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Yep, I did it again. I bought something weird and crazy from China. It’s a mini electric jet boat. “What’s a mini electric jet boat?” you might be asking. Think: comically small one-seater boat with an electrically powered jet ski drivetrain.

Basically, I plopped down a not insignificant amount of money online and then crossed my fingers. Here’s what happened next.

Firstly, this is kind of par for the course for me. If you’ve been following my writing for any significant period of time, you’ll have learned two things about me. I like e-bikes and I like buying weird electric vehicles from China that I don’t need. It’s a problem, I know. I’m going to get help one day. But that day is not today.

Because today I’ve got a new electric jet boat. You can see my unboxing and testing video of this aquatic miracle here, or keep reading below for the full story of how this happened.

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So here’s how it went. I’ve spent years writing a mostly-weekly column on the fun and weird Alibaba electric vehicles I find in my time-wasting window-shopping searches. A couple of years ago, one of them was a mini electric jet boat. And I’ve wanted one ever since.

So I started researching factories in China that build these things and talked to a number of them. Some seemed fairly new. Others seemed like fronts or merely trading companies. And they all seemed pretty shady. But this isn’t my first rodeo and so I chose the one that seemed the least risky and started talking details. I use a Chinese messaging service similar to WhatsApp that makes it a lot easier to communicate with the factories, and the lovely girl who works their sales office showed me several models and features. Together, we worked through the details and specs until I had planned out basically what I wanted.

Then it came time to pay.

This is always the scariest part and so I wired to China more money than a bad idea should cost. Over there, it’s common to do a 30% down payment and 70% balance payment upon completion, so that’s what I offered. I’m glad I did because production took several months longer than I expected, and I was starting to get worried, but fortunately, the factory was sending me fairly regular pictures and video updates of progress, which was comforting. After a few months, my order was finally ready, and so they packaged it up and shipped it off to me.

I’m not sure what Christmas morning feels like, but I bet it’s something like this

I should also mention that while I normally use FOB (free on board) or CIF (cost, insurance, freight) terms for these kinds of deals where I get some new toy in from China, this particular case was a bit riskier, and so I went with DDP (delivered duty paid) terms. The two former options leave most of the work on me to ship and import the thing, while the last option means the seller basically handles everything until there’s a janky wooden crate dropped in my driveway. DDP terms are always more expensive, and many factories don’t want to mess with it since it leaves most of the work of shipping and importing on the seller or their freight forwarder, which I preferred in this case.

This was also before all the new Trump tariffs this year, and so duties were much lower (somewhere around 27-28% total, I believe. Now they are probably 2-3x that much).

But with all of the work of actually dealing with getting the thing now finished, it was time to crack open the box. Inside was my shiny blue electric jet boat! I had it shipped to my parents’ place in Florida because they have a decently large pond where I could test it. There I got it open and hauled it back to the pond in what else but my electric mini truck that I bought from China nearly four years ago. It has since lived a loving but not easy life as a farm truck, and this isn’t even one of the weirdest things that has graced its bed in the last few years.

The little boat is so small that it actually fits nicely in the little bed of my mini-truck, and it was a great example of why I even wanted this thing to begin with: it’s small enough to fit in a car, so you can take it to the lake or ocean without needing a boat trailer.

Even a jet-ski needs a trailer, but you could take this little vessel to the shore with a kayak rack on your Tesla, or even on a decent car! Just kidding, I don’t even own a car… unless you count that mini-truck that I gave to my parents.

At the pond I dropped the boat down onto the grass, dragged it the last bit of the way down the bank and splashed it right into the drink. From there, I just needed to plop the 5 kWh LiFePO4 battery into the underseat compartment and I was ready to go.

There were no instructions, so it took me a couple of minutes to figure out the right combination of buttons to push and key turns to actually start it up, but from the first push of the accelerator, I knew this thing was wild!

