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Elon Musk wrecking ball

Tesla’s brand loyalty levels dropped from the best in the industry to fairly middling results, according to new data from S&P Global Mobility, and it’s all because of the company’s CEO, Elon Musk.

S&P Global Mobility tracks sales data across the automotive industry, and its new customer loyalty numbers are out, shared with Reuters this morning.

The numbers show a troubling trend for Tesla, and a historic drop in customer loyalty for the brand that long held the #1 title in that space.

S&P’s data shows that Tesla’s customer loyalty took a “nosedive” in July 2024, timed alongside Musk’s public commitment of hundreds of millions of dollars to the anti-environment political campaign of a convicted felon who had promised to do his best to destroy the EV industry (and who is Constitutionally barred from holding office in the US). And it continued to decline as his relationship deepened with the same candidate.

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According to the Reuters story, S&P’s numbers show that Tesla customer loyalty peaked at 73% in June 2024, but took a “nosedive” in the next month, and ended up bottoming out in March at 49.9%. That means about a third of Tesla owners who would have bought another Tesla decided to buy another brand as well.

S&P’s data is not based on surveys, but rather household-level data of which cars each household is buying.

Tesla’s loyalty since recovered to 57.4% in May, the most recent month included in the S&P data, still far less than its previous peak.

As can be seen in the graph above, Tesla was in a league of its own consistently. There were only single months where any other brand might have matched Tesla’s brand loyalty numbers over the course of the last several years – and this held true consistently in the period before S&P’s chart as well, as we at Electrek have covered many times in the past.

The drop from 73% to 49.9% even put Tesla briefly below the industry average, something which the company has never seen before. Even after recovery, Tesla is no longer in its first-place-by-a-long-shot position, and now behind Chevy and Ford and about the same level as Toyota.

Tom Libby, an analyst with S&P, was quoted by Reuters as saying he’s “never seen this rapid of a decline in such a short period of time.”

Another metric, customer defections, also showed trouble for Tesla. Customer defections show how many more households are switching from another brand to buy your brand, compared to the number of households switching from your brand to another.

Tesla’s customer defection numbers were “in a different stratosphere” to the rest of the industry for a long period of time. From 2020-2024, Tesla on average acquired five times more customers than it lost to other brands. The next-highest performers were Genesis at 2.8 and Kia/Hyundai at 1.5/1.4.

It makes sense that Tesla would gain more customers than it loses, given that it was and is a relatively new and growing brand. If people are switching to an EV, there’s a good chance they’ll switch to a Tesla since that’s the most well-known EV brand and is widely available. But Tesla’s numbers were really high.

But since July 2024, the defections have dropped significantly. Now, Tesla is below 2, a more than 60% drop in its defection rate, and putting it back in touch with the rest of the industry.

Further, it has been eclipsed by other brands – and not just startup EV brands who have the advantage of being new and thus naturally having a high conquest rate. Rivian, Polestar, Porsche and Cadillac all now exceed Tesla’s defection rate.

These poor results track alongside Tesla’s recent sales results, which have been dropping in just about every territory, even doing damage to the entire EV market as a result.

Today’s results, and Tesla’s recent poor earnings, spell trouble for Tesla, showing how Musk’s influence are damaging the high-flying company, which has always been treated as an exception in the industry (and in the stock market) due to its exceptional results across several customer and growth metrics.

Now, Tesla’s results are no longer exceptional – or rather, they’re exceptional in the opposite direction, with Tesla being one of few EV brands with falling sales in a rising global EV market.

But despite the trouble all of this spells for Tesla, it seems like it’s not spelling trouble for Musk himself. Even though he’s the reason that Tesla is crashing in the first place, the Tesla board just rewarded him with $26 billion today – a payday with more money for a single bad employee than Tesla has made in any year over its entire history, even as Tesla’s profits have been drastically declining this year as a result of Musk’s actions.

Electrek’s Take

We’ve previously covered how embarrassed owners have been modifying their cars with bumper stickers or badges to separate themselves from the image that Musk has built for the company. But now we have data showing just how many of them have stopped buying Teslas.

And it’s not just affecting prospective customers, but the customers who know how good the company’s cars are, and who had previously returned to buying Teslas in industry-leading numbers, and yet can’t stomach coming back because Musk is just so comically bad.

It would be interesting to see more from the graph above. We’re betting the numbers before Jan 2022 might have been even higher, as Musk’s public advocacy had already taken a turn towards the bizarre as he fell deeper into his twitter addiction.

