Ethereum turns 10: From scrappy experiment to Wall Street’s invisible backbone
CANNES — Ten years ago, Vitalik Buterin and a small band of developers huddled in a drafty Berlin loft strung with dangling lightbulbs, laptops balanced on mismatched chairs and chipped tables. They weren’t corporate titans or venture-backed founders — just idealists working long nights to push a radical idea into reality.
From that sparse office, they launched “Frontier,” Ethereum‘s first live network. It was bare-bones — no interface, no polish, nothing user-friendly. But it could mine, execute smart contracts, and let developers test decentralized applications. It was the spark that transformed Ethereum from an abstract concept into a living, breathing system.
Bitcoin had captured headlines as “digital gold,” but what they built was something else entirely: programmable money, a financial operating system where code could move funds, enforce contracts, and create businesses without banks or brokers.
One year earlier and 520 miles away in Zurich, Paul Brody got a call from IBM security: A kid was wandering the lab unattended.
“That’s not a child,” Brody told them. “That’s Vitalik. He’s a grown-up — he just looks really young.”
Paul Brody and Vitalik Buterin with IBM and Samsung executives at CES 2015, where IBM unveiled its first blockchain prototype built on Ethereum’s early code.
Paul Brody
At the time, Buterin was building the bones of Ethereum. The blockchain was still in its alpha stage, an early version of what would become a $420 billion platform rewiring Wall Street and powering decentralized finance, NFTs, and tokenized markets across the globe.
Brody, then leading a research team at IBM, remembers how quickly the idea clicked.
“One of the guys on the research team came to me and said, ‘I’ve met this really interesting guy. He’s got a really cool idea…It’s like a version of bitcoin, but we’re going to make it much faster and programmable,'” he said. “And when he said that to me, I thought, ‘That’s it. That is what I want. That is what we need.'”
With Buterin’s help, IBM built its first blockchain prototype on Ethereum’s early code, unveiling it at CES in 2015 alongside Samsung. “That was how I ended up down this path,” Brody said. “I was done with all other technology and basically made the switch to blockchain.”
Even now, as EY’s global blockchain leader, Brody remembers feeling a pang of envy. “This is a kid, and it doesn’t matter,” he said. “I was jealous of Vitalik… to be able to do that.”
He added, “I don’t think opportunities like that could have been surfaced when I was that age.”
Now, a decade later, that experiment has quietly rewired global markets.
Ethereum co-founder Vitalik Buterin delivers a keynote at ETHCC, laying out the network’s next steps — and its values test — as institutional adoption accelerates.
EthCC
“It’s very impressive, just how much the space has succeeded and grown into, beyond pretty much anyone’s expectations,” Buterin told CNBC in Cannes on the sidelines of the blockchain’s flagship event in Europe.
Buterin said the change over the past decade has been staggering. Ten years ago, he recalled, the crypto community was “just a very small space,” with only a handful of people working on bitcoin and a few other projects.
Since then, Ethereum has become “this big thing,” Buterin reflected, with major corporations now launching assets on both its base layer and layer-two networks. Parts of national economies are beginning to run on Ethereum infrastructure, a far cry from its cypherpunk origins.
But Buterin warned that mainstream adoption brings risks as well as benefits. One concern is that if too few issuers or intermediaries dominate, they could become “de facto controllers of the ecosystem.” He described a scenario where Ethereum might appear open, but, in practice, all the keys are managed by centralized providers.
“That’s the thing that we don’t want,” he said.
Prague to the Riviera
Two years earlier in Prague, CNBC met Buterin at Paralelní Polis, a sprawling industrial complex turned anarchist tech hub in the city’s Holešovice district. The building’s labyrinthine staircases and shadowed corridors felt like a physical map of the crypto world itself — part resistance movement, part experiment in reimagining power.
It was a place built on Václav Benda’s concept of a “parallel society,” where decentralized technologies offered refuge from state surveillance and control. It’s the kind of place where Buterin, a self-described nomad, found himself at home among cypherpunks and cryptographic idealists.
At the time, Buterin described crypto’s greatest utility not in speculative trading, but in helping people survive broken financial systems in emerging markets.
ETHPrague 2023 was held at Paralelní Polis in the Czech Republic.
Pavel Sinagl
“The stuff that we often find a bit basic and boring is exactly the stuff that brings lots of value,” he told CNBC at the time. “Just being able to plug into the international economy — these are things that they don’t have, and these are things that provide huge value for people there.”
