It’s not a Toyota, Nissan, or a Honda, but this new mini EV is already a sensation. The mibot mini EV costs just ¥1 million ($7,000), or about half the price of Nissan’s Sakura, the top-selling EV in Japan.
Can the $7,000 mini EV jumpstart sales in Japan?
Japanese startup, KG Motors, is charging up Japan’s electric vehicle market with small, affordable “mobility robots.”
The company is preparing to launch a small, single-seat EV dubbed “mibot.” At just 2,490 mm (98″) long, the tiny electric car is about the size of a golf cart, but it’s perfect for getting around the city.
With its small, lightweight design and low maintenance costs, KG says the mibot is perfect for daily commutes. It offers a range of up to 100 km (62 miles) and a maximum speed of 60 km/h (37 mph).
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Although it may not seem like much with most new EVs nowadays launching with at least 300 miles (483 km) range, the mibot is designed for Japan’s tight city streets. KG Motors is out to prove that bigger isn’t always better, especially when it comes to travel.
KG Motors “mibot” mini EV (Source: KG Motors)
The company’s CEO and founder, Kazunari Kusunoki, said (via Bloomberg), “Seeing so many big cars traveling Japan’s narrow streets – that’s where this all began for me.”
After opening reservations last fall in Japan, the mini EV secured over 1,000 applications in its first month. As of May, the company has received 2,250 orders, which is more than half of the 3,300 units it plans to deliver by March 2027.
At that, KG Motors would sell more EVs in Japan than the roughly 2,000 Toyota sold in 2024. After entering the market in just 2023, China’s BYD sold over 2,200 vehicles in Japan last year.
It’s no secret that Japanese car brands, including Toyota, Honda, and Nissan, have been among the biggest laggards in the shift to battery electric vehicles (BEVs).
Nissan Sakura mini EV (Source: Nissan)
“Toyota said EVs aren’t the only solution and, because it’s Toyota, Japanese people assume it must be true,” Kusunoki explained. Because Toyota said so, “A large number of people in Japan seem to believe EVs won’t become popular.” KG Motors is out to change that with the mibot mini EV.
The tiny cars, or “kei cars,” are the most popular segment in Japan, accounting for over half of all vehicles. Nissan’s Sakura was the best-selling EV in Japan last year, with 22,926 units sold.
The Sakura starts at ¥2.5 million ($17,000). When the mibot arrives early next year, it will start at ¥1 million ($7,000) before taxes.
According to Kusunoki, production is scheduled to begin in October, and the first batch of 300 mibot models is expected to be delivered in Japan by March 2026. The other 3,000 will be shipped internationally.
The company expects to take a loss on the first batch, but should turn a profit on the second. Following that, KG Motors plans to build around 10,000 mini EVs annually.
Electrek’s Take
Can the mibot spark EV sales in Japan? At just $7,000, the mini EV is already creating a buzz. Meanwhile, BYD and others are looking to take advantage of Japan’s slow transition.
BYD is developing its first mini EV (here’s a sneak peek) that’s already expected to be “a huge threat” for Nissan, Honda, and Toyota in Japan. It will start at around ¥2.5 million ($17,000) when it launches in the second half of 2026, or about the same price as the Nissan Sakura.
At least one Suzuki dealer is already sounding the alarm (via Nikkei), claiming that “Young people do not have a negative view of BYD. It would be a huge threat if the company launches cheap models in Japan.”
BYD sells four electric cars in Japan, including the Atto 3 SUV, Dolphin, and Seal. Last month, the company launched the new Sealion 7 midsize electric SUV, starting at 4.95 million yen ($34,500).
When the mibot and BYD’s electric kei car arrive, it will be interesting to see how they will impact EV sales in Japan. It might even turn up the pressure on Toyota and other Japanese brands to keep pace.
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Oil prices eased on Tuesday as market participants weighed the possibility of an OPEC+ decision to further increase its crude oil output at a meeting later this week.
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U.S. crude oil futures rose about 4% on Monday after OPEC+ increased production at a steady rate, easing investor fears that the group might boost output even faster.
West Texas Intermediate futures rose $2.53, or 4.16%, to $63.32 per barrel. Global benchmark Brent was up $2.34, or 3.73%, at $65.12 per barrel.
The eight producers in OPEC+, led by Saudi Arabia, agreed to increase production by 411,000 barrels per day in July, the third consecutive month the group has boosted output at that rate.
“There were market concerns of a faster unwind process,” said Giovanni Staunovo, commodity analyst at UBS, told clients in a note Saturday. “For now, the oil market remains tight, indicating it can absorb additional barrels,” Staunovo said.
The electric motorcycle market is a small and highly interconnected one, with a limited amount of suppliers and an even smaller number of actual honest-to-goodness motorcycle manufacturers. While Covid-era progress led to a series of highly-funded rapid advancements and flashy announcements, the last few years have been hard on the industry as funding and excitement have both dwindled, resulting in a smaller number of big releases. So it makes sense that people would jump at news that Honda is now producing its first electric motorcycle and that you can already buy it. The only problem is that none of that is true – finally some real fake news.
In the last few days, a number of news outlets ran with a story claiming Honda was now producing and selling its first ever electric motorcycle, a bike known as the E-VO. While some articles presented a fairly grounded and accurate analysis of the situation, others jumped on the more clickbaity bandwagon.
Like many rumors, the story does have some truth to it. There is an interesting-looking cafe racer-styled E-VO bike that was just announced, and its logo does partially include a red Honda badge, but that’s where things start to go awry as some articles played a bit fast and loose with the facts.
