In 2023, Jamie Siminoff called up Amazon‘s former devices boss, Dave Limp, to say he was stepping down from leading the video doorbell company he sold to the e-commerce giant for $839 million in 2018.
Siminoff, who started Ring in 2013, said Limp and Amazon offered him the opportunity to work elsewhere at the company, but he declined.
“I said, ‘I think I have to leave,'” Siminoff recalled in an interview on Monday. “I don’t think I can be half in. I’m either all in or I’m all out.”
He wasn’t gone for long.
In April, Siminoff announced his return to Ring, replacing Liz Hamren, a former Microsoft and Discord executive whom Amazon had hired to succeed him. Now that he’s back at the helm, Siminoff says he’s restoring Ring’s original mission, to “make neighborhoods safer.”
And now his team has even more artificial intelligence technology at its disposal to supercharge those efforts.
Siminoff took the stage Tuesday at Amazon’s annual hardware event in New York to debut new Ring cameras, along with a feature called Search Party that uses AI to identify potential matches in camera footage. It’s aimed at “reuniting lost dogs” with their families, but Siminoff said there could be other applications in the future.
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During Hamren’s two-year tenure, Ring moved to adopt a softer, more whimsical image marked by silly videos of backyard animal encounters and family-friendly hijinks. It also removed a tool widely criticized by civil liberties and privacy advocates that let police request doorbell footage from users in its neighborhood watch app.
Siminoff, 48, said Ring’s cameras have many uses, including keeping an eye on pets and loved ones. Siminoff is based in Los Angeles and has two dogs, a Belgian Malinoisand a Chihuahua.
“I’m focused on: How can I get the highest density of camera coverage in a neighborhood matched with AI to make neighborhoods safer?” he said. “It’s not just hard crime.”
Ring is part of Amazon’s vast devices and services division, which is overseen by Panos Panay, a former Microsoft hardware leader who joined the company in 2023. Beyond Ring, the unit spans Amazon’s Zoox robotaxis, Kindle e-readers, Echo devices and Kuiper, the company’s internet satellite service.
Ring’s security cameras typically start at $50 and range in price depending on coverage. Users can also pay up to $20 a month for its subscription service that lets them continuously record and access more cloud storage, among other features.
‘It was terrible’
Siminoff said a personal encounter with violence played a part in his return.
Several months earlier, Siminoff said he witnessed a shooting at a laundromat in South Central Los Angeles that left him feeling shaken.
“It was terrible,” Siminoff said through tears. “Kids are crying, it’s a whole f****** scene.”
Ring CEO Jamie Siminoff unsuccessfully pitched his company on ABC’s “Shark Tank” in 2013 before returning to the show as a guest judge.
Eric McCandless | Contributor | Getty Images
The incident reaffirmed his belief in Ring’s mission and its potential to aid law enforcement officers when they “don’t have time to go door to door,” he said.
Those relationships with police have been controversial over the years.
Amazon claimed a Los Angeles Police Department pilot program in 2015 found that Ring’s doorbells reduced burglaries in neighborhoods “by as much as 55%,” according to a 2018 release. But reportsfrom severaloutlets have disputed whether Ring cameras lead to a decrease in crime.
Privacy advocates have expressed concern that the company’s cameras and accompanying Neighbors app have heightened the risk of racial profiling and turned residents into informants, with few guardrails around how law enforcement can use the material.
Siminoff, who said he’s “pro public safety” and “backs the blue,” said he felt some of the coverage of Ring’s video-request feature for police was unfair or inaccurate.
“That’s the stuff that irks me,” Siminoff said, referring to the claim that Ring gives camera access to police.
“We allow them to request footage from people in a super privacy centric, anonymous way that keeps their privacy. But that’s not a good headline,” he added.
Devin Hance | CNBC
A few weeks after Siminoff’s return, Ring reintroduced its community request tool through a partnership with Axon Enterprise, the maker of Tasers and police body cameras. Police can solicit footage from Ring cameras through Axon’s online evidence management system, and users can choose whether or not to share it.
“I don’t think we should be working directly with police,” Siminoff said. “It’s not the business we’re in in any way.”
Siminoff said Ring, which is profitable, is exploring other potential growth areas, such as security solutions for small- and medium-sized businesses.