Catch a wave and you’re sitting on top of the world…

It was supposed to be just over 30 mph capable (50 km/h or 27 knots), but the pond is only around 300 feet long and so the opposite bank comes at you mighty fast. I think I only got it up to around half its top speed because 1) I didn’t want to run aground, and 2) I was legitimately scared to go faster.

The boat comes with these weird stainless steel mounts on the side, and it turns out they are for this ridiculous looking inflatable bumper thing that reminds me of a big toilet seat. I didn’t install it because I hate how it ruins the sleek look of the boat. But I instantly discovered why they designed it, since the jet boat feels horribly unstable at slow speeds. As soon as you turn sharply and let off the throttle at slow speeds, you start heeling over significantly. It’s a very uncomfortable feeling since you’re sitting at the water line and feel like you’re going to be thrown out of the boat. The ballast of the huge battery sitting so low, plus whatever actual ballast they build into these things, probably means you won’t really capsize. But it sure feels like you’re going for a swim soon.

Turning at speed is much nicer, but if you’re not yet planing (going fast enough to rise out of the water and glide over the surface instead of just floating due to water displacement), it just feels like you’re going to rock yourself right out in a turn. The boat was obviously designed to handle at high speeds, not low speeds. It doesn’t have the wide beam of a jet ski for stability, so that inflatable toilet seat gives it low-speed stability.

But alas, I just couldn’t bring myself to install the nautical version of training wheels on that beautiful thing, so I pushed through it and just kept it at fairly high speeds in the pond. It was a blast, and with my dad there watching me, I was excited to give him a turn too.

Oh, I forgot to mention, I actually bought two of them.

Yeah, so… I didn’t just get one

With my dad’s boat unboxed, we both got in our own mini jet boats and had a blast ripping high-speed loops around his backyard pond.

These things are insanely powerful for what feels like a stubby kayak when you sit inside it, and the performance gives you an ear to grin.

Just be prepared for your face to turn to terror the first time you let off the throttle too abruptly and take a sharp turn.

As fun as they were though, we still weren’t even past half way down on the accelerator pedal, and so I knew that a larger body of water was going to be in our future.

Dad and I acting like a couple of kids in our mini jet boats!

These are motorized vessels and so they require registration to use them in public waterways in most states. It’s not like a kayak or canoe where you can just put in anywhere and pretty much be alright with the law. And in Florida, where the state makes a lot of its money from its waterways, they actually enforce this stuff.

I imagine I can get the boats properly registered with hull numbers for use in public waterways, but for expediency’s sake, I set my sights on a big private lake in a local eco-friendly planned community. The cool thing is that these huge lakes are off-limits to combustion engine watercraft, which means they’re basically only for kayakers and canoers, or the rare person who has an electric boat.

I’m a rare person.

So with the entire lake empty, I brought my jet boat over in the back of my family’s car and put in at the kayak dock.

If you watched my video above, you’ll already know how that went (complete with Beach Boys-style song montage). But for those who prefer to read instead of watching an awesome little jet boat rocket around a big lake, just know that it was an absolute riot. The mini electric jet boat is insanely fast and skipped the glassy surface of the pond like a pebble with a rocket engine on it.

Of course, the surface didn’t stay glassy long with the massive wake I was sending out, and that meant soon I was getting airborne, hopping my own wake while pulling tight figure eights.

With around 25 minutes of boating and filming, I had dropped the battery from 100% to 70%. Despite the high power, that big battery was impressively lasting!

That little spec is my boat!

The whole experience proved to me how right I was about the convenience of this boat format. This whole exploit was simple, a word that is almost never used when discussing boat ownership. To get to the water, I simply loaded the boat in the back of the car and then used a cheap Amazon kayak trailer to waddle it the 100 feet or so from the parking lot to the dock. The boat is still quite heavy – I’d guess at least 150 lb (70 kg) or so. But lifting one side at a time is doable by one dude, and the kayak trailer made it easy enough to move on my own across land.