The main issues with the story heard ’round the internet are that 1) Honda has already produced multiple electric motorcycles, 2) the E-VO isn’t really a Honda, and 3) you can’t actually buy the bike, at least not the way many headlines would have you believe.
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The Chinese launch of the Honda-Wuyang E-VO
To be fair, even Electrek wasn’t spared, with its own story repeating several dubious claims seen elsewhere around the internet, among other smaller mistakes such as a strange swipe at LiveWire for not producing DC fast-charging electric motorcycles, which it famously does.
But let’s break down each of the errors or flashy clickbait headlines that duped many journalists and electric motorcycle fans alike.
The first major issue is that the premise is wrong. Honda has built multiple electric motorcycles in the past, though generally smaller designs with step-through frames. The E-VO would be a new design direction, taking on an eye-catching cafe racer design, but let’s not forget that models like the all-electric Honda PCX Electric were launched back in 2018. In fact, Visordown strangely mislabeled a photo of a PCX Electric, referring to it as an E-VO in its own article a few days ago. (And to be fair, not everyone whiffed on this one, with outlets like RideApart and CycleWorld giving even-handed and accurate coverage to Honda’s e-moto efforts).
Second, this motorcycle isn’t even a Honda. If you look closer at the badging, you’ll see it’s labeled as “Wuyang Honda” with the first word obviously printed much smaller in the logo to obscure it in favor of Honda’s much stronger brand reputation. To put it simply, the E-VO is produced by the Chinese company Wuyang, in which Honda invested in as part of a joint venture. Wuyang-Honda is a Chinese company owned by the major Chinese automaker GAC. It does produce some Honda-developed motorcycles for the Chinese market (like the CB series, CBR, etc.), but it also produces its own domestic market-only models. The latter is what the E-VO is. It’s not a Honda and it’s not produced by Honda. It’s produced by Wuyang-Honda, which is a Chinese company partially funded by the Japanese company Honda to make money from the Chinese market. It’s similar to how Ducati doesn’t really make those Ducati electric bicycles, but rather engages in a licensing agreement that lets another company produce them and print a famous name on the side.
And that brings us to the third major issue glossed over in the E-VO launch – that you can’t really buy it. Well, some people can, but not you. At least, not unless you happen to be Chinese or living in China. As mentioned above, this isn’t a Honda motorcycle that you can buy at a Honda dealer. It’s a Wuyang motorcycle that was recently launched in China and only sold in China. It wasn’t designed for export and doesn’t meet any other international regulations or safety standards because it wasn’t designed for any other markets outside of China.
Electrek’s Take
I’ve been a fan of electric motorcycles for a long time, riding and covering them with excitement as I’ve watched the industry progress. I talk the talk and I walk the walk. I don’t even own a car, as my family gets around entirely on electric motorcycles, e-scooters, and e-bikes. I don’t intend to unfairly call out other news outlets or even my own colleagues, but I do think that accuracy in reporting on such a nascent industry is important.
Accuracy in reporting isn’t just about keeping the industry well-informed but also ensuring realistic expectations among the public. Just like all of those stories popping up a few years ago to the effect of “GM is producing a $14,000 electric pickup truck” turned out to be clickbait (they were electric mini-trucks produced in China, for the Chinese market, by Chinese companies in which GM invested), the E-VO has also turned into something of a white whale. For years, riders have begged major manufacturers like Honda to get on board with electric motorcycles. And so when there’s even an inkling of progress on that front, the story can get ahead of itself.
That isn’t to say that Honda won’t ever produce a full-sized e-moto or street bike. Perhaps the E-VO will sell well in China and Honda will look favorably upon Wuyang’s work there. But the moment when an honest-to-goodness Honda electric motorcycle lands is still years away, and no amount of wishful thinking or creative writing is going to change that.
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The French are saying “non, merci” to Tesla, as sales crashed to just 700 units in May – a level not seen in more than three years.
The Model Y changeover was clearly not the problem.
Last week, Tesla CEO Elon Musk claimed that the company has “no demand problem” and that even though Europe is its weakest market, “everyone is struggling in Europe, there’s no exception.”
France has just released its car registration data for May, confirming that the auto market is down 12%. However, Tesla’s sales were down even more than the rest of the market.
Tesla delivered only 721 vehicles in France in May – down 67% compared to the same period last year.
In Q1, Tesla blamed its poor performance on the lack of Model Y availability due to the design changeover, but it doesn’t have this excuse in Q2, which is now tracking below Q1 in Europe.
May was Tesla’s worst month of deliveries it has had in the last three years. It’s also even worse than any month of deliveries in the first quarter, despite the new Model Y now being in full production in Gigafactory Berlin and available in France.
Electrek’s Take
I’ll write a more comprehensive post about Tesla’s sales in Europe once we have data from more countries in May, but it’s not looking good.
Tesla blamed its terrible performance in Q1 on the Model Y changeover, but we are past that in Q2. Yet, April was worse than January, and now, it looks like May is going to be below February in the whole of Europe.
The only positive market so far is Norway, and that’s probably due to some of its large existing base of owners in the country updating to the new Model Y, but it will be interesting to see if it’s sustainable through out the rest of the year. I doubt it. Tesla benefited from the Model Y changeover, but I expect the brand damage will also be felt in the popular EV market.
This result in France in May is particularly interesting because it is even worse than April. I literally have to go back to Q2 2022 to find a quarter when Tesla had a worse second month of a quarter in France.
It is starting to look like demand collapse.
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