Tesla has reduced the price of the Model 3 RWD Long Range, a newly launched version of the popular Model 3, amid a sales slump.

As we reported last week, China has reached a tipping point of EV adoption: the majority of new car sales are electric.

Yet, Tesla, which was once the largest EV company in China, is not benefiting from the surge in EV sales in China.

As of last week, Tesla’s sales in China are down 6.3% year-to-date based on insurance registration data compared to 2024.

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Electric vehicle competition is intensifying, and Tesla is struggling to keep up.

Over the last few weeks, Tesla has launched two new versions of the Model 3 and Model Y to help stem the decline in China.

For Model 3, Tesla launched a new Long Range RWD version in early August for 269,500 yuan.

Today, Tesla slashed the price by 10,000 yuan just weeks after the launch – indicating that demand was lower than anticipated.

Furthermore, Tesla is also offering a series of incentives on top of the price reduction:

• Participate in the referral bonus promotion and place an order before September 30th to receive an 8,000 yuan bonus on optional paint.
• Order select models (excluding the High-Performance All-Wheel Drive version) before September 30th to apply for a limited-time 5-year 0% interest financing plan. Order
• select models (excluding the High-Performance All-Wheel Drive version) and receive delivery before September 30th, along with partner insurance, to receive a limited-time subsidy of 8,000 yuan.

Competition in the EV sector is tough in China. New models are being launched every week, and prices are incredibly competitive.

Tesla is still performing well in the premium segment, but its most popular models are, by far, the cheaper Model 3 and Model Y in RWD versions. Meanwhile, Chinese EV automakers have launched numerous vehicles in these segments.

Electrek’s Take

Add this to the numerous red flags regarding Tesla’s declining sales worldwide.

For Tesla, Europe is almost a thing of the past. China is in a steady decline, while the US is expected to experience only slight growth.

The level of competition in China is simply too high, resulting in Tesla selling many vehicles in the market for virtually 0% gross margin.

This is not sustainable and will likely result in Tesla starting to lose money in 2026 without some major changes.

With just a week left until its official debut, Volkswagen is giving us a sneak peek of its most affordable electric SUV, the ID.2. Here’s our closest look at the new entry-level EV.

The Volkswagen ID.2 is an affordable electric SUV

Volkswagen is revamping its electric car lineup with a new family of entry-level models, starting with the ID.2. The ID.2 is an electric hatch that VW promises is “spacious like a Golf,” yet still “affordable like a Polo.

With a starting price of around € 25,000 ($29,000), the ID.2 will be among the most affordable electric cars on the market.

Shortly after launching the electric hatch, Volkswagen is set to introduce an SUV version of the ID.2, which could be an even bigger hit. The ID.2 SUV will sit below the ID.3 and ID.4 in Volkswagen’s EV lineup as an even more affordable crossover SUV option.

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Although we’ve seen the hatch out testing a few times, the SUV version has been mostly kept under wraps outside of a blurry image from December 2023. That is, until now.

Volkswagen’s design boss, Andreas Mindt, offered a closer look at the ID.2 SUV on Monday, releasing a few new teasers. The images reveal a sleek new look from its current ID models, closer in style to the updated T-Roc, which was unveiled last week.

Mindt said the “design speaks for itself.” The ID.2 and SUV versions will be based on a new MEB+ platform, which will underpin Volkswagen’s upcoming lineup of entry-level EVs.

The hatch will be offered with two battery pack options: 38 kWh or 56 kWh, offering a WLTP range of up to 280 miles. Volkswagen has yet to reveal final prices and range for the SUV version.

According to VW’s tech development boss, Kai Grünitz, the brand’s EV lineup is in line for a major refresh. Grünitz told Autocar that “huge improvements” were coming, including updated styling inside and out.

The interior will feature the new design, which includes a 12.9″ infotainment and 10.9″ driver display screens and plenty of physical controls. There will also be a few fun added features like the ability to switch between drive modes that resemble Volkswagen classics, like the Golf or Beetle.

Since the ID.4 starts at around 35,000 euros ($41,000) to 40,000 euros ($47,000), depending on the market, you can expect prices to be slightly lower, likely at around 30,000 euros ($35,000).

Volkswagen will unveil the ID.2 SUV next week at the Munich Motor Show on September 7. The German auto giant claims the ID.2 SUV “is another important step towards bringing affordable electric mobility to the masses.” It’s expected to hit the market next year following the hatch version. We’ll learn more at the event.