There was no boat trailer necessary. No searching for a boat ramp. No hoping to stay off of Miami Boat Ramp YouTube channels lampooning people who don’t know what they’re doing with a trailer, etc. It was the boating experience of a jet-ski meets the ownership experience of a kayak.

For anyone who lives along the water, this would be an amazing toy to own. There are so many people with lakefront property who could have their own mini electric boat to tool around on whenever they want. Or if you live close to the coast, you could keep the boat in the garage with a kayak hoist and just drive it on down to the coast for fun. These things practically sell themselves. Cheaper than an electric surfboard and nearly as portable.

Yes, this one is photoshopped. It’s a real shot, but I swapped out the brown tannin lake water for nice blue sea water

Which brings me to cost. I ended up paying around $5,500 for each boat, which is a lot to risk on this stuff, with only a hope that it would work out and that I could make some of the money back on my video and writing. And if you’re thinking, “Wow, this guy plopped down $11k on this stuff,” then I have two things to tell you. First, a Jet Ski would have cost more and been a huge hassle. And two, I didn’t spend $11k; I spent a lot more.

In fact, I couldn’t stop myself at the time (and considered it something of a business expense – hey, I’m working right now, people!), so it turns out that I actually bought three of these things. I know this sounds like an excuse, but it just made sense with how much shipping was already costing me! I mean, c’mon – I couldn’t afford not to.

Though I still have the third one in the crate and I’ll probably end up selling it new in box, if someone wants to find my email and make me an offer.

That also means I have two boats that I plan to keep, and I need names for them. Please hit me with your suggestions in the comment section. One of my subscribers suggested an absolute banger of a name with Sunny Side Up for my yellow and white solar-powered Chinese electric pleasure boat, and that’s what I went with.

Well, I did already say that I know I have a problem

Now I will say that as fun as these things are, they aren’t perfect. One of the boats arrived with its bilge pump motor always running due to a faulty float switch (oh yeah, they even have a bilge pump!). The factory also told me that they couldn’t install real cleats through the hull, though at least they did give me a bow eye that helps with tying it up.

I’ve technically been sitting on this story for a year, and I can tell you that after a year of living out in the Florida elements, one of the boat’s paint is a bit cracked near the hinges of the seat where it gets stressed from lifting the seat up to remove the battery.

The boats are also surprisingly loud. These are the loudest EVs I’ve ever seen, and I thought the F-150 Lightning was loud! A neighbor has one and I once remarked that it sounded like a jet turbine in the summer because of all its fans running, but now I know what an EV with an actual jet turbine sounds like, or at least a water jet turbine. To be more accurate, it’s not the boat that’s loud, but rather the cavitating water inside the jet turbine that is constantly screaming as its vacuum cavities repeatedly expand and collapse as they shoot out the back of the boat’s vectored thrust nozzle. It sounds like a wet, angry bat out of hell. A guy watching me from the shore of the lake actually asked if it was a two-stroke! So don’t think this is going to be a silent boat. The motor is silent, but the shooting water is loud.

Then there’s the battery. It weighs nearly 80 pounds and you have to pull the battery out to charge it – you can’t leave it in the boat and charge it since the charge and discharge port are one and the same.

I also burned out one of the chargers when I accidentally let the charger tip fall on some wet grass while it was plugged in. Poof. The magic smoke was out of the charger, and it wasn’t going back in. I’ll have to find another 84V charger and solder this massive and unique charging connector onto its output wire.

Speaking of the chargers, they are 2,500-watt chargers. They’ll impressively fill the batteries in just over two hours, but they are so powerful that they won’t run on any normal household 120V outlet. I got lucky that my dad’s garage had an RV outlet with a 30A breaker; otherwise, I wouldn’t have been able to use the charger.

