Toyota is ‘loading the bases’ with a wave of new hybrid, PHEV, and EVs
With a new lineup of electrified vehicles, including plug-in hybrid (PHEV), hybrid, and EV models, Toyota is swinging for the fences. By offering every powertrain option, Toyota believes it has a better chance of hitting a home run. Will it hit it out of the park, or is Toyota setting itself up for a swing and a miss?
Toyota bets on new PHEV, hybrid, and EVs for growth
Toyota is the king of hybrids. When you see a Prius, you immediately recognize the brand. That’s because the compact hybrid has been around for over 25 years now.
As the industry shifts toward cleaner, more efficient options, Toyota is banking on PHEVs to drive growth. Plug-in hybrids are not a new thing for Toyota. The first Prius PHEV was introduced in the US in 2016.
Between Toyota and Lexus brand vehicles, the Japanese automaker offers 32 “electrified” cars in the US, which it claims to be the most of any automaker. In the first quarter, Toyota sold 112,608 electrified vehicles, accounting for nearly 50% of sales.
Over the next few years, the company anticipates a substantial increase in demand for plug-in hybrid vehicles in the US.
In a recent interview with CNBC, David Christ, Vice President of Toyota Motor North America, said the company will “grow our PHEV volume through the lineup over the next few years.”
Sources claim that Toyota plans for PHEV sales to account for around 20% of US sales by 2030, up from the current 2.4%.
To boost the appeal, Toyota is “working to increase, perpetually increase, the amount of miles you can drive on EV-only range,” Christ explained.
The updated PHEV version of its best-selling RAV4, introduced last week, has 50 miles EV range. Although that’s up from 42 miles in the outgoing model, will it be enough?
Christ compared Toyota’s upcoming “electrified” lineup to having bases loaded in a baseball game. “We’ve got ICE. We’ve got hybrid. We got plug-in hybrid. We got EV,” he told CNBC, adding “So, our chances of being successful in scoring runs is just a lot better than if you’re really overly committed to any one of those power trains.”
Like a handful of other automakers, Toyota believes PHEVs will act as a “bridge” to 100% electric vehicles, but they also have some major drawbacks.
Since PHEVs are essentially a combination of an EV and a gas-powered vehicle, they require both technologies, which is significantly more costly. Toyota’s plug-in models cost thousands more than its hybrid or gas-powered vehicles.
The 2025 Toyota RAV4 PHEV ($44,265 MSRP) costs nearly $15,000 more than the base gas model and $12,000 more than the hybrid.
While it ramps up PHEV volume, Toyota has a handful of new EVs set to launch in the US. The updated bZ electric SUV (formerly known as the bZ4X) will arrive at US dealerships later this year, featuring increased range, new styling, and an NACS port to access Tesla Superchargers. In 2026, Toyota will launch the smaller C-HR and rugged bZ Woodland electric SUVs.
Electrek’s Take
Will Toyota’s big bet on hybrids and PHEVs pay off? With so many EVs hitting the market, which are much more advanced and efficient, it could be a big swing and a miss for Toyota.
Several Japanese automakers, including Nissan and Honda, are also banking on hybrids and PHEVs over the next few years.
Nissan believes its third-gen e-Power hybrid system will be its saviour, but it will likely be too little, too late, with BYD and other Chinese EV leaders rapidly launching more affordable, efficient tech and vehicles.
Since Toyota is already ahead of the game with several PHEV models on the market, it won’t be as costly, but it’s still delaying the inevitable.
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After its electric vehicle sales more than doubled in the first quarter, GM claims it’s now the “#1 EV seller” in Canada. With a full lineup of 13 all-electric vehicles, GM sold more EVs than Tesla in Canada.
GM tops Tesla to become the #1 EV seller in Canada in Q1
GM’s electric vehicle sales in Canada surged by 252% in the first three months of 2025, with new Chevy and Cadillac models driving growth.
The Chevy Equinox EV led the way with 1,892 units sold, followed by the Silverado EV with 894 units. Cadillac’s new entry-level OPTIQ had a strong showing, with 615 models sold, nearly matching the 720 units sold of its first EV, the LYRIQ.
