Tesla’s sales freefall in Europe continues. The American automaker’s sales declined by 40% in July, while BYD’s increased by 225%.
The European Automobile Manufacturers Association (ACEA) released automotive sales numbers for July today, and it confirmed that battery-electric vehicle sales rose 39.1%, exceeding the growth rate of ICE vehicles.
Generally, rising EV sales would be suitable for an EV leader like Tesla, but the American automaker’s sales remain in freefall in Europe.
Tesla was down 40% in July, and it is now down 37% year-to-date in Europe:
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Manufacturer
July 2025 Share
July 2025 Units
July 2024 Units
July Change %
YTD 2025 Share
YTD 2025 Units
YTD 2024 Units
YTD Change %
Volkswagen Group
28.2
306,543
274,659
11.6
26.8
2,118,545
2,044,448
3.6
Volkswagen
11.5
124,464
109,327
13.8
11.0
872,817
825,709
5.7
Skoda
7.1
77,591
59,442
30.5
6.2
490,531
440,832
11.3
Audi
4.9
52,971
59,147
-10.4
4.8
381,095
404,240
-5.7
Cupra
2.2
24,199
16,662
45.2
2.2
177,241
129,571
36.8
Seat
1.7
18,564
22,092
-16.3
1.6
132,209
172,059
-23.2
Porsche
0.7
7,801
6,413
21.8
0.7
57,777
64,826
-10.9
Others (VW)
0.1
952
766
24.3
0.1
5,984
5,450
9.8
Stellantis
13.9
151,391
153,071
-1.1
16.4
1,192,746
1,298,490
-8.1
Peugeot
4.4
48,027
49,291
-2.6
5.2
411,792
394,985
4.3
Opel/Vauxhall
3.3
36,279
35,337
2.7
3.1
241,385
267,479
-9.8
Citroen
2.4
26,333
26,298
0.1
2.7
216,659
249,824
-13.3
Fiat
2.1
21,321
23,862
-10.7
2.1
172,692
200,084
-13.6
Jeep
1.0
10,422
10,479
-0.5
1.0
82,692
81,231
1.7
Alfa Romeo
0.4
4,317
3,197
35.0
0.4
38,127
28,487
34.0
DS
0.2
1,416
1,506
-5.9
0.2
11,952
12,608
-5.2
Lancia/Chrysler
0.1
905
2,843
-68.2
0.2
7,401
9,263
-20.3
Others (Stellantis)
0.1
549
501
9.6
0.1
5,846
3,875
50.9
Renault Group
9.6
104,194
95,784
8.6
8.7
812,116
767,674
5.8
Renault
4.6
49,559
48,285
2.6
5.6
443,682
411,762
7.8
Dacia
5.0
53,495
47,468
12.7
4.6
362,839
353,155
2.7
Alpine
0.1
140
39
261.3
0.1
595
294
102.3
Hyundai Group
8.5
91,918
93,934
-2.3
8.2
631,027
658,162
-4.1
Hyundai
4.5
45,347
46,362
-2.2
4.2
316,492
329,627
-4.0
Kia
3.9
42,671
46,390
-7.0
4.0
314,535
328,944
-4.2
Toyota Group
7.0
77,475
80,390
-3.6
7.0
556,611
559,524
-0.5
Toyota
6.6
71,376
74,172
-3.8
6.7
510,094
557,039
-0.5
Lexus
0.4
6,099
4,218
44.6
0.3
46,517
24,885
86.9
BMW Group
7.7
83,279
74,602
11.6
7.2
569,338
542,167
5.0
BMW
6.3
66,775
63,725
4.0
6.0
474,149
426,159
11.3
Mini
1.4
15,404
10,897
41.4
1.2
95,189
80,122
19.0
Mercedes-Benz
4.9
53,458
53,447
0.0
4.9
388,876
387,780
0.3
Ford
3.3
35,210
31,730
11.0
3.3
260,342
236,071
10.3
Volvo Cars
2.3
25,030
30,044
-16.7
2.5
195,966
225,003
-13.3
Nissan
1.9
23,882
25,002
-4.8
1.8
187,969
198,459
-5.3
SAIC Motor
2.1
23,316
20,769
12.3
2.2
176,415
149,729
17.8
Suzuki
1.0
10,242
11,934
-14.2
1.1
106,860
112,857
-5.3
Tesla
0.8
8,837
14,769
-40.2
1.2
113,019
179,338
-37.0
Mazda
0.8
8,772
10,795
-18.7
0.9
91,175
101,475
-10.2
BYD
1.2
13,503
4,151
225.3
1.0
84,416
21,612
290.6
Jaguar Land Rover Group
1.0
9,828
12,010
-18.2
1.2
82,332
95,161
-13.4
Land Rover
0.7
9,821
10,240
-4.1
1.0
79,252
85,950
-7.8
Jaguar
0.3
7
1,770
-99.6
0.2
3,080
28,211
-89.1
Honda
0.6
6,024
6,068
-0.7
0.5
3,314
3,777
-12.3
Mitsubishi
0.3
3,327
4,224
-21.3
0.4
31,221
40,491
-23.6
Meanwhile, BYD was up 225% and outsold Tesla by a wide margin, with 13,503 units sold versus Tesla’s 8,837.
