This year’s Disruptor 50 list, topped by Anduril in the No. 1 spot, and then OpenAI, showcases 50 companies that are challenging the status quo and using technology (most often, AI) to transform a range of industries.
What’s particularly notable about this year’s list is how the sectors represented illustrate key trends not just in technology and VC, but also in politics and society. This is the first time in the 13 years of the Disruptor 50 list that it’s been topped by a defense tech company. The defense tech sector isn’t just represented by Anduril, with Flock Safety, Saronic Technologies, and Shield AI also making the 2025 list.
Their scope and scale demonstrate a rising trend. The four companies have a combined value of more than $45 billion and have raised almost $10 billion from investors. They have geographic diversity – all are headquartered outside Silicon Valley. And their focuses are varied. Flock Safety (No. 7 on this year’s list) makes security hardware and software. Saronic (No. 19) builds unmanned maritime vessels. Shield AI (No. 38) is an autonomous drone company.
Beyond the companies focused on building physical methods of defense, there is also Abnormal AI (No. 25), a cybersecurity company playing a key role in protecting systems from attacks that prey on human behavioral weaknesses. Gecko Robotics (No. 30) deploys its robots to capture data about the integrity of critical assets, including aircraft carriers, naval ships, and missile silos.
The sector’s growth is expected to accelerate thanks to a surge of funding. Last week, Anduril announced a new $2.5 billion round of funding at a valuation — $30.5 billion — that is double the valuation of its previous round of funding. Saronic and Shield AI have also closed major fundraising rounds in 2025, according to Pitchbook; $600 million in Saronic’s case.
Igor Gnedo, Antonina Lepore & Adrianne Paerels
AI infrastructure company Scale AI (No. 28) secured a landmark deal last August with the Department of Defense’s Chief Digital and Artificial Intelligence Office to advance AI capabilities for the U.S. military. Scale AI also announced a new multi-million dollar deal with the DoD in March to help with “Thunderforge,” an initiative to develop AI agents for U.S. military planning and operations that also includes Anduril.
The surge in funding comes as President Trump has proposed an increase in defense spending, with a focus on modernizing military capabilities and opening opportunities beyond the legacy defense sector. There is also an increasing focus on dual-use technologies: Anduril took over Microsoft’s augmented reality headset program that was in the works with the military, and then at the end of May announced a deal with Meta to create VR and AR devices for use by the Army.
Along with the rise of military tech, the explosion in generative AI’s capabilities is driving the transformation of a range of sectors, from farming to law and robotics. Across the list, there are 17 enterprise tech companies, seven fintechs, four health-care companies, four in food/agriculture, and three each in transportation and biotech.
More coverage of the 2025 CNBC Disruptor 50
AI-focused investments and higher valuations are on full display up and down this year’s Disruptor 50 list. The 13th annual Disruptor 50 class is valued at $798 billion, far more than last year’s $436 billion total, due in large part to OpenAI’s $300 billion valuation. The total amount the companies have raised increased to $127 billion, up from $70 billion last year.
It’s clear that the generative AI revolution has transformed the startup ecosystem as well as the list, with 20 newcomers this year. Only 11 companies on this year’s list were Disruptors before the launch of ChatGPT, and many in that group — including Anduril, Databricks, and Canva — have succeeded because of their embrace of gen AI.
More than two-thirds of companies on this year’s D50 list — 38 companies — said that AI is “critical to their business,” up from 34 last year. And 21 of this year’s companies say generative AI is their essential technology, up from 13 last year.
This reflects venture capital’s increasing focus on AI: about 58% of global VC dollars invested in the first quarter went into AI and machine learning startups, while in North America, 70% of deal value went into AI and machine learning startups. And the funding numbers continue to grow, with $73 billion raised in the first quarter, more than half of last year’s total, though that’s largely due to OpenAI’s $40 billion round, led by SoftBank.
AI is being used in a range of diverse use cases by Disruptors, including law (Harvey), fighting crime (Flock Safety), and in the doctor’s office (Abridge and Rad AI). But the sector with the most companies on this year’s Disruptor 50 list is enterprise AI, with 17 companies (up from 14 last year). These range from Databricks, which helps companies mine their data, to Glean, which enables its customers to build custom AI apps and custom search tools, to collaborative workspace and note-taking tool Notion.