But downsides aside, the rest of the experience was incredible! I love these things! They’re just so much fun, and they bring a smile to everyone’s face. Since I bought them a year ago, I’m seeing many more options on Alibaba for other factories starting to make and sell mini jet boats. I can all but guarantee you that within a year or two, there will be people re-selling mini jet boats in the US. Just make sure you go with a reputable company that has done its homework and can stand behind these things. A couple of years ago, I started an electric tractor company based on making a long list of improvements to what was originally a German-designed and Chinese-produced electric loader. We developed it (and subsequent models) into our own new design, offer full warranties, and keep a US warehouse stocked with replacement parts. That’s the only way to do business right, so don’t get hosed a few months from now by some fly-by-night company that read this article and then thought it would be a good idea to start hawking Chinese mini jet boats in the US. These things are quite rough around the edges (literally and figuratively) and would take some significant work to make them safe and reliable for a Western market.

And in the same vein, I don’t actually recommend anyone try and buy one of these from China, either. There’s just too much risk and too big a chance that you’ll get ripped off in the end, or you’ll get bent over a shipping container by customs and end up paying several times the purchase price in shipping and import fees.

I don’t have any plans to import and sell these, largely because of the liability (imagine how much I pay in business liability insurance just to run a tractor company) and the fact that there are too many design changes I’d need to make to turn it into something I’d be proud to stand behind and put my name on. I mostly go on these real-life Alibaba escapades because 1) I enjoy testing the weird and fun things you can find in a country that has certain product safety and manufacturing advantages compared to the West (i.e. less of the first and more of the second), and 2) so that I can share these experiences with my audience, most of whom will never have the ability to try these things themselves.

But hey, as a neat toy for my parents’ pond and the local lakes or Gulf of Mexico fun days, these are going to be perfect for us!

Because the lake deserves better than oil slicks and exhaust fumes…

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China installs the world’s most powerful wind turbine

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China installs the world's most powerful wind turbine

China’s Dongfang Electric has installed a 26-megawatt offshore wind turbine, snatching the title of world’s most powerful from Siemens Gamesa’s 21.5 turbine in Denmark.

Photo: Dongfang Electric Corporation

The Chinese state-owned manufacturer announced today that it has installed the world’s most powerful wind turbine prototype at a testing and certification base. This turbine, the world’s largest for capacity and size, boasts a blade wheel diameter of more than 310 meters (1,107 feet) and a hub height of 185 meters (607 feet). Dongfang shipped the turbine’s nacelle earlier this month – the world’s heaviest – along with three blades.

This offshore wind turbine is designed for areas with wind speeds of 8 meters per second and above. With average winds of 10 meters per second, just one of these giants can generate 100 GWh of power annually, which is enough to power 55,000 homes. That’s enough to cut standard coal consumption by 30,000 tons and reduce CO2 emissions by 80,000 tons. Dongfang says it’s wind resistant up to 17 (200 km/h) on the extended Beaufort scale.

In May, Dongfang said it had completed static load testing on the turbine’s blades, and the turbine is now undergoing fatigue testing, which could take up to a year before the turbine is fully certified.

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Read more: Trump just killed all offshore wind zones as US power needs surge


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John Deere joins the robot revolution with GUSS acquisition

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John Deere joins the robot revolution with GUSS acquisition

The autonomous ag equipment experts behind the GUSS robotic sprayers have been developing their AI tech as part of a JV with John Deere for years — and now, that marriage is official. John Deere has acquired 100% of GUSS, and has big plans to pick up that tech and run with it like a … well, you know.

The latest battery-powered GUSS autonomous sprayer made its debut at the 2024 World Ag Expo show in Tulare, California, last summer, where executives from Deere called it, “the world’s first and only fully electric autonomous herbicide orchard sprayer.”

Since then, interest in automated ag equipment has only grown — fueled not just by rising demand for affordable food and produce, but by a national labor shortage made worse by the Trump Administration’s tough anti-immigration policies as well. It’s specifically those challenges around labor availability, input costs, and crop protection that GUSS and John Deere have been spending millions to address.

