Apple CEO Tim Cook (R) shakes hands with U.S. President Donald Trump during an event in the Oval Office of the White House on August 6, 2025 in Washington, DC.
Win Mcnamee | Getty Images
Top tech executives are at the forefront of a recent swathe of unprecedented deals with U.S. President Donald Trump.
In just the last few days, the White House confirmed that two U.S. chipmakers, Nvidia and Advanced Micro Devices, would be allowed to sell advanced chips to China in exchange for the U.S. government receiving a 15% cut of their revenues in the Asian country.
Apple CEO Tim Cook, meanwhile, recently announced plans to increase the firm’s U.S. investment commitment to $600 billion over the next four years. The move was widely seen as a bid to get the tech giant out of Trump’s crosshairs on tariffs — and appears to have worked for now.
Altogether, analysts say the deals show just how important it is for the world’s largest companies to find some tariff relief.
“The flurry of deal-making is an effort to secure lighter treatment from tariffs,” Paolo Pescatore, technology analyst at PP Foresight, told CNBC by email.
“In some shape or form, all of the big tech companies have been negatively impacted by tariffs. They can ill afford to fork out on millions of dollars in additional fees that will further dent profits as underlined by recent quarterly earnings,” Pescatore said.
While the devil will be in the detail of these agreements, Pescatore said that Apple leading the way with its accelerated U.S. investment will likely trigger “a domino effect” within the industry.
Apple, for its part, has long been regarded as one of the Big Tech firms most vulnerable to simmering trade tensions between the U.S. and China.
Earlier this month, Trump announced plans to impose a 100% tariff on imports of semiconductors and chips, albeit with an exemption for firms that are “building in the United States.”
Apple, which relies on hundreds of different chips for its devices and incurred $800 million in tariff costs in the June quarter, is among the firms exempt from the proposed tariffs.
A ‘hands-on’ approach
The Nvidia and AMD deal with the Trump administration has meanwhile sparked intense debate over the potential impact on the chip giants’ businesses and whether the U.S. government may seek out similar agreements with other firms.
White House spokesperson Karoline Leavitt said Tuesday that the legality and mechanics of the 15% export tax on Nvidia and AMD were “still being ironed out.” She also hinted deals of this kind could expand to other companies in future.
Ray Wang, founder and chairman of Constellation Research, described the Nvidia and AMD deal to pay 15% of China chip sales revenues to the U.S. government as “bizarre.”
Speaking on CNBC’s “Squawk Box” on Monday, Wang said what is “really weird” is there is still some uncertainty over whether these chips represent a national security issue.
“If the answer is no, fine OK. The government is taking a cut out of it,” Wang said. “Both Nvidia’s Jensen Huang and Lisa Su at AMD both decided that OK, we’ve got a way to get our chips into China and maybe there is something good coming out of it.”
Investor concerns
While investors initially welcomed the deal as broadly positive for both Nvidia and AMD, which once more secure access to the Chinese market, Wang said some in the industry will nevertheless be concerned.
“As an investor, you’re worried because then, is this an arbitrary decision by the government? Does every president get to play kingmaker in terms of these deals?” Wang said.
“So, I think that’s really what the concern is, and we still have additional tariffs and trade deals to come from the China negotiations,” he added.
Looking ahead, Dan Niles, founder and portfolio manager at Niles Investment Management, said the question for investors is whether the Trump administration’s “hands-on” approach is positive or negative for U.S. companies.
“I think for each company, it is very different. So, it certainly it is something I take into account. The bigger thing for me is do you have some stability of policy? Do you have a policy one week and then it flips the next?” Niles told CNBC’s “Closing Bell: Overtime” on Monday. “Right now, that is what concerns me a little bit more.”
— CNBC’s Arjun Kharpal and Kif Leswing contributed to this report.
China’s artificial intelligencedevice market is already booming, and in the advanced technology race against the U.S., the country’s expertise in hardware could give it an edge.
“The advantage comes from the fundamental root that China is a nation of manufacturing,” Dr. Kai-Fu Lee, CEO of 01.AI and chairman of Sinovation Ventures, told CNBC. “Today, the competition is on the software, the models, the agents, the applications. But soon it will move to devices.”
Meta has sold millions of its smart glasses since introducing the specs in 2023, and the Chinese have caught on, with more than 70 Chinese companies creating competing products in the space.
Eyewear from companies such as Inmo and Rokid are sold worldwide. Xiaomi and Alibaba‘s are found only in China and are embedded with the tech giants’ own AI.
Alibaba’s DingTalk, a messaging platform for the workplace, this year released a credit card-sized AI gizmo meant for note-taking on the job.
The DingTalk A1 can record, transcribe, summarize and analyze speech from as far as 8 meters (26 feet) away, about the length of a large boardroom.
The device is similar to the Plaud Note, which is available in the U.S.
The device experimentation in China spans from the practical to the unconventional.
Chinese startup Le Le Gaoshang Education Technology released a “Native Language Star” brand translating gadget aimed at Chinese parents with limited English to teach English to their own children.
Read more CNBC tech news
The contraption, which is looped around the back of a user’s neck like a travel neck pillow and comes down toward the chest, has a sort of muzzle unit that goes over the mouth and mutes the user’s own voice.
