Meta CEO Mark Zuckerberg tries on Orion AR glasses at the Meta Connect annual event at the company’s headquarters in Menlo Park, California, U.S., September 25, 2024. REUTERS/Manuel Orbegozo
Manuel Orbegozo | Reuters
Meta and EssilorLuxottica plan to release versions of their AI-powered smart glasses under the Oakley and Prada brands, CNBC has learned.
The addition of Prada and Oakley underscore the breakout success Meta had with its second-generation Ray-Ban glasses released in partnership with Luxottica in 2023. The Oakley expansion will be done in partnership with Luxottica, while the addition of Prada signifies Meta’s first step toward bring its wearable hardware to more fashion companies.
Meta on Monday teased the Oakley release on social media, launching an Instagram account for “Oakley | Meta” with a profile description that reads “The next evolution is coming on June 20.”
CNBC reviewed a document that says the new glasses with Luxottica will be aimed at athletes. Meta is targeting active consumers after seeing several owners of its Ray-Ban glasses use the device to record themselves playing tennis, skiing and doing other activities.
The Oakley version of the glasses may cost around $360 as they are more weather resistant than their Ray-Ban counterparts, according to a person familiar with the matter who was not authorized to speak publicly about the upcoming device. The first version of the Oakley Meta glasses will feature similar technology to the Ray-Ban Meta glasses released in 2023.
Luxottica, based in France and Italy, has licensing arrangements with over 150 brands and owns notable brands including Ray-Ban, Oakley, Vogue Eyewear and Persol.
Meta’s agreement with Prada comes after the fashion company in December renewed an eyewear-related licensing agreement with Luxottica for 10 years. That deals covers the “development, production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands,” the companies said at the time.
Besides giving Meta a high-end partnership, the Prada glasses may be a particularly good fit for the tech company as many of the brand’s models come with thick temples, former Meta employees said. That provides more heft for housing many of the components necessary for smart glasses, including microphones and chips.
It’s unclear when the Prada deal and product line will be announced.
Ray-Ban Meta smart glasses are powered by a Qualcomm chip. Qualcomm, Samsung and Google are working on smart glasses, according to Qualcomm CEO Cristiano Amon.
Nurphoto | Nurphoto | Getty Images
Meta first partnered with EssilorLuxottica in 2019 to jointly develop the Ray-Ban glasses. The two companies released the first version in 2021, but they found success after the release of the second-generation Ray-Ban Meta glasses in 2023. That version comes equipped with the Meta AI voice assistant and includes features and, when tethered to a smartphone, lets users identify city landmarks, get recipes when looking at ingredients and record and send voice messages on WhatsApp and Messenger.
EssilorLuxottica CEO Francesco Milleri said in February the companies have sold 2 million pairs of the Meta Ray-Ban glasses since 2023. Miller said he aimed to increase annual production to 10 million units by the end of 2026.
Meta and Luxottica announced an extension of their partnership in October, with plans to release more versions of their Ray-Ban glasses. That deal was worth $5 billion, according to a July 2024 report in The Wall Street Journal. As part of the deal, Meta gets exclusive rights to Luxottica’s brands for its smart glasses technology for a number of years, a person familiar with the matter told CNBC.
The two companies plan to release a bulkier, third generation of their glasses in time for the coming holiday season. The new device is expected to include a small display in one of the lenses, CNBC has previously reported.
Competition in the market is heating up.
Last month, Alphabet announced a $150 million partnership with Warby Parker that will see the two companies team up to release glasses infused with Google’s Gemini AI assistant. The companies plan to release the glasses sometime after 2025.
Snap, meanwhile, announced in June that it plans to release its sixth generation smart glasses under a new brand called Specs. Those glasses, expected for release in 2026, will include augmented-reality technology and will be smaller and lighter than Snap’s prior products, Snap said.
Meta declined to comment. Luxottica and Prada could not be reached.
Bloomberg News first reported about the Oakley Meta glasses in January.
Apple has confirmedthat it has removed two popular gay dating apps from its Chinese iOS Store, following an order from Beijing’s main internet regulator and censorship authority.
It comes following reports of the apps — Blued and Finka — suddenly disappearing from the iOS App Store over the weekend.
In a statement shared with CNBC, Apple confirmed that it was behind the action and defended the company’s position, stating that it must follow the laws of the countries where it operates.
“Based on an order from the Cyberspace Administration of China, we have removed these two apps from the China storefront only,” the company said, though they clarified that the apps had already been unavailable in other countries.
