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Sam Altman’s identity verification venture World is launching its eye-scanning Orb product in the U.K.

World

LONDON — World, the biometric identity verification project co-founded by OpenAI CEO Sam Altman, is set to launch in the U.K. this week.

The venture, which uses a spherical eye-scanning device called the Orb to scan people’s eyes, will become available in London from Thursday and is planning to roll out to several other major U.K. cities — including Manchester, Birmingham, Cardiff, Belfast, and Glasgow — in the coming months.

The project aims to authenticate the identity of humans with its Orb device and prevent the fraudulent abuse of artificial intelligence systems like deep fakes.

It works by scanning a person’s face and iris and then creating a unique code to verify that the individual is a human and not an AI.

Once someone has created their iris code, they are then gifted some of World’s WLD cryptocurrency and can use an anonymous identifier called World ID to sign into various applications. It currently works with the likes of Minecraft, Reddit and Discord.

From ‘science project’ to reality

Adrian Ludwig, chief architect of Tools for Humanity, which is a core contributor to World, told CNBC on a call that the project is seeing significant demand from both enterprise users and governments as the threat of AI to defraud various services — from banking to online gaming — grows.

“The idea is no longer just something that’s theoretical. It’s something that’s real and affecting them every single day,” he said, adding that World is now transitioning “from science project to a real network.”

The venture recently opened up shop in the U.S. with six flagship retail locations including Austin, Atlanta, Los Angeles, Nashville, Miami and San Francisco. Ludwig said that looking ahead, the plan is to “increase the number of people who can be verified by an order of magnitude over the next few months.”

Ever since its initial launch as “Worldcoin” in 2021, Altman’s World has been plagued by concerns over how it could affect users’ privacy. The startup says it addresses these concerns by encrypting the biometric data collected and ensuring the original data is deleted.

On top of that, World’s verification system also depends on a decentralized network of users’ smartphones rather than the cloud to carry out individual identity checks.

Still, this becomes harder to do in a network with billions of users like Facebook or TikTok, for example. For now, World has 13 million verified users and is planning to scale that up.

Ludwig argues World is a scalable network as all of the computation and storage is processed locally on a user’s device — it’s only the infrastructure for confirming someone’s uniqueness that is handled by third-party providers.

Digital ID schemes

Ludwig says the way technology is evolving means it’s getting much easier for new AI systems to bypass currently available authentication methods such as facial recognition and CAPTCHA bot prevention measures.

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He sees World serving a pertinent need in the transition from physical to digital identity systems. Governments are exploring digital ID schemes to move away from physical cards.

However, so far, these attempts have been far from perfect.

One example of a major digital identity system is India’s Aadhaar. Although the initiative has seen widespread adoption, it has also been the target of criticisms for lax security and allegedly worsening social inequality for Indians.

“We’re beginning to see governments now more interested in how can we use this as a mechanism to improve our identity infrastructure,” Ludwig told CNBC. “Mechanisms to identify and reduce fraud is of interest to governments.”

The technologist added that World has been talking to various regulators about its identity verification solution — including the Information Commissioner’s Office, which oversees data protection in the U.K.

“We’ve been having lots of conversations with regulators,” Ludwig told CNBC. “In general, there’s been lots of questions: how do we make sure this works? How do we protect privacy? If we engage with this, does it expose us to risks?”

“All of those questions we’ve been able to answer,” he added. “It’s been a while since we’ve had a question asked we didn’t have an answer to.”

What's changed since Worldcoin rebranded to World Network?

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Merriam-Webster declares ‘slop’ its word of the year in nod to growth of AI

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Merriam-Webster declares 'slop' its word of the year in nod to growth of AI

The logos of Google Gemini, ChatGPT, Microsoft Copilot, Claude by Anthropic, Perplexity, and Bing apps are displayed on the screen of a smartphone in Reno, United States, on November 21, 2024.

Jaque Silva | Nurphoto | Getty Images

Merriam-Webster declared “slop” its 2025 word of the year on Monday, a sign of growing wariness around artificial intelligence.

Slop is now defined as “digital content of low quality that is produced usually in quantity by means of artificial intelligence,” according to Merriam-Webster’s dictionary. The word has previously been used primarily to connote a “product of little value” or “food waste fed to animals”

Mainstream social networks saw a flood of AI-generated content, including what 404 Media described as a “video of a bizarre creature turning into a spider, turning into a nightmare giraffe inside of a busy mall,” that the publication reported had been viewed more than 362 million times on Meta apps. 

In September, Meta launched Vibes, a separate feed for AI-generated videos. Days later, OpenAI released its Sora app. Those services, along with TikTok, YouTube and others, are increasingly rife with AI slop, which can often generate revenue with enough engagement.

Spotify said in September that it had to remove over 75 million AI-generated, “spammy tracks” from its service, and roll out formal policies to protect artists from AI impersonation and deception. The streaming company faced widespread criticism after The Velvet Sundown racked up 1 million monthly listeners on without initially making it clear they produced their songs with generative AI. The artist later clarified on its bio page that it’s a “synthetic music project.”

According to CNBC’s latest All-America Economic Survey, published Dec. 15, fewer respondents have been using AI platforms, such as ChatGPT, Microsoft Copilot and Google Gemini, in the last two to three months compared to the summer months.

Just 48% of those surveyed said they had used AI platforms recently, down from 53% in August.