Design platform Canva has increasingly invested in AI and made AI features the center of its toolkit. With partnerships with ChatGPT and Anthropic (No. 4 on this year’s list), and the acquisition of several AI-powered companies in the past year, CEO Melanie Perkins is expected to take her $32 billion company public in the next year. “We’ve continuously been investing in this space with magic recommendations, and so forth, over the years with generative AI,” said Perkins. “Being able to have that magic embedded as you’re writing your documents and your presentations, being able to have Canva AI … it’s really been an extension of that initial promise that we’ve had to customers, to empower the world, to design, to continue to put the latest to greatest technology in their hands.”
Perkins says Canva has a three-pronged approach to AI: integrating the best products that are available, deeply investing in the areas needed to bring the expertise to their customers, and having a platform where the newest AI products and other apps can come onto Canva and be accessed by the community.
She is optimistic about the potential for AI to be a democratizing force for Canva’s 220 million customers around the world. “I think it’s critically important that as the world of humanity, we use AI to truly lift up every single person who lives here, to help everyone have their basic human needs being met,” she said. “And I think there is a huge opportunity for us to be dreaming bigger about what we want with technology accelerating. I think there is a huge opportunity to rethink what we’re doing with it and ensuring that it’s serving our needs.”
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A representation of cryptocurrency Ethereum is placed on a PC motherboard in this illustration taken on June 16, 2023.
Dado Ruvic | Reuters
Stocks tied to the price of ether, better known as ETH, were higher on Wednesday, reflecting renewed enthusiasm for the crypto asset amid a surge of interest in stablecoins and tokenization.
“We’re finally at the point where real use cases are emerging, and stablecoins have been the first version of that at scale but they’re going to open the door to a much bigger story around tokenizing other assets and using digital assets in new ways,” Devin Ryan, head of financial technology research at Citizens.
On Tuesday, as bitcoin ETFs snapped a 15-day streak of inflows, ether ETFs saw $40 million in inflows led by BlackRock’s iShares Ethereum Trust. ETH ETFs came back to life in June after much concern that they were becoming zombie funds.
The price of the coin itself was last higher by 5%, according to Coin Metrics, though it’s still down 24% this year.
Ethereum has been struggling with an identity crisis fueled by uncertainty about the network’s value proposition, weaker revenue since its last big technical upgrade and increasing competition from Solana. Market volatility, driven by geopolitical uncertainty this year, has not helped.
The Ethereum network’s smart contracts capability makes it a prominent platform for the tokenization of traditional assets, which includes U.S. dollar-pegged stablecoins. Fundstrat’s Tom Lee this week called Ethereum “the backbone and architecture” of stablecoins. Both Tether (USDT) and Circle‘s USD Coin (USDC) are issued on the network.
BlackRock’s tokenized money market fund (known as BUIDL, which stands for USD Institutional Digital Liquidity Fund) also launched on Ethereum last year before expanding to other blockchain networks.
Tokenization is the process of issuing digital representations on a blockchain network of publicly traded securities, real world assets or any other form of value. Holders of tokenized assets don’t have outright ownership of the assets themselves.
The latest wave of interest in ETH-related assets follows an announcement by Robinhood this week that it will enable trading of tokenized U.S. stocks and ETFs across Europe, after a groundswell of interest in stablecoins throughout June following Circle’s IPO and the Senate passage of its proposed stablecoin bill, the GENIUS Act.
Ether, which turns 10 years old at the end of July, is sitting about 75% off its all-time high.
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Honor launched the Honor Magic V5 on Wednesday July 2, as it looks to challenge Samsung in the foldable space.
Honor
Honor on Wednesday touted the slimness and battery capacity of its newly launched thin foldable phone, as it lays down a fresh challenge to market leader Samsung.
The Honor Magic V5 goes will initially go on sale in China, but the Chinese tech firm will likely bring the device to international markets later this year.
Honor said the Magic V5 is 8.8 mm to 9mm when folded, depending on the color choice. The phone’s predecessor, the Magic V3 — Honor skipped the Magic V4 name — was 9.2 mm when folded. Honor said the Magic V5 weighs 217 grams to 222 grams, again, depending on the color model. The previous version was 226 grams.
In China, Honor will launch a special 1 terabyte storage size version of the Magic V5, which it says will have a battery capacity of more than 6000 milliampere-hour — among the highest for foldable phones.
Honor has tried hard to tout these features, as competition in foldables ramps up, even as these types of devices have a very small share of the overall smartphone market.
