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Elon Musk wrecking ball

Tesla’s brand loyalty levels dropped from the best in the industry to fairly middling results, according to new data from S&P Global Mobility, and it’s all because of the company’s CEO, Elon Musk.

S&P Global Mobility tracks sales data across the automotive industry, and its new customer loyalty numbers are out, shared with Reuters this morning.

The numbers show a troubling trend for Tesla, and a historic drop in customer loyalty for the brand that long held the #1 title in that space.

S&P’s data shows that Tesla’s customer loyalty took a “nosedive” in July 2024, timed alongside Musk’s public commitment of hundreds of millions of dollars to the anti-environment political campaign of a convicted felon who had promised to do his best to destroy the EV industry (and who is Constitutionally barred from holding office in the US). And it continued to decline as his relationship deepened with the same candidate.

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According to the Reuters story, S&P’s numbers show that Tesla customer loyalty peaked at 73% in June 2024, but took a “nosedive” in the next month, and ended up bottoming out in March at 49.9%. That means about a third of Tesla owners who would have bought another Tesla decided to buy another brand as well.

S&P’s data is not based on surveys, but rather household-level data of which cars each household is buying.

Tesla’s loyalty since recovered to 57.4% in May, the most recent month included in the S&P data, still far less than its previous peak.

As can be seen in the graph above, Tesla was in a league of its own consistently. There were only single months where any other brand might have matched Tesla’s brand loyalty numbers over the course of the last several years – and this held true consistently in the period before S&P’s chart as well, as we at Electrek have covered many times in the past.

The drop from 73% to 49.9% even put Tesla briefly below the industry average, something which the company has never seen before. Even after recovery, Tesla is no longer in its first-place-by-a-long-shot position, and now behind Chevy and Ford and about the same level as Toyota.

Tom Libby, an analyst with S&P, was quoted by Reuters as saying he’s “never seen this rapid of a decline in such a short period of time.”

Another metric, customer defections, also showed trouble for Tesla. Customer defections show how many more households are switching from another brand to buy your brand, compared to the number of households switching from your brand to another.

Tesla’s customer defection numbers were “in a different stratosphere” to the rest of the industry for a long period of time. From 2020-2024, Tesla on average acquired five times more customers than it lost to other brands. The next-highest performers were Genesis at 2.8 and Kia/Hyundai at 1.5/1.4.

It makes sense that Tesla would gain more customers than it loses, given that it was and is a relatively new and growing brand. If people are switching to an EV, there’s a good chance they’ll switch to a Tesla since that’s the most well-known EV brand and is widely available. But Tesla’s numbers were really high.

But since July 2024, the defections have dropped significantly. Now, Tesla is below 2, a more than 60% drop in its defection rate, and putting it back in touch with the rest of the industry.

Further, it has been eclipsed by other brands – and not just startup EV brands who have the advantage of being new and thus naturally having a high conquest rate. Rivian, Polestar, Porsche and Cadillac all now exceed Tesla’s defection rate.

These poor results track alongside Tesla’s recent sales results, which have been dropping in just about every territory, even doing damage to the entire EV market as a result.

Today’s results, and Tesla’s recent poor earnings, spell trouble for Tesla, showing how Musk’s influence are damaging the high-flying company, which has always been treated as an exception in the industry (and in the stock market) due to its exceptional results across several customer and growth metrics.

Now, Tesla’s results are no longer exceptional – or rather, they’re exceptional in the opposite direction, with Tesla being one of few EV brands with falling sales in a rising global EV market.

But despite the trouble all of this spells for Tesla, it seems like it’s not spelling trouble for Musk himself. Even though he’s the reason that Tesla is crashing in the first place, the Tesla board just rewarded him with $26 billion today – a payday with more money for a single bad employee than Tesla has made in any year over its entire history, even as Tesla’s profits have been drastically declining this year as a result of Musk’s actions.

Electrek’s Take

We’ve previously covered how embarrassed owners have been modifying their cars with bumper stickers or badges to separate themselves from the image that Musk has built for the company. But now we have data showing just how many of them have stopped buying Teslas.

And it’s not just affecting prospective customers, but the customers who know how good the company’s cars are, and who had previously returned to buying Teslas in industry-leading numbers, and yet can’t stomach coming back because Musk is just so comically bad.

It would be interesting to see more from the graph above. We’re betting the numbers before Jan 2022 might have been even higher, as Musk’s public advocacy had already taken a turn towards the bizarre as he fell deeper into his twitter addiction.

But it’s clear what the biggest catalyst is – Musk’s ill-considered idea to give hundreds of millions of dollars to one of the dumbest people on the planet – someone who Musk himself had previously correctly said was “not good for America or the world.”

