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Nintendo just released the Switch 2, its first new game console in eight years. The original Switch was wildly popular, selling 15 million units in its first year, more than any prior Nintendo console. The company says its was the second most successful console in its history.

The Switch also beat out the competition, topping consoles from Microsoft and Sony in first-year sales. Overall, it was only surpassed by the PlayStation 2, the best-selling console of all time.

“The Switch replaced both the historic Nintendo console and the historic Nintendo handheld,” says Michael Pachter, managing director at Wedbush Securities. “They’ve merged those two audiences, and the handheld audience got a massive trade up, and the console audience got a zero trade down.”

While Nintendo systems have often introduced bold new features, like Wii’s motion controls or the DS’ touch screen, the Switch 2 may be the company’s biggest bet yet: that consumers want more of the same. When the original Switch was released in 2017, it met the quality gamers expected from a home console on the go. The second iteration builds off the success of the innovative device, with a bigger screen, improved performance and a higher price tag at $450. 

Still, the Switch 2 sold out within minutes of pre-orders opening up. And fans lined up for hours ahead of the midnight release at Nintendo stores. The company says it expects to sell 15 million units of the new console in its first year.

“They’re probably not going to be in a position to meet initial demand,” said Clay Griffin, an analyst at MoffettNathanson. “I do think that they’ll be able to have success even at this higher price point…there’s enough demand that they should be fine.”

When asked what makes the Switch 2 a worthwhile upgrade, Nintendo of America President Doug Bowser told CNBC it’s about creating the next generation of gaming platforms that enhances the overall gameplay for consumers.

“With Switch 2, we’ve taken the things you know and love about Nintendo Switch, but then added very powerful gameplay features and social features,” he said.

Watch the video as CNBC’s Steve Kovach interviews the Nintendo of America President Doug Bowser and explores what’s next for the gaming giant.

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Tesla faces U.S. auto safety probe over faulty crash reporting

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Tesla faces U.S. auto safety probe over faulty crash reporting

Elon Musk, CEO of SpaceX and Tesla, attends the Viva Technology conference at the Porte de Versailles exhibition center in Paris on June 16, 2023.

Gonzalo Fuentes | Reuters

Elon Musk‘s Tesla is facing a federal probe by the National Highway Traffic Safety Administration after the U.S. auto safety agency found that the company was not reporting crashes as required.

According to documents posted to NHTSA’s website on Thursday, the agency’s Office of Defects Investigation had “identified numerous incident reports” from Tesla concerning crashes that had “occurred several months or more before the dates of the reports” to the agency.

The delayed reports were likely “due to an issue with Tesla’s data collection, which, according to Tesla, has now been fixed,” according to NHTSA’s explanation for the probe.

Automakers must report on collisions that occurred on publicly accessible roads in the U.S. that involved the use of either partially or fully automated driving systems in their cars within five days of the companies becoming aware of any crash.

The agency will now conduct an “audit query” to figure out if Tesla is in compliance with its reporting requirements, and to “evaluate the cause of the potential delays in reporting, the scope of any such delays, and the mitigations that Tesla has developed to address them.”

NHTSA will also investigate whether Tesla neglected to report any prior relevant collisions, and whether its reports submitted to the safety regulator “include all of the required and available data.”

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Tesla stock was little changed Thursday.

The company sells electric vehicles equipped with a standard Autopilot system, or premium Full Self-Driving Supervised option, which is also known as FSD, in the U.S. Both require a driver at the wheel ready to steer or brake at any time.

A site that tracks Tesla-involved collisions drawing on news reports, police records and federal data, TeslaDeaths.com, has found at least 59 fatalities resulting from crashes where Tesla Autopilot or FSD were a factor.

The new NHTSA probe comes as Musk, Tesla’s CEO, is trying to persuade investors that the company can become a global leader in autonomous vehicles, and that its self-driving systems are safe enough to operate fleets of robotaxis on public roads in the U.S.