Ring isn’t currently exploring offering up its tech to a more homegrown customer — its sprawling parent company. At least when it comes to sticking its cameras in Amazon delivery vans or warehouses.
Siminoff has considered it, but “then you realize it’s just a distraction,” he said. “Amazon’s so big you could probably do something for everything.”
People walk by a banner featuring the logo of Palantir Technologies (PLTR) at the New York Stock Exchange (NYSE) on the day of their initial public offering (IPO) in Manhattan, New York City, U.S., September 30, 2020.
Andrew Kelly | Reutersa
When Palantir hit the stock market in September 2020, there was a lot that could go wrong. The Covid pandemic was sweeping across the globe, society was in lockdown and markets were volatile.
Meanwhile, Palantir was operating at a loss while dealing with ongoing criticism over its government work, in particular with U.S. Customs and Immigration. And the company was going public through a direct listing rather than a traditional IPO.
At its opening price of $10 per share, Palantir was valued at $16.5 billion, down from its private market peak of $20.4 billion in 2015.
“It was the beginning of the pandemic, no one knew what was happening,” CFO David Glazer said in an interview. “The stock market wasn’t ripping, everyone wasn’t trying to go public, and we decided to go public as quickly as possible.”
Exactly five years later, Palantir has reached heights that would’ve been hard for even the biggest bulls to fathom.
The stock price has surged more than 1,700%, closing on Tuesday at $182.42 for a market cap of over $432 billion. That puts it among the 20 most-valuable U.S. companies, and above tech stalwarts like Cisco and IBM. Last year, Palantir joined the S&P 500, replacing American Airlines.
Quarterly revenue surpassed $1 billion for the first time last quarter, and is expected to reach $4.2 billion this year, according to analysts surveyed by LSEG, up almost sixfold from 2019. The company’s roster of customers grew from 125 in the first half of 2020 to 849 at the end of June. During that time, Palantir has added 1,500 full-time employees.
CEO Alex Karp, who founded the company in 2003 alongside notable investors like Peter Thiel and Joe Lonsdale, was exerting optimism on day one of Palantir’s life on the public market.
“We’ve reached a base where our company is very significant,” Karp, who holds a law degree from Stanford and PhD in neoclassical social theory from Goethe University in Frankfurt, Germany, told CNBC in an interview on listing day. “Being in the public space will help us with our clients and help us grow.”
Its dizzying ascent since then has perplexed Wall Street, which is unfamiliar with these kinds of multiples, especially for companies of this size.
Palantir trades for 226 times earnings over the next 12 months, with a forward revenue multiple of over 80. Those numbers dwarf even the multiples on Tesla, which trades for 194 times forward earnings and 14 times revenue over the next year.
In a report last month, Citron Research’s Andrew Left, a noted short-seller, called Palantir “detached from fundamentals and analysis.” When compared to OpenAI’s recent $500 billion valuation, he said Palantir should be priced at $40, or less than one-quarter of its current price, if it was assessed the same revenue multiple as the artificial intelligence startup.
“Karp and his team should be proud. But for investors, that’s where discipline kicks in,” Left wrote. “Comparison is the enemy of happiness, and when measured against true AI leaders, Palantir’s price already reflects success beyond its fundamentals.”
Karp, who doesn’t shy away from a dispute, recently told detractors to “exit” if they “don’t like the price.”
“We are going to be the most important software company in the world, and people will figure out what that’s valued over a long period of time,” Karp said on the day of the company’s NYSE debut.
Palantir declined to make Karp available for an interview.
Alex Karp, CEO of Palantir, attending the annual Allen & Co. Media and Technology Conference in Sun Valley, Idaho, on July 9, 2025.
David A. Grogan | CNBC
Valuation isn’t the only source of controversy. Critics have also raised concerns about how Palantir’s tools are being used by the likes of ICE and other government agencies.
Palantir was founded as a response to national security threats in the wake of 9/11. The company developed hefty software that it helped customize for clients to enable them to compile and analyze large data sets. On its website, Palantir says that it’s partnered with the U.S. Army since 2008, “embedding alongside users to design and deploy modern mission essential software solutions.”
