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When Texas Instruments announced a $60 billion manufacturing megaproject in July, it was a bold bet that companies would want to mass produce foundational microchips on U.S. soil. In August, Apple vowed to do just that.

During the same Oval Office press conference where President Donald Trump announced a 100% tariff on chips from companies not manufacturing in the U.S., Apple CEO Tim Cook upped his companies’ U.S. spending commitment to $600 billion over the next four years, up from an original $500 billion announcement in February.

Part of that spending, Cook said, will go toward making “critical foundation semiconductors” for iPhones and other devices at Texas Instruments’ new chip fabrication plants in Utah and Texas.

In July, CNBC became the first news organization to see the inside of TI’s newest fab in Sherman, Texas. There, full production is on schedule to start by the end of 2025. It’s one of seven new factories the chipmaker is building in the U.S. to provide chips to major customers like Nvidia, Ford Motor, Medtronic and SpaceX.

Although Texas Instruments doesn’t make the world’s most advanced chips, its essential components are found almost everywhere, from smartphones to the graphics processing units powering generative AI.

“If you have anything that plugs into the wall, or has a battery in it, or has a cord in it, you probably carry more than one TI chip in it,” said Mohammad Yunus, TI’s senior VP of technology and manufacturing.

But just one month after TI announced the $60 billion project, its shares plummeted 13% following weak guidance and tariff concerns raised in its July 23 earnings call. 

“The worry is their end customers. Like in the wake of tariff uncertainty, they don’t know what to expect. Are they stockpiling?” said Stacy Rasgon, senior analyst at Bernstein Research.

It remains to be seen whether demand will remain high once tariff uncertainties calm. Still, shares did recover some ground in August.

“I would position them as more of a tariff winner than a tariff loser,” said Timothy Arcuri, managing director at UBS. Arcuri said TI’s U.S. foundry will allow it to undercut the pricing of its rivals’ Taiwan-made chips.

The market for TI’s chips, however, is not a guarantee. After TI had trouble keeping up with demand during the chip shortage in 2020, Arcuri said TI’s share of the analog market “fell off a cliff.” It went from a high of 19.8% in 2020 to a low of 14.7% in 2024, according to UBS.

TI’s $60 billion megaproject includes four fabs in Sherman, Texas, one in Richardson, Texas, and two in Lehi, Utah. The new fabs will give TI five times the capacity it has today, Yunus told CNBC.

“They’re making a big bet on the fact that they regain share and that demand comes rocketing back,” Arcuri said. “If you don’t regain that share, it’s hard to justify building this much capacity.”

SM1 and SM2, the first two of four new chip fabrication plants being built by Texas Instruments in Sherman, Texas, shown on July 24, 2025.

Graham Merwin

Ramping to 300mm

While TI is well known for its graphing calculators, the company is also responsible for helping revolutionize the electronics industry. In 1958, TI engineer Jack Kilby filed the first patent for an integrated circuit. That paved the way for miniaturizing chips by building all the components of a circuit, not just the transistors, directly into a single piece of silicon.

The majority of TI’s business today comes from automotive and industrial customers that buy the company’s analog and embedded chips. Analog chips process signals like sound, light and pressure, like the temperature on a thermostat or voltage on power management chips that keep electronics safe when plugged in. Embedded chips are typically signal processors and microcontrollers for operating everyday devices, like telling the toaster to ding, the dishwasher to end a cycle or anti-lock brakes to engage.

Unlike the costly bleeding edge 2 and 3 nanometer chips made by giants like TSMC,  TI’s chips are made on cheaper, legacy nodes: 45 to 130 nanometers. 

That size “is the sweet spot for analog and embedded because they provide the right performance, the power, the voltage that our portfolio needs,” Yunus said.

While each TI chip costs about $0.40, according to Arcuri, they play crucial supporting roles for the world’s most advanced technologies. In a new partnership with Nvidia, for example, TI is developing a chip to drive efficiency in power-hungry data centers.

In 2009, TI made another bold move to help bring the cost of its chips down further. It opened the world’s first 300 millimeter fab for analog chips, re-purposing a memory fab from Qimonda after the chipmaker went bankrupt in the financial crisis.

“That’s what really was the catalyst for TI to have such a cost advantage,” Arcuri said.

The new wafer size gives TI “tremendous cost efficiency” because 300mm can fit “2.3 times more chips in it versus a 200mm wafer,” Yunus said. TI’s been closing and selling off some of its 200mm fabs, and all of its seven new fabs will produce on 300mm wafers.