To be clear, Musk has always been relatively outspoken. But there were times where he was able to limit his advocacy to some more reasonable positions, stay somewhat more on message about the importance of fighting climate change (not anymore…), and stay out of the more obviously partisan political nonsense.

General wisdom does state that CEOs shouldn’t be too divisive, because dividing your customer base will only lead to a smaller addressable market. Surprise, it turns out that general wisdom is right.

Musk’s political advocacy has included support for German neo-Nazis, agreeing with a defense of Hitler’s actions in the Holocaust, and many other white supremacist statements, along with his well-publicized public nazi salutes.

Then, Musk joined an advisory position where he spent his days finding ways to increase (not decrease) the country’s budget deficit, violate laws, and kill literally millions of people.

It should be a surprise to nobody (who isn’t deep in a twitter echo chamber that he himself devised) that all of this drove protests against the company and caused incredible damage to the Tesla brand which Musk has attached his public persona to.

And I would contend that supporting white supremacists is stupid in itself, but doing so publicly when you lead a company that relies on a good public perception, all while supporting someone whose stated goal is to destroy your industry, is particularly stupid. But his stupidity hasn’t just been limited to politics, but also to purely business decisions. And we can see how stupid it all is with the effect it has all had on Tesla’s sales results.

It would be interesting to see what happened in the intervening months, given the public breakup between Musk and Mr. Trump – though Musk has since apologized for his outburst (even though what he said was true), and Musk has continued to spread racist nonsense in the meantime. Protests are still ongoing and sales are still dropping, so the public seems to have a memory of Musk’s ridiculousness, even if he’s gotten slightly more quiet in recent weeks.

It would also be interesting to see how much different the results would be if there were more great EVs available in the US at good prices. EVs from other brands are getting better, but Tesla still has both great cars and a well-considered ecosystem around them, and $299/mo for a Model 3 is hard to beat. If there were more mass-market EV-focused challengers (like the upcoming Rivian R2/R3, a non-tariff-affected Volvo EX30, any of the myriad Chinese options available overseas, etc.), we think Tesla’s loyalty results might be even less resilient than they are.

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Aventon Abound SR smart cargo e-bike gets first discount to $1,799, Jackery Explorer 300 at $169, Rachio sprinkler controller, more

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August 13, 2025

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Aventon Abound SR smart cargo e-bike gets first discount to ,799, Jackery Explorer 300 at 9, Rachio sprinkler controller, more

Headlining our hump day Green Deals is Aventon’s final summer sale that is taking up to $500 in increased savings off e-bikes, including new models, with the Abound SR Smart Cargo e-bike getting its first-ever discount to $1,799. We also spotted Jackery’s Explorer 300 Portable Power Station falling to $169, as well as Rachio’s 3rd gen 8-zone Smart Sprinkler Controller also dropping back to $169. From there, we have additional savings a budget-friendly e-scooter, a new low on a pro-grade cultivator, dual one-day-only pressure washer/attachment deals, and more waiting for you below. Plus, all the hangover savings are at the bottom of the page, like yesterday’s exclusive new low price on Anker’s SOLIX F2600 power station bundle, or the brand’s PowerCore Reserve 60,000mAh station dropping to $80, and much more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Aventon’s final summer sale gives the new Abound SR smart cargo e-bike its first discount to $1,799, more from $1,199

Aventon has launched its final summer sale through September 3 with up to $500 being taken off its e-bike lineup, including increased savings on legacy models, and two of its newest smart models seeing price cuts. Alongside the second-ever discount on the new Pace 4 Step-Through e-bike, we’re seeing the first cash savings on Aventon’s Abound SR Cargo e-bike to $1,799 shipped. This smart commuting solution has been fetching $1,899 since hitting the market at the end of 2024, with discounts having been placed on its predecessor model (currently down at $1,599). This is the first time we’ve spotted any savings being attached to this model, setting the bar for future discounts. Head below to learn more about it or to check out the full lineup of deals during this sale.

The new Aventon Abound SR e-bike takes all that we love about its predecessor and steps up the game with smarter features. To start, there is a 750W rear hub motor (1,188W peak) paired with a 733Wh battery (which you can conveniently unlock and remove without keys via the LCD screen) that provides you with up to a 60-mile travel range at up to 20 MPH speeds (that can be adjusted to 25 MPH). There are three riding modes available here, with the added Ride Tune customization letting you alter their performances to suit your preferences.