Federal documents from April show that ICE paid Palantir $30 million to provide “real-time visibility” on people self-deporting. Earlier this year, the New York Times reported that Palantir is helping the Trump administration gather data on Americans.
In a blog post, Palantir called the reporting “reckless and irresponsible.” Karp said in a June interview with CNBC that Palantir was “not surveilling Americans.”
‘Not just about Israel’
The company has also faced backlash for providing technology to the Ukrainian and Israeli militaries.
Karp told CNBC in March 2024 that employees had left the company due to his public support of Israel, and that he expected more to leave. Palantir took out a full-page ad in The New York Times following the deadly Oct. 7 attack by Hamas the prior year that said the company “stands with Israel.”
“From my perspective, it’s not just about Israel,” Karp said in the CNBC interview. “It’s like, ‘Do you believe in the West? Do you believe the West has created a superior way of living?'”
Over the last five years, Palantir has scooped up big government deals against contractors like RTX and partnered with aerospace giants such as L3Harris and Boeing. Over the summer, the company landed a software and data contract with the Army worth up to $10 billion.
Karp has long been an unapologetic defender of Palantir’s business pursuits.
Originally headquartered in Palo Alto, California, Karp moved the company to Denver in 2020 as he grew increasingly disgruntled with what he viewed as Silicon Valley’s monoculture.
In a letter to investors ahead of its direct listing, Karp said, “the engineering elite” of Silicon Valley do not know “how society should be organized or what justice requires” and that the company shares “fewer and fewer of the technology sector’s values and commitments.”
While Palantir has been a standout performer on the market over the past five years, long-term investors had to weather some dark days along the way.
By the end of 2020, Palantir’s stock had jumped to $23.55, a gain of almost 136%. In Karp’s letter ahead of the direct listing, he asserted that “effective software can be essential to an organization’s survival” during times of crisis.
Skepticism started building in the second half of 2021. Early the following year, rising interest rates and soaring inflation pushed investors out of risky securities and into safer assets like bonds. Palantir shares lost two-thirds of their value in 2022, closing the year at $6.42, well below the direct listing price.
But November of that year brought with it the introduction of ChatGPT and a new era of AI that revived and redefined the tech industry.
Palantir launched its AI platform called AIP in April 2023. It was designed to help securely integrate large language models when dealing with sensitive data, making it much faster and more efficient for Palantir’s technology to pull in and analyze information.
The company has attributed much of its expansion in the commercial market to AIP. Government business still accounts for most of its revenue, but Palantir has attracted corporate clients such as Wendy’s and American Airlines.
Glazer said on the latest earnings call in August that the total contract value of bookings in the quarter soared 185% to $1.1 billion, with U.S. commercial revenue jumping 93% from a year earlier.
“AIP continues to drive existing customer expansion and new customer conversions in the U.S.,” Glazer said.
One customer the company cited was auto supplier Lear and a recent five-year partnership between the two. Palantir said that Lear uses AIP for help with “proactively managing their tariff exposure, automating multiple administrative workflows, and dynamically balancing their manufacturing lines.”
Palantir’s stock soared 341% last year and is up another 141% so far in 2025.
The AI is getting a lot of use in government, too.
In 2024, Palantir landed a contract to create AI-powered mobile ground stations able to collect data for soldiers using space sensors. In May of this year, the Pentagon lifted the company’s total ceiling for its Maven Smart Systems contract for AI capabilities to $1.3 billion.
Akash Jain, Palantir’s technology chief and president of its U.S. government business, said in an interview that AI has created a whole new set of risks, forcing the government to rethink how it uses commercial technologies.
“We’re perfectly positioned for the growth,” he said.
The Walt Disney Co. signage on the floor of the New York Stock Exchange (NYSE) in New York, US, on Wednesday, May 7, 2025.
Michael Nagle | Bloomberg | Getty Images
The Walt Disney Company sent a cease and desist letter to Character.AI last week, warning the artificial intelligence startup to stop using copyrighted characters without authorization, a Disney spokesperson confirmed to CNBC on Tuesday.
A spokesperson for Character.AI said it removed the characters mentioned in the letter, and that “it’s always up to rightsholders to decide how people may interact with their IP.”