A manned Tesla Robotaxi service launched in Austin, Texas in June, and the company is running another manned car service in the San Francisco Bay Area in California. Riders can book trips via the company’s Tesla Robotaxi app.

Tesla has not begun driverless ride-hailing operations that would make it directly comparable to Alphabet-owned Waymo, or Baidu’s Apollo Go and other autonomous vehicle competitors yet.

The company is facing a sales and profit decline, due, in part, to a consumer backlash against Musk’s incendiary political rhetoric, his work to re-elect President Donald Trump, and his work leading the Department of Government Efficiency to slash federal spending and its workforce.

Still, many Wall Street analysts and shareholders remain optimistic about Musk’s vision.

“We think it is a positive that Tesla has begun robotaxi operations which puts it on the path to addressing a large market (we estimate that the US robotaxi market will be $7 bn in 2030 as discussed in our recent AV deep dive report),” Goldman Sachs autos industry analysts wrote in a note Wednesday.

Musk and Tesla have not given investors a sense of what they expect in terms of Robotaxi-related revenue or the technical performance of vehicles in its rideshare fleet, so a “debate on the pace of robotaxi growth will continue,” the research note said.

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Apple TV+ hikes subscription for third time in three years

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Apple TV+ hikes subscription for third time in three years

Thomas Fuller | SOPA Images | Lightrocket | Getty Images

Apple is taking a cue from some of its competitors.

The technology giant’s Apple TV+ monthly subscription is now $12.99, starting Thursday in the U.S. and other countries.

Apple said the new price will hit current subscribers 30 days after their next renewal date. The annual subscription price will not change.

For new subscribers, the $12.99 monthly price begins after a seven-day trial period.

The change marks Apple’s first price hike for its streaming service since 2023. At the time, Apple lifted its monthly price to about $9.99 from $6.99. The company raised the price in 2022 from $4.99.

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Apple TV+ is one of the company’s most popular services, but Apple does not release viewership numbers. A report from The Information earlier this year said the streaming service is losing more than $1 billion annually as subscriptions rocketed toward 45 million, citing people familiar with the matter.

Apple isn’t the only streaming company hiking prices this year to either fund new content or reap returns on their investments. Earlier this year, both Netflix and NBCUniversal’s Peacock boosted prices. Music streaming platform Spotify also raised prices in multiple markets.

Earlier this year, Apple introduced its streaming service to Android phones in a move that could open the company to more people worldwide.

The company is fresh off the release of its highest-grossing theatrical film, “F1: The Movie.”

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

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Trump’s Nvidia and Intel meddling is a ‘scattershot method of crony capitalism’: Walter Isaacson

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Trump's Nvidia and Intel meddling is a 'scattershot method of crony capitalism': Walter Isaacson

U.S. government's push for Intel stake is a scattershot method of crony capitalism: Walter Isaacson

President Donald Trump‘s dealings with Intel and Nvidia amount to a “scattershot method of crony capitalism,” Walter Isaacson said Thursday.

“That state capitalism often evolves into crony capitalism, where you have favored companies and industries that pay tribute to the leader, and that is a recipe for not only disaster, but just sort of a corrupt sense of messiness,” he told CNBC’s “Squawk Box.”

The Tulane University professor, widely known for his recent Elon Musk biography, argued that this method won’t succeed in reviving American manufacturing.

Isaacson’s comments come as the Trump administration wades further into influencing the way companies operate in the U.S.

The White House is pushing for a stake in embattled chipmaker Intel after Trump called CEO Lip-Bu Tan “highly CONFLICTED” and said he should resign.

Earlier this month, both Nvidia and Advanced Micro Devices agreed to pay 15% of their China revenues to the U.S. government for export licenses to sell certain chips there.

Isaacson said he’s always been “dubious” of public-private partnerships. He highlighted Trump’s push for Coca-Cola to use cane sugar in its namesake soda as another example of “crony capitalism.”

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