Texas Instruments senior VP of technology and manufacturing Mohammad Yunus talks to CNBC’s Katie Tarasov in the first of TI’s four new chip fabrication plants in Sherman, Texas, on July 24, 2025.

Graham Merwin

Global supply, Texas growth

TI told CNBC it’s the country’s biggest analog and embedded semiconductor manufacturer, selling tens of billions of chips each year. About 60% of revenue comes from customers based outside the U.S., with China making up about 20%. 

About 75% of TI’s capital spend happens in the U.S., but it also makes chips abroad at fabs in Germany, Japan and China, the company told CNBC. It does testing and assembly in Mexico, Taiwan, the Philippines and Malaysia, where it’s spending $3 billion on two new sites, one of which is now in production. 

TI’s global footprint is a benefit in the “dynamic situation” of tariffs right now, Yunus said.

“Our manufacturing across 15 different sites provides us the position to be able to support our customers, no matter where they are and in any political or economic environment,” he said.

Although TI considered building its new sites internationally in places like Singapore, the company ultimately settled on Sherman, Texas. The small city 65 miles north of Dallas has a population of just 50,000 people. It’s also home to a GlobalWafers factory. The Taiwan-based company manufactures the bare silicon wafers that chips, including TI’s, are made on.

Sherman Mayor Shawn Teamann said the city is now “the hub of the Silicon Prairie.”

Teamann’s grandfather worked alongside Kilby at TI in the 1950s. TI first came to Sherman in 1966, but when it announced plans to close its outdated 150mm fab, the city enticed TI to stay with incentives like tax breaks and water discounts.

The plan worked, and in 2021, TI announced it would stay in Sherman with a campus of new 300mm fabs. Now, the first of four 300mm fabs is complete in Sherman. Teamann said the 300mm project has more than doubled the city’s rate of population growth since it was announced in 2021.

As for federal support, TI got $1.6 billion of CHIPS Act funding, and a whopping 35% investment tax credit from Trump’s big bill passed in July. 

At the state level, Gov. Greg Abbott has long offered incentives to chip companies willing to build in the state, from low taxes to the $1.4 billion Texas CHIPS Act passed in 2023.

Samsung is the other chip giant in Texas since 1996. The South Korean company is building a $17 billion advanced chip fab near Austin. That’s also where Apple, Amazon and AMD design many of their chips. Other chip companies in Texas include Infineon, NXP, X-Fab, Micron, GlobalFoundries, and tool supplier Applied Materials

Water, power, workers

Making chips takes an immense amount of water, and about a quarter of Texas is in drought. 

Luckily, Sherman has water rights to nearby Lake Texoma.

“It was about acquiring more rights, ramping up our production and being able to provide for the mass quantities of water it takes to run a semiconductor facility,” said Teamann, adding that the fab has almost doubled the amount of water Sherman uses.

TI will use about 1,700 gallons of water per minute when the new Sherman fab is complete, with plans to recycle at least 50% of that, Yunus said.

Chip manufacturing is also a power hungry process, so it helps that Sherman has a power plant that recently increased capacity. TI’s new Sherman fab will run entirely on renewable energy, said Yunus, adding that making chips on 300mm wafers also helps with energy efficiency.

“You use pretty much the same amount of energy but produce 2.2 to 2.3 times more chips,” he said.

Texas’ uniquely independent grid largely cuts the state off from borrowing power across state lines. In 2021, that grid failed during an extreme winter storm, causing at least 57 deaths and halting production at chipmakers like Samsung and NXP. TI told CNBC it maintained “critical operations.”

“We built redundancy into this facility,” Yunus said. “We have multiple transmission lines that feed power into the site. We also have large diesel storage tanks that we’re able to use, and generators that can continue to power the site for a few days.”

Highly skilled chip engineers are another scarce resource. It’s a talent pipeline that’s been stymied by the dramatic decline of U.S. global semiconductor manufacturing. The U.S. went from holding a 37% share of the market in 1990 to just 10% in 2022, according to the Semiconductor Industry Association.

But TI has developed partnerships with various universities, community colleges and the military to fill the talent gap necessary to fill the roles at its Sherman fab.

“There’s a lot of younger people moving to the area. I actually think it’s going to be easier for them to get the talent now than it would have been 5 to 10 years ago,” Arcuri said.

With the full $60 billion project, TI said it expects to create 60,000 U.S. jobs, but the company could not give an expected completion date when asked for one.