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There are some great structural features like the Tektro hydraulic disc brake system, the 8-speed Shimano Altus derailleur, and the rear cargo rack with an increased 143-pound payload, but what really makes this cargo hauler truly special is the large array of new features we’ve only seen on the latest releases. First, there’s the Sensor Switch tech, allowing you to choose between a cadence sensor and a torque sensor as you ride, as well as other in-ride functions like cruise control, a boost mode to increase power for steep hills, and even a hold mode when you’re on said inclines and don’t want the bike rolling backwards. Of course, there’s also the security measures in the form of a startup password, an integrated kickstand lock, and in-app geofencing settings, which cuts the power and sends you alerts should it ever leave your designated areas.

If you want to check out the full lineup of e-bike deals, be sure to check out our original coverage of this sale here.

jackery's explorer 300 power station sitting on picnic table charging drone and camera

Jackery’s Explorer 300 power station is a compact companion keeping your personal devices running for $169

By way of its official Amazon storefront, Jackery is offering its compact Explorer 300 Portable Power Station for $169 shipped, beating out its pricing directly from the brand’s website by $70. While it carries a $279 MSRP from the brand, it keeps down at a $259 full price tag here at Amazon, with discounts having kept the costs even lower between $199 and $169 over 2025, with a one-time appearing $159 low back during Prime Day. Aside from that short-term discount, you’re otherwise looking at another shot at the best price we have tracked, which gives you an easy-to-manage compact backup power solution with $90 in savings ($110 off the MSRP). Head below for more on this model and its bundle options.

If you want to learn more about this power station, be sure to check out our original coverage of this deal here.

rachio 8-zone smart sprinkler controller with phones displaying app-based controls

Streamline your water system with smart controls through Rachio’s 8-zone sprinkler controller at $169

Amazon is now offering the Rachio 3rd Gen 8-zone Wi-Fi Smart Sprinkler Controller at $169 shipped. While it may carry a $230 MSRP, we’ve been seeing it keep down to $200 at full price here at Amazon. Aside from the short-term Prime Day discounts, which first took the price down to $165 before falling to $160, this is the best rate we’ve seen since mid-March. While it’s gone as low as $143 in the past, you’re still looking at a solid $31 off the going rate ($61 off the MSRP) that lands it among the best prices we’ve tracked in 2025.

If you want to learn more about this 8-zone device, be sure to check out our original coverage of this deal here.

man aerating garden soil with greenworks pro 80V 10-inch cordless cultivator

Take advantage of up to 50% off this pro-grade 80V Greenworks cordless cultivator at a new $175 low

Amazon is offering the Greenworks Pro 80V 10-inch Cordless Cultivator at $174.99 shipped, which beats out its tool-only option that is sitting $75 higher in price. While this package carries a $400 MSRP, which is where it’s currently priced on the brand’s direct website, it is now 50% off the price we have been tracking on Amazon since the spring and is now at the lowest price we have tracked all-time.

If you want to learn more about this pro-tier model, be sure to check out our original coverage of this 50% deal here.

man riding gotrax apex xl electric scooter through walkway

Get a budget-friendly commute to your college or work on Gotrax’s APEX XL e-scooter at its $235 low

Amazon is offering the Gotrax APEX XL Electric Scooter at $234.90 shipped. While it carries a $349 price tag, we’ve been seeing it keep more at $320 at Amazon lately, with discounts having mostly kept the costs above $243, with one previous fall to this same rate at the end of July. That low price is coming back around here, with the 27% markdown cutting $85 off the going rate for the best price we have tracked – and just in time to cover any last-minute back-to-school commuting needs.

If you want to learn more about this e-scooter’s capabilities, be sure to check out our original coverage of this deal here.

man clearing driveway with greenworks 1900 PSI electric pressure washer

Greenworks’ framed 1,900 PSI electric pressure washer hits $120 with the 12-inch cleaner attachment at $25 (Today only)

As part of its Deals of the Day, Best Buy is offering back-to-back discounts on Greenworks’ 1,900 PSI Electric Pressure Washer for $119.99 shipped, while also offering the add-on 12-inch Surface Cleaner Attachment at $24.99 shipped (more on this below the fold). This pressure washer normally goes for $200 at full price, with it currently out of stock at Amazon and only down to $150 directly from the brand’s website. While we have seen it go as low as $118 before in a one-time discount back in April, you’re otherwise looking at the best price we have tracked, giving you a reliable means to tackle outdoor cleaning with $80 savings.

If you want to learn more about this model or the attachment, be sure to check out our original coverage of this one-day-only deal here.

Best Summer EV deals!

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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Kia’s first electric van ‘unboxed’ and ready to take on the world

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4 hours ago

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August 13, 2025

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Kia's first electric van 'unboxed' and ready to take on the world

Kia's-first-electric-van-unboxed

The PV5, Kia’s first electric van, was “unboxed” after arriving in parts of Europe this week. After opening pre-orders in new markets, the PV5 is ready to take on the world.

