Tesla manager fired for sounding the alarm explains why the automaker is screwed
A Tesla manager who was recently fired for warning that CEO Elon Musk was ruining the company, Matthew LaBrot, has given an interview to give more details about the situation and how he doesn’t see Tesla coming out of it.
Last month, we reported on how LaBrot, a 5-year veteran manager at Tesla, led an effort to represent Tesla employees who believe CEO Elon Musk has become an obstacle to the company’s success through an open letter.
He called for Musk to resign:
The damage done to Elon’s personal brand is now irreversible and as the public face of Tesla, that damage has become our burden. We are now at a crossroads: continue with Elon as CEO and face further decline as customers abandon the brand, or move forward without him and allow our products and mission to succeed or fail on their own.
Unsurprisingly, he was quickly let go.
LaBrot has never given an interview with Hard Reset in which he went into a lot more detail about the situation.
First off, after being attacked by Musk fans, LaBrot established that he was a successful employee at Tesla.
He joined the automaker in 2019 as an assistant manager and quickly advanced through the ranks, becoming a general manager and subsequently transitioning to corporate roles in sales and training.
He said:
I think I added a ton of value, especially the last position. Every sales and delivery employee was being trained through my words. And I think that that shows the trust that Tesla had in me. It is kind of crazy to be on the outside now, no longer being a part of that.
LaBrot owns a Cybertruck and a Model Y. You can’t call him a Tesla hater.
He is a true believer in the mission to accelerate the adoption of electric vehicles, and his job revolved around that:
You know, this wasn’t a new thing for me. Over my entire time at Tesla, I considered myself an activist for electric vehicles, and clean energy. For almost six years, I’ve been focused on overcoming misinformation about EVs and helping grow that mission. It has become easier in recent years, but in my first couple of years at the company, every sales conversation we would have involved trying to change people’s opinions. Once we hit a tipping point where the person who’s running this company is now pushing customers away from the mission, then the priority shifted. That priority was to be an activist to try to save the company.
The former Tesla manager explained that he used to admire Musk and that he even joined Twitter when he bought it, but he quickly got disillusioned by it.
From there, he reported starting to see growing difficulties trying to convince Tesla customers to upgrade and return to the brand, which he partly linked to what Musk was saying on the social media platform and his public support for people Tesla has been fighting in its mission to accelerate EV adoption.
When asked how Musk has been allowed to continue running Tesla amid all the various controversies, he said that he thought the board would act after Trump’s inauguration, but he saw them instead doubling down, allowing him to lead all-hands meetings by himself without other leadership.
He became the clear sole leader at Tesla.
LaBrott also highlighted how Tesla claimed that the decline in sales in Q1 was solely due to the Model Y changeover, as we have been extensively reporting over the last few months, the problem is much bigger:
Without speaking to anything that hasn’t been published — the Q1 numbers obviously came out and showed a decline. You’ll hear what they’re saying about while we were ramping up production, that’s why we didn’t sell very many cars. People were waiting for new Model Y. Fine. But now you can just use your eyes and drive by any location and see how many new Model Ys are available, in inventory. You can go to the Tesla website, and get almost any configuration of a new Model Y available same day. That is not how Tesla works. The company needs a backlog in orders to hit the delivery numbers that they have.
The former manager was pretty clear that he doesn’t see this trend getting reversed for anything other than Musk leaving and even also selling his stake in Tesla:
I don’t think that there’s anything he can do to change the people’s opinion that have decided they’re not going to support Tesla outside of him leaving. And even a lot of people that I’ve spoken to don’t even think that’s enough at this point. They want him to sell all his shares and things like that, which I don’t expect. I think for Tesla, as far as vehicle sales go, it’s game over.
He highlighted that he understands that Musk has been claiming he doesn’t care about EV sales anymore because he believes it’s all about autonomous driving and robots, which LaBrot actually likes as a long term goal, but he thinks the current EV sale trend will result in Tesla becoming unprofitable before it can get there.
LaBrot had a message to current Tesla employees:
For employees still there, collect your paycheck if you want, ride this thing down to the grave, that makes sense to me financially. But I think it’s just important for people to acknowledge that this is not going to get better with that guy in charge.
Though he sympathizes with people over the current job market and believes that companies are taking advantage of this situation, which discourages people from speaking out against situations like the one at Tesla.
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Tesla shareholders will vote on whether to invest into xAI, Tesla CEO Elon Musk’s private company, according to a post by Musk on twitter today.
Elon Musk is not just the CEO of Tesla, the electric car company that you may have heard about from time to time in Electrek’s coverage, but several other companies as well. And, famously, Musk companies often share resources – there has been much talk of incorporating SpaceX technology into Tesla vehicles, and putting xAI/twitter’s “MechaHitler”…. er, I mean, “Grok”…. feature into Tesla cars, among other collaborations that have happened over his various companies’ histories.