Although the ID.2 is not expected to be sold in the US, Volkswagen’s current SUV, the ID.4, is actually already one of the most affordable electric SUVs. Volkswagen is currently offering ID.4 leases as low as $129 per month. That’s even cheaper than a Jetta.

The Duane Arnold nuclear plant northwest of Cedar Rapids, Iowa is pressing ahead with plans to restart operations by the end of the decade after shutting down for economic reasons in 2020.

The plant is the third – and likely the last – mothballed reactor in the U.S. that is in shape to come back online to support growing electricity demand in the U.S.

Duane Arnold would follow similar restarts planned for the Palisades nuclear plant in Michigan and Three Mile Island in Pennsylvania, which plan to resume operations later this year and in 2027, respectively, subject to approval by the Nuclear Regulatory Commission.

The Federal Energy Regulatory Commission approved a request last week from NextEra Energy, Duane Arnold’s owner, to let the nuclear plant reconnect to the electric grid. NextEra sees Duane Arnold restarting operations by the fourth quarter of 2028 at the earliest, according to FERC filings.

“While a significant amount of work needs to be done before the facility could be restarted, FERC’s decision is another positive step in the process,” Neil Nissan, a NextEra spokesperson, said in a statement to CNBC.

Power purchase agreement

With big technology companies looking to feed more nuclear power on to the grid to fuel the electricity-hungry data centers they are building to train artificial intelligence, Florida-based NextEra is aiming to win a lucrative power purchase agreement to restart Duane Arnold. Three Mile Island, for example, is restarting with financial support from a power agreement with Microsoft.

“The recommissioning of Duane Arnold has received significant commercial interest from premier American companies,” Garrett Goldfinger, the NextEra executive in charge of the restart project, told FERC in a late July filing.

Duane Arnold would bring more than 600 megawatts of electricity back to the grid, equivalent to the electricity needs of more than 400,000 homes.

“If we’re successful in bringing Duane forward, that obviously creates a hot bed of data center activity around that facility,” NextEra CEO John Ketchum told investors on the company’s July earnings call.

‘Unicorn opportunities’

Duane Arnold, Palisades and Three Mile Island are three of the 10 U.S. reactors that closed over the past decade as nuclear power strained to compete against cheap natural gas and renewable energy.

Restarting these plants is the most concrete sign yet that the nuclear industry is coming back after years of financial struggles.

“These are unique opportunities because you don’t face the new build costs associated with nuclear,” Ketchum said on NextEra’s earnings call. “These are really unicorn-type opportunities.”

NextEra, the largest renewable power developer in the U.S., had previously divided up Duane Arnold’s grid connection among multiple solar farms that the company was developing in response to the demand in Iowa for lower cost electricity.

But the market last year started to shift back in favor of high-capacity nuclear power as the U.S. saw an unprecedented increase in electricity demand from industry and data centers, NextEra said in its filing to FERC.

NextEra is now consolidating those solar grid connections back into a single one for Duane Arnold after securing FERC approval. This will “provide commercial and financial certainty to support the recommissioning effort and expedite the resumption of clean, reliable operations at Duane Arnold,” Goldfinger told FERC.

Capital intensive

NextEra said the restart of Duane Arnold will be a “highly capital-intensive process.” It disclosed in its filing to FERC that it plans on spending as much as $100 million in 2025 alone on the project.

NextEra has placed orders for new transformers to replace the ones that were removed when the plant was shut down, although the transformers face significant supply chain constraints and will take about three years to deliver. The plant’s cooling towers, administration building and training center were also dismantled and need to be replaced.

The nuclear industry has a long history of projects delays, Goldfinger cautioned, and the Duane Arnold restart could take longer than expected if the transformers, for example, are delivered late.

While there are risks, Duane Arnold represents a financial opportunity for NextEra, the parent company of Florida Power & Light. The stock has barely moved this year despite growing power demand, a sharp reversal from 2024 when shares jumped 18% Since taking office in January, President Donald Trump’s repeated attacks on renewable energy have shaken investor confidence in solar and wind power.

Solar and wind projects will no longer be eligible for two key tax credits after 2027, which is expected to crimp demand for renewables. Duane Arnold restarting in 2028 could help offset some of the lost earnings from the phase out of the tax credits, Ketchum said on the July earnings call.

“You add Duane Arnold to the mix and that’s one of many ways that we have to continue to grow the business in the future,” Ketchum said.