But it’s clear what the biggest catalyst is – Musk’s ill-considered idea to give hundreds of millions of dollars to one of the dumbest people on the planet – someone who Musk himself had previously correctly said was “not good for America or the world.”

To be clear, Musk has always been relatively outspoken. But there were times where he was able to limit his advocacy to some more reasonable positions, stay somewhat more on message about the importance of fighting climate change (not anymore…), and stay out of the more obviously partisan political nonsense.

General wisdom does state that CEOs shouldn’t be too divisive, because dividing your customer base will only lead to a smaller addressable market. Surprise, it turns out that general wisdom is right.

Musk’s political advocacy has included support for German neo-Nazis, agreeing with a defense of Hitler’s actions in the Holocaust, and many other white supremacist statements, along with his well-publicized public nazi salutes.

Then, Musk joined an advisory position where he spent his days finding ways to increase (not decrease) the country’s budget deficit, violate laws, and kill literally millions of people.

It should be a surprise to nobody (who isn’t deep in a twitter echo chamber that he himself devised) that all of this drove protests against the company and caused incredible damage to the Tesla brand which Musk has attached his public persona to.

And I would contend that supporting white supremacists is stupid in itself, but doing so publicly when you lead a company that relies on a good public perception, all while supporting someone whose stated goal is to destroy your industry, is particularly stupid. But his stupidity hasn’t just been limited to politics, but also to purely business decisions. And we can see how stupid it all is with the effect it has all had on Tesla’s sales results.

It would be interesting to see what happened in the intervening months, given the public breakup between Musk and Mr. Trump – though Musk has since apologized for his outburst (even though what he said was true), and Musk has continued to spread racist nonsense in the meantime. Protests are still ongoing and sales are still dropping, so the public seems to have a memory of Musk’s ridiculousness, even if he’s gotten slightly more quiet in recent weeks.

It would also be interesting to see how much different the results would be if there were more great EVs available in the US at good prices. EVs from other brands are getting better, but Tesla still has both great cars and a well-considered ecosystem around them, and $299/mo for a Model 3 is hard to beat. If there were more mass-market EV-focused challengers (like the upcoming Rivian R2/R3, a non-tariff-affected Volvo EX30, any of the myriad Chinese options available overseas, etc.), we think Tesla’s loyalty results might be even less resilient than they are.

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US military is buying Tesla Cybertrucks to use as targets for missiles

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10 hours ago

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August 7, 2025

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US military is buying Tesla Cybertrucks to use as targets for missiles

Elon Musk is getting his wish; Tesla Cybertrucks are going to be used by the US military, but perhaps not in the way he intended.

The U.S. Air Force is looking to purchase two Tesla Cybertrucks and use them for what amounts to target practice.

Tesla CEO Elon Musk has touted the Cybertruck as being “bulletproof” and designed to “survive the apocalypse.” He suggested it could be used by the military and even directly pitched the electric pickup truck to the US military.

Considering that the Cybertruck has turned out to be a commercial flop and Tesla is currently experiencing issues selling it, despite reduced production, the automaker could benefit from a Cybertruck order from the US military.

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It looks like it is about to get one.

According to new documents first obtained by ‘The War Zone‘, the U.S. Air Force Test Center (AFTC) is looking to acquire 33 target vehicles—including two Tesla Cybertrucks—for delivery to the White Sands Missile Range (WSMR) in New Mexico,

The list of requested vehicles includes various sedans, pickups, SUVs, and bongo trucks, but there are no specific brand requirements for those, except for the Cybertrucks.

They plan to use these vehicles as targets for precision-guided weapons. Why would they need a specific vehicle such as the Cybertruck?

In the document, they had to explain the reason behind requesting a vehicle from a specific brand. They wrote:

[Redacted] intends to use specific Tesla manufactured vehicles for target vehicle training flight test events. In the operating theatre it is likely the type of vehicles used by the enemy may transition to Tesla Cyber trucks as they have been found not to receive the normal extent of damage expected upon major impact. Testing needs to mirror real world situations. The intent of the training is to prep the units for operations by simulating scenarios as closely as possible to the real world situations.

It sounds like the justification is that the US military believes that its enemies might start using the Tesla Cybertruck, and it wants to make sure its weapons work on it.

Here’s the document in question:

Electrek’s Take

That’s pretty funny. The US military is buying Tesla Cybertrucks to use as targets to shoot missiles at because they think enemies might start using them.

The jokes write themselves. You read that headline, and you would think that it’s Trump trying to get back to Musk by literally blowing up his dumpster of a truck.

However, the most astonishing aspect is that the US military is not wrong here.

