An electric car is charged via a charging station on a street in the Norwegian capital Oslo on September 25, 2024.
Jonathan Nackstrand | Afp | Getty Images
OSLO, Norway — Tesla continues to find solace in Norway, defying a sustained European slump amid a backlash over CEO Elon Musk‘s incendiary political rhetoric.
The U.S. electric vehicle maker recorded a 54% year-on-year jump in new car sales in Norway in June, according to data from the Norwegian Road Federation (OFV), fueled by a 115.3% yearly increase in registrations for its revamped Model Y sports utility vehicle.
The data backed up a whopping 213% increase in new car sales in May and shored up Tesla’s dominant position in the world’s most EV-friendly country.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), which represents electric car owners in the country, said Tesla has been well established in Norway for several years — but the popularity of its upgraded Model Y is “definitely part of the reason” for its recent sales boost.
“In general terms, I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need,” Bu told CNBC during an interview at NEVA’s office in Oslo.
The Tesla Model Y appears to be especially popular in Norway because of its competitive price and the fact that it meets local demand for large luggage space, high-ground clearance, all-wheel drive and a tow hitch, Bu said.
Sales data from southern Europe signaled some further green shoots for Musk’s company, with Tesla new car registrations last month increasing by 61% in Spain and around 7% in Portugal.
The story remains very different across the rest of Europe, however. Tesla sales in Germany, Europe’s largest automotive hub, dropped by 60% in June from a year earlier, while sales also dipped in France.
Separate data from the European Automobile Manufacturers Association, or ACEA, found Tesla’s new car sales in Europe fell for a fifth straight month in May.
Tesla backlash
Tesla’s brand value has been declining since 2024 in part because of Musk’s political activity.
The Tesla CEO, who spent nearly $300 million to support Donald Trump‘s election campaign, recently left the White House after leading an initiative to slash federal agencies. Protests erupted at Tesla dealerships across Europe in response to Musk’s role in the Trump administration.
Musk’s departure from the White House in late May was followed by an extraordinary war of words with Trump. The world’s richest man also formally endorsed Germany’s far-right party AfD ahead of the country’s parliamentary elections earlier this year, triggering an outcry in Berlin.
Tesla superchargers in Eidfjord village centre, these superchargers produce up to 150KW during vehicle charging.
Ucg | Universal Images Group | Getty Images
NEVA’s Bu told CNBC that Musk’s political activity hadn’t gone unnoticed in Norway, with a recent annual survey of more than 15,000 EV drivers finding that 43% of respondents said they would not buy a Tesla for political reasons.
“So, this has definitely been a big debate in Norway as well. What Elon Musk has been saying and doing the last year or so — so it definitely affects people, but not too many because their market share is remarkable really,” Bu said.
Norway’s EV credentials
For its part, Norway has long been recognized as a global leader in sustainable transportation. Indeed, it is currently on track to become the first country in the world to effectively erase gasoline and diesel cars from its new car market.
Lawmakers and analysts have attributed the country’s shift away from internal combustion engine (ICE) vehicles to long-term and consistent policies designed to support the uptake of EVs.
“I think it’s a combination of several things, but it is policymaking that has driven this forward,” Norway’s Deputy Transport Minister Cecilie Knibe Kroglund told CNBC in Oslo.
“We have a lot of incentives, both tax incentives and user incentives are the most important things and also infrastructure, of course. But policymaking and incentives are the main tools that we have been using,” she added.
Some of Norway’s EV incentives include a VAT exemption, discounts on road and parking taxes and access to bus lanes. The government has also heavily invested in public charging infrastructure, and many Norwegian households are able to charge their cars at home.
Bojangles, the North Carolina-based chain known for its fried chicken and biscuits, is joining the growing list of fast food chains installing EV chargers in their parking lots.
The restaurant chain is working with Smart Big Box, Alyath EV, and Energy and Environmental Design Services to install turnkey EV charging stations at a “wide range” of its 800 restaurants, which are concentrated heavily in the southeast US. The rollout starts in late 2025, with most chargers expected to be available by sometime in 2026.
