Fashion brand Topshop celebrated its relaunch with its first catwalk in seven years.
The company’s website promised everyone was invited as models strutted down a runway on Trafalgar Square in front of noughties fashion icons Cara Delevingne and Adwoa Aboah and the London Mayor Sir Sadiq Khan.
The label has been operating on the online fashion platform ASOS after ceasing to operate as a standalone business in 2020.
Image: Topshop held a catwalk in Trafalgar Square. Pic: PA
Image: A model on the catwalk
Its previous owner, Sir Philip Green’s Arcadia group, collapsed into administration and all of Topshop’s physical stores – including the Oxford Circus flagship in London’s West End – closed soon after.
Delevingne told Sky News she was “totally blown away” by the relaunch event.
“It was like nostalgia mixed with something eclectic but also something brand new,” she said.
“For me, it really brings back a time of exploration of my own fashion sense because I think for me at Topshop I got to discover so much.”
The model, who is working on a capsule collection for next year, has already unveiled a choice edit in this year’s show and said her relationship with Topshop precedes her fame.
She said: “I would go in and my friends would be like ‘you would look good in that’ and I would go ‘no, that’s not really me’, and then you’d try it on and be like ‘oh maybe I can explore more’.
“They really have everything for everyone, and I feel like they brought that back.”
The runway showcased highlights from its Autumn-Winter 2025 collection, as well as an early preview of pieces set to drop later this season, including showstopper gowns, the classic white tee, and an aloe vera-coloured faux fur coat that surely should not have been on display – to prevent just about everyone rushing to buy it.
Image: Topshop’s relaunch was staged at Trafalgar Square
Image: Models in front of the National Gallery in London’s Trafalgar Square. Pic: PA
Reclaiming the high street
But sharp tailoring and statement outerwear suggest the brand is ready to reclaim the high street.
Must-have denim pieces completed the womenswear line-up while the Topman collection screamed modern utility by blending refined formal wear with sharp new silhouettes.
Casual pieces are grounded by authentic denim in deep indigos, which stood out on Trafalgar Square’s magnificent stone steps.
Topshop’s relaunch comes as the high street continues to struggle and as the UK operation of Chinese fashion giant Shein announced pre-tax profits of £38.3m for the year, up some £14m from 2023.
‘Top end of the market’
Moses Rashid, global marketing director at Topshop/Topman said they are competing in a different space.
Image: Topshop has been operating on the online fashion platform ASOS after ceasing to operate as a standalone business in 2020
“We’re at the top end of the market. We’re about elevation. We pride ourselves on the quality of the product,” he said.
Those products are being designed in north London, and managing director Michelle Wilson said the aim is to stay that way.
“We are a British brand, we want to be a positive force for fashion. We want to bring London to the world. It’s fundamental to who we are as a brand, our style is very much London-driven.”
The majority Danish-owned company has suggested it will slow fashion down by opening physical stores where customers can touch the products, browse collections and try things on, though the flagship on Oxford Circus is unlikely to return because a Swedish fast furniture brand has since occupied the space.
Designer Wayne Hemingway has previously collaborated with Topshop and said the relaunch must be more than nostalgia.
“They can’t rely on their old customers because their old customers have now got kids of their own to spend their money on, and they’ve got mortgages and all of those things of what being an adult means.
“They’ve got to have designers, marketeers, people who understand – who are on the pulse – who understood, number one, what was a success back then, and also a young generation of people who are there saying, ‘this is what our generation needs’, and who are bright and can help deliver that. They can’t rely on the past.”
The creator of an AI actress has told Sky News that synthetic performers will get more actors working, rather than steal jobs.
AI production studio Particle6 has ruffled feathers in Hollywood by unveiling Tilly Norwood – a 20-something actress created by artificial intelligence.
Speaking to Sky News’ Dominic Waghorn, actor and comedian Eline Van der Velden – who founded Particle6 – insisted Norwood is “not meant to take jobs in the traditional film”.
AI entertainment is “developing as a completely separate genre”, she said, adding: “And that’s where Tilly is meant to stay. She’s meant to stay in the AI genre and be a star in that.”
“I don’t want her to take real actors’ jobs,” she continued. “I wanted to have her own creative path.”
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Norwood has been labelled “really, really scary” by Mary Poppins Returns star Emily Blunt, while the US actors’ union SAG-AFTRA said in a statement: “Tilly Norwood is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers – without permission or compensation.”
Responding to the criticism, Ms Van der Velden argued that Hollywood is “going to have to learn how to work with [AI] going forward”.
