Apple‘s annual developer conference on Monday lacked the splashy announcement that fans are used to seeing at WWDC. There was nothing like the Vision Pro reveal from 2023 or the Apple Intelligence announcement last year.
But there was an important software update that, later this year, will change the way all of Apple’s major devices, from iPhones and Mac laptops to Vision Pro virtual reality headsets, will look. It’s a new design language that runs across all of Apple’s operating systems. The company is calling it Liquid Glass.
For Apple, it’s the first significant redesign of its iPhone operating system since 2013, when the company announced iOS7. Apple says the lock screen will look like it’s made out of glass. Buttons will turn into little glass pills, fluidly sliding over glass rails. And there are new animations, including when answering a phone call.
The unveiling underwhelmed Wall Street, which sent the stock down 1.2% on the day. Investors are pressuring Apple to make big changes to its artificial intelligence strategy, pushing it to match the frontier models capabilities of rivals such as Google and OpenAI.
“Many of the AI features announced were more incremental in our view, and already available through competitor applications,” UBS analyst David Vogt wrote in a note on Monday. He has the equivalent of a hold rating on the stock.
Last year, Apple announced Apple Intelligence, its response to ChatGPT, complete with a demo of a “more personal” Siri that could intelligently parse through emails and messages to figure out the best time to make a restaurant reservation. Apple delayed the feature in March, had to pull ads that depicted it, and provided no update on timing on Monday.
“This work needed more time to meet our high quality bar,” Apple software chief Craig Federighi said on Monday. He restated the company’s “the coming year” timeline.
Liquid glass design
Apple’s focus at WWDC was on providing new features and animations across its software that are “delightful,” in CEO Tim Cook’s words.
The new design language is heavy on transparent buttons, sliders, and other interaction elements. Users will be able to spot it as soon as they upgrade their phones to the new iOS, which will be available for beta testing this summer.
Apple announces liquid glass during the Apple Worldwide Developers Conference (WWDC) on June 9, 2025 in Cupertino, California.
Justin Sullivan | Getty Images
Instead of hard, sharp corners in rectangular windows, Apple’s new design language has curved corners that match the device.
One reason Apple gave for rolling out the update now is that its computers and chips have become powerful enough to handle it. Apple said that its new look was directly inspired by the look of VisionOS, the company’s software for Vision Pro.
“Apple Silicon has become dramatically more powerful — enabling software, materials and experiences we once could only dream of,” Federighi said in a recorded video.
As with many Apple announcements, reactions are all over the map. Some people on social media were excited while others compared the update to the look of Windows Vista, which was released in 2007.
While Apple didn’t make many significant changes to the Siri experience, the company did introduce a few significant improvements and changes to its AI capabilities.
Apple also expanded its integration with OpenAI’s ChatGPT, integrating its image generation capabilities into an app that previously only used Apple’s technology.
When a user takes a screenshot on an iPhone, a new button will send the image to ChatGPT, which can summarize blocks of text in the image, or even decipher what’s happening.
One major improvement Apple is rolling out is in language translation.
During a phone call between two people who don’t speak the same language, the phone app can translate a sentence after it’s spoken and use an AI-generated voice to speak to the other party in the their language. Apple says the feature uses AI processed on the iPhone and doesn’t require a connection to a server.
New numbers
In some corners of the Apple fan universe, the most notable announcement on Monday may involve a simple number.
Since 2007, Apple had introduced a new version of its iOS every year. By 2024, Apple was on iOS 18. It’s a meaningful number for users who want to know if they have the latest Apple features, and some 82% of users with recent iPhones had upgraded to iOS 18 within a year.
Now, Apple is naming its operating systems for the iPhone and other devices after the year that they’ll be available for use by most consumers. In this case, it’s 2026.
In September, users will upgrade to iOS 26. Apple also has iPadOS 26, WatchOS 26, tvOS 26 and Vision OS 26.
The name change will simplify how to refer to the various operating systems, which had gotten confusing given that each device was on a different generation. It also keeps the pressure on Apple to keep rolling out an update every year, or else the number will make it clear that its software is outdated.
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025.
Kyle Grillot | Bloomberg | Getty Images
Campus, a college startup backed by Sam Altman, has hired Meta‘s former AI Vice President Jerome Pesenti as its technology head, the company announced Friday.
As part of the deal, Campus will buy Pesenti’s artificial intelligence learning platform Sizzle AI for an undisclosed amount and integrate its personalized AI-generated educational content already used by 1.7 million people.
The acquisition advances the company’s “roadmap” by two to three years and helps the platform cater learning toward individual student needs, said Tade Oyerinde, Campus founder and chancellor.
“This is a game changer,” he told CNBC.
Campus was founded to disrupt the community college system by “maximizing access to world-class education,” according to its website. It offers accredited associate degrees taught by adjunct professors from the likes of Stanford, Princeton and New York University.
The platform has over 3,000 enrolled students, charges $7,320 per academic year and accepts Pell Grants, according to its website. It also provides attendees with a laptop, mobile Wi-Fi pack, personal success coach and 24/7 tutoring access. Professors make upwards of $8,000 per course.