Even in Prague, where coders worked to make payments fast and censorship-resistant, the technology felt like a resistance movement — privacy-preserving, anti-authoritarian, a lifeline in countries where banking collapses were common and money couldn’t be trusted.
This year, Buterin keynoted Ethereum’s flagship conference at the Palais des Festivals — the same red carpet venue that hosts movie stars each spring.
It was a fitting symbol of Ethereum’s journey: from underground hacker dens to a network that governments, banks, and brokerages are now racing to build upon.
Brody, who currently leads blockchain strategy at EY, says what matters most is how deeply Ethereum is integrating into traditional finance. “The global financial system is really nicely described as a whole network of pipes,” he said.
“What’s happening now is that Ethereum is getting plumbed into this infrastructure,” Brody continued, noting that until recently, crypto operated on entirely separate rails from traditional finance.
Now, he said, Ethereum is being wired directly into core transaction systems, setting the stage for massive financial flows — from investors to everyday savers — to migrate away from older mechanisms toward Ethereum-based platforms that can move money faster, at lower cost, and with more advanced functionality than legacy systems allow.
Becoming the plumbing of Wall Street
Stablecoins — digital dollars that live on Ethereum — power trillions in payments, tokenized assets and funds are moving on-chain, and Robinhood recently rolled out tokenized U.S. equities via Arbitrum, an Ethereum-based layer two.
Circle’s USDC — the second-largest stablecoin — still settles around 65% of its volume on Ethereum’s rails. According to CoinGecko’s latest “State of Stablecoins” report, Ethereum accounts for nearly 50% of all stablecoin activity.
Between Circle’s IPO and the stablecoin-focused GENIUS Act, now signed into law by President Donald Trump, regulators have new reason to engage with, rather than fight, this transformation.
Data from Deutsche Bank shows stablecoin transactions hit $28 trillion last year — more than Mastercard and Visa combined. The bank itself has announced plans to build a tokenization platform on zkSync, a fast, cost-efficient Ethereum layer two designed to help asset managers issue and manage tokenized funds, stablecoins, and other real-world assets while meeting regulatory and data protection requirements.
Digital asset exchanges like Coinbase and Kraken are racing to capture this crossover between traditional securities and crypto.
As part of its quarterly earnings release, Coinbase said this week it’s launching tokenized stocks and prediction markets for U.S. users in the coming months, a move that would diversify its revenue stream and bring it into more direct competition with brokerages like Robinhood and eToro.
Kraken announced plans to offer 24/7 trading of U.S. stock tokens in select overseas markets.
BlackRock‘s tokenized money market fund, BUIDL, launched on Ethereum last year, offering qualified investors on-chain access to yield with real-time redemptions settled in USDC.
Even as newer blockchains tout faster speeds and lower fees, Ethereum has proven its staying power as the trusted network for global finance. Buterin told CNBC in Cannes that there’s a misconception about what institutions actually want.
“A lot of institutions basically tell us to our faces that they value Ethereum because it’s stable and dependable, because it doesn’t go down,” he said.
He added that firms frequently ask about privacy and other long-term features — the kinds of concerns that institutions, he said, “really value.”
Institutions are choosing various layer twos to meet specific needs — Robinhood uses Arbitrum, Deutsche Bank zkSync, Coinbase and Kraken Optimism — but they all ultimately settle on Ethereum’s base layer.
“The value proposition of Ethereum is its global reach, its huge capital flows, its incredible programmability,” Brody said.
He added that the fact it isn’t the fastest blockchain or the one with the quickest settlement times “is secondary to the fact that it’s overall the most widely adopted and flexible system.”
Brody also believes history points toward consolidation. He said that in most technology standards wars, one platform ultimately dominates. In his view, Ethereum is likely to become that dominant programmability layer, while Bitcoin plays a complementary role as a risk-off, scarcity-driven asset.
Engineers, he said, “love to work on a standard… to scale on a standard,” and Ethereum has become precisely that.
Tomasz Stańczak, the newly appointed co-executive director of the Ethereum Foundation, in Cannes for Europe’s largest annual gathering for the blockchain.
MacKenzie Sigalos
Tomasz Stańczak, the newly appointed co-executive director of the Ethereum Foundation, sees the same pattern from inside the ecosystem.
“Institutions choose Ethereum over and over again for its values,” Stańczak said. “Ten years without stopping for a moment. Ten years of upgrades with a huge dedication to security and censorship resistance.”