WATCH: OpenAI’s Sora 2 sparks AI ‘slop’ backlash

OpenAI's Sora 2 sparks AI 'slop' backlash

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PayPal applies to form bank that can offer small business loans and savings accounts

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PayPal applies to form bank that can offer small business loans and savings accounts

PayPal CEO Alex Chriss speaks at the Global Fintech Fest in Mumbai, India, on Oct. 7, 2025.

Indranil Aditya | Nurphoto | Getty Images

PayPal said Monday that it has applied for approval to form PayPal Bank, which would be able to offer loans to small businesses.

“Establishing PayPal Bank will strengthen our business and improve our efficiency, enabling us to better support small business growth and economic opportunities across the U.S.,” PayPal CEO Alex Chriss said in a statement.

The U.S. Federal Deposit Insurance Corporation will review an application proposing the establishment of PayPal Bank, along with Utah’s Department of Financial Institutions, PayPal said.

The company, which owns popular payment app Venmo, hopes to also offer interest-bearing savings accounts to its customers, the statement said. PayPal already makes credit lines available to consumers and has been trying to expand its roster of banking-like services as it competes with a growing number of fintech companies that are aiming to take business from traditional brick-and-mortar banks.

Shares of PayPal rose 1.5% in extended trading following the announcement.

In October, PayPal said quarterly revenue increased 7% year over year to $8.42 billion, more than analysts had expected. But in 2025 the stock has slumped about 29%, while the S&P 500 index has gained almost 16% in the same period.

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Tesla stock closes at 2025 high after Musk confirms driverless Robotaxi tests underway in Austin

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Tesla stock closes at 2025 high after Musk confirms driverless Robotaxi tests underway in Austin

A vehicle Tesla is using for robotaxi testing purposes on Oltorf Street in Austin, Texas, US, on Sunday, June 22, 2025. The launch of Tesla Inc.’s driverless taxi service Sunday is set to begin modestly, with a handful of vehicles in limited areas of the city. Photographer: Tim Goessman/Bloomberg via Getty Images

Tim Goessman | Bloomberg | Getty Images

Nearly six months after launching a limited Robotaxi service in Austin, Texas with safety drivers in the car, the company says it’s testing driverless vehicles in the city without humans on board.

“Testing is underway with no occupants in the car,” CEO Elon Musk wrote in a post on his social network X over the weekend.

Shares of Tesla rose 3.6% to $475.31 at the close of trading on Monday. The stock is now up 18% for the year, and is about 1% off its record reached in December 2024.

For more than a decade, Musk has been promising Tesla investors and customers that the company’s electric vehicles will soon be upgradable to self-driving cars, capable of serving as unmanned robotaxis, or of completing a cross-country trip without any human intervention.

While that still hasn’t happened, the company unveiled a Robotaxi-branded ridehail app and service in Austin in June, and a separate car service in the San Francisco Bay Area soon after.

On Sunday, Tesla’s official account wrote in a pair of posts on X, “The fleet will wake up via over-the-air software update,” and “Slowly then all at once.”

“And so it begins!” wrote Ashok Elluswamy, Tesla’s vice president of AI software, in a post on X, in response to a video that had been posted by someone else of what appeared to be driverless vehicle in Austin.

Tesla hasn’t said when it will be able to operate a ride-hailing service without human safety supervisors or drivers on board. But it may have still have a long way to go.

Elon Musk interviews on CNBC from the Tesla Headquarters in Texas.

CNBC

Tesla reported that, as of mid-October, seven collisions had occurred in the vehicles in its Austin fleet. The cars include ADS, or automated driving systems, which are not yet widely available, and human safety supervisors in the passenger seat or behind the steering wheel.

The self-reported data Tesla filed with the National Highway Traffic Safety Administration indicate that the collisions were not severe.

Philip Koopman, emeritus professor at Carnegie Mellon University and an autonomous systems safety researcher, said in an email that with such a small fleet, there should have been fewer than seven reportable accidents, “especially considering that there is a safety supervisor in each one whose job is to prevent crashes.”

Tesla’s Robotaxi fleet in Austin was comprised of 30 or fewer vehicles as of October. Musk has said the company intends to double that to 60 by the end of 2025.

Koopman noted that Tesla has chosen to hide the “narrative description” of all their crashes in the reports to NHTSA, so there’s no way for the public to know what transpired with each collision.

Tesla didn’t respond to a request for further information.

In Texas, autonomous vehicle makers are currently permitted to test or use their cars on public roads as long as they comply with traffic laws under the state’s transportation code. The Texas Department of Motor Vehicles told CNBC in an email that it “does not have direct authority related to autonomous vehicle regulation and therefore cannot speak to current activities” regarding Tesla. 

Regulatory requirements in Texas will change in 2026 with the implementation of its Senate Bill 2807, which the Texas legislature passed earlier this year. As of May 28, 2026, autonomous vehicle operators in Texas will require an authorization from the DMV for commercial use of their self-driving vehicles on Texas roads. 

California’s DMV and Public Utilities Commissions confirmed that Tesla has not yet applied for permits needed to conduct driverless testing in the state without a human at the wheel, or to operate a commercial robotaxi service.

In the autonomous vehicles market, Tesla lags behind Alphabet’s Waymo in the U.S., and Baidu-owned Apollo Go and WeRide in Asia. Those companies are all operating commercial ridehailing robotaxi services in major markets.

Correction: A prior version of this story had an incorrect closing price for Tesla’s stock.

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