Kia’s first electric van unboxed in Europe

It’s not just a futuristic-looking electric people mover, but the PV5 is the first van from Kia’s new Platform Beyond Vehicle (PBV) business.

Kia opened pre-orders for the PV5 in the UK earlier this year, starting at £32,995 ($44,000). Now, it has officially arrived in a few more European markets.

The PV5 went on sale with pre-orders opening in Germany, France, Belgium, Sweden, and other global markets. In Germany, the PV5 Passenger is priced from €38,290 ($45,000) or €249 per month. In France, it starts at €39,550 ($46,300).

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Kia Sweden posted a video on social media of the PV5 arriving on a car carrier with the caption “Unboxed, washed, and ready to face the world!”

Kia’s electric van is available in Passenger (for everyday use) and Cargo (for businesses) with various seating options.

The PV5, Kia’s first electric van, arrives in Sweden (Source: Kia Sweden)

The PV5 Passenger is offered with two battery packs: 51.5 kWh and 71.2 kWh, rated with WLTP ranges of 179 miles and 249 miles, respectively. Although it has the same battery pack options, the Cargo variant is rated with ranges of 181 miles and 247 miles.

During its PV5 Tech Day last month, Kia announced plans to launch seven PV5 body types, including a Light Camper, an Open Bed (similar to a pickup), and a premium “Prime” version.

Kia's-first-electric-van-unboxed
Kia PV5 tech day (Source: Kia)

After launching the PV5 in its home market, Kia will begin delivering the vehicle in Europe and other global markets over the next few months.

For those in the US, Kia has yet to say if it will launch the PV5 in the States. It was spotted testing in the US again last month, but it would face hurdles due to Trump’s tariffs on imported vehicles from South Korea.

Kia builds all PBVs at its Hwaseong EVO plant in South Korea. The plant can produce up to 150,000 units a year. In its first full sales year, Kia aims to sell around 3,000 to 4,000 PV5s. Kia will expand its electric van lineup with the larger PV7 in 2027 and PV9 in 2029.

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Nissan cuts Ariya EV prices by over $8,000 with a new entry-level model

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6 hours ago

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August 13, 2025

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Nissan cuts Ariya EV prices by over ,000 with a new entry-level model

Nissan-cuts-Ariya-prices

The Nissan Ariya just got a lot cheaper. Nissan lowered Ariya prices by over $8,000, thanks to a new base model and federal grants.

Nissan slashes Ariya prices with new base model

Nissan claims “this is just the beginning” with its new lineup of electric vehicles, including the next-gen LEAF, set to launch soon.

Although the Ariya was one of 19 vehicles eligible for the UK’s new electric car grant, Nissan is making it even more affordable.

Since it was priced above the £37,000 ($50,000) threshold, the Ariya was only eligible for the partial £1,500 ($2,000) grant.

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Nissan wasted no time introducing a new Ariya Shiro entry-level model on Wednesday so that it will qualify. Starting at £33,500 ($45,500) with the grant, the latest variant is over £6,000 ($8,100) cheaper than the old base model, which started at £39,645 ($53,800).

The new Ariya model is equipped with the smaller 63 kWh battery, which is good for a WLTP range of 251 miles (400 km).

Nissan-cuts-Ariya-prices
Nissan Ariya (Source: Nissan UK)

Even the longer-range Ariya falls under the threshold after Nissan reduced prices. Starting at £35,500 ($48,200), including the grant, the larger 87 kWh battery provides up to 329 miles of range. Only two Ariya models don’t qualify for the Electric Car Grant: the e-4ORCE AWD and Nismo variants.

Nissan’s UK marketing director, Fiona Mackay, said, “And this is just the beginning,” with several highly anticipated EVs about to roll out.

Nissan-cuts-Ariya-prices
Nissan Ariya (Source: Nissan UK)

After introducing the electric Micra earlier this month, Nissan will launch the new LEAF later this year, followed by the electric Juke in 2026. All will be built at its Sunderland, UK, plant.

The Micra EV is also eligible for the grant, bringing prices down to just £21,495 ($29,200). Nissan’s UK head of sales told Autocar that the next-gen LEAF is in a “strong position” to receive the higher £3,750 ($5,000) grant.

Nissan-new-LEAF-EV
2026 Nissan LEAF (Source: Nissan

For those in the US, Nissan is also offering big savings opportunities ahead of the $7,500 EV tax credit deadline, which expires at the end of September.

In California, the 2025 Nissan Ariya ENGAGE FWD is listed for lease starting at just $179 per month. Offers vary by region, but in several other states, it’s available from $329 per month.

Ready to test it out for yourself? We can help you get started. You can use our link to find deals on the Nissan Ariya in your area (trusted affiliate link).

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