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Tesla is gearing up to start selling its upcoming Tesla Semi electric truck in Europe with a new hire to develop the market.

Tesla Semi is finally about to go into volume production in the US after being unveiled almost a decade ago.

The vehicle was unveiled in 2017 and was initially scheduled to enter production in 2019; however, the automaker delayed the program on several occasions.

Tesla unveiled a “production version” in 2022, but it was only produced in small batches. The Class 8 electric truck remains a rare sight in the US, with only a few dozen units in the hands of a handful of customers and a few more in Tesla’s internal fleet.

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heavy-duty EV charging
Photo: PepsiCo

In January 2023, Tesla announced an expansion of Gigafactory Nevada to build the Tesla Semi in volume.

However, that plan was also changed and delayed. Tesla ultimately built a separate factory adjacent to Gigafactory Nevada, and production was delayed until 2025.

Earlier this year, Tesla completed the building and started working on the production lines. The automaker said that Tesla Semi production was expected to begin in late 2025 and ramp up to a capacity of 50,000 trucks per year.

Now, we learn that Tesla is starting to build an organization to sell the Tesla Semi in Europe.

Electrek found that Tesla hired a new leader to head business development for Tesla Semi in Europe.

Usuf Schermo announced on his LinkedIn last week that he joined Tesla as “Head of Business Development EMEA for Tesla Semi.”

Schermo, who holds a master in economic engineering, energy and ressources management from TU Berlin, has some experience with commercial electric vehicles.

He was the head of sales in Germany for Volta Trucks from 2022 to 2024. The company made the Volta One, a 16-tonne electric truck aimed at city deliveries.

Volta went bankrupted in 2023, but it got back in business with a restructuring in 2024, which didn’t last long as they were insolvent as of last month.

For the last year, Schermo has been leading sales for EVUM aCar, a German startup building a small commercial vehicle.

Now, he will develop the market for Tesla’s class 8 electric truck.

The European electric commercial truck market is much developed in the US with already some significant competition from Volvo with the Volvo FH Electric, Mercedes-Benz with the eActros 600, MAN with the eTGX, and several others.

Amazon Volvo FH Electric Truck

The market is still young, but Volvo is already emerging as a leader with an estimated more than 3,000 electric trucks in operations in Europe.

With production only starting in the US toward the end of the year, Tesla is not likely to have an homologated version of the Tesla Semi in Europe until later in 2026.

Tesla has already announced plans to build the Tesla Semi in Europe at Gigafactory Berlin.

The automaker currently only produces the Model Y at the German factory and its sales are crashing across Europe.

Electrek’s Take

I keep saying to Tesla fans that hate me: I track both Tesla hires and departures. I try to report on both, but the former are much more scarce than the latter these days.

This is one of the few significant hires of the last years at Tesla and say “significant” because it shows Tesla is preparing to sell the Tesla Semi in Europe because this is clearly not an executive level role.

Over the last year and since the great purge of talent in April 2024, Tesla has almost been exclusive promoting from within at higher director and VP levels rather than hire from outside.

As for the Tesla Semi in Europe, it could work. Like I said, there’s already a lot of competition, but Tesla Semi is expected to have a longer range than everything else, which should attract buyers.

However, as we recently reported, it is expected to be much more expensive than what Tesla previously announced.

It could particularly useful for Gigafactory Berlin, which is at a real risk right now with Tesla’s sales crashing in Europe. Producing a new vehicle program there, and a commercial one that rely less on consumer perception, could help increase factory utilization.

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California’s grid gets a record power assist from a 100k home battery fleet

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California's grid gets a record power assist from a 100k home battery fleet

More than 100,000 home batteries across California stepped up as a virtual power plant last week in a scheduled test event, and the results were impressive, according to new analysis from The Brattle Group.

Sunrun was the largest aggregator, Tesla was the largest OEM, and most of the batteries were enrolled
in California’s Demand-Side Grid Support (DSGS) program.

Sunrun’s distributed battery fleet delivered more than two-thirds of the energy during a scheduled two-hour grid support test on July 29. In total, the event pumped an average of 535 megawatts (MW) onto the grid – enough to power over half of San Francisco.

The event, run between 7 and 9 pm, was coordinated by the California Energy Commission, CAISO (California Independent System Operator), and utilities to prepare for stress on the grid during August and September heat waves. And it worked.

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Sunrun alone averaged over 360 MW during the two-hour window. The batteries kicked in right when electricity demand typically spikes in the evening, acting just like a traditional power plant, but from people’s homes.

