It took 11 years since Facebook acquired it for $19 billion, but Meta is finally bringing ads to WhatsApp, marking a major change for an app whose founders shunned advertising.
Meta announced Monday that businesses will now be able to run so-called status ads on WhatsApp that prompt users to interact with the advertisers via the app’s messaging features. The ads will only be shown to users within WhatsApp’s “Updates” tab to separate the promotions from people’s personal conversations. Additionally, Meta will begin monetizing WhatsApp’s Channels feature through search ads and subscriptions.
The debut of ads on the messaging app represents a significant step in Meta CEO Mark Zuckerberg‘s plans to make WhatsApp “the next chapter” in his company’s history, as he told CNBC’s Jim Cramer in 2022. The move to monetize WhatsApp also comes amid Meta’s high-profile antitrust case with the Federal Trade Commission over the company’s blockbuster acquisitions of the messaging app and Instagram.
Already, Meta allows advertisers to run so-called click-to-message ads on Facebook and Instagram that steer users to WhatsApp where they can directly engage with businesses. Messaging between brands and consumers “should be the next pillar of our business,” Zuckerberg told analysts in April, adding that WhatsApp now has over 3 billion monthly users, including “more than 100 million people in the U.S. and growing quickly there.”
Now, companies can run those kinds of ads within WhatsApp itself. The new status ads appear in a user’s Updates tab within that tab’s “Status” feature that can be used to share pictures, videos and text that vanish after 24 hours, akin to Instagram Stories.
Since Meta bought WhatsApp in 2014, the popular messaging app has continued to grow worldwide. But unlike Facebook, Instagram and most recently Threads, WhatsApp has never allowed advertising.
WhatsApp’s co-founders, Jan Koum and Brian Acton, were public in their scorn for the advertising industry, and the duo left Facebook after reportedly clashing with executives who were eager to inject the app with advertising and other practices they shunned.
The social media company does not reveal WhatsApp’s specific sales, but analysts have previously estimated the app’s revenue to be between $500 million and $1 billion from charging businesses for tools and services so they can message customers on the app.
Meta will “use very basic information” to recommend which ads to show WhatsApp users, Nikila Srinivasan, Meta’s head of product for business messaging, said Friday. This includes a person’s country, city, device, language and data like who they follow or how they interact with ads.
The company debuted WhatsApp’s Updates tab in June2023 along with an accompanying Channels feature that allows people and organizations to send broadcast messages and updates to their followers as opposed to personal conversations. Meta will also monetize the Channels feature, the company said Monday.
Organizations and people who are Channel administrators will now be able to spend money to boost the visibility of their respective Channels when a person searches for them via a directory, similar to ads on Apple’s and Google’s app stores.
Additionally, channel administrators will be able to charge users monthly subscription fees to access exclusive updates and content, Meta said Monday. The company will not immediately make money from those monthly subscription fees, but it plans to eventually take a 10% cut of those subscriptions, a spokesperson said.
Meta hopes that by limiting its new ads to WhatsApp’s Updates tab it will disrupt users as little as possible, Srinivasan said. Users’ status updates as well as personal messages and calls on WhatsApp will remain encrypted, she said.
“We really believe that the Updates tab is the right place for these new features,” Srinivasan said.
Nvidia will help train and mentor emerging deep tech startups in India as a founding member of a $2 billion investment alliance, deepening its presence in the world’s third-largest startup ecosystem.
The U.S. chipmaker has joined the India Deep Tech Alliance (IDTA) — a group of private equity and venture capital investors pledging $2 billion for deep tech investments — as a founding member. Deep tech startups are an umbrella term for emerging companies in semiconductors, space, AI, biotech, robotics, and energy.
The world’s most valuable company will offer technical talks and training through its Nvidia Deep Learning Institute to emerging startups in India.
Nvidia wants to “provide guidance on AI systems, developer enablement, and responsible deployment, and to collaborate with policymakers, investors, and entrepreneurs,” Vishal Dhupar, Nvidia’s managing director of South Asia, said.
Nvidia did not disclose any financial investment, timeline, or training targets, and did not immediately respond to a CNBC request for comment.
“Nvidia’s depth of expertise in AI systems, software, and ecosystem-building will benefit our network of investors and entrepreneurs,” said Sriram Viswanathan, founding executive council member of the IDTA.
He told CNBC that the pace of innovation is accelerating in India and there could be a “significant number of Indian deep tech companies of global repute” in the next five years.
The Indian government is also actively encouraging research and innovation in the deep tech space through major initiatives, including over 100 billion rupees ($1.1 billion USD) under its AI Mission and a separate 1 trillion rupees ($11.2 billion) Research, Development and Innovation Scheme Fund targeting deep tech companies.
On Monday, Indian Prime Minister Narendra Modi announced that the country will host the AI Impact Summit in February next year.
The event is likely to see the participation of heads of state and top policymakers, along with business leaders such as Jensen Huang, chief executive officer of NVIDIA, and Demis Hassabis, CEO of Google DeepMind.