“Fully integrating GUSS into the John Deere portfolio is a continuation of our dedication to serving high-value crop customers with advanced, scalable technologies to help them do more with less,” explains Julien Le Vely, director, Production Systems, High Value & Small Acre Crops, at John Deere. “GUSS brings a proven solution to a fast-growing segment of agriculture, and its team has a deep understanding of customer needs in orchards and vineyards. We’re excited to have them fully part of the John Deere team.”

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About GUSS


GUSS autonomous farm sprayer; via John Deere.
GUSS autonomous farm sprayer; via John Deere.

The GUSS electric sprayer is powered by a Kreisel Battery Pack 63 (KBP63), which has a nominal energy capacity of 63 kWh, enabling the machine to operate for 10-12 continuous hours between overnight (L2) charges.

The GUSS electric sprayers feature the Smart Apply weed detection system that measures chlorophyll in the various plants it encounters, identifying weeds embedded among the crops, and only sprays where weeds are detected. The company claims its weed detecting tech significantly reduces the amount of chemicals being sprayed onto farmers’ crops, resulting in “up to 90% savings” in sprayed material.

John Deere’s deep pockets will support GUSS as it continues to expand its global reach, and help the group to accelerate Smart Apply’s innovation and integration with other John Deere precision agriculture technologies.

“Joining John Deere enables us to tap into their unmatched innovative capabilities in precision agriculture technologies to bring our solutions to more growers around the world,” says Gary Thompson, GUSS’ COO. “Our team is passionate about helping high-value crop growers increase their efficiency and productivity in their operations, and together with John Deere, we will have the ability to have an even greater impact.”

GUSS-brand autonomous sprayers will be sold and serviced exclusively through John Deere dealers, and the GUSS business will retain its name, branding, employees, and independent manufacturing facility in Kingsburg, California.

More than 250 GUSS machines have been deployed globally, having sprayed more than 2.6 million acres over 500,000 autonomous hours of operation.

Electrek’s Take


John Deere and GUSS Automation Unveil Electric Option and Smart Apply Upgrade

Population growth, while slowing, is still very much a thing – and fewer and fewer people seem to be willing to do the work of growing the food that more and more people need to eat and live. This autonomous tech multiplies the efforts of the farmers that do show up for work every day, and the fact that it’s more sustainable from both a fuel perspective and a toxic chemical perspective makes GUSS a winner.

SOURCE I IMAGES: John Deere.


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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Tesla asks court to throw out $243 million verdict in fatal Autopilot crash case

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Tesla asks court to throw out 3 million verdict in fatal Autopilot crash case

Lawyers for Tesla filed a motion asking a court to throw out a recent $243 million verdict against the company related to a fatal crash in Florida in 2019. The case is the first instance of Tesla being ruled against by a court in an Autopilot liability case – previous cases had ended up settled out of court.

To catch up, the case in question is the $243 million Autopilot wrongful death case which concluded early this month. It was the first actual trial verdict against the company in an Autopilot wrongful death case – not counting previous out-of-court settlements.

The case centered around a 2019 crash of a Model S in Florida, where the driver dropped his phone and while he was picking it up, the Model S drove through a stop sign at a T-intersection, crashing into a parked Chevy Tahoe which then struck two pedestrians, killing one and seriously injuring the other.

Tesla was also caught withholding data in the case, which is not a good look.

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In the end, for the purposes of compensatory damages, the driver was found 67% responsible and Tesla was found 33% responsible. But Tesla was also slapped with $200 million in punitive damages. The plaintiffs reached a settlement with the driver separately.

Tesla said at the time that it planned to appeal the case, and its first move in that respect happened today, with lawyers for Tesla filing a 71-page motion laying out the problems they had with the trial.

In it, Tesla requests either that the previous verdict be thrown out, that the amount of damages be reduced or eliminated, or that the case go to a new trial, based on what Tesla contends were numerous errors of law during the trial.