As we previously reported, Chechen leader and self-proclaimed “Putin’s foot soldier” Ramzan Kadyrov managed to obtain a couple of Cybertrucks, which he outfitted with guns. Then he claimed that they went to war in Ukraine.

Now, less than a year later, the US military wants to ensure it is equipped to take down Cybertrucks.

Anyway, good for Tesla. It needs all the Cybertruck sales it can get, considering it is currently selling them at a rate of 20,000 per year when Musk aimed for 500,000 a year.

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Genesis quietly dropped this EV from its US lineup

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14 hours ago

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August 6, 2025

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Genesis quietly dropped this EV from its US lineup

Genesis-EV-US

The Genesis Electrified G80 will no longer be sold in the US. Genesis has already pulled the luxury EV sedan from its website.

Genesis pulls the Electrified G80 EV from its US lineup

The Electrified G80 went on sale in the US in the first half of 2023, but has struggled to gain any momentum. Last year, Genesis introduced an updated model with longer range, more interior space, and added luxury, claiming it’s now at the flagship level.

Those in the US may never get to see it. Genesis has already removed the Electrified G80 from its website, with only the GV60 and Electrified GV70 now listed.

The luxury car maker confirmed to Car and Driver on Wednesday that the electric G80 sedan is no longer being offered in North America.

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Genesis explained that “the customer is at the core of every decision we make, and we remain flexible as we adapt to ever-changing consumer needs and market conditions.”

Genesis-G80-EV-US
Genesis Electrified G80 updated model (Source: Hyundai)

The 2024 Electrified G80 was the final model year, and the 2025 version was never sold in the US. Powered by an 87 kWh battery, the Electrified G80 was rated with an EPA-estimated range of 282 miles. Although the updated model boasted a larger battery (94.5 kWh) with increased range (up to 295 miles) in Korea, it still falls short of rivals like the Lucid Air or Tesla Model S.

Genesis sold just 397 models in 2024 and another 77 in the first half of 2025. In comparison, Lucid sold over 5,000 Air sedans in H1, while Tesla has sold 2,715 Model S sedans in the US.

Genesis-Electrified-G80-interior
The interior of the new Genesis Electrified G80 update (Source: Hyundai)

Although Korean automakers, including Hyundai, Kia, and Genesis, dodged the maximum 25% tariff, they will still face a 15% duty on imported vehicles. As its slowest-selling EV, it’s no surprise to see Genesis dropping it from its lineup.

With the $7,500 federal tax credit expiring at the end of September, Genesis is pushing big discounts on its remaining EV models.

Genesis is offering an $18,000 EV Lease Bonus on the 2025 Electrified GV70 and $13,750 bonus for the 2025 GV60. Leases currently start as low as $389 per month.

Looking to test one out for yourself? You can use our links below to view 2025 Genesis GV60 and Electrified GV70 models in your area.

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Bluetti’s new Elite 30 V2 288Wh station gets first savings starting from $199, Segway F3 smart eKickScooter $750, NIU e-scooter sale, more

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14 hours ago

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August 6, 2025

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Bluetti's new Elite 30 V2 288Wh station gets first savings starting from 9, Segway F3 smart eKickScooter 0, NIU e-scooter sale, more

Headlining today’s Green Deals is the first discount hitting Bluetti’s new Elite 30 V2 Portable Power Station, which also has an additional solar bundle offer starting from $199. We also spotted the first post-tariff discount from Segway on its new Ninebot F3 Electric KickScooter to $750, as well as NIU’s Fan-tastic Day Sale that is taking up to 42% off its KQi lineup of scooters, including the KQi 300X All-Terrain Suspension Electric Scooter that is back at the best price of 2025 for $750, among others. We also have a new low price on Greenworks’ 82V Commercial 20-inch Cordless Chainsaw kit and a one-day-only discount on Worx’s 12A 7.5-inch Edger/Trencher, and more waiting for you below. Plus, all the hangover savings are at the bottom of the page, like yesterday’s Anker SOLIX Summer Power Sale offers, Ride1Up’s increased e-bike savings, and more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Get up to $200 in first savings on Bluetti’s new Elite 30 V2 portable 288Wh LiFePO4 power station starting from $199

Back on Friday, Bluetti launched its new Apex 300 Versatile Power Station with up to $3,150 in exclusive savings that has had fans of the brand buzzing, while also eclipsing another new and more compact release. Now, with its latest Solar Generator Sale, Bluetti is cutting the cost on its Elite 30 V2 Portable Power Station to $199 shipped, with that price matching at Amazon for Prime members, bringing it down from the $299 price tag. It just hit the market at the top of the month, but as I said, its release was overshadowed by the larger and more expansive Apex 300 unit and its bundles. You can score a $100 markdown now, though, which sets the bar for future discounts, with a solar bundle option for this model that tacks on a 100W panel for $398 shipped, down from $598.

