Honda has already sold more Prologues this year than it did in all of 2024. Thanks to discounts reaching upwards of $20,000, Honda’s electric SUV continues to be a hit.
The discounts pile up for Honda’s electric SUV
Although it was one of the few automakers that reported lower US sales in the third quarter, higher demand for Honda’s electric and hybrid vehicles helped cushion the blow.
American Honda, including Acura, sold a total of 358,848 vehicles in the US in Q3, 2% fewer than it did in the same period last year.
Despite “leaner inventories” of some of its most popular models, the company said its electrified vehicles helped push the Honda brand’s yearly sales up 4.1%.
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The record electric and hybrid vehicle helped “Honda and Acura manage the challenging market conditions,” according to Lance Woelfer, American Honda’s VP of sales. Woelfer added that Honda’s “investment in the ability to make hybrid-electric vehicles in America, including the Honda hybrid system, has led to record sales of CR-V, Accord and Civic hybrid models.”
2025 Honda Prologue Elite (Source: Honda)
Honda’s electric SUV, the Prologue, had a record September, with over 4,500 units sold. Honda has now sold 36,553 Prologues in the US this year, more than the roughly 33,000 it sold in all of 2024.
The federal EV tax credit, which expired on September 30, was the primary reason behind the higher demand for electrified vehicles. However, Honda was also offering additional discounts that totaled over $20,000 in savings for buyers in certain states.
The interior of the 2025 Honda Prologue Elite (Source: Honda)
Last month, Honda was offering $17,000 2025 Prologue models nationwide, including a $9,500 financing bonus plus the $7,500 federal tax credit.
If you add in trade-in offers, the 2025 Honda Prologue was discounted by up to $20,300 in California and other ZEV states.
The interior of the 2025 Honda Prologue Elite (Source: Honda)
Honda’s latest offer, which runs through November 3, includes $16,550 in lease cash in most parts of the US. The Prologue is not promoted with a $5,000 dealer lease cash bonus, $8,250 in Honda lease cash, and an additional $3,300 loyalty or conquest cash bonus.
2025 Honda Prologue prices and range by trim (*Does not include $1,450 D&H fee)
Although prices have yet to be revealed, a notice sent to dealers, viewed by CarsDirect, suggests the 2026 Honda Prologue will debut with a $6,000 lease or finance offer through Honda Financial Services (HFS). If you add the $3,000 conquest bonus, that’s up to $9,000 in savings.
After cutting prices on its top-selling electric vehicle by nearly $10,000 in the US, Hyundai is now bringing the savings to new markets. Hyundai is offering discounts of over $34,000 on some of its EVs overseas.
Hyundai is discounting EVs in the US and overseas
Last week, Hyundai announced it was reducing prices on the 2026 IONIQ 5 by up to $9,800 in the US. The 2026 IONIQ 5 starts at just $35,000, making it one of the most affordable EVs available alongside the Chevy Equinox EV and the Nissan LEAF.
Hyundai said the generous EV discounts reflected its “commitment to affordability” as part of its long-term strategy.
Record vehicle sales and higher output at its new EV plant in Georgia are helping reduce costs, which the company said it’s now passing on to buyers.
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The massive EV discounts are starting to pile up after Hyundai cut prices in another market on Tuesday. After launching a series of special offers in Australia on Tuesday, Hyundai is discounting some of its EVs by more than $34,000.
The Hyundai Kona Electric (Source: Hyundai Australia)
According to TheDriven, Hyundai reduced prices on select IONIQ 5, IONIQ 6, Inster EV, and Kona Electric models by up to $34,142.
Hyundai’s most affordable electric car, the Inster (which is sadly not sold in the US), received a $3,925 price reduction, and now starts at under $40,000 for the first time.
The Hyundai Inster EV (Source: Hyundai)
The IONIQ 6 is heavily discounted, with up to $34,142 off the driveway price on 2023 model year inventory. Hyundai has also reduced the prices of the IONIQ 5 by nearly $10,000. As the report points out, the savings are based on the driveway prices in NSW, which are available nationally.
2025 Hyundai IONIQ 5 (Source: Hyundai)
Although Hyundai’s price cuts in the US were in response to the $7,500 federal EV tax credit expiring, the discounts in Australia come as demand for electric cars is at an all-time high. In September, electric vehicles accounted for 11.3% of new car sales.
In the US, Hyundai is still offering a $7,500 cash incentive for 2025 IONIQ 5 models until at least the end of October.
