A worker checks a finished vehicle on the production line for electric vehicle maker Zeekr at its factory on May 29, 2025 in Ningbo, China.
Kevin Frayer | Getty Images News | Getty Images
BEIJING — As China’s electric vehicle price war intensifies, its top leaders have sounded the alarm with high-profile calls to halt excessive competition, known colloquially as “neijuan” or involution.
While the buzzword has taken on various meanings in China to imply a race to the bottom, the term was mentioned in Chinese Premier Li Qiang’s annual work report in March. The market regulator’s meeting last month also called for “comprehensively rectifying ‘involutionary’ competition.”
Earlier this week, senior executives of several Chinese EV makers were summoned to Beijing to “self-regulate,” Bloomberg reported.
However, industry players and analysts have predicted that the competition will only increase.
“A certain automaker has taken the lead in launching significant price cuts and many companies have followed suit, triggering a new round of ‘price war’ panic,” the China Association of Automobile Manufacturers said in a Chinese-language statement Saturday, translated by CNBC.
The government-linked body was taking shots at EV giant BYD, which sparked the latest round of discounts on May 23, including a more than 30% price cut on one of its car models.
“Disorderly ‘price wars’ intensify vicious competition,” the association said, warning of further pressure on profit margins and consumer safety risks. It called for companies to abide by fair competition and not monopolize the market or “dump” goods at prices below the cost of production.
“‘Price wars’ have no winners, much less a future,” People’s Daily, the official newspaper of the ruling Chinese Communist Party, subsequently said in an article, citing the Ministry of Industry and Information Technology. That’s according to a CNBC translation of the Chinese.
The ministry will increase regulation of non-productive competition and cooperate with other departments to enforce laws promoting fair competition, the report said.
The ministry did not immediately respond to a request for comment. BYD referred CNBC to its comment to China’s state media, in which the automaker said it firmly supports the manufacturing association’s calls for fair competition and creating a healthy market.
Involution or evolution?
Analysts noted that BYD’s latest markdowns are actually formalizing discounts that consumers would have likely received previously under China’s trade-in subsidy program, which aimed to boost consumption.
Despite nearly a 30% market share, BYD faces competitive pressure as well, Nomura analysts pointed out in a report Monday.
The automaker, which counted Warren Buffett as an early investor, reported 14% growth in sales last month, a slowdown from 19% year-on-year growth in April.
“Given the current oversupply situation in the China auto market, we believe the most intense competitive phase is yet to come, until if we can see a meaningful market consolidation in the future,” the Nomura analysts said.
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Despite the rhetoric, there isn’t much that can be done about market competition, Zhong Shi, an analyst with the China Automobile Dealers Association, said last week. He added that other countries are also watching the intense competition in China’s car market and what it could mean for their local auto industries.
The average price of a car exported from China has fallen since 2023, reversing an upward trend previously, according to figures published on social media by the China Passenger Car Association’s Secretary-General Cui Dongshu.
For China auto sales to Germany, the average export price per vehicle has fallen to $21,000 as of this year, down from $30,000 in 2023, the data showed. In Mexico, the top destination for Chinese car exports, was an exception, with the average price rising to $13,000, up from $12,000 two years ago.
In China, the average car retail price has fallen by around 19% over the past two years to around 165,000 yuan ($22,900), according to Nomura, citing industry data from Autohome Research Institute.
There are other signals that the rush into electric cars has created oversupply.
A “strange phenomenon” of secondhand cars being sold with zero mileage has emerged, Great Wall Motor Chairman Wei Jianjun said in a Sina Finance interview conducted in Mandarin on May 23. He added that around 3,000 to 4,000 vendors on Chinese used car platforms were selling such cars.
Vehicles were registered as sales or deliveries for automakers, only to be sold on the secondhand market almost immediately, which inflated sales volumes. But this created “too much chaos”, prompting Wei to call for better regulation within the industry.
Just an ‘appetizer’
China’s fast-growing market of battery-only and hybrid-powered cars has seen several price cuts over the last two years.
The price war has yet to reach its peak, and “competition will become more intense in the next five years,“ EV startup ‘s CEO He Xiaopeng told Chinese media last week, which the company verified with CNBC.
“This is just an ‘appetizer’ of what is to come,” he added. He said that rather than competing on price, Xpeng would compete on technology and expand beyond China to the rest of the world.