While larger solar generator setups can help through many situations, more and more people are finding convenience in owning smaller backup power solutions, especially here in NYC, with many folks having limited space to keep them. That’s where units like Bluetti’s Elite 30 V2 Portable Power Station come in, which offers a 288Wh LiFePO4 capacity to cover personal device charging with 600W of steady output that can ramp as high as 1,500W.

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Bluetti’s Elite 30 V2 power station has nine different port options to cover all the bases: two AC outlets, two USB-C ports, two USB-A ports, two DC ports, and a car port. It even beats out many counterparts/competitors of the same size range with five ways to recharge its battery: via a standard outlet, utilizing up to a max 200W solar input, using both an outlet and solar panels together, connecting a generator, or using your car’s auxiliary port.

You can get the full rundown on Bluetti’s other new and more expansive release, the Apex 300 Versatile Power Station with up to $3,150 in exclusive savings across several bundle options – all starting from $1,439.

man riding down street on Segway Ninebot F3 Electric KickScooter

Segway’s Ninebot F3 smart eKickScooter with Apple Find My + proximity locking gets first post-tariff cut to $750

Segway is offering a special promotional discount through August 17 on its new Ninebot F3 Electric KickScooter at $749.99 shipped, after using the code F3AUG100OFF at checkout, which beats out Amazon’s pricing by $50.This model launched back in April carrying a $850 original price tag (which Amazon still keeps it listed for) and has since hiked up to a $1,000 MSRP direct from the brand after May’s tariff hikes. The two pre-tariff discounts we saw took the costs down to $700 and $600 back in April, and while it may not be falling that low any anytime soon again, you’re still looking at a solid $100 savings from its starting rate for the third-lowest price we have tracked.

If you want to learn more about this model, be sure to check out our original coverage of this ongoing deal here.

man standing on NIU KQi 300X all-terrain suspension electric scooter

NIU drops the KQi 300X all-terrain e-scooter with a 37-mile range and regen brakes to $750 in latest sale

NIU has launched its Fan-tastic Day Sale through August 17 that is taking up to 42% off its KQi e-scooter lineup. Some of the brand’s models are still out of stock from last month, but among those still available, we spotted the KQi 300X All-Terrain Suspension Electric Scooter at $749.99 shipped, while also matching in price at Amazon. While it carries a $1,299 MSRP normally, at Amazon we’ve been seeing it mostly staying between $1,049 and $1,198, with discounts having been slowly ramping up over the course of the year. You’re looking at the best price of 2025, which saves you $549 off the MSRP and has only been beaten out by the $731 low we last saw pop up in October 2024.

If you want to learn more about this model or the other e-scooter deals, be sure to check out our original coverage of this sale here.

man uses Greenworks 82V 20-inch cordless chainsaw to fell tree

Add commercial-grade power to your arsenal with Greenworks’ 82V 20-inch cordless chainsaw at a new $430 low

Amazon is now offering the Greenworks Commercial 82V 20-inch Cordless Chainsaw for $429.99 shipped. While it carries a $600 MSRP tag directly from the brand, where it’s currently priced at, we’ve seen it keep lower to $500 at Amazon. It’s been on the market for six months now, with the discounts we’ve spotted only taken the costs down to $450 until today. Now, with the 20% markdown here, you’ll save $70 while equipping your arsenal with commercial-grade power.

If you want to learn more about this commercial-grade chainsaw, be sure to check out our original coverage of this deal here.

Worx's 12A 7.5-inch Lawn Edger/Trencher creating perfect line into lawn

Keep uniform lines around yard and gardens with Worx’s 12A 7.5-inch edger/trencher at $90 (Today only)

As part of its Deals of the Day, Best Buy is offering the Worx 12A 7.5-inch Edger/Trencher for $89.99 shipped, with this model being out of stock on Amazon and sitting at a higher $140 MSRP directly from Worx’s website. It normally fetches $130 at full price here, with discounts mostly keeping the costs between $110 and $100 during 2025, though we have seen it go as low as $75 during Prime Day. You’re looking at the fourth-lowest overall price that we have tracked and the third-lowest of the year, with the deal today saving you $40 off the going rate for the rest of the day only.

If you want to learn more about this edger/trencher, be sure to check out our original coverage of this one-day-only deal here.

Best Summer EV deals!

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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