“We can’t stop it,” she said. “If we put our head in the sand, then our jobs will be gone. However, instead, if we learn how to use these tools, if we use it going forward, especially in Britain, we can be that creative powerhouse.”
Image: Eline Van der Velden said she wanted the character to ‘have her own creative path’
Ms Van der Velden said her studio has already helped a number of projects that were struggling due to budget constraints.
“Some productions get stuck, not able to find the last 30% of their budget, and so they don’t go into production,” she said. “Now with AI, by replacing some of the shots […] we can actually get that production going and working. So as a result, we get more jobs, we get more actors working, so that’s all really, really positive news.”
Irish author Sally Rooney has told the High Court she may not be able to publish new books in the UK, and may have to withdraw previous titles from sale, because of the ban on Palestine Action.
The group’s co-founder Huda Ammori is taking legal action against the Home Office over the decision to proscribe Palestine Action under anti-terror laws in July.
The ban made being a member of, or supporting, Palestine Action a criminal offence punishable by up to 14 years in prison.
Rooney was in August warned that she risked committing a terrorist offence after saying she would donate earnings from her books, and the TV adaptations of Normal People and Conversations With Friends, to support Palestine Action.
In a witness statement made public on Thursday, Rooney said the producer of the BBC dramas said they had been advised that they could not send money to her agent if the funds could be used to fund the group, as that would be a crime under anti-terror laws.
Rooney added that it was “unclear” whether any UK company can pay her, stating that if she is prevented from profiting from her work, her income would be “enormously restricted”.
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Why was Palestine Action proscribed?
She added: “If I were to write another screenplay, television show or similar creative work, I would not be able to have it produced or distributed by a company based in England and Wales without, expressly or tacitly, accepting that I would not be paid.”
Rooney described how the publication of her books is based on royalties on sales, and that non-payment of royalties would mean she can terminate her contract.
“If, therefore, Faber and Faber Limited are legally prohibited from paying me the royalties I am owed, my existing works may have to be withdrawn from sale and would therefore no longer be available to readers in the UK,” Rooney added, saying this would be “a truly extreme incursion by the state into the realm of artistic expression”.
Rooney added that it is “almost certain” that she cannot publish or produce new work in the UK while the Palestine Action ban remains in force.
She said: “If Palestine Action is still proscribed by the time my next book is due for publication, then that book will be available to readers all over the world and in dozens of languages, but will be unavailable to readers in the United Kingdom simply because no one will be permitted to publish it, unless I am content to give it away for free.”
Sir James Eadie KC, barrister for the Home Office, said in a written submission that the ban’s aim is “stifling organisations concerned in terrorism and for members of the public to face criminal liability for joining or supporting such organisations”.
“That serves to ensure proscribed organisations are deprived of the oxygen of publicity as well as both vocal and financial support,” he continued.
The High Court hearing is due to conclude on 2 December, with a decision expected in writing at a later date.
The creator of an AI actress has told Sky News that synthetic performers will get more actors working, rather than steal jobs.
AI production studio Particle6 has ruffled feathers in Hollywood by unveiling Tilly Norwood – a 20-something actress created by artificial intelligence.
Speaking to Sky News’ Dominic Waghorn, actor and comedian Eline Van der Velden – who founded Particle6 – insisted Norwood is “not meant to take jobs in the traditional film”.
AI entertainment is “developing as a completely separate genre”, she said, adding: “And that’s where Tilly is meant to stay. She’s meant to stay in the AI genre and be a star in that.”
“I don’t want her to take real actors’ jobs,” she continued. “I wanted to have her own creative path.”
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Norwood has been labelled “really, really scary” by Mary Poppins Returns star Emily Blunt, while the US actors’ union SAG-AFTRA said in a statement: “Tilly Norwood is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers – without permission or compensation.”
Responding to the criticism, Ms Van der Velden argued that Hollywood is “going to have to learn how to work with [AI] going forward”.
“We can’t stop it,” she said. “If we put our head in the sand, then our jobs will be gone. However, instead, if we learn how to use these tools, if we use it going forward, especially in Britain, we can be that creative powerhouse.”
Ms Van der Velden said her studio has already helped a number of projects that were struggling due to budget constraints.
“Some productions get stuck, not able to find the last 30% of their budget, and so they don’t go into production,” she said. “Now with AI, by replacing some of the shots […] we can actually get that production going and working. So as a result, we get more jobs, we get more actors working, so that’s all really, really positive news.”