Brattle’s analysis found that the battery output made a visible dent in statewide grid load, when the power is needed most. “Performance was consistent across the event, without major fluctuations or any attrition,” said Ryan Hledik, a principal at The Brattle Group. He called it “dependable, planning-grade performance at scale.”

The Brattle Group

Residential batteries, Hledik explained, don’t just help shave off demand during critical hours; they can reduce the need for new power plants entirely. “They can serve CAISO’s net peak, reduce the need to invest in new generation capacity, and relieve strain on the system associated with the evening load ramp,” he said.

This isn’t a one-off. Sunrun’s fleet already helped drop peak demand earlier this summer, delivering 325 MW during a similar event on June 24. The company compensates customers up to $150 per battery per season for participating.

Sunrun CEO Mary Powell summed it up: “Distributed home batteries are a powerful and flexible resource that reliably delivers power to the grid at a moment’s notice, benefiting all households by preventing blackouts, alleviating peak demand, and reducing extreme price spikes.”

Read more: The US’s largest virtual power plant now runs on 75,000 home batteries


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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Hyundai’s new electric SUV may be heading overseas after all

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Hyundai's new electric SUV may be heading overseas after all

Hyundai’s new Elexio electric SUV, which is built in China, could be sold in overseas markets. The CEO of Hyundai Australia calls it “a promising vehicle” that could help the company regain market share from Tesla, BYD, and others.

Will Hyundai’s new Elexio SUV be sold overseas?

The Elexio SUV is the first dedicated electric vehicle from Hyundai’s joint venture with BAIC in China, Beijing Hyundai.

After unveiling it for the first time in May, Hyundai is preparing to launch the new Elexio in China in the next few weeks.

According to a new report, Hyundai’s new electric SUV could be sold in overseas markets, including Australia. Don Romano, the CEO of Hyundai Australia, told journalists (via EV Central) last week during the launch event for the new IONIQ 9 that the company has done a “terrible job” with its EVs so far.

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“And the only explanation for that is that we haven’t put enough focus into it,” he explained. However, Romano promises the automaker will do better.

Hyundai plans to boost marketing and support its dealership network, which only began selling IONIQ EV models a little over a year ago.

Hyundai's-new-electric-SUV-overseas
The Hyundai Elexio electric SUV (Source: Beijing Hyundai)

In what mostly went under the radar, Romano also suggested the new Elexio SUV could arrive in Australia. “It’s under evaluation now,” he said, adding, “it’s definitely a promising vehicle.”

Despite this, it may have a few hurdles to clear. Hyundai’s Australian boss explained, “I still have work to do to ensure that it’s the right vehicle in the right segment at the right price for our market. And I have not reached that level yet.”

Hyundai-Elexio-EV-interior
Hyundai Elexio electric SUV interior (Source: Beijing Hyundai)

Romano told journalists that a final decision needs to be made “in the next 60 to 90 days,” and to check back in three months when he will have a definitive answer.

Hyundai Australia is also looking to launch the IONIQ 2, a smaller, more affordable EV to sit between the Inster EV and Kona Electric.

Hyundai's-electric-SUV-overseas
Hyundai Elexio SUV (Source: Beijing Hyundai)

Romano said, “It’s a potential opportunity,” but didn’t provide any details. He said, at this point, he’s just glad Hyundai is producing it. “Now I just need to get the details and find out, will it fit into our overall product plan and create enough demand to where it becomes a viable option for us? So my initial thought is absolutely. Yep.” Hyundai Australia’s boss told journalists.

The new EVs would help Hyundai, which has been struggling to keep pace in the transition to electric, compete in Australia and other overseas markets.

Hyundai's-electric-SUV-global-test
Hyundai Elexio electric SUV during global testing (Source: Beijing Hyundai)

As of June 2025, Hyundai has sold only 853 EVs in Australia. In comparison, Tesla has sold 14,146 electric vehicles, and BYD has sold over 8,300. Even Kia is selling more EVs in Australia, with 4,402 units sold in the first six months of the year.

Measuring 4,615 mm in length, 1,875 mm in width, and 1,673 mm in height, Hyundai’s electric SUV is slightly smaller than the Tesla Model Y.

It recently underwent three consecutive crash tests among several other global evaluations, consistently outperforming benchmarks. Based on Hyundai’s E-GMP platform that powers nearly all Hyundai and Kia EVs, the Elexio has a CLTC driving range of up to 435 miles (700 km)

Hyundai is set to launch it in China in the third quarter of 2025. Prices have yet to be announced, but it’s expected to start at around 140,000 yuan ($19,500).