BYD has been selling passenger vehicles in Europe for less than 3 years, and it is now already surpassing Tesla on a monthly basis.
At this pace, the Chinese automaker could even potentially outsell Tesla in Europe for the whole year.
Electrek’s Take
BEV sales are up 40% and Tesla’s are down 40%. This is a red flag if I have ever seen one.
It’s shocking to me that Tesla allowed this to happen in such a crucial electric vehicle market.
If I understand correctly, Tesla is not addressing the issue at all because CEO Elon Musk believes the reason Tesla is not performing well in Europe is that “everyone else is doing poorly in Europe” and that Tesla can’t launch its Full Self-Driving system in the market.
One of those points is a complete fabrication, as the data above highlights, and the other is total speculation in my opinion.
I’d be surprised if Tesla’s FSD launch in Europe has a significant impact on demand.
Meanwhile, Tesla is allowing its sales to free-fall in one of the world’s largest automotive markets – acting like it doesn’t know the real reason demand is abysmal: Elon Musk.
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Mercedes-Benz is saying goodbye to its capable, seven-passenger EQB electric vehicle – but that doesn’t mean it’s over. If you’ve been eyeing a new, quasi-affordable SUV with nationwide dealer support and a luxury logo, the time is now.
German-language Mercedes fansite JESMB is reporting that Mercedes-Benz has removed the EQB from its dealer configurator page, and the company’s Hungarian plant in Kecskemét will only produce new EQBs that have already been ordered until production of the new-look Mercedes GLB “with EQ technology” begins in 2026.
A quick search reveals that dealers are pushing hard to unload their existing stock of Mercedes EQBs. Mercedes-Benz of North Olmsted in Ohio (home of Benzs and Bowties’ Doug Horner), for example, recently advertised a new EQB with an MSRP of $59,300 with a $9,000 manufacturer incentive plus a $4,744 dealer discount. That’s more than 23% off the EV’s original sticker price and, at $45,556, is well below the $48,841 average transaction price for new vehicles in July.
MBZNO sold that car, and they’re not alone. CarsDirect has reported up to $14,500 in total Mercedes-Benz lease incentives for some EQB lease programs in select markets while TrueCar reports an average 15.6% average savings (!) off MSRP.
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For that money, Mercedes’ EQB customers get a capable, mid-sized SUV with room for five adults and two kids in (what my family has come to call) “the wayback” seats, 251 miles of EPA-rated range and a 30 minute 10-80% charge time on a 100 kW DCFC. 0-60 mph performance and highway acceleration is adequate, ranging from a 6.0-second sprint in the EQB 350 models and 7-8 seconds from the 250+ and 300 models.
It’s still a tough sell
Mercedes EQB slasher sale; via ChatGPT.
Even with the discounts, there’s no escaping the fact that EVs from brands like Chevy, Ford, Hyundai, and Kia have objectively eclipsed the EQB in terms of range, performance, and charging speeds.
