US residential solar prices stay low, tax credit cuts and tariffs loom
The US residential solar market hit a bumpy patch in the first half of 2025, according to the newly released 21st EnergySage Intel: Solar & Storage Marketplace Report. The semiannual report digs into millions of data points from EnergySage.com, where homeowners shop for solar panels, inverters, and batteries. This edition also includes EnergySage’s annual Electrification Contractor Survey, fielded between January and March 2025.
After a strong 2024 that drove solar and storage prices to all-time lows, the first half of 2025 shows a mix of momentum and uncertainty. Homeowners are still eager to go solar, but shifting federal policies, tariffs, and tightening trade restrictions are creating headwinds for contractors and installers. The industry continues to expand, but this transition year may change how projects are financed, supplied, and built.
Solar prices stay low, battery costs rose modestly. Solar prices stayed at their record-low median of $2.48 per watt in the first half of 2025, unchanged from H2 2024. Installers absorbed financing pressures rather than raising prices before policy changes kicked in. Meanwhile, battery storage saw a 4% price increase as new tariffs on Chinese battery components took hold, the first bump after two years of declines.
Emily Walker, EnergySage’s director of insights, explained: “Although we expect changes to federal tariffs and trade policies to affect prices in the second half of 2025, the snapshot from the first half of the year shows us that, with the right public policy, solar is accessible to many homeowners now – and will continue to be in the future.”
Financing shifts as third-party ownership gains ground. Loan rates climbed to a median of 7.5% in the first half of 2025. About 38% of contractors reported lower demand for loans, while nearly all (94%) said cash buyers held steady or increased. Because Trump’s big bill (OBBBA) protects tax credits for third-party ownership (TPO) systems longer than for purchased ones, TPO is expected to gain major ground in 2026.
Walker added, “Even as higher interest rates have made traditional loan financing less attractive, we’re seeing that demand for solar hasn’t gone away; it’s simply shifting. We expect attractive new financing models to emerge next year, which will keep residential solar adoption moving forward.”
Contractors are worried about challenges. An overwhelming 92% of contractors said losing the federal solar tax credit would hurt their business, and 70% expect negative impacts due to new equipment tariffs. Over a third already reported reduced profitability from higher interest rates. On top of that, 84% cited rising labor costs, and 79% said their business depends heavily on solar-related revenue. Many are now rethinking how to adapt for the post-tax credit era.
“Solar contractors across the country have voiced deep concern about what lies ahead for the industry,” Walker said. “With key incentives set to change, many are already rethinking their business models to adapt and remain competitive. The companies that find new ways to reach homeowners and offer value will be best positioned to weather this transition.”
Read more: H1 2025: China installs more solar than rest of the world combined
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Solar panel giant Qcells announced today that it’s temporarily furloughing 1,000 US workers – 25% of its workforce – and reducing pay and shifts at its factories in northeast Georgia due to supply chain delays caused by US Customs.
Qcells furloughs 1,000 workers
The supply chain delays are hindering the company’s ability to import components to build its solar panels. This has resulted in Qcells’ two factories in Cartersville and Dalton being unable to operate at full capacity for several months.
Qcells spokeswoman Marta Stoepker shared the following statement in an exclusive with Channel 2 Action News in Atlanta:
The company says the furloughed workers, who were notified this afternoon, will retain full benefits and won’t be laid off. However, Qcells will no longer be using staffing agency employees in Georgia “at this time.”
As Qcells introduced new supply chains to support its growing solar panel manufacturing facilities in Georgia, the company was recently forced to scale back production while our shipments into the US were delayed in the customs clearance process.
Although our supply chain operations are beginning to normalize, today we shared with our employees that HR actions must be taken to improve operational efficiency until production capacity returns to normal levels.
Stoepker said it expects to bring the furloughed workers back “in the coming weeks and months.” She continued:
Our commitment to building the entire solar supply chain in the United States remains. We will soon be back on track with the full force of our Georgia team delivering American-made energy to communities around the country.
Electrek’s Take
In January 2023, the Seoul-headquartered Qcells announced it would invest more than $2.5 billion to build a solar supply chain in Georgia – the largest-ever investment in clean energy manufacturing in the US to date. That included expanding the Dalton solar factory and building a fully integrated solar supply chain factory in Cartersville, Georgia, that will manufacture solar ingots, wafers, cells, and finished panels.
It’s not quite there yet, because that takes time. In the meantime, it’s being penalized by Customs. The US government under Trump says it’s keen on boosting domestic manufacturing. Why would it work against a company that’s onshoring an entire solar supply chain, including recycling?
Dalton and Cartersville employ nearly 4,000 people. Its total output will reach 8.4 GW of solar production capacity per year, which is equivalent to nearly 46,000 panels per day – enough to power approximately 1.3 million homes annually.
It’s ludicrous that it has been forced to furlough a quarter of its workforce due to the ineptness of the Trump administration’s US Customs policies. This is right up there with the ICE arrests at Hyundai’s plant in Georgia. Bravo.
Read more: Georgia gives US solar panel manufacturing a big boost with a new factory
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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The breakthrough EV batteries Toyota says will double driving range and cut charging times are facing another setback. The company is once again delaying plans for a new battery plant in Japan.
Why is Toyota delaying its EV battery plant this time?
Earlier this year, Toyota bought a 280,000-square-meter plot of land in Fukuoka, Japan, where it planned to build a plant to produce the more advanced EV batteries.
A location agreement was expected to be signed by April, but Toyota pushed back construction by several months, blaming slower-than-expected demand for electric vehicles.
The agreement was expected to be finalized this Fall, but that will no longer be the case. According to Nikkei, Toyota is delaying the EV battery plant for the second time. Toyota will review and adjust plans over the next year.
Fukuoka governor, Seitaro Hattori, confirmed the news with reporters on Friday following a meeting with Toyota’s president, Koji Sato. Hattori also shut down claims that Toyota was planning to scrap the battery plant altogether.
Toyota again blamed slowing EV demand for the delay. The decision comes despite Keiji Kaita, president of Toyota’s Carbon Neutral Advanced Engineering Development Center, confirming at the Japan Mobility Show just last week that it’s “sticking on the schedule” to introduce its first solid-state battery-powered EV by 2028.
Last month, Toyota said it aimed to “achieve the world’s first practical use of all-solid-state batteries in BEVs” after securing a partnership with Sumitomo Metal Mining Co. to mass-produce them. It’s also working with Japanese oil giant Idemitsu.
The company recently revealed a solid-state battery pack prototype that it claims can deliver 747 miles (1,200 km) range and 10-minute fast charging, but will we ever see it actually in production?
Electrek’s Take
Toyota has been making empty promises about EV batteries for almost a decade now. It initially planned to introduce solid-state EV batteries in 2020, then pushed it to 2023, then 2026, and now it’s saying it will be around 2028.
Mass production is likely closer to the end of the decade, if Toyota doesn’t delay it again. While it’s blaming the slowing demand, global EV sales are still on the rise. According to Rho Motion, global EV sales topped 2 million for the first time in a single month in September 2025. Through the first nine months of the year, EV sales are up 26% compared to the same period in 2024.
Even with the US ending the $7,500 federal tax credit and other policies designed to promote electric vehicles, global adoption will continue building momentum over the next few years.
Is it a demand issue, or is Toyota just looking for another excuse? With rivals like Volkswagen, Mercedes-Benz, Hyundai, BMW, and Honda advancing next-gen EV batteries, Toyota will only fall further behind if it continues delaying key projects.
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