Tesla (TSLA) is seeing its US market share of the electric vehicle market drop to new lows in August, according to data from Cox Automotive, a research firm.
It’s happening amid a surge in EV sales in the US, following the expiration of the federal tax credit.
Tesla’s global sales have been in decline since a peak in 2023.
After declining slightly by 1% in 2024, Tesla’s sales are down roughly 10% globally in 2025.
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The American automaker’s sales in Europe are down by as much as 40% and in China, the world’s largest EV market, Tesla is down about 6%.
Only in its home market, the US, Tesla appears to be able to maintain its sales level, but that’s not expected to last.
EV sales are expected to reach a record high in Q3 2025 in the US, driven by the end of the $7,500 tax credit for electric vehicles, which will expire on September 30th. It is driving demand forward into Q3, and sales are subsequently expected to crash in Q4.
Every electric automaker is competing for the strong demand ahead of the end of the tax credit, and new data suggests that Tesla may be losing market share in the process.
According to new data from Cox Automotive, Tesla’s market share in the US was down to 38% in August (via Reuters):
Tesla, which once held more than 80% of the U.S. EV market, accounted for 38% of the total EV sales in the United States in August, the first time it has fallen below the 40% mark since October 2017, when it was ramping up production of the Model 3, its first mass market car, according to early data from Cox.
While it has been a while since Tesla dominated the US EV market with an 80% market share, the Texas-based automaker has maintained a 50%+ market share for an impressive number of years.
Tesla only started to lose its hold on the US market in 2025. The automaker’s market share in the US has been in a steady decline throughout the year.
By June, Tesla’s market share dipped below 50% to 48.7%, according to Cox’s data. Since then, it has been in a free fall, dropping to 42% in July and now to 38% in August.
Electrek’s Take
I always expected Tesla’s market share to drop over time as more EVs became available from legacy automakers and new entrants.
But I didn’t expect, or at least until the last 2 years, that Tesla’s global deliveries would decline during that time.
I thought that Tesla would continue to grow with the rest of the EV market, just with a smaller percentage of the market as the pie gets bigger.
However, that’s not what’s happening. Tesla’s deliveries are declining while the global EV market continues to surge.
Meanwhile, even in the US, Tesla’s market share is plummeting.
That’s what happened when you have a minimal and aging vehicle lineup facing increasingly intense competition, and your CEO is one of the most disliked men in the world.
Now, I know that the CEO and Tesla shareholders will say that it doesn’t matter because Tesla is somehow magically an AI and robotics company, despite almost all of its profits coming from the sale of vehicles.
The funny thing is that Tesla will end up having a strong Q3 because of the demand being pulled forward in the US, and I bet they will celebrate this even though it’s going to be purely because of the auto business and probably the last good quarter its auto business will have for a long time.
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The EV battery giant is unlocking more driving range and faster charging, but without the hefty price tag. CATL launched its new Shenxing Pro on Monday, the world’s first LFP battery with over 470 miles (558 km) WLTP driving range and ultra-fast charging in 10 minutes.
CATL launches world’s first LFP battery with more range
At the Munich Motor Show, the global leader in electric vehicle batteries made its presence known. CATL introduced its new Shenxing Pro, deeming it “the world’s first LFP battery to deliver a 758 km WLTP range.”
The extended driving range is only a piece of it, however. CATL’s new battery is safer and features a record-breaking 12-year, 1,000,000 km lifespan, all while promising to lower costs.
It’s also now the fastest-charging battery in Europe, with 12C peak charging speeds. In just 10 minutes, the new battery can add nearly 300 miles (478 km) WLTP range.
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Even in frigid temperatures of –20°C (–4°F), CATL said its new battery can add over 250 miles (410 km) of driving range. When the battery is at a 20% state of charge (SOC), the Shenxing battery will deliver up to 830 kW, good for a 0 to 100 km/h sprint in just 2.5 secs.
CATL’s new LFP battery is built to last. After driving 200,000 km (125,000 miles), it only loses about 9% of its capacity. Plus, it’s covered by a 10-year/ 240,000 km warranty.
The new Shenxing battery is the first to use CATL’s new NP 3.0 (No Propagation) technology, which offers “the world’s best-in-class safety performance.” Featuring its new Wave Cells tech, CATL claims it’s also the world’s first LFP battery that allows cooling systems from any direction.
“With uncompromised range, charging, and durability, Shenxing Pro is the ultimate solution for electric mobility in Europe,” Dr. Lingbo Zhu, CTO of CATL’s International Business Unit, said at the event.
The new battery is part of CATL’s aggressive push into Europe. It’s already partnered with over 200 carmakers globally and more than 1,000 European suppliers, but it’s looking to play a bigger role. From simply exporting batteries, CATL aims to build them “in Europe, for Europe” in the early days, and eventually “of Europe,” it said, in the near future.