When institutions send an order to the market, they want to be sure that it’s treated fairly, that nobody has preference, and that the transaction is executed at the time when it’s delivered. “That’s what Ethereum guarantees,” added Stańczak.
Those assurances have become more valuable as traditional finance moves on-chain.
Scaling without losing its soul
Ethereum’s path hasn’t been smooth. The network has weathered spectacular booms and busts, rivals promising faster speeds, and criticism that it’s too slow or expensive for mass adoption. Yet it has outlasted nearly all early competitors.
In 2022, Ethereum replaced its old transaction validation method, proof-of-work — where armies of computers competed to solve puzzles — with proof-of-stake, where users lock up their ether as collateral to help secure the network. The shift cut Ethereum’s energy use by more than 99% and set the stage for upgrades aimed at making apps faster and cheaper to run on its base layer.
Ethereum co-founder Vitalik Buterin in Prague, where he finds refuge with like-minded programmers looking to change the world through cryptography-powered technology.
CNBC
The next decade will test whether Ethereum can scale without compromise.
Buterin said the first priority is getting Ethereum to “the finish line” in terms of its technical goals. That means improving scalability and speed without sacrificing its core principles of decentralization and security — and ideally making those properties even stronger.
Zero-knowledge proofs, for example, could dramatically increase transaction capacity while making it possible to verify that the chain is following the rules of the protocol on something as small as a smartwatch.
There are also algorithmic changes the team already knows are needed to protect Ethereum against large-scale computing attacks. Implementing those, Buterin said, is part of the path to making Ethereum “a really valuable part of global infrastructure that helps make the internet and the economy a more free and open place.”
Buterin believes the real change won’t come with fireworks. He said it may already be unfolding years before most people recognize it.
“This type of disruption doesn’t feel like overturning the existing system,” he said. “It feels like building a new thing that just keeps growing and growing until eventually more and more people realize you don’t even have to look at the old thing if you didn’t want to.”
Brody can already see hints of that future. Wire transfers are moving on-chain, assets like stocks and real estate are being tokenized, and eventually, he said, businesses will run entire contracts — the money, the products, the terms and conditions — automatically on a single, shared infrastructure.
That shift, Brody added, won’t simply copy old financial systems onto new technology.
“One of the lessons from technology adoption is that it’s not that we replace like for like,” he said. “When new things come along, we tend to build on a new technology infrastructure. My key hypothesis is that as we build new financial products, it will be attractive to build them on blockchain rails — and we’ll try to do things on blockchain rails that we can’t do today.”
If Brody and Buterin are right, the real disruption won’t make headlines. It’ll simply become the way money moves, unseen and unstoppable.
WATCH: Robinhood hits record high as OpenAI, SpaceX go on-chain
Environment
Tesla is now buying ads on Elon Musk’s X to get people to vote for his $1 trillion compensation
Tesla is now buying advertising on Elon Musk’s X (formerly Twitter) to get Tesla shareholders to vote for his CEO compensation package worth up to $1 trillion in stock options.
Tesla, under Elon Musk’s leadership, has famously been against advertising. The CEO is even on the record saying that he “hates advertising” and that “other companies spend money on advertising and manipulating public opinion, Tesla focuses on the product.”
However, that was before he acquired Twitter, now X, which relies heavily on advertising.
After that, he started to push Tesla to do some advertising, but the company quickly stopped or greatly reduced its advertising efforts.
We reported that Tesla’s advertising effort picked back up last week, starting with a few Google ads to encourage Tesla shareholders to vote for Musk’s new unprecedented CEO compensation package worth up to $1 trillion.
The automaker is in a full-on marketing blitz to convince shareholders to vote for the package and to allow Tesla to issue more shares in exchange.
Now, Tesla is even buying social media ads to push shareholders to vote for Musk’s compensation package and they are even buying ads on Musk’s privately owned platform, X:
They are also buying ads on Instagram, Facebook, and Reddit.
As we previously reported, Tesla’s board has claimed that voting for the compensation package will determine the future of Tesla.
Musk went even further and linked his compensation package to the future of the world.
Earlier today, the CEO claimed that his compensation plan is not about money, but about control over Tesla:
It’s not about “compensation”, but about me having enough influence over Tesla to ensure safety if we build millions of robots. If I can just get kicked out in the future by activist shareholder advisory firms who don’t even own Tesla shares themselves, I’m not comfortable with that future.
The CEO previously threatened Tesla shareholders not to build AI products at Tesla, despite claiming they were critical to the company’s future, if he doesn’t get 25% control over the company.