“It’s hard to predict when exactly that will take off,” Yunus said. “We’re hopeful that we’ll continue to build out at a pretty brisk pace, but it really depends on the market.”

Watch the video for an in-depth look at TI’s first completed fab in Sherman: https://www.cnbc.com/video/2025/08/22/apple-will-make-chips-at-texas-instruments-60-billion-us-project.html

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Instacart ends AI-driven pricing tests that drove up costs for some shoppers

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Instacart ends AI-driven pricing tests that drove up costs for some shoppers

FILE PHOTO: Instacart shopper, Loralyn Geggatt makes a delivery to a customer’s home in Falmouth, MA on April 7, 2020.

David L. Ryan | Boston Globe | Getty Images

Instacart said Monday it will cease the use of artificial intelligence-driven pricing tests on its grocery delivery platform after the practice was scrutinized in a wide-ranging study and rebuked by lawmakers.

The company said in a blog post that retailers will no longer be able to use its Eversight technology to run pricing experiments on its platform, effective immediately.

“We understand that the tests we ran with a small number of retail partners that resulted in different prices for the same item at the same store missed the mark for some customers,” the company wrote. “At a time when families are working exceptionally hard to stretch every grocery dollar, those tests raised concerns, leaving some people questioning the prices they see on Instacart. That’s not okay – especially for a company built on trust, transparency, and affordability.”

Instacart acquired Eversight for $59 million in 2022. Eversight’s software allows retailers to carry out pricing tests to gauge shoppers’ reactions to higher or lower prices on certain items.

Instacart said at the time that the technology would help retailers improve sales and growth, while “also surfacing the best deals for customers.”

Read more CNBC tech news

Earlier this month, a study by Consumer Reports and other organizations found that Instacart’s algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store.

The total cost for the same basket of goods at a single store varied by about 7%, which can result in over $1,000 in extra annual costs for customers. Instacart responded by saying that retailers determine prices listed on the app.

The company also rejected characterizations of the technology as surveillance pricing or dynamic pricing, and said the tests were never based on personal, demographic or individual-level user data.

Reuters reported last week that the Federal Trade Commission had sent a civil investigative demand to Instacart about its pricing practices.

Separately, Instacart last week was ordered to pay $60 million in refunds to customers to settle claims raised by the FTC that it used deceptive tactics in its subscription sign-up, “satisfaction guarantee” advertising and other processes.

Instacart denied any allegations of wrongdoing. The company said it answered questions from the FTC about its AI pricing tools as part of that settlement.

Study finds Instacart uses AI pricing tools causing various prices for identical products

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Tech stocks rebound, Google’s boomerang strategy, Xbox’s slump and more in Morning Squawk

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Tech stocks rebound, Google's boomerang strategy, Xbox's slump and more in Morning Squawk

Wall Street and Broad St. signs are seen as New York Stock Exchange building decorated for Christmas at the Financial District in New York City, United States on December 16, 2020.

Tayfun Coskun | Anadolu Agency | Getty Images

This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox.

Here are five key things investors need to know to start the trading day:

1. Here comes Santa Claus?

Technology stocks rebounded to end last week, helping assuage the latest worries about the artificial intelligence trade. The question now is if Santa is coming to town — which, in this case, means Wall Street.

Here’s what to know:

2. Epstein files

This photo illustration taken in Washington, DC, on December 19, 2025 shows redacted documents after the US Justice Department began releasing the long-awaited records from the investigation into the politically explosive case of convicted sex offender Jeffrey Epstein.

Mandel Ngan | AFP | Getty Images

The Justice Department released some of its investigative files tied to sexual predator Jeffrey Epstein on Friday. The release came on the deadline set by the Epstein Files Transparency Act, but it did not include all files as was instructed by the legislation.

The DOJ’s website now has an “Epstein Library” with a search box for keywords in the newly released files. However, CNBC found the search box did not immediately work as intended.

A number of documents were reportedly removed from the Justice Department’s site. A photo featuring President Donald Trump was later reposted after backlash.

3. Job search

Josh Woodward, VP of Google Labs, addresses the crowd during Google’s annual I/O developers conference in Mountain View, California on May 20, 2025.

Camille Cohen | AFP | Getty Images

Google hasn’t been looking far to staff up its AI teams. CNBC’s Jennifer Elias reported that about one-fifth of all AI software engineers hired by the tech giant this year were boomerangs, a term used for ex-employees who return.

That comes as 16-year Google veteran Josh Woodward has taken the helm of Gemini, the crown jewel of Alphabet’s AI ambitions, this year. The 42-year-old Oklahoma native also kept his role managing Google Labs.