Even the GMC Hummer EV Pickup and SUV saw more demand, with sales up 232% (186) and 88% (252), respectively.
Combined, the automaker sold a total of 5,750 EVs in Q1. According to GM, this was enough to top Tesla to become “the #1 EV seller in Canada.”
GM Canada recently posted on social media, saying, “We claimed the top spot as Canada’s #1 EV seller!” The news comes as registration data show that Tesla registered just 524 vehicles in Quebec in Q1, down 87% from the same period last year.
The steep decline in sales comes after the Quebec government paused federal EV incentives from February to April 1st. Canada also paused its iZEV rebate program in January, which offered up to $5,000 on the purchase or lease of an EV. Like the US federal EV Tax credit, it was designed to be used at the point of sale to help lower prices.
GM also registered significantly fewer Equinox and Blazer EVs in Quebec during the quarter. Despite higher year-over-year (YOY) sales, GM’s electric vehicle (EV) sales were down considerably from the over 15,000 in Q4 2024.
The American automaker will continue to expand its lineup with the launch of the new Cadillac Escalade IQL, Lyriq-V, and Visiq.
By the end of the year, we also expect to get our first look at the next-gen Chevy Bolt EV with deliveries starting in 2026.
Electrek’s Take
GM is building momentum with new models rolling out, which now cover nearly every segment. In the US, GM surpassed Ford and Hyundai Motor, including Kia, to become the second-largest seller of EVs last year.
Chevy is now the fastest-growing EV brand in the US. The new electric Equinox, or “America’s most affordable 315+ miles range EV,” as GM calls it, is quickly becoming a top seller. The Blazer and Silverado EVs are also gaining traction.
Cadillac reported its best first quarter since 2008, with retail sales increasing by 21%. After delivering the first models in Q1, the entry-level OPTIQ is off to an impressive start with 1,716 units sold.
GM will top off its US electric vehicle lineup with the next-gen 2026 Chevy Bolt EV due out later this year or in early 2026.
Source: GM Authority, GM Canada
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Environment
ComEd extends electrification plan in Illinois, committing a fresh $168M toward EV charger and purchase incentives
ComEd confirmed that the Illinois Commerce Commission (ICC) has approved its second Beneficial Electrification Plan. This plan builds upon an existing investment and will commit an additional $168 million over three years to support its Illinois ComEd customers who purchase or lease an EV or install a charger.
Commonwealth Edison, known more commonly as “ComEd,” is a 118-year-old company that currently operates as a subsidiary of Exelon. ComEd is hands-down the largest energy provider in Illinois and has made considerable contributions to EV adoption in the Land of Lincoln.
In 2023, ComEd proposed its first Beneficial Electrification (BE) Plan, which was approved under the guidance of the Climate and Equitable Jobs Act (CEJA) signed by Illinois Governor J.B. Pritzker in 2021. ComEd’s first BE Plan comprised a $231 million investment between 2023 and 2025.
Since February 2024, the energy company has used those funds to help Illinois residents purchase and install nearly 5,000 public and private EV charging ports (Level 2 and DCFC) and incentivize the purchases or leases of almost 1,000 new and pre-owned electric fleet vehicles. During this period, Illinois said it saw EV registrations grow nearly four times faster than the US as a whole.
ComEd has committed another $168 million with BE Plan 2 to keep the momentum in Illinois EV adoption going, offering incentives through 2028.
ComEd commits to EV incentives in Illinois through 2028
According to a release from ComEd, the Illinois Commerce Commission (ICC) has approved its second BE Plan, enabling the energy company to invest approximately $168 million more in EV incentives in Illinois from 2026 to 2028.
As mentioned above, BE Plan 2 builds upon ComEd’s original $268 million investment, which expires at the end of the year. It will help residential and commercial customers transition to EVs. Per ComEd president and CEO, Gil C. Quiniones:
The shift to EVs is a major milestone on the road to Illinois’ clean energy future, and it is part of a broader effort to electrify more of our region’s energy system. Through the expansion of our Beneficial Electrification programs, ComEd is helping to reduce carbon emissions, improve air quality, and enable all communities to enjoy the benefits and opportunities that flow from the global energy transformation.