Electrek’s Take
The CEO of a publicly traded company threatens shareholders to gain control over the company and uses company funds to purchase ads that benefit his privately held company, with the goal of persuading the shareholders of the publicly traded company to give him more money.
If that’s not late-stage capitalism, I don’t know what is.
Also, I know I won’t shock anyone here, but Elon is lying about this not being about money.
If he wants to increase his percentage of Tesla shares, he could do exactly what his friend Larry Ellison did with Oracle and do long-term buybacks. It would benefit everyone, but it’s not what he wants. He wants the shiny new stock options.
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Voltpost just rolled out the Voltpost Air, its next-gen lamppost EV charger in New York City, and this one comes with a key twist: it’s mounted 10 feet above ground.
The Voltpost Air uses that elevated design with a retractable cable system to protect against weather damage and vandalism, setting it apart from Voltpost’s original curbside charger. It’s also built for faster installation, broader pole compatibility, and better reliability.
It can be installed on both wooden and metal lampposts and utility poles, curbside or in parking lots. Site hosts can deploy one or two chargers per pole, making it a flexible option for cities and property owners. Drivers can pay with the app or by tapping with a credit card. Voltpost Air supports Level 2 charging, up to 9.6 kW per charging port.
Luke Mairo, COO and cofounder of Voltpost, said that “the modular design and quick installation reduce costs and complexity, making it easier than ever to expand charging infrastructure.” Voltpost is already operating chargers in Oak Park, Illinois, and at the American Center for Mobility near Detroit. The company has projects underway in New York, California, Michigan, Illinois, Connecticut, and Massachusetts.
Former US Joint Office of Energy and Transportation executive director Gabe Klein, now a Voltpost board advisor, said, “The transition to renewable transportation requires bold, scalable solutions that can integrate seamlessly into existing urban infrastructure. Technologies like Voltpost’s lamppost chargers are vital because they unlock new opportunities to deploy EV charging.”
The Brooklyn installation is part of New York City Economic Development Corporation’s (NYCEDC) Pilots at Brooklyn Army Terminal (BAT) program, which supports climate-tech companies in scaling new solutions. It’s expected to be available to the public by the end of the year. New York State Energy Research and Development Authority (NYSERDA) president and CEO Doreen M. Harris called the model “highly replicable” and said it could be adopted across New York State.
Voltpost Air is now available for deployment at public and private sites.
Read more: Voltpost just flipped the switch on its first public lamppost EV charger
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Environment
Kia’s electric van was spotted in the US again, but this time it looks a little different
Is Kia’s electric van finally coming to the US? The Kia PV5 was caught testing with a unique design, hinting it’s destined for the US.
Is Kia’s electric van coming to the US?
Although Kia has yet to announce it publicly, all signs point to the PV5 launching in the US. In February, the electric van was first spotted charging at a station in Indiana.
A few photos and a video sent to Electrek confirmed it was indeed the Kia PV5. The sighting came somewhat as a surprise, as the only official statement from Kia said the PV5 would arrive in Europe and South Korea this year, followed by “launches in other markets” in 2026, but no mention was made of the US.
After another PV5 was spotted in Arizona, rumors that Kia’s electric van was coming to the US began to surface again.
Kia still has yet to confirm or deny a US launch, but another sighting hints at the PV5’s imminent debut. The latest spotting, by KindelAuto, appears to be of the US-spec 2026 Kia PV5.
It looks about the same as the Kia PV5 Passenger, which is already available in parts of Europe and South Korea. However, although it’s not very clear, Kia’s electric van appears to have added side marker lights, a requirement in the US.
Following its launch in the UK earlier this year, the Kia PV5 Passenger is now being introduced to new European markets.
In the UK, it starts at £32,995 ($44,000) on the road. In Germany, the PV5 Passenger is priced from €38,290 ($45,000) or €249 per month.
Kia’s electric van is available in two variants: Passenger, for everyday driving, and Cargo, for business use. The PV5 Passenger is available with two battery pack options: 51.5 kWh and 71.2 kWh, providing WLTP ranges of 183 miles and 256 miles, respectively. Meanwhile, several more variants are on the way.
During its PV5 Tech Day in July, we learned that Kia plans to launch seven PV5 body types, including a Light Camper, a premium “Prime” Passenger model, and an open bed version.
We’ll have to wait for the official word, but there’s still hope Kia’s electric van will make it to the US. We should find out soon. Can we get the EV5 too? That might be pushing it.
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