Alphabet also made the news this weekend for a different business: its driverless ride-hailing service Waymo. The company had temporarily suspended operations in the San Francisco Bay Area following power outages.

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4. (Dis)like

In this photo illustration, iPhone screens display various social media apps on the screens on February 9, 2025 in Bath, England.

Anna Barclay | Getty Images News | Getty Images

C-suite leaders are learning a lesson that their younger, rank-and-file staffers grew up knowing: There’s a dark side to social media.

Executives and founders have been told that active social media usage is good for their personal brands and company awareness. But a growing body of anecdotes over recent years has shown that missteps can leave them — and sometimes the businesses they represent — in hot water.

Still, that doesn’t mean there aren’t benefits to being online, even if the reaction can be negative. How one founder put it to CNBC: “As long as your name is in their mouth, you’re doing something right.”

5. Glow up

While supplements tend to be more popular around New Year’s resolution season, Gruns is hoping its sales get a holiday bump. It’s selling some packs of gummies with a holiday flair, including a Grinch-inspired sour punch flavor.

Courtesy of Gruns

Make room, candy bars. Supplements may be making their way into stockings this year.

The wellness category is slated to gain ground this shopping season, with retailers giving this sector shelf space as consumers make resolutions for the new year. CNBC’s Melissa Repko reported that brands like Grüns and Neom Wellbeing are aiming to win shoppers’ interest this season by selling holiday-themed items.

On the other hand, Microsoft‘s Xbox may not be a hot item under trees as the gaming console remains in a slump. Between company layoffs, studio closures and price increases, CNBC’s Jaures Yip found that some are wondering if the Xbox is finally dead.

The Daily Dividend

Here’s some of the events we’re keeping an eye on this holiday-shortened week:

  • Tuesday: Real GDP and consumer confidence data
  • Wednesday: Early stock market close for Christmas Eve
  • Thursday: Stock market closed for Christmas

CNBC Pro subscribers can see a calendar and rundown for the week here.

CNBC’s Jonathan Vanian, Julia Boorstin, Laya Neelakandan, Chloe Taylor, Liz Napolitano, Dan Mangan, Sean Conlon, Jennifer Elias, Lora Kolodny, Mike Winters, Melissa Repko and Jaures Yip contributed to this report. Melodie Warner edited this edition.

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Uber, Lyft set to trial robotaxis in the UK in partnership with China’s Baidu

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Uber, Lyft set to trial robotaxis in the UK in partnership with China's Baidu

A Baidu Apollo RT6 robotaxi during Baidu’s Apollo Day in Wuhan, China, on Wednesday, May 15, 2024.

Bloomberg | Bloomberg | Getty Images

Chinese tech giant Baidu has announced plans to bring robotaxis to London starting next year through its partnerships with Lyft and Uber, as the UK emerges as a growing autonomous vehicle battleground.

The announced collaborations will bring Baidu’s Apollo Go autonomous vehicles to the British capital through the Uber and Lyft platforms, the companies said on their respective social media accounts. 

Lyft’s testing of Baidu’s initial fleet of dozens of vehicles will begin in 2026, pending regulatory approval, “with plans to scale to hundreds from there,” Lyft CEO David Risher said in a post on social media platform X on Monday.

Meanwhile, Uber said that its first pilot is expected to start in the first half of 2026. “We’re excited to accelerate Britain’s leadership in the future of mobility, bringing another safe and reliable travel option to Londoners next year,” the company added.

The moves add to Baidu’s growing global footprint, which it says includes 22 cities and more than 250,000 weekly trips, as it races against other Chinese players like WeRide and Western giants like Alphabet‘s Waymo. 

The UK, in particular, has seen a wave of interest from driverless taxi companies, following the government’s announcement in June that it would accelerate its plans to allow autonomous vehicle tech on public roads. 

The government now aims to begin permitting robotaxis to operate in small-scale pilots starting in spring 2026, with Baidu likely aiming to be amongst the first. 

The city of London has also established a “Vision Zero” goal to eliminate all serious injuries and deaths in its transportation systems by 2041, with autonomous driving technology expected to play a large role. 

News of Baidu pilots comes as its competitor Waymo also looks to begin testing in London, with plans for a full service launch in 2026. Waymo currently operates or plans to launch a service or test its fleet in 26 markets, including major cities like Tokyo and New York City.

Baidu, for its part, has been aggressively expanding globally, with testing rolling out in international markets like the United Arab Emirates and Switzerland

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