Chinese smartphone company Honor announced on Oct. 15 a slew of new AI features, including the ability to compare deals across different e-commerce sellers.
CNBC | Evelyn Cheng
BEIJING — Imagine if Amazon gave 20% discounts for every purchase made using an iPhone Air.
That’s essentially how Chinese smartphone company Honor wants to attract local buyers — by giving them an on-device AI tool that lets them quickly compare deals across Chinese e-commerce sites, including JD.com and different merchants on Alibaba‘s Taobao. In one example seen by CNBC, the Honor AI-powered shopping search helped save 20% since the tool was able to find coupons that a user might otherwise overlook.
The features and a slew of other AI functions are set to roll out Wednesday on Honor’s newly launched Magic8 smartphone as well as the company’s other devices in China. The timing is notable. China is entering its busiest shopping season of the year akin to Black Friday: the Nov. 11 Singles Day promotional period.
With the AI upgrade, Honor expects to climb into the top three smartphone brands by market share in mainland China by the end of this year, Fei Fang, president of products at Honor Device, told CNBC in an exclusive interview. That’s according to a CNBC translation of the remarks made in Mandarin.
In the future, she expects that rather than opening smartphone apps directly, users will increasingly access the functions via an AI portal — which can then automatically provide customized services down the road.
“We believe this will happen and we are working along this direction,” she said, noting Honor will release more AI features in sports, health and companionship at its own ecosystem conference on Oct. 23.
Honor’s AI features are activated through the company’s “Yoyo” chatbot, which sits inside the company’s Android-based operating system called MagicOS.
While Honor said the overseas market has come to account for about half of its revenue, the Shenzhen-based company must first take on Apple to recover the first spot in China.
In the second quarter of this year, Huawei and Vivo shipped the most phones in China with 18% market share each, while Oppo and Xiaomi vied for second place at 16% share each, Counterpoint data showed. Apple had 15%, followed by Honor at 13%.
Apple has tried to make a comeback in China this year. CEO Tim Cook visited Shanghai this week, according to his social media account, coinciding with news that the slim iPhone Air would finally begin sales in China this month — weeks after the new iPhone 17 hit stores.
However, the U.S. smartphone giant has yet to release its AI features in China, despite Alibaba Group Chair Joe Tsai’s announcement this year that the company would work with Apple on the tech tools. Neither side has yet released additional details.
AI chatbots
Honor, which spun off from Huawei in 2020, signed a strategic partnership with Alibaba in September to co-develop AI smartphone features. Alibaba operates the Gaode maps app in China, a Fliggy travel booking platform, as well as the Taobao and Tmall e-commerce platforms.
Fang emphasized that shopping is just one of many AI functions that Honor is releasing this week. Other tools include guiding users on how to take the best photo angle, suggesting nearby restaurants from just a photo of a specific location and hailing a taxi using a simple voice command.
With a prompt as vague as “book me a ride back home,” the tech learns from on-device data and user preferences to automatically know what the home address is. Personal information stays on the smartphone and isn’t transferred to the cloud, Honor said. When it comes to payments, the user still needs to manually approve it, even if the AI helps with making the online order.
The new AI features for China users also come as ChatGPT is starting to let U.S. users shop on Etsy, and soon Walmart, through the AI chatbot interface. Other AI chatbots can also search the internet for specific products.
It remains to be seen whether AI will be consistently useful for consumers. But Honor said its edge comes from using AI to complete multiple steps, including accounting for individual e-commerce memberships and personalized coupons, to show consumers the cheapest option — with a prompt as simple as asking for the best deal on a product.
Honor said most of its new AI features are based on a self-developed graphical user interface (GUI) AI model that learns from how a human interacts with a smartphone screen and across apps.
The company claimed that the AI’s ability to learn has enabled rapid expansion from 200 tasks in July to more than 3,000 this fall.
In other cases, Honor said it has agreements with companies such as food delivery giant Meituan and video-streaming platform Bilibili to allow the phone’s AI to interact with the Chinese apps’ systems using the “Model Context Protocol (MCP)” tech pioneered by Anthropic.