Nvidia’s commitment in India coincides with rising global interest in India’s AI market, where OpenAI counts the country as its second-largest user base. U.S. rivals are also deepening ties: Google recently pledged $15 billion to build an AI hub in the southern city of Visakhapatnam.
CNBC’s Jim Cramer suggested Wall Street is too fixated the on large valuations of certain tech and speculative stocks, chalking up Tuesday’s market-wide decline in part to Palantir‘s nearly 8% loss despite strong earnings results.
“The larger issue is that we’re at the moment where money managers, when asked if the market’s too expensive, immediately think of the high-flying speculative stocks or those in the high-growth artificial intelligence column, and so they warn you away from the entire asset class,” he said. “These guys don’t think of the other 334 stocks in the S&P 500 that sell for less than 23 times earnings — those aren’t outrageous.”
Declines in Palantir and other artificial intelligence companies helped bring stocks down on Tuesday, with the S&P 500 losing 1.17%,the Dow Jones Industrial Average shedding 0.53% and the tech-heavy Nasdaq Composite sinking 2.04%. Palantir managed to beat the estimates and offer solid guidance, citing growth in the artificial intelligence business. But investors worried broadly about the huge valuations of tech giants that have been leading the market to new heights.
Investors who saw Palantir as their “north star” were alarmed by its big pullback after a great quarter, according to Cramer. The fears triggered “a raft of selling” as these investors questioned the market as a whole, he continued.
Palantir can be a tough stock to classify, Cramer suggested, saying it straddles two different market segments — one centered around tech and artificial intelligence, and another focused on speculative stocks. He noted that the data-driven software company is very lucrative and fast growing, and it “defies easy description.” He listed off a number of its business arms — including its work as a defense contractor and as a consultant for companies looking to modernize and improve profitability.
To Cramer, it’s reasonable to consider that there’s nothing wrong with Palantir, and it just needs “to cool off in order to grow into its market capitalization.”
“Sure, there are indeed some stocks that are visibly overvalued, and when you pull them apart, many of these valuations can be justified, some can’t,” he said. “I think the Magnificent Seven can be justified on the pace of the growth that’s ahead of them. Same, ultimately, with Palantir.”
Bitcoin‘s fall below $100,000, its lowest level since June, has sparked fears that the worst is yet to come, another so-called crypto winter (a prolonged bear market in cryptocurrencies) that the market wrestles with every time digital currencies sell off hard in a short period of time.
But Bitwise chief investment officer Matt Hougan says that while the retail investor is in “max desperation” mode, he sees that as a reason to bet that a bottoming in crypto prices may materialize sooner rather than later. With Wall Street institutional investor and financial advisor support for bitcoin, and growth in crypto ETFs, he is even willing to go out on a limb and say that amid the heavy selling a new record high for bitcoin before the end of the year isn’t unreasonable.
“It’s almost a tale of two markets,” he said on CNBC’s “Crypto World” on Tuesday. “Crypto retail is in max desperation. We’ve seen leverage blowouts. … the market for sort of crypto native retail is just more depressed than I’ve ever seen it,” he said.
But Hougan believes more crypto trading will continue to shift into an institutionally driven market, “and interestingly, that market is still bullish,” he said.
“When I go out and speak to institutions or financial advisors, they’re still excited to allocate to an asset class that if you pan back and look over the course of a year, is still delivering very strong returns. So my view of the market is we have to get through this retail flush out. We have to hit bottom from a sentiment perspective. I think we’re very close to that,” he added.
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Price of bitcoin and ether over the past year.
The boom in crypto exchange-traded fund launches, including iShares Bitcoin Trust (IBIT) and the Fidelity Wise Origin Bitcoin Fund (FBTC) and Grayscale Bitcoin Trust (GBTC) is changing the investor composition, and while week-to-week flows into these ETFs have slowed since the second quarter of the year, “we continue to see strong inflows into bitcoin,” Hougan said.
Bitwise’s own Solana staking ETF (BSOL) brought in over $400 million in flows in its first week, he said, though it has sold off sharply in the recent crypto downturn, with a near 20% loss since its Oct. 28 debut.
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This chart is showing BSOL 5 days
Last week, Strategy CEO Michael Saylor told CNBC he thinks bitcoin could reach $150,000 by the end of the year, one among several recent bullish calls on crypto that for now at least look ill-timed. But Hougan said he doesn’t think it’s an outlandish call even as bitcoin hovers near a six-month low.
“I think bitcoin could easily end the year at new all-time highs,” Hougan said. “So that means getting north of about $125,000 up to $130,000. Whether we’ll get all the way to $150,000, we’ll have to see.”
“I do think the sellers are nearing exhaustion and the buyers are still relatively hungry. And when those two things sort of cross paths, again, I think we could end the year close to or at new all-time highs. And if we’re lucky, we’ll get to Saylor’s target as well,” he said.
Institutional investors, whom Hougan described as “more maybe even keeled about what’s going on at a fundamental level in crypto” will start to drive the market forward. “But we do have to finish this washout of retail sentiment … I think we’re closer to the end of that than the beginning, but … there always could be a little bit more downside.”