Tesla (TSLA) sales continue to crash in Europe as it clings to a fluke in Norway
Tesla’s sales continue to crash in Europe despite the availability of the new Model Y and record discounts.
However, the automaker clings to a good month in Norway, which is not particularly impressive in comparison and could prove to be a fluke.
More data is starting to come from European markets about Tesla sales from May.
Yesterday, we reported on Tesla’s disastrous performance in France, which was even worse than the first quarter despite the new Model Y now being available.
Now, the latest data confirms that similar declines are continuing for Tesla in Europe in Belgium, Spain, Sweden, Denmark, and other markets:
The only two markets that haven’t seen declines in May are Norway and Austria.
While Tesla isn’t commenting on any of the markets where its sales are crashing, the automaker quickly promoted its surprising performance in Norway:
However, it is worth nothing that the 213% increase in deliveries is compared to a particularly bad May 2024 for Tesla.
For comparison, here are Tesla’s deliveries in the second month of each quarter over the prior two years:
It’s clear that the anomaly was more with May 2024 than incredible performance in May 2025 – even though there’s no doubt that Tesla’s sales have recovered in Norway last month.
That’s partly due to Tesla offering record discounts, including zero-interest financing on the new Model Y.
The automaker has been offering similar incentives throughout Europe, but it isn’t having as much success with it.
With most of the data from the month of May coming in, Tesla’s Q2 deliveries in Europe are currently tracking below the already disastrous Q1 performance, which Tesla blamed on the Model Y changeover.
Electrek’s Take
Tesla can try to frame this however it wants, but the data is clear: Tesla’s sales are dropping like a rock in Europe despite the availability of the new Model Y and record incentives like zero-interest financing.
2,500 Norwegians buying Tesla vehicles in May isn’t compensating for the declines in other markets and I doubt that the surge in May in Norway is going to be sustainable in the second half, especially if Tesla ends the zero-interest financing when it claims it will at the end of the quarter.
At this point, what Tesla needs in Europe is to be completely dissociated from its CEO and a more updated EV lineup that includes smaller and more affordable vehicles, like the Kia EV3, Volve EX30, etc.
Unfortunately, its CEO is too focused on false promises regarding autonomy to bring those vehicles to market.
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Tesla’s Q2 results are in, and they are way, way down from Q2 of 2024. At the same time, Nissan seems to be in serious trouble and the first-ever all-electric Dodge muscle car is getting recalled because its dumb engine noises are the wrong kind of dumb engine noises. All this and more on today’s deeply troubled episode of Quick Charge!
We’ve also got an awesome article from Micah Toll about a hitherto unexplored genre of electric lawn equipment, a $440 million mining equipment deal, and a list of incompetent, corrupt, and stupid politicians who voted away their constituents’ futures to line their pockets.
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OpenAI is distancing itself from Robinhood‘s latest crypto push after the trading platform began offering tokenized shares of OpenAI and SpaceX to users in Europe.
“These ‘OpenAI tokens’ are not OpenAI equity,” OpenAI wrote on X. “We did not partner with Robinhood, were not involved in this, and do not endorse it.”
The company said that “any transfer of OpenAI equity requires our approval — we did not approve any transfer,” and warned users to “please be careful.”
Robinhood announced the launch Monday from Cannes, France, as part of a broader product showcase focused on tokenized equities, staking, and a new blockchain infrastructure play. The company’s stock surged above $100 to hit a new all-time high following the news.
“These tokens give retail investors indirect exposure to private markets, opening up access, and are enabled by Robinhood’s ownership stake in a special purpose vehicle,” a Robinhood spokesperson said in response to the OpenAI post.
Robinhood offered 5 euros worth of OpenAI and SpaceX tokens to eligible EU users who signed up to trade stock tokens by July 7. The assets are issued under the EU’s looser investor restrictions via Robinhood’s crypto platform.
“This is about expanding access,” said Johann Kerbrat, Robinhood’s SVP and GM of crypto. “The goal with tokenization is to let anyone participate in this economy.”
The episode highlights the dynamic between crypto platforms seeking to democratize access to financial products and the companies whose names and equity are being represented on-chain
U.S. users cannot access these tokens due to regulatory restrictions.
Despite the warnings, BYD continues introducing new discounts. On Wednesday, BYD’s luxury off-road brand began offering over 50% Huawei’s smart driving tech.
BYD introduces new discounts on smart driving tech
After BYD cut prices again in May, the China Automobile Manufacturers Association (CAMA) warned that the ultra-low prices are “triggering a new round of price war panic.”
Although they didn’t single out BYD, it was pretty obvious. BYD slashed prices across 22 of its vehicles by up to 34%, triggering several automakers to follow suit in China.
BYD’s cheapest EV, the Seagull, typically starts at about $10,000 (66,800 yuan). After the price cuts, the Seagull is listed at under $8,000 (55,800 yuan).
It doesn’t look like China’s EV leader plans to slow down anytime soon. Fang Cheng Bao, BYD’s luxury off-road brand, introduced new discounts on Huawei’s smart driving tech on Wednesday.
The limited-time offer cuts the price of Huawei’s Qiankun Intelligent Driving High-end Function Package to just 12,000 yuan ($1,700).
Buyers who order the smart driving tech in July will save over 50% compared to its typical price of 32,000 yuan ($4,500).
Earlier this year, Fang Chang Bao launched the Tai 3, its most affordable vehicle, starting at 139,800 yuan ($19,300). The Tai 3 is about the size of the Tesla Model Y, but costs about half as much.
The Tai 3 will spearhead a new sub-brand of electric SUVs following the more premium Bao 8 and Bao 5 hybrid SUVs.
BYD’s luxury off-road brand sold 18,903 vehicles last month, up 50% from May and 605% compared to last year. Fang Cheng Bao has now sold over 10,000 vehicles for three consecutive months.
The Chinese EV giant sold 382,585 vehicles in total in June, an increase of 12% from last year. In the first half of the year, BYD’s cumulative sales reached over 2.1 million, a YOY increase of 33%.
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