Honor vs. Samsung
Foldables represented less than 2% of the overall smartphone market in 2024, according to International Data Corporation. Samsung was the biggest player with 34% market share followed by Huawei with just under 24%, IDC added. Honor took the fourth spot with a nearly 11% share.
Honor is looking to get a head start on Samsung, which has its own foldable launch next week on July 9.
Francisco Jeronimo, a vice president at the International Data Corporation, said the Magic V5 is a strong offering from Honor.
“This is the dream foldable smartphone that any user who is interested in this category will think of,” Jeronimo told CNBC, pointing to features such as the battery.
“This phone continues to push the bar forward, and it will challenge Samsung as they are about to launch their seventh generation of foldable phones,” he added.
At its event next week, Samsung is expected to release a foldable that is thinner than its predecessor and could come close to challenging Honor’s offering by way of size, analysts said. If that happens, then Honor will be facing more competition, especially against Samsung, which has a bigger global footprint.
“The biggest challenge for Honor is the brand equity and distribution reach vs Samsung, where the Korean vendor has the edge,” Neil Shah, co-founder of Counterpoint Research, told CNBC.
Honor’s push into international markets beyond China is still fairly young, with the company looking to build up its brand.
“Further, if Samsung catches up with a thinner form-factor in upcoming iterations, as it has been the real pioneer in foldables with its vertical integration expertise from displays to batteries, the differentiating factor might narrow for Honor,” Shah added.
Vertical integration refers to when a company owns several parts of a product’s supply chain. Samsung has a display and battery business which provides the components for its foldables.
In March, Honor pledged a $10 billion investment in AI over the next five years, with part of that going toward the development of next-generation agents that are seen as more advanced personal assistants.
Honor said its AI assistant Yoyo can interact with other AI models, such as those created by DeepSeek and Alibaba in China, to create presentation decks.
The company also flagged its AI agent can hail a taxi ride across multiple apps in China, automatically accepting the quickest ride to arrive? and cancelling the rest.
One of the most popular gaming YouTubers is named Bloo, and has bright blue wavy hair and dark blue eyes. But he isn’t a human — he’s a fully virtual personality powered by artificial intelligence.
“I’m here to keep my millions of viewers worldwide entertained and coming back for more,” said Bloo in an interview with CNBC. “I’m all about good vibes and engaging content. I’m built by humans, but boosted by AI.”
Bloo is a virtual YouTuber, or VTuber, who has built a massive following of 2.5 million subscribers and more than 700 million views through videos of him playing popular games like Grand Theft Auto, Roblox and Minecraft. VTubers first gained traction in Japan in the 2010s. Now, advances in AI are making it easier than ever to create VTubers, fueling a new wave of virtual creators on YouTube.
The virtual character – whose bright colors and 3D physique look like something out of a Pixar film or the video game Fortnite – was created by Jordi van den Bussche, a long time YouTuber also known as kwebbelkop. Van den Bussche created Bloo after finding himself unable to keep up with the demands of content creation. The work no longer matched the output.
“Turns out, the flaw in this equation is the human, so we need to somehow remove the human,” said van den Bussche, a 29-year old from Amsterdam, in an interview. “The only logical way was to replace the humanwith either a photorealistic person or a cartoon. The VTuber was the only option, and that’s where Bloo came from.”
Jordi Van Den Bussche, YouTuber known as Kwebbelkop.
Courtesy: Jordi Van Den Bussche
Bloo has already generated more than seven figures in revenue, according to van den Bussche. Many VTubers like Bloo are “puppeteered,” meaning a human controls the character’s voice and movements in real time using motion capture or face-tracking technology.Everything else, from video thumbnails to voice dubbing in other languages, is handled by AI technology from ElevenLabs, OpenAI’s ChatGPT, Google’s Gemini and Anthropic’s Claude. Van den Bussche’s long-term goal is for Bloo’s entire personality and content creation process to be run by AI.
Van den Bussche has already tested fully AI-generated videos on Bloo’s channel, but says the results have not yet been promising. The content doesn’t perform as well because the AI still lacks the intuition and creative instincts of a human, he said.
“When AI can do it better, faster or cheaper than humans, that’s when we’ll start using it permanently,” van den Bussche said.
The technology might not be far away.
Startup Hedra offers a product that uses AI technology to generate videos that are up to five minutes long. It raised $32 million in a funding round in Mayled by Andreessen Horowitz’s Infrastructure fund.