That said, the three-pointed star still means something to a lot of buyers. If they can look beyond the specs and take the EQB for a test drive, they might find that the signature Mercedes-Benz feel indeed lives in this well-rounded electric SUV, and that will probably be able to handle everything they throw at it. Plus, with the $7,500 Federal EV Tax Credit set to expire on September 30th, the current deals on this electric SUV might be as good as it gets!
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A condominium complex in Northern California recently installed EV chargers into every single one of its 143 parking spots, future-proofing the whole complex for a fully-electrified future, and it managed to do it with zero cost out of pocket. Here’s how.
Now, right off the bat, we have to come clean: the operative phrase, there, is “out of pocket.” While this installation is still very low-cost, it was only made zero-cost for the complex thanks to a utility incentive from Peninsula Clean Energy (PCE), a local clean energy utility in San Mateo County.
However, that incentive covered $2,000 per spot, and that’s still a really low cost for installing chargers into every single parking spot in a complex nonetheless.
The condo complex is Bayview Condominiums in Millibrae, CA, just South of San Francisco. The region is a hotspot for electric vehicle adoption, so there’s no surprise that we’re seeing some big moves in electrification in the area.
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Bayview Condos held a ribbon cutting for its new chargers this week. Image: Peninsula Clean Energy
The installation uses GoPowerEV chargers, a $1,395 low-power “Level 1” charger that can charge two parking spots at just under 2kW each. That’s rather slow compared to the dedicated chargers you’re probably used to, but it’s enough for the vast majority of driver’s needs – with an overnight charge, you can get around 50 miles worth of range on most of today’s EVs.
But if you do need more than that, there’s an option. Each of GoPowerEV’s chargers has 3 plugs: two 120V, 20A NEMA 5-20 outlets, and one 240V, 20A NEMA 6-20 outlet in the center. The chargers are meant to sit between two parking spots, with drivers using the outer low-powered outlets most of the time.
But if one driver needs a quicker charge on any given night, they can take the middle outlet and request more power for a few extra cents per kWh via GoPowerEV’s app (though, still, only 3.3-3.9kW, and only if your neighbor doesn’t need much of a charge).
This isn’t the only provider or the only solution for an apartment complex. Some complexes install a smaller number of higher-powered, shared chargers at a higher cost, and some have chosen to install a more basic, low-powered outlet for every single spot, meaning nobody has to fight for chargers – and that’s the solution Bayview Condominiums went with.
Low powered charging is a good solution for most
The plus side of this lower power charging is that it can be done for low cost. As mentioned above, this project actually cost the condo complex nothing to install. PCE told us that this was an exceptional case, an easy project with no need to dig trenches or run conduit. It also helps with site design for free, and offers the aforementioned $2k per charger incentive (it also offers incentives for higher-powered charging, but requires cost charing on those projects). Which makes it a bit of a no-brainer for any apartment complex in a similar situation.
Low power charging has become a more popular solution lately for large projects like these lately, as the economics of how cheaply it can be done has really come into focus (and as building codes have changed to accommodate the idea, as happened recently in CA). Each parking spot costs tens of thousands of dollars to build anyway (and even moreso if they’re underground, as is the case at Bayview condos), so a ~$2,000 cost to add EV charging to the spot feels like a drop in the bucket, especially in an EV-heavy area.
Image: GoPowerEV
Low powered charging is also the favored solution of Forth’s Charge at Home program, because of the low cost and the fact that it covers needs for the vast majority of drivers. Exceptions exist, but it’s always possible for people to backfill a little extra charging with a public charger, work charger, or fast DC charging if a level 1 outlet at home isn’t enough.
Compare, for instance, the cost and magnitude of installing a single 350kW DC fast charger. Yes, this can charge a car in as fast as ~16 minutes or so, but 350kW is a lot of power, creates big spikes in demand, and will usually have a cost in the high five figures to low six figures per charging stall.
Meanwhile, Bayview Condominiums’ entire system has a total power of somewhere on the order of 300kW, and cost about a buck a watt to install (<$2k x 143 units). So, for a similar price as about two fast DC chargers, and with similar overall power delivery levels, the complex was able to electrify every single parking spot. That means nobody has to worry about shuffling around and fighting over the one central charger, everyone can just park in their assigned spots and be full in the morning, the ideal no-stress EV ownership experience.