However, a “lite” version of the Blued app is still available for download on the China App Store, CNBC confirmed Tuesday.
The Wire had been the first to report that Apple had made the move at Beijing’s order.
The disappearance of Blued and Finka is the latest example of China’s crackdown on app stores in recent years.
Grindr, a popular gay dating app from the U.S., was removed from the iOS store in 2022, days after the Cyberspace Administration of China began a crackdown on content it considered illegal and inappropriate.
Later in 2023, Beijing announced new policies requiring all apps serving local users to register with the government and receive licenses. That move had resulted in a wave of foreign apps being removed from iOS.
The following years have also seen regulators continue to appeal directly to companies like Apple to remove certain apps due to issues with their content.
In April 2024, Apple removed Meta’s WhatsApp and Threads from iOS following an order from the CAC, citing national security concerns.
Apple has proven a willingness to comply with these requests in China, which represents its largest oversea market outside the U.S.
The takedown of Blued and Finka also likely reflects increasing crackdowns and censorship of the LGBTQ community in China. In recent years, the government has shuttered major advocacy groups, including the Beijing LGBT Center.
While homosexuality was decriminalized in China in 1997, same-sex marriage remains unrecognized.
Traders work on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., Nov. 10, 2025.
Brendan McDermid | Reuters
Investors piled back into artificial intelligence names on Monday stateside. Shares of Nvidia jumped 5.8%, Broadcom advanced 2.6% and Microsoft climbed 1.9% to end its eight-day losing streak, its longest consecutive decline since 2011.
Market watchers are hoping that another historically long streak — the U.S. government shutdown — could soon be snapped as well. The U.S. Senate has voted in favor for a deal to reopen the government, though it still has to pass through the House and then be signed into law by President Donald Trump (who has already given it his approval).
CoreWeave on Monday reported its third-quarter earnings. It rents out Nvidia cards to AI-related firms, such as Google and Microsoft, a business model that ties it intimately to the AI trade. The company’s revenue swelled 134% year on year, but it still reported a net loss and gave lower-than-expected guidance for this year.
The general shape of those figures — high revenue and high losses — broadly reminds one of OpenAI, the industry-leading, money-bleeding startup that kickstarted the AI frenzy. Though it would of course be a stretch to equate the two companies and the factors driving their finances.
Still, Mark Haefele, CIO of UBS’s global wealth management, thinks “AI-related stocks should drive equity markets.” With the U.S. government shutdown in sight to end (hopefully this doesn’t jinx it), that’s another obstacle surpassed for markets.
What you need to know today
And finally…
Russian President Vladimir Putin on October 15, 2025.
Russian President Vladimir Putin last week ordered his officials to complete a road map by Dec.1 “for the long-term development of the extraction and production of rare and rare earth metals.”
Moscow has fallen behind peers like China when it comes to the exploitation of its deposits of rare earth elements. While lagging behind the big players, Russia is still estimated to possess the fifth largest known reserves of rare earths, totaling 3.8 million tonnes, the United States Geological Survey stated. That’s above the U.S. which is seen with 1.9 million tonnes.
Nvidia CEO Jensen Huang (L) and the CEO of the SoftBank Group Masayoshi Son pose during an AI event in Tokyo on November 13, 2024.
Akio Kon | Bloomberg | Getty Images
Japanese conglomerate SoftBank said Tuesday it has sold its entire stake in U.S. chipmaker Nvidia for $5.83 billion.
The firm said in its earnings statement that it sold 32.1 million Nvidia shares in October. It also disclosed that it sold part of its T-Mobile stake for $9.17 billion.
The announcement came after SoftBankposted a $19 billion gain on its Vision Fund in its fiscal second quarter, helped by investments in ChatGPT maker OpenAI and electronic payment services firm PayPay.
The Vision Fund has been aggressively pushing into artificial intelligence, investing and acquiring firms throughout the AI value chain from chips to large language models and robotics.
While the Nvidia exit may come as a surprise to some investors, it’s not the first time SoftBank has cashed out of the American AI chip darling.
SoftBank’s Vision Fund was an early backer of Nvidia, reportedly amassing a $4 billion stake in 2017 before selling all of its holdings in January 2019.
Despite its latest sale, SoftBank’s business interests remain heavily intertwined with Nvidia’s.
That Tokyo-based company is involved in a number of AI ventures that rely on Nvidia’s technology, including the $500 billion Stargate project for data centers in the U.S.
This is a breaking news story. Please refresh for updates.