Another automaker is preparing to raise vehicle prices in the US. As soon as next week, Hyundai is expected to hike prices across its entire lineup.
Is Hyundai raising vehicle prices in the US?
Hyundai is coming off its seventh straight month with record sales in the US, led by its growing lineup of electrified vehicles.
In April, the company launched its Customer Assurance program, locking in vehicle prices until June 2, 2025. Hyundai promised that those who bought or leased a new Hyundai vehicle during the protection period would not see prices increase.
With the window closing next week, Hyundai is expected to raise vehicle prices across its entire lineup. Sources familiar with the matter told Bloomberg that Hyundai is considering a 1% price hike on every model.
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The higher prices would be reflected in the suggested retail price and only apply to newly built models. Vehicles already sitting at dealership lots will be unaffected by the price hikes.
2025 Hyundai IONIQ 5 at a Tesla Supercharger (Source: Hyundai)
Hyundai is also expected to raise prices on optional features, such as added roof rails and other imported parts, to avoid further hikes on base models.
The move comes as part of “our regular annual pricing review, guided by market dynamics and consumer demand, independent of tariffs, Hyundai said in a statement.
Hyundai will “continue to adapt to shifts in supply and demand, and regulations, with a flexible pricing strategy and targeted incentive programs.”
2026 Hyundai IONIQ 9 (Source: Hyundai)
What’s next
Although no specifics were mentioned, the expected price hikes will add “several hundred dollars,” at least, on every Hyundai vehicle.
Hyundai has not confirmed its intention to raise prices, and plans could still change. The sources said talks are still ongoing.
2025 Hyundai IONIQ 5 XRT (Source: Hyundai)
If true, the Korean automaker will follow several others, including Ford, that are expected to raise vehicle prices in response to Trump’s auto tariffs.
Although Hyundai could raise prices, it will still likely be in a better position than most. The company celebrated the grand opening of its massive new Hyundai Motor Group Metaplant America (HMGMA) manufacturing plant in Georgia earlier this year, where the upgraded IONIQ 5 and three-row IONIQ 9 are being made.
2026 Hyundai IONIQ 9 interior (Source: Hyundai)
Hyundai’s electric vehicles (EVs) are currently among the most affordable on the market. The 2025 IONIQ 5 now boasts a range of up to 318 miles, an NACS port to access Tesla Superchargers, and a revamped style both inside and out.
2025 Hyundai IONIQ 5 Trim
Driving Range
Starting Price*
IONIQ 5 SE RWD Standard Range
245 miles
$42,500
IONIQ 5 SE RWD
318 miles
$46,550
IONIQ 5 SEL RWD
318 miles
$49,500
IONIQ 5 Limited RWD
318 miles
$54,200
IONIQ 5 SE Dual Motor AWD
290 miles
$50,050
IONIQ 5 SEL Dual Motor AWD
290 miles
$53,000
IONIQ 5 XRT Dual Motor AWD
259 miles
$55,400
IONIQ 5 Limited Dual Motor AWD
269 miles
$58,100
2025 Hyundai IONIQ 5 prices and range by trim (*includes $1,475 destination fee)
The Standard Range model starts at just $42,500, with a 245-mile driving range. The longer-range trim, with up to 318 miles of range, starts at $46,550. With the potential $7,500 federal tax credit, prices could drop to under $36,500.
Hyundai’s three-row IONIQ 9 starts at $60,555 with a range of up to 335 miles. Like the IONIQ 5, it also features a native NACS port.
To sweeten the deal, Hyundai is offering a complimentary ChargePoint Home Flex Level 2 charger to those who purchase or lease the 2025 IONIQ 5 or the 2026 IONIQ 9.
Ready to take advantage of the savings while they last? Hyundai is currently offering significant discounts, with 2025 IONIQ 5 leases starting as low as $209 per month. Check out our links below to find 2025 Hyundai IONIQ 5 and 2026 IONIQ 9 models near you.
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General Motors (GM), EVgo, and Pilot Co. just hit a milestone: their joint EV charging network can now be found at more than 200 locations across nearly 40 states. They’ve rolled out almost 850 new fast-charging stalls in just over two years.
Less than a year ago, it spanned 25 states; now it covers almost 40. Some of the newest additions include Colorado, South Carolina, Louisiana, Mississippi, North Dakota, South Dakota, and Wyoming, with big growth across Texas, Missouri, and Florida, including in rural counties, where EV chargers are still scarce.
The chargers are sited at Pilot and Flying J locations, which means drivers can access free Wi-Fi, restaurants, groceries, and convenience items while they charge. The EVgo stalls can deliver up to 350 kW, cutting charging times and quickly getting people back on the road. Many sites include overhead canopies for weather protection and pull-through stalls for trucks, trailers, and vans. Plug and Charge is also available for compatible EVs.
EVgo CEO Badar Khan said the goal is to make highway charging as flexible as the American road trip itself: “Our EVgo eXtend network, built in collaboration with Pilot and GM, is delivering reliable charging to communities large and small – ensuring freedom of fueling choice for every driver.”
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GM is adding more electric models across Chevrolet, GMC, and Cadillac, and it wants its customers to be able to take them wherever they want to go. Wade Sheffer, VP of GM Energy, said, “Through our collaboration with Pilot and EVgo, we’re committed to helping ensure that charging access doesn’t get in the way of your EV journey.”
The three companies announced their collaboration in 2022, with a goal of building up to 2,000 fast-charging stalls at up to 500 Pilot and Flying J locations across the US. They’re nearly halfway there: By the end of 2025, they expect to hit 1,000 stalls across 40 states.