More apartment charging is better for everyone
But a project like this is not just for areas that already have a lot of EVs, because it can help to enable more EVs. Apartment-dwellers don’t have the easiest time charging, and the trouble of having to search for an apartment that has a charger, or having to go charge publicly at higher cost at often-busy fast chargers takes a lot of the fun out of EV ownership.
Image: GoPowerEV
So having a charger already set up in the parking lot means your residents will have a much easier time choosing an EV the next time they look into buying a car. And that’s great for everyone – fewer fumes in your parking structure, better air quality in your local community, and another strike in the fight against climate change.
And EV charging is becoming one of the more in-demand features for apartment buildings, with few buildings serving this need. A building can make itself more attractive by adding something like this, for relatively little cost overall.
Electrek’s Take
These options are more for building managers than renters, but this is just another step towards helping to make charging easier for apartment-dwellers. If you’re looking for more resources for apartment EV charging, either as a owner or a renter, find more on that here.
I’ve long said that the only real problem with EVs is charging for people who don’t have access to their own garage. Whether this be apartment-dwellers, street-parkers or the like, the electric car charging experience is often less-than-ideal outside of single family homes, at least in North America.
There are workarounds available, like charging at work, or using Superchargers in “third places” where you often spend time, but these still aren’t optimal. The best bet is just to charge your car wherever it spends most of its time, which is your home. When you do that, EVs outshine everything in convenience.
Hopefully the more competition we see in this space, and the more big projects like these get off the ground successfully and at low cost, the more we can finally move towards solving the problem of apartment charging once and for all.
And, frankly, we also need legislation/building codes to hop in and require this sort of thing, so it becomes the rule rather than the exception and apartment dwellers can feel secure that they’ll be able to find a place to charge. And the lower install costs get, the more realistic a legislative requirement would be.
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The Austrian Torrent and Avalanche Control Centre has deployed a Liebherr-developed battery energy storage system to power the cranes, offices, and equipment used in the construction of this year’s consolidation barrier – a critical piece of infrastructure designed to keep Austrians safe from avalanches and landslides this winter.
Here’s how it’s going.
“We could have used a diesel generator to power the construction site as we always have before,” explains Nikolaus Wieser, graduate-level engineer and site manager at the Austrian Torrent and Avalanche Control Centre. “However, we also strive to reduce emissions, so we are delighted to be using this innovative Liebherr solution.”
The battery packs in the mobile, battery-based LPO 100 battery energy storage system (BESS) deployed by Avalanche Contol Centre covers the energy needs of both the Liebherr 34 K fast-erecting crane working on the site, among other tools.
With a capacity of 94 kWh, the energy storage system buffers the fixed power connection on site. In addition to powering the crane, it supplies other equipment, such as container units, battery-powered devices, circular saws and a water pump. During the day, the storage system is used to cover the crane’s energy peaks of up to 100 kVA. Only the energy needed is consumed.
Interestingly, the site does have access to grid energy – but it’s insufficient for the peak energy needs of the crane while it’s in operation. So, when the crane isn’t in use, the batteries in the LPO 100 “trickle charge” with grid and solar, then dump the energy quickly, as needed, eliminating the need for a conventional diesel or has genset.
“The installation went well, and the storage system has been up and running ever since,” added Wieser. “That’s how it should be.”
Electrek’s Take
It’s an odd truth in the construction space, but just because you’re working for the utility doesn’t mean you’ll have adequate power (or any power, for that matter) on the job site. That’s why solutions like this one from Liebherr are critical in the long run game of decarbonizing off-highway vehicles and construction projects.
The engineers Austrian Torrent and Avalanche Control Centre has turned this BESS into something like the Orange Juicer, and by cleverly understanding their own power needs and the fact that energy is the ability to do work, they’re able to get that critical work done in quiet, serene, emission-free comfort and go home without having their brains and ears rattled by the constant thrum of diesel engines.
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