Kia’s new EVs and bold vehicle designs are proving to be a hit
The Kia vehicles we see on the road today are a drastic upgrade from its older models. After a major rebrand, including a new logo, name, and a bunch of sleek EVs, Kia is winning over buyers.
Kia revamps the brand with new EVs, designs, and more
It’s no longer Kia Motors. Now, it’s just Kia. The South Korean automaker rebranded in 2021 with a new name, logo, and stylish new vehicle designs. However, the new “Kia” is much more than just an updated logo.
Kia is transitioning from just another traditional automaker to a full-on mobility company. The South Korean automaker introduced a series of new low-cost electric vehicles that are already winning over buyers in nearly every pocket of the globe.
After selling nearly 254,000 vehicles globally last month, Kia said the “robust sales” were driven by steady demand for new EVs and hybrids.
After delivering the first models in late 2024, the Kia EV3 has quickly become a top-selling EV in several markets. In the first half of 2025, it was the most popular retail EV in the UK and ranked sixth in all of Europe.
With the new EV4, EV5, and PV5 launching in new markets, Kia expects the run to gain momentum going into the end of the year.
Kia opened orders for the PV5, its first electric van, and EV4, its first EV sedan and hatchback, earlier this year. On Monday, it announced prices for the EV5, its Sportage-sized electric SUV, will start at £39,295 ($53,000) in the UK.
The Sportage is Kia’s global, European, and UK-wide best-selling vehicle, so many see the EV5 being what could be the brand’s biggest hit yet.
It’s already helped turn around Kia’s business in China. As it arrives in new markets, the EV5 is expected to be Kia’s top-selling EV in many of them, including Canada.
Kia is already coming off back-to-back annual sales records in Canada, but with new EVs launching, including the EV5, it expects to top it next year.
Although it has four new electric vehicles on deck, Elias El-Achhab, the vice president and chief operating officer of Kia Canada, said (via The Star), “the EV5 is the one we’re most excited about.” The compact SUV segment accounts for over one-third of all cars sold in Canada, making the EV5 a cornerstone of Kia’s growth plans.
The electric SUV will be exclusively sold in Canada in the North American market, not the US. Since it’s imported from Korea, Kia would take a significant hit from Trump’s auto tariffs if it were to sell it in the US.
In Canada, Kia expects it “to be our largest volume EV next year, and eventually our number one volume vehicle,” El-Achhab said.
Although prices have yet to be revealed, El-Achhab promises the EV5 will be “priced comparably to many of its combustion-engine equivalents but will be better equipped.”
When asked about rising car costs due to the tariffs, El-Achhab explained that “the volatility isn’t good for anyone,” but Kia is flexible enough to adjust its production accordingly. Even if Kia gets a bigger piece of the sales pie, “the pie will shrink, debt levels will go up,” Kia Canada’s vice president added, “We’d prefer not having to face that situation.”
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Thanks to a clever, fully electric swing system and “boom up” power assist features, the big PC365-11 hybrid excavator from Komatsu promises better performance and serious fuel savings compared to conventional diesel machines.
Komatsu says its PC365-11 hybrid excavator uses a “boom-up” power assist feature that captures and stores kinetic energy during different operation cycles, then taps into that power to provide an extra energy boost when needed. The result is 15% more productivity and a 20% improvement in fuel efficiency when compared to non-hybrid excavators in ~40 ton class.
“The PC365LC-11 was engineered for excellence in multifunction applications by leveraging its innovative electric powertrain system to boost job site productivity while reducing fuel consumption,” says Matthew Moen, Komatsu’s product manager. “To highlight these performance enhancements, we’re emphasizing the concept of ‘multifunction plus’ as the defining feature of this machine.”
How it works
Komatsu’s hybrid system replaces the conventional hydraulic swing function with a fully electric swing motor that draws power from an ultracapacitor (as opposed to a battery) energy storage unit. As excavator slows or stops swinging, something like a regenerative braking system captures the kinetic energy that would normally be lost as heat and stores it in the capacitor. Once there, the stored energy can be quickly released to power the swing motor or assist the engine, delivering up to an extra 70 hp when needed to support heavy lifting or digging cycles.
And, thanks to Komatsu’s proprietary software, all of this energy capture and reuse happens automagically during normal work, without the need for external charging. The fuel savings happen because removing the hydraulic load from the ICE engine allows it to run at an ultra-low idle, while the productivity comes from the greater power and overall speed of the electric operations vs. conventional hydraulics.
Electrek’s Take
Trust me when I tell you that Komatsu didn’t wake up one day and decide to build a capacitor-based hybrid crane. One of their customers had the idea and came to them, promising orders. That’s what Komatsu does – from undersea remote control dozers to lunar mining rigs (above), if you bring Komatsu an order, they will absolutely find a way to fill it.
As for PC365-11 hybrid excavator, it’s packed with clever tech, overall – offering significant fuel, emissions, and TCO reductions without dramatically changing the operational logistics of an existing fleet’s operations. That’s all the sales pitch it needs.
SOURCE: Komatsu, via Equipment World.
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For serious fleet buyers, safety isn’t a “nice-to-have,” it’s an absolute must – and Kia’s new PV5 electric van meets that need with a positively stellar, five-star safety rating on the tough European NCAP safety test.
The new “do-it-all” Kia PV5 showed strong performance across a number of key safety categories, including Occupant Protection, Safety Assist/Crash Avoidance, and Post-Crash Safety. The PV5’s robust suite of standard ADAS technologies that includes AEB, Lane Support System, and Speed Assistance System also helped the new electric work van to deliver top marks in the NCAP’s “real world” test scenarios.
“The PV5 opens a new chapter in practical, electrified mobility, offering generous space and modular versatility for everyday use,” explains Sangdae Kim, Executive Vice President and Head of the (relatively) new PBV Business Division at Kia. “Achieving the top Euro NCAP five-star rating is clear validation of its safety performance and will serve as strong momentum as Kia expands its PBV lineup across Europe.”
The Euro NCAP tests highlighted the strong performance of a number of the PV5’s ADAS features, specifically calling out the following:
- Demonstrated strong responsiveness in vehicle-to-vehicle scenarios
- Provides additional protection for pedestrians behind the vehicle
- Avoided collisions in most pedestrian and cyclist test cases
The Kia PV5 slots into familiar territory for US buyers, landing roughly in the same size class as the Ford Transit Connect or Ram ProMaster City, with ~180 cubic feet of interior cargo space available, which is plenty to make it attractive for last-mile delivery and trade work in tight urban markets.
Globally, the PV5 is offered with a number of battery options, including a smaller 43.3 kWh Lithium-Iron-Phosphate (LFP) pack, as well as larger Nickel-Cobalt-Manganese (NCM) packs at 51.5 kWh and 71.2 kWh. The longest-range versions are good for about 250 miles of estimated range – more than enough for Kia to make a case for it as a practical, city-focused alternative to much larger (and pricier) electric vans.
Larger vans, by the way, that may not have that 5 star Euro NCAP rating.
Kia PV5
SOURCE | IMAGES: Kia; photo by Scooter Doll.
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