Elon Musk reacts during a press event with U.S. President Donald Trump (not pictured), at the White House in Washington, D.C., U.S., May 30, 2025.
Nathan Howard | Reuters
Elon Musk’s fervent promotion of Tesla‘s self-driving technology isn’t doing much to win over prospective buyers.
According to a new survey, more U.S. consumers say that Tesla’s FSD, or Full Self-Driving (Supervised) systems, would push them away from the brand rather than drawing them to it.
The Electric Vehicle Intelligence Report for August, published by political consulting firm Slingshot Strategies, polled 8,000 Americans. Only 14% of those surveyed said FSD would make them more likely to buy a Tesla, while 35% said the technology would make them less likely to purchase one.
The remaining 51% said the availability of FSD would make no difference to them in terms of their car buying decisions. Nearly half of consumers surveyed by Slingshot said they think FSD technology should be illegal.
For Tesla, the troubling results land in the middle of a sales slump resulting from an aging lineup of electric vehicles and increased competition from rivals. There’s also reputational damage in response to Musk, his incendiary political rhetoric, work with the Trump administration and support of Germany’s far-right AfD party.
Sales of Tesla cars in Europe plunged 40% in July from a year earlier, the seventh consecutive month of declines.
In the robotaxi market, Tesla is lagging Alphabet-owned Waymo, and Baidu’s Apollo Go. It’s now in the early stages of testing aride-hailing service in Austin, Texas, and in the San Francisco Bay Area, with hopes to reach more cities this year. Cars in Austin have human supervisors on board, while those in San Francisco have drivers at the wheel.
Musk, the world’s richest person, has said the future of Tesla hangs on its ability to deliver autonomous vehicles and related services. He recently said a new variant of the Model Y, which launched in China, won’t “start production in the U.S. until the end of next year,” and “might not ever, given the advent of self-driving in America.”
For now, Tesla still relies on EV sales for the vast majority of its revenue, though Musk has touted FSD as one of the company’s big advantages over competitors.
Last month, executives suggested that Tesla has a market education problem when it comes to driving adoption of FSD.
“The vast majority of people don’t know it exists,” Musk said on the company’s second-quarter earnings call. “And it’s still like half of Tesla owners who could use it, haven’t tried it even once.”
Musk said he would start telling customers about FSD when they bring their cars in for service, and would begin reaching out to drivers, sending them videos of how it works.
Tesla CFO Vaibhav Taneja said on the July earnings call that people who subscribe to the premium FSD option get something like a “personal chauffeur” for about $3.33 a day.
The version of FSD Supervised that Tesla sells today is available to owners for $99 per month or an up-front purchase. The system gives users a limited set of self-driving capabilities on residential and city streets.
On Thursday, Tesla sent out a promotion offering 0% APR financing for customers ordering a new Model 3 by Sept. 1, as long as they add FSD Supervised to their order, or transfer it from their previously owned Tesla.
‘Holding AV manufacturers responsible’
Musk has said in posts on X that FSD can “can operate in all conditions,” will “save lives” and will be a “life-changing product” for many people. He’s also shared user-generated videos showing Tesla owners using FSD without their hands on the wheel.
However, in owners manuals, Tesla lists many conditions in which FSD Supervised may not be reliable, and warns users to keep their hands on the steering wheel at all times, and be ready to take over steering or braking.
Among the subset of survey respondents actively looking to buy a fully electric vehicle, only 20% said they were more likely to buy a Tesla because of FSD, while 33% said they were less likely. Evan Roth Smith, Slingshot’s head of research, said a lack of clarity and honesty in the company’s marketing could be a factor.
Most consumers polled by the firm want clear and strong regulations in the U.S. governing autonomous vehicles, whether they’re fully or partially automated.
“There is strong support for holding AV manufacturers responsible for accidents and requiring stricter regulatory and advertising guardrails around features such as FSD,” the Slingshot report said.
Smith said the data shows that beyond its FSD woes, Tesla has “the worst reputation of any EV maker in the U.S.”
“The drop in the company’s brand reputation this year is remarkable,” he said, adding that recent product liability lawsuits and verdicts may be playing a role.
In early August, a jury found Tesla partially liable for a fatal crash where the driver was relying on its autopilot systems. Tesla, which plans to appeal the decision, must pay around $243 million in damages to victims and a survivor.
In the past two months, the number of consumers who view Tesla cars as unsafe has increased to 36% from 34%, the Slingshot report found, while those viewing Tesla as very safe fell to 13% from 17%.
Honda, Toyota and Chevrolet were seen as safest among the greatest number of respondents.
Tesla didn’t respond to a request for comment.Slingshot said it sent the survey results to the company but also didn’t hear back from the automaker.
Tesla may find that owners in other markets embrace its brand, and FSD, with greater enthusiasm. The company just started offering FSD Supervised in Australia this week.
Read Slingshot’s full Electric Vehicle Intelligence Report for August 2025 here.
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025.
