Donald Trump wades into Sydney Sweeney ad debate

Published

26 seconds ago

August 5, 2025

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Donald Trump has waded into the debate surrounding Sydney Sweeney’s jeans ad.

The American Eagle ad, which features the 27-year-old actress, who starred in the HBO series Euphoria and White Lotus, has the tagline “Sydney Sweeney has great jeans”.

It has sparked a debate in the US over race and Western beauty standards.

In a Truth Social post, the US president described it as the “hottest ad out there”.

Hailing Sweeney as a “registered Republican”, he said the jeans are “flying off the shelves”, adding: “Go get ’em Sydney!”

Most of the criticism of the ad has centred on videos using the word “genes” instead of “jeans”, with one in which Sweeney says: “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.”

Critics argued the play on words potentially promotes eugenics, a discredited theory that believed humanity could be improved through the selective breeding of certain traits.

But others have defended the ad, saying the critics are reading too much into its message.

The video appeared on American Eagle’s Facebook page and other social media channels, but is not part of the ad campaign.

In a statement on Instagram on Friday, American Eagle Outfitters said the campaign “is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

Stocks in American Eagle Outfitters jumped by 23.3% after Mr Trump’s intervention.

Trump knows all publicity is good publicity

They say all publicity is good publicity, and Sydney Sweeney’s American Eagle ad is certainly notching up the column inches, especially now Donald Trump has intervened.

The US president must have been breathlessly excited when he found out Sweeney was a registered Republican because he wrote a Truth Social post in support of her before deleting it twice and reposting three times to correct various spelling and grammatical errors.

He clearly could not wait to get involved in the discourse.

“Sydney Sweeney, a registered Republican, has the HOTTEST ad out there,” he wrote. “Go get ’em Sydney!”

In any other era, the president weighing in so heavily on one side of a pop culture issue would’ve been unusual.

But the current president knows people are talking about the ad around their dinner tables and at parties right now. By injecting himself into the discussion, they will now be talking about him too.

In his Truth Social post, which he reposted three times to fix various typos, Mr Trump compared the ad with “woke” ones “on the other side of the ledger” – as he criticised other companies, as well as hitting out at Taylor Swift.

“The tide has seriously turned – Being WOKE is for losers, being Republican is what you want to be,” he wrote.

Sky News has contacted Sweeney’s agent for comment.

US

Soulja Boy arrested on suspected weapons charge during traffic stop

Published

18 hours ago

August 4, 2025

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Soulja Boy arrested on suspected weapons charge during traffic stop

Soulja Boy has been arrested and charged with possession of a firearm during a traffic stop.

The rapper, whose real name is DeAndre Cortez Way, was a passenger in the car that was stopped in the Fairfax area of Los Angeles early on Sunday morning, the LAPD said.

“A passenger was detained and police arrested DeAndre Cortez Way for being a convicted felon in possession of a firearm,” the statement added.

Possessing a firearm as a convicted felon is a felony.

The 35-year-old was booked into jail in the LAPD’s Wilshire Division shortly after 6am. It is not clear if he has since been released.

Police did not provide information on what prompted the traffic stop and who else was in the vehicle with Way.

Soulja Boy is yet to publicly comment on the incident.

Soulja Boy is best known for his 2007 hit Crank That, which topped the Billboard Hot 100 for seven weeks and landed him a nomination for best rap song at the Grammys.

The rapper was arrested and charged with a felony in 2014 for carrying a loaded gun during a traffic stop in LA.

In April this year, the Chicago hip-hop artist was ordered to pay more than $4m (£3m) in damages to his former assistant after being found liable for sexually assault, as well as physically and emotionally abusing them.

US

Tennessee: Man tries to detonate 14 explosive devices while being arrested

Published

2 days ago

August 3, 2025

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Tennessee: Man tries to detonate 14 explosive devices while being arrested

Police in Tennessee have discovered 14 improvised explosive devices in a man’s home as they were arresting him, the local sheriff’s office said.

Officers were executing a warrant in the home of Kevin Wade O’Neal in Old Fort, about 45 miles (70km) east of Chattanooga, after he had threatened to kill public officials and law enforcement personnel in Polk County.