The spokesperson acknowledged that while some characters on its platform are completely original creations, others are “inspired by existing characters that people love.”
“We want to partner with the industry and rightsholders to empower them to bring their characters to our platform,” the Character.AI spokesperson told CNBC. “Our goal is to give IP owners the tools to create controlled, engaging and revenue-generating experiences from deep fandom for their characters and stories, expanding their reach using our new, interactive format.”
The letter serves as the latest example of how media companies like Disney are working to protect their intellectual property during the AI boom.
Disney is already involved in an ongoing lawsuit against AI image creator Midjourney, alleging that the company improperly used and distributed AI-generated characters from movies like “Cars,” “Toy Story,” “Shrek,” “The Avengers” and others.
Character.AI allows users to create and interact with character-based chatbots. Google inked a $2.7 billion licensing deal with Character.AI and hired its founders in 2024, and the startup became embroiled in a wrongful death lawsuit that same year.
The family of Sewell Setzer III, a 14-year-old boy in Florida, alleged he committed suicide after he became addicted to talking with a number of AI chatbots on the app. One of the chatbots was named Daenerys Targaryen, or Dany, who is a character in the show “Game of Thrones,” according to the lawsuit.
Character.AI is not the only AI company that’s faced scrutiny over its approach to IP.
Earlier this month, a federal judge preliminarily approved Anthropic’s offer to pay $1.5 billion to settle a class action lawsuit with a group of authors, who claimed that the company had illegally downloaded their books and others from pirated databases.
If you are having suicidal thoughts or are in distress, contact the Suicide & Crisis Lifeline at 988 for support and assistance from a trained counselor.
Daniel Rausch, vice president of Alexa and Echo, announces the Echo Studio and Echo Dot Max during an Amazon event showcasing new products in New York City, U.S., September 30, 2025.
Kylie Cooper | Reuters
Amazon on Tuesday unveiled four new smart speakers and voice-activated displays that are revamped with Alexa+, its personal assistant that’s powered by generative artificial intelligence.
The company debuted the Echo Dot Max, a revamped version of its compact smart speaker, which costs $99.99. Amazon also unveiled a new Echo Show 8 and Echo Show 11, priced at $179.99 and $219.99, respectively.
There’s also a new version of the Echo Studio, a larger, higher-end model with a more powerful speaker, priced at $219.99.
All the devices are available for preorder on Tuesday, and users will get Alexa+ early access “out of the box,” Amazon said. The Echo Dot Max and Echo Studio ship Oct. 29, while the Echo Show 8 and Echo Show 11 ship Nov. 12.
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The devices were launched at Amazon’s fall hardware bonanza, held in New York. They’re the first batch of revamped products under the leadership of Panos Panay, a former Microsoft hardware leader who joined Amazon in 2023.
It’s also the first set of Amazon hardware to integrate the company’s long-awaited Alexa+, which debuted in February and has slowly rolled out in early access for some users.
“These are the most powerful Echo devices we have ever created,” Panay said on stage at the event. “Custom silicon, advanced sensors, our best microphones and sound, noise cancellation, understanding the user, faster than anything we’ve ever delivered before. They’re also beautifully designed to fade into the background.”
Alongside a revamped look, Amazon added new AZ3 and AZ3 Pro chips for edge processing to the devices, which are faster, more powerful and have “AI built right in,” said Daniel Rausch, the head of Amazon’s Alexa and Echo businesses.
Panos Panay, head of Amazon’s Devices and Services team, introduces Echo during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices.
Charly Triballeau | Afp | Getty Images
The devices also feature a so-called Omnisense platform that gives Alexa “better contextual awareness,” Rausch said. It allows the Echo Show to be able to recognize users and serve up personalized insights, like an analysis of how they slept last night or alert users if they left their front door unlocked after midnight.
Amazon faces growing pressure to update its hardware and software for the generative AI age following the success of rivals such as OpenAI’s ChatGPT and Google’s Gemini. Meta also has its Ray-Ban Meta glasses, which use its Llama large language model to answer spoken questions from the user.
Amazon is also looking beyond Alexa or Echo smart speakers for opportunities in device growth.
The company in July confirmed it’s acquiring AI wearables startup Bee, which makes a wristband that can record and transcribe conversations.