The table of contents of Tesla’s filing lays out the company’s rough arguments for why it’s requesting the verdict to be thrown out, with Tesla seeming to throw several arguments at the wall to see what sticks:

  • I. Tesla Is Entitled to Judgment as a Matter of Law (or at Least a New Trial) on Liability.
    • A. The Verdict Is Unsupported by Reliable Expert Evidence.
    • B. Plaintiffs’ Design-Defect Theories Fail as a Matter of Law.
      • 1. Tesla’s 2019 Model S Was Not Defective.
      • 2. McGee Was the Sole Cause of Plaintiffs’ Injuries.
    • C. The Failure-to-Warn Claim Fails as a Matter of Law.
      • 1. Tesla Had No Duty to Warn.
      • 2. Tesla Provided Extensive Warnings.
      • 3. The Asserted Failure to Warn Didn’t Cause the Crash.
    • D. Tesla Is Entitled to a New Trial If the Record Cannot Sustain the Verdict as to Any Theory on Which the Jury Was Instructed.
  • II. Highly Prejudicial Evidentiary Errors Warrant a New Trial on All Issues.
    • A. The Improper Admission of Data-Related Evidence Prejudiced Tesla.
    • B. The Improper Admission of Elon Musk’s Statements Prejudiced Tesla.
    • C. The Improper Admission of Dissimilar Accidents Prejudiced Tesla.
  • III. This Court Should Grant Tesla Judgment as a Matter of Law on Punitive Damages or at Least Significantly Reduce Punitive Damages.
    • A. Florida Law Prohibits the Imposition of Any Punitive Damages in This Case.
    • B. Florida Law Caps Punitive Damages at Three Times the Compensatory Damages Actually Awarded Against Tesla.
    • C. The Due Process Clause Limits Punitive Damages Here to No More Than the Net Award of Compensatory Damages.
      • 1. Tesla’s Conduct Was Not Reprehensible.
      • 2. A Substantial Disparity Exists Between the $200 Million Award of Punitive Damages and the $42.3 Million Award of Compensatory Damages.
      • 3. Comparable Civil Penalties Do Not Justify the Punitive-Damages Award.
  • IV. This Court Should Reduce the Grossly Excessive Award of Compensatory Damages to No More Than $69 Million.

In short, Tesla blames the driver (who was found 67% liable) fully for the crash, says that the Model S and its Autopilot system were state-of-the-art and not defective because “no car in the world at the time” could have avoided the accident, that it provided proper warnings even though it didn’t need to, that evidence was improperly admitted to prejudice the jury against Tesla, and that the punitive damages are excessive.

After looking through the document, Tesla’s main contention seems to be with the admission of various evidence that it says prejudiced the jury against Tesla.

Indeed, the only exhibit attached to the filing is a transcript of a podcast episode where one of plaintiffs’ experts talks about evidence that Tesla withheld data, which Tesla says should have been inadmissible and prejudiced the jury against it.

The plaintiffs repeatedly asserted that Tesla had deliberately withheld or tried to delete data, which required them to bring in third party experts to discover and examine the data.

Tesla says that the only reason these arguments were brought into court was to make the jury feel like there was a coverup, even though Tesla claims that there was no coverup. By repeatedly mentioning this, Tesla says the jury had a more negative view of the company than was fair.

It also says that Tesla CEO Elon Musk’s statements about Autopilot shouldn’t have been admissible, and that they prejudiced the jury against Tesla. Tesla says that the statements by Musk shown at the trial were irrelevant to plaintiffs’ case, exceeded the limits the court had set on which statements would be admissible, and that the admission of these statements “would disincentivize companies from making visionary projections about anticipated technological breakthroughs.”

You can read through the full filing here.