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Harley-Davidson’s electric spin-off brand LiveWire may be gearing up to launch a new model under the name “S4 Honcho,” according to a recent trademark filing with the United States Patent and Trademark Office (USPTO).
The trademark was filed for use on “electric motorcycles and structural parts therefor.” That’s about as vague as it gets, but it’s enough to get the speculation wheels turning, especially since the name “Honcho” feels a little more wild west than LiveWire’s current city-slicker lineup.
LiveWire currently offers two motorcycle platforms: the flagship LiveWire One, and the more affordable S2 line (which just went on supersale), built on a more adaptable platform that currently serves the S2 Del Mar, S2 Mulholland, and S2 Alpinista. The company has already previewed two more models in the works, likely to become the new S3 platform, and so this “S4 Honcho” filing could be our first hint at an entirely new platform. Based on LiveWire’s naming system, an S4 designation would point to a larger, more premium electric motorcycle, potentially even one with touring or adventure capabilities. It also fits with previous indications from LiveWire that an S4 flagship platform could follow in the future.
That fits with the name “Honcho,” which carries an aggressive, take-the-lead kind of vibe. Could this be LiveWire’s entry into the ADV segment? Or perhaps a full-size electric cruiser to win over traditional Harley riders who haven’t yet gone electric? Is it meant to compete with heavier-weight gas motorcycles? Or could it be something else entirely? Such new directions could help expand LiveWire’s currently limited lineup into new categories, especially as more brands enter the commuter and urban e-moto space. But at the same time, LiveWire has struggled to move its already full-sized electric motorcycles, leading many to speculate that its best chance of short-term success could lie in the upcoming smaller format and more affordable S3 line.
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Of course, it’s worth noting that companies often file trademarks for names that never see the light of day, or that take many years to eventually work their way to production. Filing for trademarks early is a common industry tactic to secure intellectual property, even if a product isn’t finalized yet – or might not be built at all. Still, the fact that LiveWire has applied for the S4 Honcho trademark suggests this is more than a back-of-the-napkin idea.
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Eco Wave Power held a grand opening for the first onshore wave power station in the US today, at the Port of Los Angeles. The station is just a pilot so far, but Eco Wave Power has big aspirations.
The station is on the site of AltaSea, an “ocean technology hub” in a warehouse at the Port of LA.
The idea behind wave power is to use motion of waves in the ocean to generate electricity. Waves are relatively constant, and hold more power than wind, given that water is so much denser than air. They also add another dimension to renewable power generation, which can help reduce intermittency.
However, wave power has been considered for centuries and has been tried several times, with little evidence yet of its scalability. The industry, such as it is, is definitely still in the development stage. So this pilot program has a big hill to climb if it’s going to succeed as a demonstration.
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Eco Wave Power’s project is rather humble for now, consisting of seven blue painted buoys, which the company calls “floaters,” approximately in the shape of boats. The floaters are designed to lift and drop with the waves, driving a hydraulic ram to create pressure in a bank of storage tanks in a nearby shipping container (the “conversion unit”), which is then used to spin a turbine generator.
The project will run for two years, though it’s still primarily for demonstration and research purposes. Ocean environments are caustic and chaotic, so there are a lot of problems that could come up. But Eco Wave Power has tried to mitigate one of the potential problems by using biodegradeable hydraulic fluid, just in case there’s any sort of leak.
There could be potential terawatts of power generation available from wave power nationwide, but that would require deployment over much of the US coastline. Eco Wave Power says it could power 60,000 homes with a larger deployment, taking up around 8 miles of breakwater structures built around the Port of LA/Long Beach complex. The system is designed to be modular, so that more floaters and shipping containers could be added depending on the available area.
Alternately, the power could be used to help fuel the port itself. Ports tend to be dirty areas, and Long Beach/LA is no difference. Air quality in the area is quite poor, which is why the port is rushing to clean up pollution. Wave power could provide some onsite power for port operations, and perhaps help to run electrified port equipment.
And if the project were big enough to export power beyond the port, the benefit of being in a port is that there are always nearby electrical substations, so it’s not hard to find a grid connection.
But as of now, we’ve got 7 floaters to start.
Currently, the floaters are placed inside the breakwater, in the channel that is protected from ocean waves. Therefore, they’re not going to generate nearly as much power as if they were placed on the outside of the breakwater itself, where waves are larger, more consistent, and much more powerful. But this is a test project, after all.
At the opening event, minutes after the floaters were dropped into the water, we saw them turn the system on and generate… 1.6kW worth of power. It’s a pretty calm day, after all, and the system hadn’t really had time to build up any pressure.
Eco Wave Power says that a setup of this size could have a potential output of 100kW, though we did get some conflicting numbers on that, and we suspect the numbers change drastically based on positioning and water conditions. It has one grid-connected power station in Israel which has been operational for a few months now, but we asked how much energy it has produced, and the company said that it had not released that information yet.
The new LA station is actually the first onshore wave power station in the US, though there has previously been an offshore wave power pilot in Hawaii. There are benefits and downsides to each method, but onshore is cheaper to install and maintain, if you can get access to the shoreline needed – and port breakwaters are a good opportunity for that.
Eco Wave Power says it also has projects in Taiwan, India and Portugal coming soon. It formerly operated a pilot program in Gibraltar. Its projects so far have been in relatively protected areas (Israel and Gibraltar are both on the Mediterranean, and LA is inside the port), but it has future projects coming that will be exposed to the ocean, like in Taiwan and Portugal, which should offer a whole new set of challenges – and unlock much more power, if the company is able to harness the turbulence of the Pacific.
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