And today, Musk made it official that he will seek greater collaboration between three of his companies: Tesla, xAI, and twitter, in the form of an investment into xAI by Tesla.
The situation is a little more complicated than that, though.
Tesla is a public company, owned by shareholders. Musk is the largest shareholder, but only owns around 12% of the company himself.
This is a different situation than xAI, which is a private company, owned by Musk. While there are other investors, he can exercise much more direct control over the company, and doesn’t have to put big decisions up to a vote.
One of the recent decisions he made with xAI was to purchase twitter in March. You may say, “wait, I thought he bought twitter back in 2022?,” and you’d be correct. Musk purchased twitter for $44 billion in 2022, which was widely agreed to be far too high a price, and then rapidly saw the company’s valuation drop to under $10 billion.
Then, in March 2025, Musk had xAI purchase twitter in an all-stock deal, valuing twitter company at $45 billion – again, far too high of a valuation, but considering he purchased the company from himself, he could set the price at whatever he wanted.
The move was widely considered to be a bailout of twitter, and the numbers involved considered arbitrary, perhaps partially to help save face for Musk after he made one of the worst business deals of all time.
Now the two are the same entity, and it seems clear that he would like to bring Tesla into the fold, in some way or another.
Musk has already improperly used resources from Tesla, a public company, to boost xAI and twitter, his private companies. Last year, he gave up Tesla’s priority position for highly sought-after NVIDIA H100 GPUs, instead shipping those GPUs to xAI and twitter. Tesla could have used these GPUs for training its FSD/Robotaxi systems, which Musk has claimed is the most important thing to Tesla’s future, but instead graciously sent them to his other company that used them to, uh, train a bot to say Nazi stuff apparently.
xAI has also poached talent from Tesla, multiple times, showing how Musk is using Tesla as a farm team for his private company.
So it hasn’t been a secret that Musk would like to use public money to bail out his private companies, as he’s been setting the stage for for a while now.
Musk has previously “discussed” getting Tesla to invest in xAI in the past, but the idea was never made official until today, when Musk said that he will put the idea to a shareholder vote.
In response to one of his superfans asking for the the opportunity to waste money on an overvalued social media app (which would mark the third time it has been overpaid for in as many years), and the backend fueling “MechaHitler,” Musk said this:
Tesla traditionally holds its annual shareholder meeting around the middle of the year, so if it were a normal year, this shareholder vote might be imminent.
But it’s not a normal year, as just last week Tesla announced an exceptionally late shareholder meeting, pushing it back to November, the latest it has ever held the meeting.
This means that Musk will have around four months to campaign for this idea – something that he’ll perhaps have more time to do, now that he’s no longer cosplaying as a government official.
We don’t know what the structure of the deal might look like yet, but Musk has been clear in the past that he wants more shares in Tesla. After selling many of his shares in order to buy twitter, he later complained that he doesn’t feel comfortable having less than 25% of Tesla. Given that his recent xAI/twitter deal was an all-stock deal, Musk could attempt to fund any investment of Tesla into xAI via shares, giving himself more Tesla shares in exchange for the company gaining a portion of xAI. Though to get him to 25% voting shares in Tesla, that would require either an enormous valuation for xAI, a small valuation for Tesla, or purchasing a large percentage of xAI (or, perhaps, all three, given how much higher TSLA’s valuation is than xAI’s).
We may however have a hint as to how that vote will go, because the last time Musk campaigned for a clearly terrible idea, Tesla shareholders ate it up.
In mid-2024, Musk ended his yearslong absenteeism at Tesla in a flurry of activity, hoping to persuade enough shareholders to vote for his illegal $55B pay package.
That flurry involved firing 10% of the company (supposedly in order to save money – though Tesla’s earnings have dropped drastically since), including important leadership and successful teams, which caused chaos with Tesla’s projects. He also pushed back an all-important affordable car project (which we’ve still heard nothing about) and held Tesla’s AI projects hostage while shifting both resources and staff from Tesla to his private AI company, even as he claims that AI is the future of Tesla.
In the end, these bad decisions worked, and shareholders voted to give their bad CEO his $55B pay package, even though it was later ruled to still be illegal.
So it looks like we’ve got another campaign coming up, and if last time was any indication, expect some really bad decisions along the way. It worked last time, didn’t it?
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The off-highway equipment experts at Perkins and McElroy have teamed up to develop a plug-and-play battery electric power unit designed to help equipment OEMs and upfitters to seamlessly transition from diesel to battery electric power.
Designed to occupy the same space as the companies’ diesel-engined power units, Perkins dropped its new battery power unit into the similarly new McElroy TracStar 900i pipe fusion machine (specialized equipment used to join thermoplastic pipes like HDPE or polypropylene by heat-welding them end-to-end to form a continuous length pf pipe).