Per ComEd, here’s how the $168 million in fresh funding will be broken down across EV incentive programs for Illinois customers:
- $11 million toward the Residential EV Charger and Installation Program: Offers rebates of up to $2,500 per household to support the purchase and installation of residential Level 2 electric vehicle chargers.
- $82 million toward the Business and Public Sector EV Purchase Program: Offers rebates for the purchase or lease of new or pre-owned fleet EVs of all weight classes.
- $44 million toward the Business and Public Sector Make-Ready Program: Rebates for costs associated with making sites ready for public or private Level 2 of DC Fast Charging equipment.
- $11 million toward a Customer Education and Awareness Program: Fund multiple efforts to empower customers to make informed decisions about vehicle electrification and charging infrastructure deployment. Includes free access to ComEd support tools including Fleet Electrification Assessments, EV Toolkits, and training programs for municipalities interested in achieving “EV Ready” status, plus free Fleet Electrification Assessments.
- $11 million toward ComEd’s Research and Development Program: Will evaluate and demonstrate the impact of new transportation and electrification technologies.
- $9 million toward a Portfolio Program: Funds a variety of initiatives spanning across multiple programs, to support a successful deployment of BE Plan 2 as a whole.
ComEd also stated that future EV-centric projects from 2026 onward located in, or primarily serving, low-income or Equity Investment Eligible Communities (EIECs) in Illinois, will be eligible for higher rebate amounts and receive more than 50% of the BE Plan 2 budget. So far in its BE Plan, over 70% of its awarded rebates have gone to low-income customers, businesses, and public sector organizations in low-income and EIECs.
As an Illinois native, this investment news makes me happy and proud. You can learn more about ComEd’s EV program here, or see if you qualify for any EV tax incentives at the state level (in any state) by checking out this detailed breakdown.
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Ben & Jerry’s organic waste is now creating clean energy for the Vermont grid, thanks to a new PurposeEnergy plant in St. Albans.
PurposeEnergy, which specializes in converting organic food waste into energy, has officially opened a high-tech anaerobic digestion facility that began exporting power to the Vermont grid in December 2024. The project broke ground in May 2023 and marks PurposeEnergy’s first big move since being acquired by Quinbrook Infrastructure Partners in April 2023. Quinbrook fully funded the St. Albans facility.
A key player in this project is Ben & Jerry’s. The Vermont ice cream giant signed a long-term feedstock deal with PurposeEnergy in 2021. Now, all of Ben & Jerry’s high-strength organic waste and out-of-spec food products are sent straight from its factory to the new facility through a dedicated pipeline. The waste is then transformed into clean electricity and clean water.
Other regional food producers are also contributing their waste to PurposeEnergy’s new site. Casella, Wind River Environmental, Evergreen Services, and Carmichael Trucking haul additional feedstocks to help centralize food waste disposal across the region.
“This project strengthens Ben & Jerry’s commitment to environmental sustainability by providing a long-term solution for organic waste,” said Jenna Evans, the company’s global sustainability manager. “It will reduce Vermont’s road traffic, lower greenhouse gas emissions, and decrease phosphorus pollution.”
The plant sits on land purchased from the Franklin County Industrial Development Corporation and is expected to produce 8.75 million kWh of renewable electricity annually. That clean power is sent to the Vermont grid through the state’s Standard Offer program, which supports the deployment of small-scale renewable energy projects.
The plant also recovers up to 45,000 million Btu of renewable thermal energy annually, which helps heat the digester and run operations.
“It’s a model of industrial symbiosis – turning food production waste into clean energy, reducing emissions, and supporting local economies,” said Erik Lallum, PurposeEnergy’s chief development officer.
PurposeEnergy says the new facility could help attract more food manufacturing businesses to the St. Albans Industrial Park by offering a sustainable, onsite waste management solution that doubles as a clean energy source.
Read more: Vermont sees an explosive 41% rise in EV adoption in just a year
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