The unit is embedded with Tencent and iFlyTek AI and is billed as a way to turn an English-speaking Chinese parent into a “laowai,” or foreigner. It retails for $420.
Having so many hardware touchpoints helps with adoption and with getting people used to the technology. It’s also a boost for companies to gather a war chest of data compared to other countries, analysts say.
“When you still hear people outside of China talking about what the future of the AI device might be, the market is full of AI devices here already,” tech consultant Tom van Dillen of Greenkern said at his office in Beijing. “This creates this feedback loop again to make the AI even better.”
Yet an edge in hardware is far from a guarantee to win the AI race, especially if China’s AI lacks appeal with global customers due to privacy or other issues, or if it falls well behind its counterparts in the U.S. or elsewhere.
“You really have to be that Apple iPhone to reap the most of the reward,” Lee cautioned, referencing late entrepreneur Steve Jobs’ invention that is often seen as one of the most transformative consumer products ever. “I think the China advantage for building the Apple iPhone for the AI age is that the capabilities are there — engineers and entrepreneurs, and so on. But it will still be a race.”
President Donald Trump on Monday said Nvidia will be allowed to ship its H200 artificial intelligence chips to “approved customers” in China and elsewhere, on the condition that the U.S. gets a 25% cut.
The policy “will support American Jobs, strengthen U.S. Manufacturing, and benefit American Taxpayers,” Trump wrote.
“The Department of Commerce is finalizing the details, and the same approach will apply to AMD, Intel, and other GREAT American Companies,” he added in the post.
The H200 is a higher-grade chip than the H20, but not the company’s top-of-the-line product.
Nvidia shares climbed earlier Monday on news that the Commerce Department was set to approve the China sales, but later pared those gains. The stock rose about 2% after hours.
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Nvidia (NVDA) and Advanced Micro Devices (AMD) stock prices
“We applaud President Trump’s decision to allow America’s chip industry to compete to support high paying jobs and manufacturing in America,” a spokesman from Nvidia told CNBC in a statement.
“Offering H200 to approved commercial customers, vetted by the Department of Commerce, strikes a thoughtful balance that is great for America,” the spokesman said.
Semiconductors, which are key components in nearly every category of electronics, are at the center of the AI race between the U.S. and China.
They have also played a role in the tumultuous trade relationship between the two economic superpowers.
Read more CNBC tech news
When Beijing imposed export controls on rare-earth minerals, which are used in the production of some high-end chips, the Trump administration threatened to massively increase tariffs on U.S. imports from China.
After meeting in South Korea in late October, Trump and Xi struck a tentative trade truce in which China committed to end “retaliation” against U.S. chipmakers, according to the White House.
Trump said after that meeting that he discussed the export of Nvidia chips with Xi.
Broadcom shares hit an all-time high during Monday’s trading session after the emergence of another encouraging sign that the company’s custom chips are all the rage on the AI scene. The newest development comes from the tech website, The Information, which said Microsoft could be looking to move its custom chip business from Marvell Technology to Broadcom. The report is the latest in a string of recent good news for Broadcom, which delivers quarterly earnings after Thursday’s close. Shares of Marvell were understandably falling more than 7%. Also weighing on Marvell stock was a note from Benchmark, in which the analysts call out with a “high degree of conviction” that Amazon may also be looking to move the development of future generations of its Trainium chips away from Marvell to AIchip, a Taiwanese designer. Taken together, Broadcom shareholders should feel good about the company’s standing in the custom AI market, as specialized silicon emerges as a competitor to Nvidia’s all-purpose AI chips, which have been the gold standard in running artificial intelligence workloads. At the same time, the weakening position of Marvell amplifies Broadcom as the go-to company for custom chips. The Information report, as it relates to Microsoft, comes after the success of Google’s tensor processing units, which were co-developed by Broadcom. The TPUs have been praised in recent weeks following the release of Gemini 3, the latest large language model from Alphabet ‘s Google. Gemini 3, which has leapt to the top of the app leaderboards, was trained and runs entirely on Google’s custom TPUs. A couple of weeks ago, The Information reported that Meta Platforms was thinking about using Google’s TPUs for its data centers in 2027. AVGO YTD mountain Broadcom YTD While it’s great to watch Broadcom’s share price climb, we don’t love it when a stock runs into an earnings release, as it indicates high expectations. We do understand the move, though, because all this news has made it clear that Broadcom’s custom silicon business is primed for further gains. We don’t expect to hear much about these latest two developments on the post-earnings call. We do, however, suspect that talk about custom chip demand will center around the interest Broadcom has been seeing following the launch of Gemini 3. Outside of custom chips, there will be high interest in Broadcom’s networking business, which has seen incredible growth over the past year, given the increased need for high-bandwidth networking solutions resulting from the explosion of AI adoption — especially with the introduction of reasoning models and agentic solutions. On the legacy front, we expect to see some gradual improvement, thanks in part to seasonality as the company’s wireless revenues are tightly linked with the iPhone sales cycle, given that Apple is the company’s primary wireless customer. As for software, we continue to expect strong growth and margin performance driven by VMware, and we will be interested to hear about any additional synergy and cross-selling opportunities the team has been working on. (Jim Cramer’s Charitable Trust is long AVGO, MSFT, AMZN, META. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.