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From $129 a month: 5 of the best EV lease deals in August

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From 9 a month: 5 of the best EV lease deals in August

Time’s ticking for snagging a great EV lease deal. With the 25% tariff on imported EVs already in place and the federal tax credit disappearing on September 30, automakers are rolling out serious deals. If you’re thinking about going electric, now’s the moment. Here are some of the best August EV lease deals our friends at CarsDirect found.

Honda-Prologue-sales-July
2025 Honda Prologue at a Tesla Supercharger (Source: Honda)

2025 Honda Prologue lease from $159/month

Honda’s throwing down a wild lease deal on the 2025 Prologue if you’re in the right state. For a limited time, you can drive off in the all-electric SUV for the equivalent of just $200/month, but there’s a twist. Instead of monthly payments, Honda’s offering a rare One Pay Lease: you drop $4,800 upfront for a 24-month lease. That’s it. No monthly bills, and you save nearly 2% compared to standard rates.

If paying all at once isn’t in the cards, there’s still an option to pay $159/month for 24 months with $1,099 due at signing. Either way, the Prologue ranks among the cheapest new electric SUVs to lease right now.

There are some strings, though. These ultra-low prices are only available in California and other CARB states, and they include a $3,500 loyalty or conquest bonus, so you’ll need to be coming from a Honda lease or ready to ditch another brand.

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These deals rely on the EV lease loophole to pass through the $7,500 tax credit. Once that disappears on September 30, expect prices to jump. At that point, buying might make more sense than leasing.

Click here to find a local dealer that may have the Honda Prologue in stock. –trusted affiliate link

2025 Volkswagen ID.4 lease from $129/month

Volkswagen just slashed the ID.4 lease – and it’s a big one. Right now, you can lease the 2025 ID.4 Pro RWD for just $129/month for 24 months with 10,000 miles a year. That works out to an effective cost of only $233/month, making it $264 less than it was before.

This isn’t just a good deal – it’s practically interest-free. The previous lease rate hovered around 1%, but now it’s basically 0%. On top of that, VW is stacking up to $9,250 in lease cash depending on which trim you pick. Even the base Pro RWD gets $7,500 in incentives. This deal only runs through August 31.

Click here to find a local dealer that may have the Volkswagen ID.4 in stock. –trusted affiliate link

Hyundai-EV-IONIQ-5

2025 Hyundai IONIQ 5 lease from $149/month

Hyundai just dropped one of the best EV lease deals of the summer. The refreshed 2025 Hyundai IONIQ 5 SE Standard Range is going for $149/month for 36 months (10,000 miles a year) with $3,999 due at signing. That brings the effective monthly cost to just $260 – a nearly $100 drop from July’s offer. This deal is available through September 2.

If you’ve got little wiggle room in your budget, the SE Long Range might be worth the upgrade at $189/month with the same upfront cost – only $40 more a month for a lot more range.

Click here to find a local dealer that may have the Hyundai IONIQ 5 in stock. –trusted affiliate link

Hyundai-free-charger-EVs-IONIQ-6
2025 Hyundai IONIQ 6 Limited (Source: Hyundai)

2025 Hyundai IONIQ 6 lease from $169/month

The 2025 Hyundai IONIQ 6 SE Standard Range is going for $169/month for 24 months (12,000 miles a year) with $3,999 due at signing. That pencils out to an effective cost of $336/month, and with the current lease cash, it’s a solid bargain.

Hyundai is offering up to $11,750 in lease cash on the IONIQ 6, plus an extra $1,000 Inventory Coupon if you lease a car that’s been sitting on the lot for 180+ days. That’s even more than July’s offer.

These offers are good through September 2, so if sleek, efficient, and affordable is your vibe, the IONIQ 6 is a solid choice.

Click here to find a local dealer that may have the Hyundai IONIQ 6 in stock. –trusted affiliate link

2025-Subaru-Solterra
2025 Subaru Solterra (Source: Subaru)

2025 Subaru Solterra lease from $279/month

The 2025 Subaru Solterra just became one of the most affordable EVs to lease. It’s going for $279/month for 36 months with just $279 due at signing. That brings the effective monthly cost to just $287, an incredible deal for an all-electric SUV with an MSRP pushing $40,000.

To put it in perspective: the 2025 Honda CR-V Hybrid has an effective monthly cost of $486. So yeah, the Solterra wins this round. This offer’s available through September 2.

Click here to find a local dealer that may have the Subaru Solterra in stock. –trusted affiliate link


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