Update: After this story was published, plaintiffs’ attorneys reached out with their own statement

“This motion is the latest example of Tesla and Musk’s complete disregard for the human cost of their defective technology. The jury heard all the facts and came to the right conclusion that this was a case of shared responsibility, but that does not discount the integral role Autopilot and the company’s misrepresentations of its capabilities played in the crash that killed Naibel and permanently injured Dillon. We are confident the court will uphold this verdict, which serves not as an indictment of the autonomous vehicle industry, but of Tesla’s reckless and unsafe development and deployment of its Autopilot system.”  

Brett Schreiber of Singleton Schreiber, lead trial counsel for plaintiffs Dillon Angulo & Naibel Benavides.

Electrek’s Take

Reading through the filing is persuasive at first, but remember that this is only one side of the story – and Tesla is well-known for never budging an inch in legal or reputational matters. (Update: for a quick reaction from “the other side,” see the statement by plaintiffs’ attorneys directly above).

Thinking a little deeper, the filing does rely on a similar “puffery” argument which Tesla has used before. The idea here is that Musk’s statements should be ignored because he, as the CEO of the company, has an incentive (and well-known tendency) to overstate the capabilities of its vehicles.

Lawyers did not use that exact word here, but they do claim that Musk’s statements are “forward-looking” and “visionary.”

But, for a guy who talks so much that he wasted $44 billion on a $12 billion social media site (twice) so that he could force his words in front of every user every day, denying that his words have an effect is a strange legal argument.

Indeed, Tesla has a history of not doing paid advertisements in traditional media, and has relied on Musk, and specifically Musk’s twitter account, to be the company’s impromptu communications platform. Musk even closed the company’s PR department, instead taking on the full burden of that himself.

So to argue that Musk’s statements shouldn’t be admissible, or that they didn’t set the tone for the organization, is more than a little silly.

While Tesla and Musk did state many times that Autopilot was not full self-driving (although, neither was the feature they marketed under the name, ahem, “Full Self-Driving”), the balance of Musk’s statements describing Tesla’s features definitely could have led a driver to think that the vehicles were more capable than any other vehicle on the road.

This is why it’s strange that Tesla also argues that “no other car” could have stopped in the situation of the crash. If your company is constantly claiming that you have the best, safest, most autonomy-enabled vehicle in the world (including in this filing, where it is referred to as “state of the art”), then who cares whether other cars could have done it or not? We’re talking about your car, not anything else.

Further, Tesla said that admitting these statements will put a chilling effect on every corporation’s ability to project anticipated breakthroughs in tech. To this I say, frankly: good. Enough with the nonsense, lets focus on reality, and lets stop excusing lies as corporate puffery, across all industries.

But this is an example of Tesla trying to have it both ways, to pretend that Musk’s statements are just puffery but also that they are important to breakthroughs and that silencing Musk would harm the company. Yes, it probably would harm Tesla’s outreach – because Musk’s statements are roughly the only source of Tesla’s advertising, which is why they ought to be heard to establish what the public thinks about the capabilities of Teslas.

And while Tesla says that cases like these would “chill” development of safety features if manufacturers are punished for bringing them to market, the punishment here isn’t for bringing the feature to market, it’s for overselling the feature in a way that set public expectations too high. Other features have not received this sort of scrutiny because other features don’t get pumped up daily with ridiculous overstatements by the company’s sole source of advertising.

On the other points, I’m not a lawyer. I’m not up to date on the specific limits to punitive damages in Florida. But on the surface, it seems fair to me that if a company was found to withhold data in an important case, after declining a settlement, that some level of significant punishment is fair.

After all, withholding data in a single non-fatal crash that wasn’t even their fault is what led Cruise to shut down operations everywhere. That may have been an overreaction and would certainly be an overreaction in this case with Tesla, given the driver’s responsibility for the crash. But in this case, the damage done to people (a death) was greater, and the damages Tesla is being told to pay ($243 million) will not lead to a shutdown of the entire company. Especially considering this is the same company that just managed to find tens of billions of dollars to give to a bad CEO.


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