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Ford just gave buyers what they have finally been asking for: More range without the higher price tag. The new 2026 Ford F-150 Lightning STX delivers just that.
The 2026 Ford F-150 Lightning STX packs more for less
The F-150 Lightning retook the title of America’s top-selling pickup from the Tesla Cybertruck earlier this year, widening its lead over the past few months.
For the 2026 model year, Ford is upping the ante and giving buyers what they want. Ford introduced a new STX trim for the 2026 F-150 Lightning lineup, a new entry-level model, but with more range.
The new variant replaces the current XLT model and brings some serious upgrades. Powered by dual electric motors, one on the front and the other mounted on the rear, the electric truck packs 536 horsepower (up from 452 hp in the outgoing XLT) and 775 lb-ft of torque. Not bad for an entry-level model.
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The 2026 Ford F-150 Lightning STX (Source: Ford)
It also features the larger, 123 kWh extended range battery, delivering an EPA-estimated 290 miles of range. That’s up from the 240 miles in the outgoing XLT model that used a 98 kWh battery pack.
Ford didn’t stop at that. It also raided the F-150 parts bin for some off-road upgrades. The new F-150 Lightning variant features off-road running boards from the Tremor, plus new wheels and all-terrain tires.
The 2026 Ford F-150 Lightning STX (Source: Ford)
It still has the classic F-150 pickup look, but the STX gains a fresh new grille design and hood graphics to help it stand out.
On the inside, the new variant features STX embroidered seats and a standard heated steering wheel, you know, for those long Michigan winters (or anywhere nowadays, it seems).
The interior of the 2026 Ford F-150 Lightning STX (Source: Ford)
You can choose from several new exterior color options, including Argon Blue, Marsh Gray, and a Ruby Red Metallic Clearcoat.
Despite the upgrades, the new STX model will still have an MSRP of $63,345, the same as the outgoing XLT. Ford expects the STX variant to be one of the top-selling Lightning models next year. It will begin arriving at Ford dealerships across the US in early 2026.
With the 2026 model arriving soon, Ford is offering a few deals on current Lightning models you might be interested in. The 2025 F-150 Lightning XLT is listed for lease starting at just $258 per month right now. You can use our link to find offers on the Ford F-150 Lightning near you (trusted affiliate link).
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Is the ID.Cross the low-cost SUV we’ve been waiting for? The Volkswagen ID.Cross debuted at the Munich Motor Show with the “secret sauce” as an affordable, stylish new electric SUV.
Meet the Volkswagen ID.Cross, an affordable electric SUV
Volkswagen is gearing up to unleash a new family of affordable electric vehicles, including the ID.Cross, ID.Polo, and an even smaller, entry-level EV model.
As the all-electric sibling to its best-selling T-Roc, the ID.Cross arrives as what could be the most important Volkswagen EV to date.
Volkswagen showcased a near-production ID.Cross concept at the Munich Motor Show on Monday, boasting the new electric SUV has that “secret sauce” with a stylish new design and perhaps, more importantly, an affordable price tag.
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Andreas Mindt, Volkswagen’s design boss, said the new design is based on three cornerstones: stability, likeability, and what he calls the “secret sauce,” which will be showcased on every upcoming model.
Volkswagen pulled design elements from some of its most iconic nameplates, including the Golf and minibus, as part of the new look.
Volkswagen brand CEO Thomas Schäfer and the ID.Cross affordable electric SUV concept (Source: Volkswagen AG)
Measuring 4,161 mm long, 1,839 mm wide, and 1,588 mm tall, with a wheelbase of 2,601 mm, the Volkswagen ID.Cross is about the size of the current T-Cross. Mindt said the electric SUV appears to be “smiling” with new graphics and a 3D light signature.
Although it’s a smaller SUV, Volkswagen promises it’s still an “all-rounder” with more interior space than you’d expect, with 450 liters of boot space.
The interior is designed as “a feel-good oasis,” according to Volkswagen. It features a lounge-style layout with new materials and various modes, including light, sound, and climate modes.
Two display screens, a 13″ infotainment and an 11″ driver display, sit at the center. Like the VW Bus, you can fold the seats completely flat to give you an open interior space.
Powered by a new version of its MEB platform, Mindt said the improvements are key to offering electric vehicles with “above-average” features at an affordable price.
The drive system features a 208 hp (155 kW) front-mounted electric motor. Although Volkswagen has yet to reveal final battery specs, it claimed the ID.Cross concept has up to 420 km (260 miles) WLTP driving range.
Adventure-seekers will appreciate its 1,200 kg max trailer weight and a ball coupling strong enough to carry two e-bikes (75 kg).
Volkswagen will unveil the production version next summer. It will follow the ID.Polo, set to debut in the first half of 2026. Prices will be revealed closer to launch, but the new VW ID.Cross will sit below the ID.4, which starts at about €34,855 ($41,000) in Europe.
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