Each Bojangles location getting EV chargers will offer at least four ports. The stations will vary between Level 2 and DC fast chargers.
Bojangles CIO Richard Del Valle said, “Working with Alyath and Smart Big Box allows us to introduce a new convenience that aligns with evolving customer needs.”
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It’s a smart move. The charging stations will let people plug in and power up, and they’re more likely to dine at Bojangles while they’re doing so. Plus, Bojangles will get a reputation for having charging stations, so EV drivers will be more inclined to head toward the restaurants as a reliable power source.
Cristiane Rosul, CEO of Alyath, said the partnership “not only benefits EV drivers but also positions Bojangles as a leader in the future of quick-service dining.”
Smart Big Box has contracted with Energy and Environmental Design Services as the exclusive installer and maintenance partner for all EV chargers.
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Toyota’s electric SUV is now its cheapest vehicle to lease. After slashing lease prices again, the Toyota bZ4X is listed for lease at just $199 per month in some states. That’s even cheaper than a Corolla right now, even though it’s nearly double the price.
Toyota bZ4X is now cheaper to lease than a Corolla
The 2025 Toyota bZ4X already starts at $6,000 cheaper than the previous model year, but with a new promotion this month, it’s even more affordable.
Toyota is at it again, having cut lease prices once more this month following the Fourth of July holiday. The 2025 Toyota bZ4X XLE is now listed at just $199 per month for 36 months. With $3,999 due at signing, you’ll end up paying an effective cost of $310 per month.
The offer is $42 less than before the new promo, or about a 12% price cut. It’s hard enough to find any lease nowadays around $300, but for an electric SUV, it’s a pretty good deal.
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According to online auto research firm CarsDirect, it’s even cheaper to lease a bZ4X now in some states than a Toyota Corolla. The 2025 Corolla LE Sedan is available for $229 for 36 months. With $2,999 due at signing, the effective monthly rate is $312, or $2 more than the bZ4X.
2025 Toyota bZ4X Limited AWD Supersonic Red (Source: Toyota)
Although $2 might not seem like much in the grand scheme of things, it’s pretty significant, given that the bZ4X is $16,000 more expensive.
The 2025 Toyota bZ4X XLE has an MSRP of $38,465, compared to the Corolla LE Sedan, which starts at $22,325. That’s a $16,140 cost difference alone.
2025 Toyota bZ4X Limited AWD interior (Source: Toyota)
Toyota’s electric SUV is slightly longer than a RAV4 at 184.6″ in length, but it has a longer wheelbase, which opens up more interior space.
Toyota is also throwing in a free year of unlimited charging (at EV-go-operated public charging stations) for those who buy or lease a new 2025 bZ4X. You can also add a ChargePoint home charger to the cost.
Although the bZ4X is available for just $199 per month, the 2025 Hyundai IONIQ 5 is listed at $179 nationwide this month. With more range, style, and an NACS port for charging at Tesla Superchargers, the 2025 IONIQ 5 offer is hard to pass up right now.
2025 Toyota bZ4X trim
Starting Price (excluding $1,395 DPH fee)
Price reduction (vs 2024MY)
Range (mi)
XLE FWD
$37,070
-$6,000
252
XLE AWD
$39,150
-$6,000
228
Limited FWD
$41,800
-$5,380
236
Limited AWD
$43,880
-$5,380
222
Nightshade
$40,420
N/A
222
2025 Toyota bZ4X prices and range by trim
Like many carmakers, Toyota is currently offering significant incentives on electric vehicles, with the federal tax credit set to expire at the end of September. Accordingly, Toyota’s promotion ends on September 30. Although the bZ4X doesn’t qualify for the credit through purchase, Toyota is passing it on through leasing.
In some areas, like LA, Toyota is currently offering $12,000 off bZ4X leases. With the loss of the tax credit, the savings would drop to just $4,500, which would add over $100 a month to the lease price.