Hedra’s product, Character-3, allows users to create AI-generated characters for videos and can add dialogue and other characteristics. CEO Michael Lingelbach told CNBC Hedra is working on a product that will allow users to create self-sustaining, fully-automated characters.
Hedra’s product Character-3 allows users to make figures powered by AI that can be animated in real-time.
Hedra
“We’re doing a lot of research accelerating models like Character-3 to real time, and that’s going to be a really good fit for VTubers,” Lingelbach said.
Character-3’s technology is already being used by a growing number of creators who are experimenting with new formats, and many of their projects are going viral. One of those is comedian Jon Lajoie’s Talking Baby Podcast, which features a hyper-realistic animated baby talking into a microphone. Another is Milla Sofia, a virtual singer and artist whose AI-generated music videos attract thousands of views.
Talking Baby Podcast
Source: Instagram | Talking Baby Podcast
These creators are using Character-3 to produce content that stands out on social media, helping them reach wide audiences without the cost and complexity of traditional production.
AI-generated video is a rapidly evolving technology that is reshaping how content is made and shared online, making it easier than ever to produce high-quality video without cameras, actors or editing software. In May, Google announced Veo 3, a tool that creates AI-generated videos with audio.
Google said it uses a subset of YouTube content to train Veo 3, CNBC reported in June. While many creators said they were unaware of the training, experts said it has the potential to create an intellectual property crisis on the platform.
Faceless AI YouTubers
Creators are increasingly finding profitable ways to capitalize on the generative AI technology ushered in by the launch of OpenAI’s ChatGPT in late 2022.
One growing trend is the rise of faceless AI channels. These are run by creators who use these tools to produce videos with artificially generated images and voiceover that can sometimes earn thousands of dollars a month without them ever appearing on camera.
“My goal is to scale up to 50 channels, though it’s getting harder because of how YouTube handles new channels and trust scores,” said GoldenHand, a Spain-based creator who declined to share his real name.
Working with a small team, GoldenHand said he publishes up to 80 videos per day across his network of channels. Some maintain a steady few thousand views per video while others might suddenly go viral and rack up millions of views, mostly to an audience of those over the age of 65.
GoldenHand said his content is audio-driven storytelling. He describes his YouTube videos as audiobooks that are paired with AI-generated images and subtitles. Everything after the initial idea is created entirely by AI.
He recently launched a new platform, TubeChef, which gives creators access to his system to automatically generate faceless AI videos starting at $18 a month.
“People think using AI means you’re less creative, but I feel more creative than ever,” he said. “Coming up with 60 to 80 viral video ideas a day is no joke. The ideation is where all the effort goes now.”
AI Slop
As AI-generated content becomes more common online, concerns about its impact are growing. Some users worry about the spread of misinformation, especially as it becomes easier to generate convincing but entirely AI-fabricated videos.
“Even if the content is informative and someone might find it entertaining or useful, I feel we are moving into a time where … you do not have a way to understand what is human made and what is not,” said Henry Ajder, founder of Latent Space Advisory, which helps business navigate the AI landscape.
Others are frustrated by the sheer volume of low-effort, AI content flooding their feeds. This kind of material is often referred to as “AI slop,” low-quality, randomly generated content made using artificial intelligence.
Google DeepMind Veo 3.
Courtesy: Google DeepMind
“The age of slop is inevitable,” said Ajder, who is also an AI policy advisor at Meta, which owns Facebook and Instagram. “I’m not sure what we do about it.”
While it’s not new, the surge in this type of content has led to growing criticism from users who say it’s harder to find meaningful or original material, particularly on apps like TikTok, YouTube and Instagram.
“I am actually so tired of AI slop,” said one user on X. “AI images are everywhere now. There is no creativity and no effort in anything relating to art, video, or writing when using AI. It’s disappointing.”
However, the creators of this AI content tell CNBC that it comes down to supply and demand. As the AI-generated content continues to get clicks, there’s no reason to stop creating more of it, said Noah Morris, a creator with 18 faceless YouTube channels.
Some argue that AI videos still have inherent artistic value, and though it’s become much easier to create, slop-like content has always existed on the internet, Lingelbach said.
“There’s never been a barrier to people making uninteresting content,” he said. “Now there’s just more opportunity to create different kinds of uninteresting content, but also more kinds of really interesting content too.”