Campus has raised over $100 million from the likes of Peter Thiel’s Founders Fund, General Catalyst, NBA star Shaquille O’Neal, venture capitalist and Palantir co-founder Joe Lonsdale and Figma CEO Dylan Field.
Singapore authorities are investigating artificial intelligence computing firm Megaspeed, a customer of American AI chipmaker Nvidia, for allegedly helping Chinese companies evade curbs on U.S. chip exports.
“The Singapore Police Force confirms that investigations are ongoing into Megaspeed for suspected breaches of our domestic laws,” the police told CNBC in an email.
The probe comes as the New York Times reported Thursday that the U.S. Commerce Department was also investigating whether Megaspeed skirted American export controls, citing anonymous officials and other people familiar with the matter.
The twin investigations into Megaspeed could raise questions about Nvidia’s ability to track its chip exports effectively and to comply with U.S. restrictions on the sale of its most advanced AI chips to China.
According to an Nvidia spokesperson, the company had engaged the U.S. government on the matter and performed its own inquiry, without identifying “any reason to believe products have been diverted.”
“NVIDIA visited multiple Megaspeed sites yet again earlier this week and confirmed what we previously observed—Megaspeed is running a small commercial cloud, like many other companies throughout the world, as allowed by U.S. export control rules,” they said in a statement shared with CNBC Friday.
Megaspeed didn’t immediately respond to a request for comment, nor did the U.S. Commerce Department.
The Times reported that Megaspeed, which spun off from a Chinese gaming company in 2023, bought nearly $2 billion worth of Nvidia’s most advanced products through its subsidiary in Malaysia.
Export loophole concerns
The case surrounding Megaspeed highlights broader concerns about the effectiveness of U.S. export restrictions on advanced technologies, such as Nvidia’s AI processors.
The U.S. government has, for years, restricted sales of advanced AI chips to China, citing concerns they could strengthen Beijing’s military and give it an edge in broader AI development, among others.
But experts and lawmakers in Washington have long warned about loopholes in Washington’s export controls, while reports indicate that a massive black market for smuggled Nvidia chips has also emerged.
The House Select Committee on China in April questioned Nvidia’s shipment of chips to China and Southeast Asia after reports that Chinese AI start-up DeepSeek used the company’s chips to train a groundbreaking AI model.
Just a few months prior, Singapore had launched a separate probe into the alleged smuggling of restricted Nvidia chips, which were declared bound for Malaysia but may have been diverted elsewhere, including China.
In response to such cases and mounting U.S. pressure, Malaysia announced in July that it would begin requiring permits for all exports and transfers of Nvidia chips.
Outsourcing to Southeast Asia?
Chinese companies have also exploited a legal gray area by tapping into computing power from data centers in Southeast Asia equipped with restricted Nvidia chips, according to recent reports.
For example, Megaspeed was using its Nvidia chips for data centers in Malaysia and Indonesia, which appeared to be remotely serving customers in China, according to the Times.
Nvidia didn’t directly address this claim, but said in its statement that the Trump administration’s recent AI Action plan “rightfully encourages businesses worldwide to embrace U.S. standards and U.S. leadership, benefiting national and economic security.”
The Trump administration has recently signaled interest in ensuring Nvidia maintains its global market dominance — even in China — though its AI Action plan also called for strengthening enforcement of export controls globally.
Lawmakers in Washington have also proposed bills that could see Nvidia required to outfit its chips with tracking systems.
Such proposals have received pushback from Beijing, which froze imports of Nvidia’s chips after the Trump administration said it would roll back restrictions on some of the firm’s chips made specifically for China.
Microchip and Qualcomm logo displayed on a phone screen are seen in this multiple exposure illustration photo taken in Krakow, Poland on April 10, 2023.
Jakub Porzycki | Nurphoto | Getty Images
Qualcomm shares fell on Friday after Chinese regulators said it would investigate the American tech giant’s acquisition of chip firm Autotalks, ramping up tensions between the U.S. and China ahead of key meetings between the country’s leaders this month.
Shares were last around 3% lower in premarket trading.
China’s State Administration of Market Regulation (SAMR) said that Qualcomm is suspected of violating the country’s anti-monopoly law in regards to its acquisition of Israeli firm Autotalks. The acquisition officially closed in June, just over two years after it was first announced.
In a short statement, the SAMR said it would initiate an investigation into Qualcomm.
Qualcomm was not immediately available for comment when contacted by CNBC. The company sells its smartphone chips to some of the biggest players in China such as Xiaomi.
U.S. tech companies have recently been in the crosshairs of Chinese regulators ramping up tensions between Beijing and Washington ahead of key talks.
This week, China also tightened export controls on rare earths and related technologies. Rare earths are critical to high-tech industries, including automobiles, defense and semiconductors.
U.S. President Donald Trump and his Chinese counterpart Xi Jinping are expected to meet in person on the sidelines of the Asia-Pacific Economic Cooperation forum during the last week of October in Gyeongju, South Korea.