Transport Canada has finished its investigation into Tesla’s questionable filing of $43 million worth of EV incentives in a single day, finding that the claims did indeed represent cars sold before the deadline to file for incentives – still raising questions about disorganization within Tesla.
To recap, Canada suddenly sunsetted its electric vehicle incentives back in January, as the program ran out of money. It caught a lot of EV dealers by surprise, and there was a sudden rush to sell cars and to file for incentives, given that the end of the program was announced with just three days notice.
One of these dealerships that showed a rush was a single Tesla dealership in Quebec, which recorded 4,000 rebate requests in a single weekend, an impossible number at the relatively small location. Other Tesla locations also filed for suspiciously high numbers of incentive claims on the same weekend.
This raised alarm bells, and other Canadian auto dealers pointed it out to Transport Canada, with Huw WIlliams, head of the Canadian Auto Dealers Association (CADA) claiming that Tesla “gamed the system” to hog an illegitimate number of incentive claims out of the limited money left. The total amount was $43 million, which was more than half of the amount left in the Canadian government’s coffers.
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Even accounting for Tesla delivery pushes, and for increased sales as the credit rapidly sunset, these numbers did not seem possible.
This – perhaps combined with Tesla’s unpopular position in Canada at the time given CEO Elon Musk’s participation in a US government which was attacking Canada’s sovereignty at the time – led to Transport Canada announcing an investigation into Tesla’s incentive claims (Canadian Transport Minister Chrystia Freeland even said at the time that future Canadian ZEV incentives should exclude Tesla until the US’ “illegitimate and illegal” tariffs were lifted).
Tesla responded to the investigation in a typically standoffish manner, claiming in a letter that it was “shocked” to hear about the investigation, threatening legal action if payments weren’t resumed, and blaming Transport Canada for causing Tesla’s negative public perception and exposing Tesla’s Canadian employees to harassment (the letter did not, however, mention anything about CEO Musk’s government activities, or his recent actions attempting to spread white supremacy around the globe, and how those are much more responsible for negative public perception of the company).
Well now, the result of that investigation is back, and Freeland said on Friday that Tesla’s claims “were determined to legitimately represent cars sold before January 12.”
Transport Canada also pledged to CADA that all cars delivered before January 12 will have their incentive claims fulfilled, regardless of the program’s budget. CADA estimates it’s owed around $11 million in past-due claims, and Williams still wonders how Tesla knew to file those claims so suddenly.
Electrek’s Take
Questions still remain about this incentive. As pointed out by the Canadian Press, it’s still not clear whether Tesla’s incentive claims were for cars sold on that weekend, or for cars sold prior to that weekend and delivered all in a lump.
Given the physical limitations of the locations involved, it’s likely the latter. Which raises a different kind of alarm bell: that of disorganization within Tesla, as I pointed out as my main concern over this situation in a previous article.
I just don’t see how Tesla Canada can justify leaving tens of millions of dollars on the table for potentially several months, when all it took was the filing of some pieces of paper for them to get it. That’s capital that Tesla could have used to do business, and letting it sit in someone else’s bank account doesn’t benefit Tesla at all.
Now, disorganization is nothing new for Tesla, but businesses usually don’t like leaving money laying around for no reason. And Tesla, with its focus on quarterly results and end-of-quarter pushes, surely would have enjoyed having that extra cash in December, the end of a fiscal quarter/year, rather than the beginning of January when they filed for these incentives.
So regardless of the now proven legitimacy of these claims, this aspect should be cause for some amount of concern. It’s a reflection of a longtime problem in Tesla, where things tend to fall through the cracks until there’s some sort of emergency, and then it’s all-hands-on-deck from whoever happens to be closest to the problem at the time. But this has been an issue within Tesla for so long that it’s hard to see it being fixed at this point – and certainly not under its longtime CEO who seems far more interested in using Tesla to bail out his private companies or turning Twitter into “MechaHitler” than on making actual good decisions for Tesla.
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