vast amounts of data from the open web and using it to train their foundational AI models, which can produce lifelike texts, images and videos.
Part of the reason Getty Images is pursuing legal action specifically against Stability AI and not other firms is because such legal pursuits are “extraordinarily expensive,” Peters added. “Even for a company like Getty Images, we can’t pursue all the infringements that happen in one week.”
“We can’t pursue it because the courts are just prohibitively expensive,” he said. “We are spending millions and millions of dollars in one court case.”
AI startups are being funded to the tune of several billions of dollars to develop their foundational models, with tech heavyweights like Microsoft, Google and Amazon ploughing cash into the field.
Nevertheless, Peters acknowledges that it’s not been an easy fight. “I think our case is very strong. But I’m going to caveat that: we had to file in the U.S. and the U.K., and to be candid, we didn’t know where this training took place,” he said.
“There are elements where we have to go through and then we’ve got to spend money for due diligence, and they resist and we’ve got to fight, and we go back and forth,” Peters added.
“The facts in aggregate at a global scale I think are absolutely in our favor. How they manifest themselves around the geographic and legal constructs that are there I think is still stuff that we’re going to have to continue to play out.”
The case is set for an initial trial to determine liability from June 9.
People stand in front of an Apple store in Beijing, China, on April 9, 2025.
Tingshu Wang | Reuters
Apple iPhone sales in China rose in the second quarter of the year for the first time in two years, Counterpoint Research said, as the tech giant looks to turnaround its business in one of its most critical markets.
Sales of iPhones in China jumped 8% year-on-year in the three months to the end of June, according to Counterpoint Research. It’s the first time Apple has recorded growth in China since the second quarter of 2023.
Apple’s performance was boosted by promotions in May as Chinese e-commerce firms discounted Apple’s iPhone 16 models, its latest devices, Counterpoint said. The tech giant also increased trade-in prices for some iPhone.
“Apple’s adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival,” Ethan Qi, associate director at Counterpoint said in a press release. The 618 shopping festival happens in China every June and e-commerce retailers offer heavy discounts.
Apple’s return to growth in China will be welcomed by investors who have seen the company’s stock fall around 15% this year as it faces a number of headwinds.
Since then, Huawei has aggressively launched devices in China and has even begun dipping its toe back into international markets. The Chinese tech giant has found success eating away at some of Apple’s market share in China.
Huawei’s sales rose 12% year-on-year in the second-quarter, according to Counterpoint. The firm was the biggest player in China by market share in the second quarter, followed by Vivo and then Apple in third place.
“Huawei is still riding high on core user loyalty as they replace their old phones for new Huawei releases,” Counterpoint Senior Analyst Ivan Lam said.
Chinese tech giant Baidu has bolstered its core search platform with artificial intelligence in the biggest overhaul of the product in 10 years.
Analysts told CNBC the move was a bid to keep ahead of fast-moving rivals like DeepSeek, rather than traditional search players.
“There has been some small pressure on the search business but the focus on AI and Ernie Bot is a key move ahead,” Dan Ives, global head of tech research at Wedbush Securities, told CNBC by email. Ernie Bot is Baidu’s AI chatbot.
“Baidu is not waiting around to watch the paint dry, full steam ahead on AI,” he added.
Baidu AI overhaul
Baidu is China’s biggest search engine, but — as is also being seen by Google — the search market is being disrupted.
Users are flocking instead to AI services such as ChatGPT or DeepSeek, which shocked the world this year with its advanced model it claimed was created at a fraction of the cost of rivals.
But Kai Wang, Asia equity market strategist at Morningstar, also noted that short video platforms such as Douyin and Kuaishou are also getting into AI search and piling pressure on Baidu.
To counter this, Baidu made some major changes to its core search product:
Users can now enter more than a thousand characters in the search box, versus 28 previously;
Questions can be asked in a more direct and conversational manner, mirroring how people now use chatbots;
Users can ask questions through voice but also prompt the seach engine with pictures and files;
Baidu has integrated its AI chatbot features, which enable users to generate photos, text and videos, into the product.
“This is more aligned with how people use ChatGPT and DeepSeek in terms of how they look for answers,” Wang said.
Outside of China, Google has also been looking to enhance its core search product with AI, highlighting how search has been under pressure from the burgeoning technology.
Baidu on the offense
Baidu was one of China’s first movers when it came to AI, releasing its first models and ChatGPT-style product Ernie Bot to the public in 2023. Since then, it has aggressively launched updated AI models.
However, the Beijing-headquartered company has also faced intense competition from fellow tech giants like Alibaba and Tencent, as well as upstarts such as DeepSeek.
These companies have also been launching new models and infusing AI into their products and Baidu’s stock has fallen behind as a result. Baidu shares have risen around 2.5% this year, versus a 30.5% surge for Alibaba and a 20% rise for Tencent.
“This is a defensive and offensive move … Baidu needs to be aggressive and perception-wise show they are not the little brother to Tencent on the AI front,” Wedbush Securities’ Ives added.
Founded in 2022, ElevenLabs is an AI voice generation startup based in London. It competes with the likes of Speechmatics and Hume AI.
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LONDON — ElevenLabs, a London-based startup that specializes in generating synthetic voices through artificial intelligence, has revealed plans to be IPO-ready within five years.
The company told CNBC it is targeting major global expansion as it prepares for an initial public offering.
“We expect to build more hubs in Europe, Asia and South America, and just keep scaling,” Mati Staniszewski, ElevenLabs’ CEO and co-founder, told CNBC in an interview at the firm’s London office.
He identified Paris, Singapore, Brazil and Mexico as potential new locations. London is currently ElevenLabs’ biggest office, followed by New York, Warsaw, San Francisco, Japan, India and Bangalore.
Staniszewski said the eventual aim is to get the company ready for an IPO in the next five years.
“From a commercial standpoint, we would like to be ready for an IPO in that time,” he said. “If the market is right, we would like to create a public company … that’s going to be here for the next generation.”
Undecided on location
Founded in 2022 by Staniszewski and Piotr Dąbkowski, ElevenLabs is an AI voice generation startup that competes with the likes of Speechmatics and Hume AI.
The company divides its business into three main camps: consumer-facing voice assistants, integrations with corporates such as Cisco, and tailor-made applications for specific industries like health care.
Staniszewski said the firm hasn’t yet decided where it could list, but that this decision will largely rest on where most of its users are located at the time.
“If the U.K. is able to start accelerating,” ElevenLabs will consider London as a listing destination, Staniszewski said.
The city has faced criticisms from entrepreneurs and venture capitalists that its stock market is unfavorable toward high-growth tech firms.
Meanwhile, British money transfer firm Wiselast month said it plans to move its primary listing location to the U.S.,
Fundraising plans
ElevenLabs was valued at $3.3 billion following a recent $180 million funding round. The company is backed by the likes of Andreessen Horowitz, Sequoia Capital and ICONIQ Growth, as well as corporate names like Salesforce and Deutsche Telekom.
Staniszewski said his startup was open to raising more money from VCs, but it would depend on whether it sees a valid business need, like scaling further in other markets. “The way we try to raise is very much like, if there’s a bet we want to take, to accelerate that bet [we will] take the money,” he said.