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Google announced its new series of Pixel smartphones, including the Google Pixel 10 Pro, which has new AI and durability features.

Google on Wednesday debuted its latest line of Pixel smartphones that prominently feature the Gemini assistant as artificial intelligence increasingly becomes the battleground where device companies compete.

The Alphabet company announced the Pixel 10 family of smartphones, saying the devices can use Google’s AI to do smart tasks, like quickly surfacing the address of an Airbnb when someone sends a text asking for it.

The Pixel 10 series includes several models and incorporates new AI and camera features. The baseline model, the Pixel 10, starts at $799 and is available in several colors. A more powerful Pixel 10 Pro starts at $999, and the Pixel 10 Pro XL with a larger screen and 256GB of base storage starts at $1,199. Google is also releasing an updated version of its folding phone, the Pixel 10 Pro Fold, that starts at $1,799.

Google’s Pixel phone launch comes before Apple is expected to announce new iPhone models in September. While the Pixel typically has single-digit market share — far behind brands like Samsung, Motorola and Apple — the devices enable Google to release cutting-edge Android features without going through third-party hardware makers. The Pixel line of devices also allows Google to showcase how it believes its Android software compares with that of the iPhone.

The latest series of smartphones also have the potential to serve as a funnel for Google’s artificial intelligence services and subscriptions. Google DeepMind CEO Demis Hassabis previously described a vision for a universal assistant that “can seamlessly operate over any domain, any modality or any device.” Hassabis told employees at an all-hands meeting last year that “the products themselves are going to evolve massively over the next year or two.”

Google’s Gemini models are considered by critics to be more advanced than the models underpinning Apple Intelligence, the iPhone’s built-in AI suite.

Earlier this year, Apple delayed a big update to Siri until 2026, creating an opening for Google to secure a lead among AI-eager customers with its well-respected Gemini assistant, which can already hold a natural conversation and manage calendars and other apps. A Google Pixel 10 ad released earlier this month poked fun at Apple’s Siri delays.

“If you buy a new phone because of a feature that’s coming soon, but it’s coming soon for a full year, you could change your definition of soon, or change your phone,” the Pixel ad said.

Among the Pixel 10’s key AI features is “Magic Cue,” which Google said is an AI product that “brings a new level of personalized intelligence and helpfulness.”

If calling an airline, Magic Cue surfaces flight details “as soon as you dial,” the company says, adding that it is meant to anticipate the users’ needs and suggest “relevant information and helpful actions based on the context on your phone.”

Google released an updated version of its folding phone, the Pixel 10 Pro Fold, which will cost at least $1799.

The Pixel 10 Pro Fold, meanwhile, has the largest inner display among devices with foldable screens at 8 inches, Google said. The screen is built with two layers of anti-impact film for added drop protection. It also has a new “high-strength” hinge that the company says can handle over 10 years of folding.

Google touts the Fold’s “split screen” abilities which allows users to navigate to different apps on the two screens.

“Imagine planning a trip with friends by comparing flight details in one app and checking hotel availability in another,” the company said.

Already, Samsung appears to be gaining momentum with its line of foldable Galaxy Z Fold 7 phones. Analysts say Apple is expected to release its first foldable-screen iPhone as soon as 2026.

The Pixel series also incorporates Gemini Live, a Google product that allows back-and-forth chat about what the phone is “seeing” on its screen in real time. It’s built on Google’s image recognition prototype Project Astra, which the company announced last year.

For the smartphone camera, Google announced a new assistant called “Camera Coach,” that can describe the scene of a photo, offer suggestions, and recommend the best angle and lighting. It can also find and combine similar photos into one “where everyone looks their best.”

The Pixel 10 Pro phones come with a one-year subscription to Google’s “AI Pro” plan, which is typically $19 a month and gives users some extra Gemini features, priority access to AI products like NotebookLM and Veo 3 as well as extra storage.

Despite Google’s unique smartphone offerings, there haven’t been major signs that artificial intelligence has yet become a key driver of smartphone sales, or that users are deciding to switch from Apple’s platform to Android due to AI offerings. No major manufacturer has claimed the features have significantly boosted sales. But analysts say that eventually, Google could crack an AI feature that catches on among users and starts to erode Apple’s installed base. 

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Meta puts the brakes on its massive AI talent spending spree

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Meta puts the brakes on its massive AI talent spending spree

The logo of Meta is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 11, 2025.

Gonzalo Fuentes | Reuters

Meta Platforms has paused hiring for its new artificial intelligence division, ending a spending spree that saw it acquire a wave of expensive hires in AI researchers and engineers, the company confirmed Thursday. 

The pause was first reported by the Wall Street Journal, which said that the freeze went into effect last week and came amid a broader restructuring of the group, citing people familiar with the matter. 

In a statement shared with CNBC, a Meta spokesperson said that the pause was simply “some basic organizational planning: creating a solid structure for our new superintelligence efforts after bringing people on board and undertaking yearly budgeting and planning exercises.”

According to the WSJ report, a recent restructuring inside Meta has divided its AI efforts into four teams. That includes a team focused on building machine superintelligence, dubbed the “TBD lab,” or “To Be Determined,” an AI products division, an infrastructure division, and a division that focuses on longer-term projects and exploration.

It added that all four groups belong to “Meta Superintelligence Labs,” a name that reflects Chief Executive Mark Zuckerberg’s desire to build AI that can outperform the smartest humans on cognitive tasks.

In pursuit of that goal, Meta has been aggressively spending on AI this year. That included efforts to poach top talent from other AI companies, with offers said to include signing bonuses as high as $100 million.  

