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Meta CEO Mark Zuckerberg tries on Orion AR glasses at the Meta Connect annual event at the company’s headquarters in Menlo Park, California, U.S., September 25, 2024. REUTERS/Manuel Orbegozo

Manuel Orbegozo | Reuters

Meta and EssilorLuxottica plan to release versions of their AI-powered smart glasses under the Oakley and Prada brands, CNBC has learned.

The addition of Prada and Oakley underscore the breakout success Meta had with its second-generation Ray-Ban glasses released in partnership with Luxottica in 2023. The Oakley expansion will be done in partnership with Luxottica, while the addition of Prada signifies Meta’s first step toward bring its wearable hardware to more fashion companies. 

Meta on Monday teased the Oakley release on social media, launching an Instagram account for “Oakley | Meta” with a profile description that reads “The next evolution is coming on June 20.”

CNBC reviewed a document that says the new glasses with Luxottica will be aimed at athletes. Meta is targeting active consumers after seeing several owners of its Ray-Ban glasses use the device to record themselves playing tennis, skiing and doing other activities.

The Oakley version of the glasses may cost around $360 as they are more weather resistant than their Ray-Ban counterparts, according to a person familiar with the matter who was not authorized to speak publicly about the upcoming device. The first version of the Oakley Meta glasses will feature similar technology to the Ray-Ban Meta glasses released in 2023.

Luxottica, based in France and Italy, has licensing arrangements with over 150 brands and owns notable brands including Ray-Ban, Oakley, Vogue Eyewear and Persol.

Meta’s agreement with Prada comes after the fashion company in December renewed an eyewear-related licensing agreement with Luxottica for 10 years. That deals covers the “development, production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands,” the companies said at the time.

Besides giving Meta a high-end partnership, the Prada glasses may be a particularly good fit for the tech company as many of the brand’s models come with thick temples, former Meta employees said. That provides more heft for housing many of the components necessary for smart glasses, including microphones and chips.

It’s unclear when the Prada deal and product line will be announced.

Ray-Ban Meta smart glasses are powered by a Qualcomm chip. Qualcomm, Samsung and Google are working on smart glasses, according to Qualcomm CEO Cristiano Amon.

Nurphoto | Nurphoto | Getty Images

Meta first partnered with EssilorLuxottica in 2019 to jointly develop the Ray-Ban glasses. The two companies released the first version in 2021, but they found success after the release of the second-generation Ray-Ban Meta glasses in 2023. That version comes equipped with the Meta AI voice assistant and includes features and, when tethered to a smartphone, lets users identify city landmarks, get recipes when looking at ingredients and record and send voice messages on WhatsApp and Messenger.

EssilorLuxottica CEO Francesco Milleri said in February the companies have sold 2 million pairs of the Meta Ray-Ban glasses since 2023. Miller said he aimed to increase annual production to 10 million units by the end of 2026.

Meta and Luxottica announced an extension of their partnership in October, with plans to release more versions of their Ray-Ban glasses. That deal was worth $5 billion, according to a July 2024 report in The Wall Street Journal. As part of the deal, Meta gets exclusive rights to Luxottica’s brands for its smart glasses technology for a number of years, a person familiar with the matter told CNBC. 

The two companies plan to release a bulkier, third generation of their glasses in time for the coming holiday season. The new device is expected to include a small display in one of the lenses, CNBC has previously reported.

Competition in the market is heating up.

Last month, Alphabet announced a $150 million partnership with Warby Parker that will see the two companies team up to release glasses infused with Google’s Gemini AI assistant. The companies plan to release the glasses sometime after 2025. 

Snap, meanwhile, announced in June that it plans to release its sixth generation smart glasses under a new brand called Specs. Those glasses, expected for release in 2026, will include augmented-reality technology and will be smaller and lighter than Snap’s prior products, Snap said. 

Meta declined to comment. Luxottica and Prada could not be reached.

Bloomberg News first reported about the Oakley Meta glasses in January.

WATCH: Meta’s Orion AR glasses prototype.

Meta's Orion AR glasses prototype: CNBC reviews

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Trump to extend TikTok deadline for third time, pushing decision out another 90 days

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Trump to extend TikTok deadline for third time, pushing decision out another 90 days

Muhammed Selim Korkutata | Anadolu | Getty Images

For a third time since taking office in January, President Donald Trump plans to extend a deadline that would require China’s ByteDance to divest TikTok’s U.S. business.

“President Trump will sign an additional Executive Order this week to keep TikTok up and running,” White House Press Secretary Karoline Leavitt said in a statement. “As he has said many times, President Trump does not want TikTok to go dark. This extension will last 90 days, which the Administration will spend working to ensure this deal is closed so that the American people can continue to use TikTok with the assurance that their data is safe and secure.”

ByteDance was nearing the deadline of June 19, to sell TikTok’s U.S. operations in order to satisfy a national security law that the Supreme Court upheld just a few days before Trump’s second presidential inauguration. Under the law, app store operators like Apple and Google and internet service providers would be penalized for supporting TikTok.

ByteDance originally faced a Jan. 19 deadline to comply with the national security law, but Trump signed an executive order when he first took office that pushed the deadline to April 5. Trump extended the deadline for the second time a day before that April mark.

Trump told NBC News in May that he would extend the TikTok deadline again if no deal was reached, and he reiterated his plans on Thursday.

Prior to Trump signing the first executive order, TikTok briefly went offline in the U.S. for a day, only to return after the president’s announcement. Apple and Google also removed TikTok from the Apple App Store and Google Play during TikTok’s initial U.S. shut down, but then reinstated the app to their respective app stores in February.