The startup has focused on making its driver-assist system a selling point and has delivered more than 30,000 cars a month for the past seven months. Last week, Xpeng released the Max version of its Mona 03 at 129,800 ($18,020), nearly 17% cheaper than when the lower-priced model was initially revealed in August.
Like most electric car startups, Xpeng reported losses attributable to shareholders in the first quarter of around $90 million. Nio, which has focused on more premium vehicles, on Tuesday reported a loss of $949.6 million in the first quarter.
However, Chinese smartphone company Xiaomi on Tuesday predicted its electric car business would turn a profit in the second half of the year, a company spokesperson confirmed to CNBC. The company entered the EV market last year with its SU7 sedan priced cheaper than Tesla’s Model 3, and is expected to take on the Model Y with a YU7 SUV this summer.
Chinese startup DeepSeek’s latest experimental model promises to increase efficiency and improve AI’s ability to handle a lot of information at a fraction of the cost, but questions remain over how effective and safe the architecture is.
DeepSeek sent Silicon Valley into a frenzy when it launched its first model R1 out of nowhere last year, showing that it’s possible to train large language models (LLMs) quickly, on less powerful chips, using fewer resources.
The company released DeepSeek-V3.2-Exp on Monday, an experimental version of its current model DeepSeek-V3.1-Terminus, which builds further on its mission to increase efficiency in AI systems, according to a post on the AI forum Hugging Face.
“DeepSeek V3.2 continues the focus on efficiency, cost reduction, and open-source sharing,” Adina Yakefu, Chinese community lead at Hugging Face, told CNBC. “The big improvement is a new feature called DSA (DeepSeek Sparse Attention), which makes the AI better at handling long documents and conversations. It also cuts the cost of running the AI in half compared to the previous version.”
“It’s significant because it should make the model faster and more cost-effective to use without a noticeable drop in performance,” said Nick Patience, vice president and practice lead for AI at The Futurum Group. “This makes powerful AI more accessible to developers, researchers, and smaller companies, potentially leading to a wave of new and innovative applications.”
The pros and cons of sparse attention
An AI model makes decisions based on its training data and new information, such as a prompt. Say an airline wants to find the best route from A to B, while there are many options, not all are feasible. By filtering out the less viable routes, you dramatically reduce the amount of time, fuel and, ultimately, money, needed to make the journey. That is exactly sparse attention does, it only factors in data that it thinks is important given the task at hand, as opposed to other models thus far which have crunched all data in the model.
“So basically, you cut out things that you think are not important,” said Ekaterina Almasque, the cofounder and managing partner of new venture capital fund BlankPage Capital.
Sparse attention is a boon for efficiency and the ability to scale AI given fewer resources are needed, but one concern is that it could lead to a drop in how reliable models are due to the lack of oversight in how and why it discounts information.
“The reality is, they [sparse attention models] have lost a lot of nuances,” said Almasque, who was an early supporter of Dataiku and Darktrace, and an investor in Graphcore. “And then the real question is, did they have the right mechanism to exclude not important data, or is there a mechanism excluding really important data, and then the outcome will be much less relevant?”
This could be particularly problematic for AI safety and inclusivity, the investor noted, adding that it may not be “the optimal one or the safest” AI model to use compared with competitors or traditional architectures.
DeepSeek, however, says the experimental model works on par with its V3.1-Terminus. Despite speculation of a bubble forming, AI remains at the centre of geopolitical competition with the U.S. and China vying for the winning spot. Yakefu noted that DeepSeek’s models work “right out of the box” with Chinese-made AI chips, such as Ascend and Cambricon, meaning they can run locally on domestic hardware without any extra setup.
DeepSeek also shared the actual programming code and tools needed to use the experimental model, she said. “This means other people can learn from it and build their own improvements.”
But for Almasque, the very nature of this means the tech may not be defensible. “The approach is not super new,” she said, noting the industry has been “talking about sparse models since 2015” and that DeepSeek is not able to patent its technology due to being open source. DeepSeek’s competitive edge, therefore, must lie in how it decides what information to include, she added.
The company itself acknowledges V3.2-Exp is an “intermediate step toward our next-generation architecture,” per the Hugging Face post.
As Patience pointed out, “this is DeepSeek’s value prop all over: efficiency is becoming as important as raw power.”
“DeepSeek is playing the long game to keep the community invested in their progress,” Yakefu added. “People will always go for what is cheap, reliable, and effective.”
A logo of the Taiwan Semiconductor Manufacturing Company (TSMC) displayed on a smartphone screen
Vcg | Visual China Group | Getty Images
The Trump administration is pushing Taipei to shift investment and chip production to the U.S. so that half of America’s chips are manufactured domestically, in a move that could have implications for Taiwan’s national defense.