2025 Hyundai IONIQ 5 Trim
Driving Range (miles)
2025 Starting Price
2026 Starting Price*
Price Reduction
Monthly lease cost (October 2025)
IONIQ 5 SE RWD Standard Range
245
$42,600
$35,000
($7,600)
$249
IONIQ 5 SE RWD
318
$46,650
$37,500
($9,150)
$259
IONIQ 5 SEL RWD
318
$49,600
$39,800
($9,800)
$299
IONIQ 5 Limited RWD
318
$54,300
$45,075
($9,225)
$369
IONIQ 5 SE Dual Motor AWD
290
$50,150
$41,000
($9,150)
$309
IONIQ 5 SEL Dual Motor AWD
290
$53,100
$43,300
($9,800)
$349
IONIQ 5 XRT Dual Motor AWD
259
$55,500
$46,275
($9,225)
$379
IONIQ 5 Limited Dual Motor AWD
269
$58,200
$48,975
($9,225)
$419
2025 vs 2026 Hyundai IONIQ 5 prices and range by trim
The 2025 Hyundai IONIQ 5 Standard Range starts at $42,600, while the 2026 model year is priced from just $35,000.
Although it was already one of the most affordable EVs on the market, the IONIQ 5 is hard to pass up with leases starting at just $249 per month in the US. For $10 more per month ($259), you can upgrade to the long-range SE RWD trim, which offers a range of up to 318 miles.
Since its launch in 2024, ComEd’s Beneficial Electrification (BE) Plan has supported the deployment of more than 7,200 electric vehicle charging ports and over 2,200 EVs registered to business and public sector commercial customers.
“Reducing emissions from vehicles is one of the most effective and important things we can do to improve air quality and public health,” explains Rob Anderson, President and CEO of Respiratory Health Association. “As we have seen the ending of federal funding support for this effort, ComEd’s continued commitment of transportation electrification rebates is leading the way for our shared goal of eliminating pollution and creating cleaner air for all of our communities across northern Illinois.”
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Building on the $231 million investment from 2023 through 2025, the additional $168 million will assist both residential and non-residential customers transition to EVs. The company also places an emphasis on equity, with 80% of the rebates from its over 6,400 projects going to low-income business and public sector organizations serving low-income and Equity Investment Eligible Communities (EIECs).
The ComEd rebates support the goals of Illinois’ Climate and Equitable Jobs Act (CEJA), which was signed into law by Governor J.B. Pritzker in 2021 to combat climate change and promote beneficial electrification across the state. CEJA also has the goal of putting 1 million EVs on Illinois roads by 2030, and ComEd certainly has role to play there, as 90% of the 150,000 EVs registered in Illinois operate within its service territory (that’s up from 19,000 EVs in 2019).
Electrek’s Take
The EV tax credit is no more — what happens now?
While President Trump was running for re-election, he campaigned on the threat promise of canceling the $7,500 federal tax credit for EVs — a campaign promise he kept as recently as September 30th. That wasn’t the end of the road for EVs, however.
If you drive an electric vehicle, make charging at home fast, safe, and convenient with a Level 2 charger installed by Qmerit.As the nation’s most trusted EV charger installation network, Qmerit connects you with licensed, background-checked electricians who specialize in EV charging. You’ll get a quick online estimate, upfront pricing, and installation backed by Qmerit’s nationwide quality guarantee. Their pros follow the highest safety standards so you can plug in at home with total peace of mind.
Amazon’s Prime Big Deal Days event has officially kicked off and will be running through October 8 with some of the best deals of the year on eco-friendly tech. We’ve got another large collection of Green Deals during this two-day period, which we’ve collected the best of and curated into this one-stop shopping hub that will continue to be updated through the week. You’ll find the best of these ongoing seasonal deals on power stations/solar generators, EVs of various kinds, electric tools, and other eco-friendly appliances and smart devices.
October Prime Big Deal Days 2025 Green Deals
Prime Day Power Station Green Deals
EcoFlow’s Prime Day Sale increases power station discounts up to 65% with bonus savings, free gifts, and more from $169
EcoFlow launches new DELTA 3 Max and Ultra power stations with up to $2,000 in savings + FREE gear starting from $759
Save up to 65% on power stations during Anker’s SOLIX Prime Day Sale with extra savings, free gifts, and more from $299
Prime Day offers another chance to pick up the Anker PowerCore Reserve 60,000mAh station at $80 (Reg. $150)