Multiple parties including Oracle, AppLovin, and Billionaire Frank McCourt’s Project Liberty consortium have expressed interest in buying TikTok’s U.S. operations. It’s unclear whether the Chinese government would approve a deal.

— CNBC’s Kevin Breuninger contributed to this report

WATCH: Project Liberty’s bid for TikTok is aligned with U.S. national security priorities.

Frank McCourt: Project Liberty's bid for TikTok is aligned with U.S. national security priorities

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AWS’ custom chip strategy is showing results, and cutting into Nvidia’s AI dominance

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AWS' custom chip strategy is showing results, and cutting into Nvidia's AI dominance

AWS announces new CPU chip: Here's what to know

Amazon Web Services is set to announce an update to its Graviton4 chip that includes 600 gigabytes per second of network bandwidth, what the company calls the highest offering in the public cloud.

Ali Saidi, a distinguished engineer at AWS, likened the speed to a machine reading 100 music CDs a second.

Graviton4, a central processing unit, or CPU, is one of many chip products that come from Amazon’s Annapurna Labs in Austin, Texas. The chip is a win for the company’s custom strategy and putting it up against traditional semiconductor players like Intel and AMD.

But the real battle is with Nvidia in the artificial intelligence infrastructure space.

At AWS’s re:Invent 2024 conference last December, the company announced Project Rainier – an AI supercomputer built for startup Anthropic. AWS has put $8 billion into backing Anthropic.

AWS Senior Director for Customer and Project Engineering Gadi Hutt said Amazon is looking to reduce AI training costs and provide an alternative to Nvidia’s expensive graphics processing units, or GPUs.

Anthropic’s Claude Opus 4 AI model is trained on Trainium2 GPUs, according to AWS, and Project Rainier is powered by over half a million of the chips – an order that would have traditionally gone to Nvidia.

Read more CNBC tech news

Hutt said that while Nvidia’s Blackwell is a higher-performing chip than Trainium2, the AWS chip offers better cost performance.

“Trainium3 is coming up this year, and it’s doubling the performance of Trainium2, and it’s going to save energy by an additional 50%,” he said.

The demand for these chips is already outpacing supply, according to Rami Sinno, director of engineering at AWS’ Annapurna Labs.

“Our supply is very, very large, but every single service that we build has a customer attached to it,” he said.

With Graviton4’s upgrade on the horizon and Project Rainier’s Trainium chips, Amazon is demonstrating its broader ambition to control the entire AI infrastructure stack, from networking to training to inference.

And as more major AI models like Claude 4 prove they can train successfully on non-Nvidia hardware, the question isn’t whether AWS can compete with the chip giant — it’s how much market share it can take.

The release schedule for the Graviton4 update will be provided by the end of June, according to an AWS spokesperson.

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JPMorgan moves further into crypto with stablecoin-like token JPMD

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JPMorgan moves further into crypto with stablecoin-like token JPMD

Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co., speaks to the Economic Club of New York in Manhattan, New York City, on April 23, 2024.

Mike Segar | Reuters

JPMorgan Chase is taking a step further into the cryptocurrency space with its own stablecoin-like token, called JPMD.

The U.S. banking giant told CNBC on Tuesday that it’s planning to launch a so-called deposit token on Coinbase’s public blockchain Base, which is built on top of the Ethereum network. Each deposit token is meant to serve as a digital representation of a commercial bank deposit.

JPMD will offer clients round-the-clock settlement as well as the ability to pay interest to holders. It is a so-called “permissioned token,” meaning it is only available to JPMorgan’s institutional clients — unlike many stablecoins, which are publicly available.

“We see institutions using JPMD for onchain digital asset settlement solutions as well as for making cross-border business-to-business transactions,” Naveen Mallela, global co-head of Kinexys, J.P. Morgan’s blockchain unit, told CNBC Tuesday.

“Given the fact that deposit tokens would eventually be interest bearing as well, this would provide better fungibility with existing deposit products that institutions currently use,” he added.

Deposit token vs. stablecoin

JPMorgan said the benefit of launching a deposit token over a stablecoin is that it gives institutional clients a way to move money around faster and easier while still having a close connection with traditional banking systems.

A stablecoin is a type of digital token that’s designed to be pegged 1:1 to the value of a fiat currency at all times. The most popular stablecoins are Tether’s USDT and Circle’s USDC. The entire stablecoin market is worth approximately $262 billion, according to data from CoinGecko.

In the U.S., stablecoins remain broadly unregulated — although this is likely to change soon. The Senate is set to vote Tuesday on the GENIUS Act, legislation that would introduce formal regulation for such tokens.

Elsewhere, the European Union regulates stablecoins under its Markets in Crypto-Assets Regulation, or MiCA, while the U.K. has also laid out plans to regulate the crypto industry. Britain’s Financial Conduct Authority is currently consulting on proposals to require stablecoin issuers to ensure their tokens maintain their value against a given asset.

Read more CNBC tech news

JPMorgan’s digital asset chief told CNBC that the bank chose Coinbase as its blockchain partner since the crypto exchange is already a long-standing client and a leader in the crypto space.

JPMD has had “preliminary interest from large institutional players who want more native onchain cash solutions from pre-eminent and reputed financial institutions,” Mallela added.

Speculation had been building around JPMorgan’s new crypto offering after a trademark application filed by the bank for “JPMD” was made public Monday.

The trademark outlined a broad range of crypto services under the JPMD name, including trading, exchange, transfer and payment services for digital assets.

Various crypto media outlets had speculated whether the bank was about to launch its own stablecoin. However, JPMorgan says that, while its token may share some similarities with a stablecoin, it’s ultimately a different kind of product.

Watch CNBC’s full interview with JPMorgan CEO Jamie Dimon

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