Perkins’ battery electric power unit replaces the company’s proprietary 134 hp, 3.6 liter 904 Series Tier V diesel engine, enabling units that are already deployed to be quickly upgraded to electric power – and helping trade allies and development partners to easily retrofit existing equipment in order to add zero-emission options to their operational fleet.
“We’re actively helping customers navigate the shift in power system requirements, with a range of advanced power systems including electric, diesel-electric and alternative fuel compatible engines,” says Jaz Gill, vice president, global sales, marketing at Perkins. “When it comes to the innovative fully integrated battery electric power unit, it can be ‘dropped in’ to a machine to replace a diesel engine. The system consists of a Perkins battery along with inverters, motors and on-board chargers – all packaged up into a compact drop-in system to support seamless transition from diesel to electric for our customers looking to make that move.”
McElroy believes that an electric, emissions-free power unit like this one will open new opportunities and applications for its customers.
“Their team has done a phenomenal job of integrating their battery electric system into our TracStar 900i,” explains McElroy President and CEO Chip McElroy. “We’re really excited to see what the market thinks about this concept.”
Development of the battery electric powered pipe fusion machine was completed in about nine months. Future Perkins-powered electric equipment running the 904 diesel (small excavators, telehandlers, pumps, and gensets) could be developed even more quickly. You can find out more in the company’s promo video, below.
Perkins electric power unit
SOURCE | IMAGES: McElroy, Perkins.
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British ultra-luxe brand Bentley is teasing the upcoming, first-ever all electric model that will take it into the 2030s with a new concept car inspired by the iconic 1930 “Blue Train” Speed Six coupe – and it looks fantastic!
More than any other brand, Bentley was defined by its engine. For decades, in fact, the only meaningful mechanical difference between a Rolls-Royce and a Bentley was the 6.75L twin-turbocharged V8 engine under the flying B hood ornament.
That all changed at the dawn of the twenty-first century. Rolls-Royce was acquired by BMW, while Volkswagen took the reins at Bentley, setting both brands on distinct paths. Now, without its own engine, Bentley faces the challenge of proving to discerning buyers that its cars justify a premium over its mechanical cousins at VW, Audi, and Porsche. That’s why the company is looking to it pre-Rolls merger past, all the way back to the legendary 1930 “Blue Train” Speed Six coupe.
Bentley Blue Train EXP 15 concept
“Bentley’s then-chairman Woolf Barnato had a Speed Six four-door Weymann fabric saloon by H J Mulliner, which he used to race the Blue Train in 1930,” explains Darren Day, Bentley’s Head of Interior Design. “Meanwhile, he had a unique one-of-one Speed Six coupe being built, with a body by Gurney Nutting. Even though the coupe wasn’t finished when the race took place, it’s that car (the coupe) that’s become associated with it and has since become an iconic Bentley. What we were influenced by is the idea of a three-seat car with a unique window line and super slick proportions used for grand tours.”
The EXP 15 concept car features a unique, three-door, three-passenger layout under a sweeping, dramatic roofline lifted from the 1930 tourer. “The seat can rotate and you step out, totally unflustered, not trying to clamber out of the car like you see with some supercars,” continued Day, before dropping the biggest hint yet as to who they’re building the car for. “You just get out with dignity and the Instagram shot is perfect.”
Bentley EXP 15 interior
While almost no technical specs have been revealed other than “full electric,” Bentley says its new concept’s innovative interior layout allows passengers to stretch out in comfort alongside accessible storage compartments that can house a bar, hand luggage, or even pets. The EXP 15 even offers tailgate seating for outdoor parties or suburban soccer games.
But, while the new concept is tall, Bentley hopes it manages to offer the commanding driving position and comfort of an SUV while giving off the “vibe” of a classic grand tourer – something Bentley thinks could be the next wave of the luxury car market.
“The beauty of a concept car is not just to position our new design language, but to test where the market’s going,” offers Robin Page, Bentley Director of Design. “It’s clear that SUVs are a growing segment and we understand the GT market … but the trickiest segment is the sedan because it’s changing. Some customers want a classic ‘three-box’ sedan shape, others a ‘one-box’ design, and others again something more elevated. So this was a chance for us to talk to people and get a feeling.”
As before: no specs, no range estimates, and no promises about if and nothing definitive about when the oft-promised all-electric Bentley will finally bow – but this is certain: when it does arrive, it will be big, brash, and fast.
Electrek’s Take
Now that SUVs are everywhere and in every segment, automakers are desperate to explore or open new niches, hoping to find that next “SUV-like” growth segment. As weird as the three-door, three-seat EXP 15’s interior layout is, you have to admit that it’s different. And, for a vehicle that spends 90% of its time with just one person inside it, it might be more than practical enough.
Let us know if you think Bentley has a winner, or just another concept car gimmick on its hands in the comments.
SOURCE | IMAGES: Bentley.
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