Washington has held discussions with Taipei about the “50-50” split in semiconductor production, which would significantly reduce American dependence on Taiwan, U.S. Secretary of Commerce Howard Lutnick told News Nation in an interview released over the weekend.
Taiwan is said to produce over 90% of the world’s advanced semiconductors, which, according to Lutnick, is cause for concern due to the island nation’s distance from the U.S. and proximity to China.
“My objective, and this administration’s objective, is to get chip manufacturing significantly onshored — we need to make our own chips,” Lutnick said. “The idea that I pitched [Taiwan] was, let’s get to 50-50. We’re producing half, and you’re producing half.”
Lutnick’s goal is to reach about 40% domestic semiconductor production by the end of U.S. President Donald Trump’s current term, which would take northwards of $500 billion in local investments, he said.
Taiwan’s stronghold on chip production is thanks to Taiwan Semiconductor Manufacturing Co., the world’s largest and most advanced contract chipmaker, which handles production for American tech heavyweights like Nvidia and Apple.
Taiwan’s critical position in global chips production is believed to have assured the island nation’s defense against direct military action from China, often referred to as the “Silicon Shield” theory.
However, in his News Nation interview, Lutnick downplayed the “Silicon Shield,” and argued that Taiwan would be safer with more balanced chip production between the U.S. and Taiwan.
“My argument to them was, well, if you have 95% [chip production], how am I going to get it to protect you? You’re going to put it on a plane? You’re going to put it on a boat?” Lutnick said.
Under the 50-50 plan, the U.S. would still be “fundamentally reliant” on Taiwan, but would have the capacity to “do what we need to do, if we need to do it,” he added.
Beijing views the democratically governed island of Taiwan as its own territory and has vowed to reclaim it by force if necessary. Taipei’s current ruling party has rejected and pushed back against such claims.
This year, the Chinese military has held a number of large-scale exercises off the coast of Taiwan as it tests its military capabilities. During one of China’s military drills in April, Washington reaffirmed its commitment to supporting Taiwan.
More in return for defense
Lutnick’s statements on the News Nation interview aligned with past comments from Trump, suggesting that the U.S. should get more in return for its defense of the island nation against China.
Last year, then-presidential candidate Trump had said in an interview that Taiwan should pay the U.S. for defense, and accused the country of “stealing” the United States’ chip business.
The U.S. was once a leader in the global semiconductor market, but has lost market share due to industry shifts and the emergence of Asian juggernauts like TSMC and Samsung.
However, Washington has been working to reverse that trend across multiple administrations.
TSMC has been building manufacturing facilities in the U.S. since 2020 and has continued to ramp up its investments in the country. It announced intentions to invest an additional $100 billion in March, bringing its total planned investment to $165 billion.
The Trump administration recently proposed 100% tariffs on semiconductors, but said that companies investing in the U.S. would be exempt. The U.S. and Taiwan also remain in trade negotiations that are likely to impact tariff rates for Taiwanese businesses.
U.S. President Donald Trump reacts, as he arrives at Joint Base Andrews, Maryland, U.S., September 26, 2025.
Elizabeth Frantz | Reuters
YouTube has agreed to pay $24.5 million to settle a lawsuit involving the suspension of President Donald Trump’s account following the U.S. Capitol riots on Jan. 6, 2021.
The settlement “shall not constitute an admission of liability or fault,” on behalf of the defendants or related parties, according to a filing on Monday from the U.S. District Court for the Northern District of California.
Trump sued YouTube, Facebook and Twitter in mid-2021, after the companies suspended his accounts on their platforms over concerns related to the incitement of violence.
Since Trump won a second term in November and returned to the White House in January, the tech companies have been settling their disputes with the president. Facebook-parent Meta said in January that it would pay $25 million to settle its lawsuit with Trump. The following month, Elon Musk’s X, formerly Twitter, agreed to settle its Trump-related case for roughly $10 million.
In August, several Democratic senators, including Elizabeth Warren of Massachusetts, sent a letter to Google CEO Sundar Pichai and YouTube CEO Neal Mohan expressing their concern over a possible settlement with the president.
The senators said in the letter that they worried such an action would be part of a “quid-pro-quo arrangement to avoid full accountability for violating federal competition, consumer protection, and labor laws, circumstances that could result in the company running afoul of federal bribery laws.”