After arresting the 54-year-old, officers noticed “something smouldering” in the bedroom where he was found.

On closer inspection, they discovered an improvised explosive device and evacuated the house until bomb squad officers arrived at the scene.

Fourteen devices were found inside the property – none of which detonated.

O’Neal was charged with 11 counts of attempted first-degree murder, corresponding to nine officers and two other people inside the property when the suspect tried to detonate the devices.

He also faces 14 counts of prohibited weapons and one count of possession of explosive components.

O’Neal is being held at the Polk County jail and his bond is yet to be determined.

US

Trump orders two nuclear subs to be moved closer to Russia

Published

3 days ago

August 2, 2025

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Trump orders two nuclear subs to be moved closer to Russia

Donald Trump says he has ordered two nuclear submarines to be positioned in the “appropriate regions” in a row with former Russian president Dmitry Medvedev.

It comes after Mr Medvedev, who is now deputy chair of Russia‘s Security Council, told the US president on Thursday to remember Moscow had Soviet-era nuclear strike capabilities of last resort.

On Friday, Mr Trump wrote on social media: “Based on the highly provocative statements of the Former President of Russia, Dmitry Medvedev, who is now the Deputy Chairman of the Security Council of the Russian Federation, I have ordered two Nuclear Submarines to be positioned in the appropriate regions, just in case these foolish and inflammatory statements are more than just that.

“Words are very important, and can often lead to unintended consequences, I hope this will not be one of those instances. Thank you for your attention to this matter!”

Trump-Russia live: Follow Ukraine war latest

Speaking outside the White House later in the day, Mr Trump was asked about why he had moved the submarines and replied: “We had to do that. We just have to be careful.

“A threat was made and we didn’t think it was appropriate, so I have to be very careful. So I do that on the basis of safety for our people. A threat was made by a former president of Russia and we’re going to protect our people.”

The spat between Mr Trump and Mr Medvedev came after the US president warned Russia on Tuesday it had “10 days from today” to agree to a ceasefire in Ukraine or face tariffs, along with its oil buyers.

Moscow has shown no sign that it will agree to Mr Trump’s demands.

Trump’s move appears to signal a significant deterioration in relationship with Putin

Normally it’s Moscow rattling the nuclear sabres, but this time it’s Washington in what marks a dramatic escalation in Donald Trump’s war of words with the former Russian president Dmitry Medvedev.

More importantly, it appears to signal a significant deterioration in his relationship with Vladimir Putin.

The US president’s patience with the Kremlin was already at its thinnest earlier this week, when he shrank his deadline for progress towards a peace deal from 50 days to 10.

But Russia’s lack of outward concern with this stricter ultimatum – which has swung from dismissive to (in Medvedev’s case) insulting – seems to have flicked a switch.

For this is the first time Trump’s pressure on Moscow has amounted to anything more than words.

We don’t know where the subs are, or how far they had to move to get closer to Russia, but it’s an act that sits several rungs higher than the usual verbal threats to impose sanctions.

How will Russia respond? I’m not sure Vladimir Putin has ever caved to an ultimatum and I doubt he’ll start now.

But I don’t think he’ll want the situation to deteriorate further. So I suspect he’ll make another offer to the US, that’s dressed up as a concession, but in reality may prove to be anything but.

It’s a tactic that’s worked before, but the stakes have suddenly got higher.

On Thursday, Mr Medvedev reminded Mr Trump that Russia possessed a Soviet-era automated nuclear retaliatory system – or “dead hand”.

Mr Medvedev, a close ally of Russian President Vladimir Putin, was referring to a secretive semi-automated Soviet command system designed to launch Russia’s missiles if its leadership was taken out in a decapitating strike.

He made the remarks after Mr Trump told him to “watch his words” after Mr Medvedev said the US president’s threat of hitting Russia and its oil buyers with punitive tariffs was “a game of ultimatums” and added that “each new ultimatum is a threat and a step towards war” between Russia and the US.

Mr Medvedev served as Russia’s president from 2008 and 2012, when Mr Putin was barred from seeking a third consecutive term, but then stepped aside to let him run again.

As deputy chair of Russia’s Security Council, he has become known for his provocative and inflammatory statements since Moscow invaded Ukraine in 2022.