Kyle Grillot | Bloomberg | Getty Images
OpenAI on Monday said the U.S. needs to substantially ramp up its investment in new energy capacity if it wants to stay ahead of China in the race to develop artificial intelligence.
“Electricity is not simply a utility,” OpenAI said in a blog post Tuesday. “It’s a strategic asset that is critical to building the AI infrastructure that will secure our leadership on the most consequential technology since electricity itself.”
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OpenAI shared an 11-page submission with the White House Office of Science and Technology Policy, in which it encouraged the U.S. to commit to building 100 gigawatts of new energy capacity each year.
A gigawatt is a measure of power, and 10 gigawatts is roughly equivalent to the annual power consumption of 8 million U.S. households, according to a CNBC analysis of data from the Energy Information Administration.
OpenAI said that China added 429 gigawatts of new power capacity last year, while the U.S. added 51 gigawatts. The company said this disparity is creating an “electron gap” that is putting the U.S. at risk of falling behind.
Amazon is preparing to announce sweeping job cuts beginning Tuesday, CNBC has learned.
The layoffs will amount to the largest cuts to Amazon’s corporate workforce in the company’s history, spanning almost every business, according to a person familiar with the matter, who asked not to be named because the details are confidential.
Amazon is expected to begin informing employees of the layoffs via email Tuesday morning, the person said.
The company plans to lay off as many as 30,000 staffers across its corporate workforce, according to Reuters, which first reported the news.
Amazon declined to comment.
Amazon is the nation’s second-largest private employer, with more than 1.54 million staffers globally as of the end of the second quarter. That figure is primarily made up of its warehouse workforce. It has roughly 350,000 corporate employees.
The planned layoffs would also represent the biggest job cuts across the tech industry since at least 2020, according to Layoffs.fyi. As of Monday, more than 200 tech companies have laid off approximately 98,000 employees since the start of the year, according to the site, which monitors job cuts in the tech sector.
Microsoft has laid off about 15,000 people so far this year, while Meta last week eliminated roughly 600 jobs within its artificial intelligence unit. Google cut more than 100 design-related roles in its cloud unit earlier this month, and Salesforce CEO Marc Benioff said in September the company laid off 4,000 customer support staffers, pointing to its increasing AI adoption as a catalyst behind the cuts. Intel‘s cuts this year totaled 22,000 jobs, the most of any listed by Layoffs.fyi.
The steepest year for job cuts in tech came in 2023, as the industry reckoned with soaring inflation and rising interest rates. Close to 1,200 tech companies slashed over 260,000 jobs, the site said.
Over the past year, companies across industries including tech, banking, auto and retail have also pointed to the rise of generative AI as a force that’s likely to or already changing size of their workforces.
Amazon has conducted rolling layoffs across the company since 2022, which has resulted in more than 27,000 employees being let go. Job reductions have continued this year, though at a smaller scale. Amazon’s cloud, stores, communications and devices divisions have been hit with layoffs in recent months.
The layoffs are part of a broader cost-cutting campaign by Amazon CEO Andy Jassy that began during the Covid-19 pandemic. Jassy has also moved to simplify Amazon’s corporate structure by having fewer managers in order to “remove layers and flatten organizations.”
Jassy said in June that Amazon’s workforce could shrink further as a result of the company embracing generative AI, telling staffers that the company “will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs.”
“It’s hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce,” Jassy said in the June memo to staff.
Roomba robot vacuums made by iRobot are displayed on a shelf at a Bed Bath and Beyond store in Larkspur, California, on Aug. 5, 2022.
Justin Sullivan | Getty Images
Shares of iRobot plunged more than 30% on Monday after the company warned its search for a buyer has hit a substantial roadblock and its financial condition remains dire.
The Roomba maker has been vying to sell itself since March, but last week, the only remaining potential buyer withdrew from the process following a “lengthy period of exclusive negotiations,” iRobot disclosed in a regulatory filing.
Since then, iRobot has struggled to generate cash and pay off debts, and in March warned there’s “substantial doubt” about its ability to stay in business.
Amazon CEO Andy Jassy called regulators’ efforts to block the deal a “sad story,” arguing it would’ve allowed iRobot to scale and compete against rapidly growing rivals, such as China-based Anker, Ecovacs and Roborock.
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iRobot said Monday its last remaining bidder offered a price per share that was “significantly lower” than its stock price over recent months. Shares of iRobot are down more than 50% this year.
“We currently are not in advanced negotiations with any alternative counterparties to a potential sale or strategic transaction,” iRobot wrote in the filing. “As such, there remains no assurance that our review of strategic alternatives will result in any transaction or outcome.”
In July 2023, iRobot took a $200 million loan from the Carlyle Group to fund its operations as a stopgap until the Amazon deal closed. iRobot said in the filing that it extended the waiver period for certain financial obligations until Dec. 1, its sixth amendment to the credit agreement.
The filing warns that if lenders don’t provide additional funding or if it can’t secure other sources of capital in the near term, it “may be forced to significantly curtail or cease operations and would likely see bankruptcy protection.”