In one of its most aggressive moves, Meta acquired Alexandr Wang, founder of Scale AI, as part of a deal that saw the Facebook parent dish out $14.3 billion for a 49% stake in the AI startup. 

Wang now leads the company’s AI lab focused on advancing its Llama series of open-source large language models.

Too much spending?

While Meta’s aggressive hiring strategy has caught headlines in recent months for their high price tags, other megacap tech companies have also been pouring billions into AI talent, as well as R&D and AI infrastructure. 

However, the sudden AI hiring pause by the owner of Facebook and Instagram comes amid growing concerns that investments in AI are moving too fast and a broader sell-off of U.S. technology stocks this week.

Earlier this week, it was reported that OpenAI CEO Sam Altman had told a group of journalists that he believes AI is in a bubble. 

However, many tech analysts and investors disagree with the notion of an AI bubble. 

“Altman is the golden child of the AI Revolution, and there could be aspects of the AI food chain that show some froth over time, but overall, we believe tech stocks are undervalued relative to this 4th Industrial Revolution,” said tech analyst Dan Ives of Wedbush Securities.

He also dismissed the idea that Meta might be cutting back on AI spending in a meaningful way, saying that Meta is simply in “digestion mode” after a massive spending spree. 

“After making several acquisition-sized offers and hires in the nine-figure range, I see the hiring freeze as a natural resting point for Meta,” added Daniel Newman, CEO at Futurum Group.

Before pouring more investment into its AI teams, the company likely needs time to place and access its new talent and determine whether they are ready to make the type of breakthroughs the company is looking for, he added. 

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Microsoft’s gutting of discounts for some clients likely baked into guidance, analyst says

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Microsoft's gutting of discounts for some clients likely baked into guidance, analyst says

Microsoft CEO Satya Nadella speaks at Axel Springer Neubau in Berlin on Oct. 17, 2023

Ben Kriemann | Getty Images

Microsoft said last week that it plans to stop providing discounts on enterprise purchases of its Microsoft 365 productivity software subscriptions and other cloud applications.

Since the announcement, analysts have published estimates on how much more customers will end up paying. But for investors trying to figure out what it all means to Microsoft’s financials, analysts at UBS said the change is already factored into guidance.

“In our view, it is safe to assume that the impact of the pricing change” was included in Microsoft’s forecast, the analysts wrote in a report late Tuesday. They have a buy rating on the stock.

Microsoft’s disclosure, on Aug. 12, came two weeks after the software company, it its fiscal fourth-quarter earnings report, issued a forecast that included double-digit year-over-year revenue growth for the new fiscal year. The shares rose 4% after the report.

Microsoft said in its blog post announcing the pricing change that, “This update builds on the consistent pricing model already in place for services like Azure and reflects our ongoing commitment to greater transparency and alignment across all purchasing channels.”

The change applies to companies with enough employees to get them into price levels known as A, B, C and D. It goes into effect when organizations sign up for new services or renew existing agreements, beginning on Nov. 1.

“This action allows us to deliver more consistent and transparent pricing and better enable clear, informed decision making for customers and partners,” a Microsoft spokesperson told CNBC in an email.

Jay Cuthrell, product chief at Microsoft partner NexusTek, said customers will see price hikes of 6% to 12%. Partners are estimating an impact as low as as 3% and as high as 14%, UBS analysts wrote.

Microsoft 365 commercial seat growth, a measurement of the number of licenses that clients buy for their workers, has been under 10% since 2023. Microsoft is aiming to generate more revenue per seat by selling Copilot add-ons and moving some users to more expensive plans.

Expanding that part of the business is crucial. Most of Microsoft’s $128.5 billion in fiscal 2025 operating profit came from the Productivity and Business Processes unit, and about 73% of the revenue in that segment was from Microsoft 365 commercial products and cloud services.

Some customers could agree to pay Microsoft more to keep using the applications rather than moving to alternative services, said Adam Mansfield, practice lead at advisory firm UpperEdge. They may also lower their commitments to Microsoft in other areas, such as Azure cloud infrastructure, Mansfield said.

One way companies could potentially pay lower prices with the disappearance of discounts is by buying through cloud resellers instead of going direct, said Nathan Taylor, a senior vice president at Sourcepass, an IT service provider that caters to small businesses.

Sourcepass hasn’t gotten many leads as a result of Microsoft’s change yet, Taylor said.

“It takes a while for that information to disseminate to the industry at large,” he said.

Microsoft shares are up 20% this year, while the Nasdaq has gained about 10%.

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Alibaba says smart car spinoff Banma plans to list shares in Hong Kong

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Alibaba says smart car spinoff Banma plans to list shares in Hong Kong

Alibaba’s global headquarters in Hangzhou, Zhejiang Province, China, on May 9, 2024.

Nurphoto | Nurphoto | Getty Images

Alibaba-backed Banma, a provider of technology for smart cars, is planning to list shares on the Hong Kong Stock Exchange, according to a filing.

In a filing dated Aug. 21, Alibaba said it currently owns about 45% of Banma and will continue to control over 30% of the company’s stock after the listing. Banma said in a filing that the announcement does not guarantee a listing will take place.

Banma, founded in 2015 and based in Shanghai, is “principally engaged in the development of smart cockpit solutions,” Alibaba’s filing says. In March, Alibaba announced that it was deepening its partnership with BMW in China, building an artificial intelligence engine for cars with a solution built by Banma, “Alibaba’s intelligent cockpit solution provider.”

In addition to Alibaba, Banma is backed by investors including China’s SAIC Motor, SDIC Investment Management and Yunfeng Capital, a Chinese investment firm started by Alibaba co-founder Jack Ma.

Alibaba in the past referred to Banma as a joint venture “between us and SAIC Motor.”

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