Coinbase on Thursday introduced its first branded credit card in partnership with American Express.
The card will be available exclusively to U.S. members of Coinbase One, the cryptocurrency platform’s monthly subscription product that offers zero trading fees, increased staking rewards and other perks. Additionally,Coinbase is also creating a lower-cost “Basic” subscription tier.
Cardholders will be able to earn between 2% and 4% back in bitcoin, beginning this fall, and take advantage of experiences, protections and other benefits that are offered alongside the American Express network. Coinbase One costs $29.99 a month while a Basic tier with fewer rewards will cost $4.99 a month or $49.99 a year.
“We see real potential in the combination of Coinbase and crypto with the powerful backing of American Express, and what the card offers is an excellent mix of what customers are looking for right now,” Will Stredwick of American Express global network services said at the Coinbase State of Crypto Summit in New York City.
Coinbase’s crypto exchange for retail and institutional investors is its core business, but the company has been building its subscription and services offering, comprised of stablecoins, staking, subscriptions like Coinbase One and custody, which supports the majority of bitcoin and ether ETFs.
William Blair analyst Andrew Jeffrey said Wednesday that subscription revenue growth “will be the reason long-term investors own the stock.”
Coinbase One launched in 2023 and has grown to more than one million members since. The company also operates a developer platform called Base and a self-custody wallet.
The launch of the Coinbase One card comes as the crypto industry prepares for a boom in product launches and rollouts thanks to the pro-crypto policies of the Trump administration and more clearly defined crypto regulations expected from Congress in coming months.
This is the first credit card launch for Coinbase, although it introduced a prepaid debit card in partnership with Visa in 2020. American Express has previously partnered with trading platform Abra on a crypto-back card that was due to hit the market in 2022 but never materialized. Other crypto-back cards have been discontinued or removed crypto as a redemption option.
Of the remaining offerings, Gemini, the Winklevoss brothers’ 11-year-old crypto trading platform that confidentually filed to go public last week, offers a crypto-back credit card, while PayPal-owned Venmo allows users to “earn” crypto from its credit card through an automated “Cash Back to Crypto” function.
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The electric vertical takeoff and landing vehicle, or eVTOL, company said Thursday it plans to use the financing to support new infrastructure and the rollout of an artificial intelligence-based aviation software platform. The money will also support its Launch Edition program, including an official partnership to provide air taxi services during the 2028 Olympics in Los Angeles.
Archer said the funding round included the sale of 85 million shares at $10 apiece and gives the company a pro forma liquidity position of roughly $2 billion.
“We now have the strongest balance sheet in the sector and the resources we need to execute both here in the U.S. and abroad,” said founder and CEO Adam Goldstein in a release. “Archer’s future couldn’t be any brighter.”
The stock offering comes after President Donald Trump recently signed an executive order that created a pilot program to support developing and deploying more eVTOL vehicles in the U.S. Shares of both Archer and competitor Joby Aviation rallied this week on the heels of the news.
Demand for eVTOL companies has ballooned in recent years as developers tout the technology’s ability to reduce emissions and cut down traffic congestion. The technology faces numerous regulatory and safety hurdles in the process.
Archer has already partnered with United Airlines to roll out an airport air taxi service. Last month, competitor Joby Aviation said it received the first $250 million from a $500 million contract with carmaker Toyota to support certifying and producing eVTOLs.
Archer is slated to display its Midnight eVTOL aircraft at the Paris Air Show this month. The United Arab Emirates will be the company’s first launch market.
Alexandr Wang, CEO of ScaleAI speaks on CNBC’s Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 23, 2025.
Gerry Miller | CNBC
Scale AI founder Alexandr Wang told employees in a memo on Thursday that he’s leaving for Meta, confirming reports from earlier in the week about his departure and a large investment from the social networking company.
Meta is pumping $14.3 billion into Scale AI as part of the deal, and will have a 49% stake in the artificial intelligence startup, but will not have any voting power, a Scale AI spokesperson said.
“As you’ve probably gathered from recent news, opportunities of this magnitude often come at a cost,” Wang wrote in the memo that he shared on X. “In this instance, that cost is my departure. It has been the absolute greatest pleasure of my life to serve as your CEO.”
Scale AI is promoting Jason Droege, the chief strategy officer, to the CEO role. Droege was previously a venture partner at Benchmark and an Uber vice president.
A Meta spokesperson confirmed that the company has finalized its “strategic partnership and investment in Scale AI.
“As part of this, we will deepen the work we do together producing data for AI models and Alexandr Wang will join Meta to work on our superintelligence efforts,” the spokesperson said. “We will share more about this effort and the great people joining this team in the coming weeks.”
Meta’s big bet on Wang fits into CEO Mark Zuckerberg’s plans to bolster his company’s AI efforts amid fierce competition from OpenAI and Google-parent Alphabet. Zuckerberg has made AI his company’s top priority for 2025, but has grown increasingly frustrated with his team, particularly as Meta’s latest version of its flagship Llama AI models received a tepid response from developers, CNBC reported earlier this week.
Although Zuckerberg has traditionally placed long-standing employees into high-ranking position, he decided that the outsider Wang would be better suited to oversee AI initiatives deemed crucial for the company.
Scale AI counts a number of Meta rivals as customers, including Google, Microsoft and OpenAI. Meta is one of Scale AI’s biggest clients.
The Scale AI spokesperson said that Meta’s investment and hiring of Wang will not impact the startup’s customers, and that Meta will not be privy to any of its business information or data.
FILE PHOTO: Jason Droege speaks at the WSJTECH live conference in Laguna Beach, California, U.S. October 22, 2019.
Mike Blake | Reuters
Scale AI plans to promote Chief Strategy Officer Jason Droege to serve as its new CEO, with founder Alexandr Wang heading to Meta as part of a multibillion-dollar deal with the company, CNBC has confirmed.
Meta is finalizing a $14 billion investment into artificial intelligence startup Scale AI, CNBC reported earlier this week. Wang will help lead a new AI research lab at Meta and will be joined by some of his colleagues. The New York Times was first to report about the new AI lab.
Bloomberg first reported that Droege was picked to be the new CEO. CNBC confirmed Scale AI’s plans with a person familiar with the matter who asked not to be named because of confidentiality. Scale AI and Droege didn’t respond to CNBC’s requests for comment.
Droege joined Scale AI in August of 2024, according to his LinkedIn profile. Prior to his role at the startup, he served as a venture partner at Benchmark and a vice president at Uber.
Founded in 2016, Scale AI has achieved a high profile in the industry by helping major tech companies like OpenAI, Google and Microsoft prepare data they use to train cutting-edge AI models.
Meta has been pouring billions of dollars into AI, but CEO Mark Zuckerberg has been frustrated with its progress. Zuckerberg will be counting on Wang to better execute Meta’s AI ambitions following the tepid reception of the company’s latest Llama AI models.
Meta will take a 49% stake in Scale AI with its investment, The Information reported.
–CNBC’s Jonathan Vanian contributed to this report