Spending big first
Honor also incorporates some AI functions from other companies, such as Kuaishou‘s Kling AI video generation model. Since Kling and other tools charge per use, that comes at a cost to the smartphone company, which is offering the features to consumers for free right now, according to Fang.
“This is one of our current challenges,” Fang said. “We have invested quite a lot of money in AI. But we believe we must first create value for consumers before commercialization.”
Honor announced in March it would spend $10 billion on AI over the next five years. The company indicated it would make a significant portion of the initial investment this year.
The spending is part of Honor’s ambitious plan announced in March to become an AI device company — and a platform to connect companies with consumers. Like Apple, Honor also sells smart watches, tablets and laptops.
Outside of China, Honor works with Google for AI and is ranked fourth by market share in Europe as of the second quarter, according to Counterpoint.
While Honor doesn’t have immediate plans to roll out AI-powered shopping overseas, the company at the Mobile World Congress in Barcelona in March showed off an AI agent for making restaurant reservations on OpenTable.
U.S. Treasury Secretary Scott Bessent speaks as he and U.S. Trade Representative Jamieson Greer hold a press conference on the sidelines of the IMF/World Bank annual meetings in Washington, D.C., U.S., Oct. 15, 2025.
Ken Cedeno | Reuters
China has been using its dominance in the rare earth industry to slash prices, driving foreign competitors out, U.S. Treasury Secretary Scott Bessent told CNBC on Wednesday stateside in an exclusive interview. He characterized the country as having “a nonmarket economy.”
In response, the Trump administration will “exercise industrial policy” to set price floors in a range of industries. Price floors are a limit of how low suppliers can charge for goods or services. They are typically set above the market rate and are essentially a form of government price control.
Meanwhile, Bank of America and Morgan Stanley reported blockbuster second-quarter earnings that shot way past analyst expectations. They joined other major U.S. banks, such as JPMorgan Chase and Goldman Sachs, in ihaving a blowout quarter that was turbocharged by robust dealmaking and stock market highs.
And despite U.S. President Donald Trump’s continued saber-rattling at China on the trade front, traders don’t seem ready to let go of equities. On Wednesday stateside, the S&P 500 and Nasdaq Composite rose, and the Russell 2000 hit a fresh record. After all, earnings reports are indicating that the economy isn’t yet faltering, despite firms already experiencing higher costs because of tariffs, according to the U.S. Federal Reserve’s Beige Book.
Whether traders continue pushing equities to new highs amid fractious trade relations with China will depend, in part, on the earnings of major technology companies such as Tesla and Intel due next week.
What you need to know today
And finally…
UAE National Security Advisor, Sheikh Tahnoon bin Zayed Al Nahyan meets with U.S. President Donald Trump in the White House on March 18, 2025.
Backed by Abu Dhabi’s sovereign wealth fund and launched in March 2024, MGX has emerged as a key source of capital as companies race to build out the enormous computing power needed to meet expected AI demand.
Certain transactions suggest a level of coziness with Trump.
Earlier this year, MGX reportedly provided $2 billion in funding to the crypto exchange Binance, using a cryptocurrency purchased from the Trump family’s World Liberty Financial. Its chairman Tahnoon bin Zayed Al Nahyan also visited Trump in the White House this spring to announce a $1.4 trillion investment in the U.S. over the next decade.
— Steve Kovach
Clarification: This story has been updated to reflect that the S&P 500 and Nasdaq Composite rose on Wednesday stateside. An earlier version did not specify which indexes rose.
Arm Holdings CEO Rene Haas told CNBC’s Jim Cramer on Wednesday that moving some AI functions away from the could help reduce energy usage.
Over time, he suggested, a large number of multi-gigawatt data centers won’t be sustainable.
“You look to yourself, well, what are the kind of things that need to happen? I think there’s two vectors to it,” Haas said. “One is low power, the lowest power solution you can get in the cloud. Arm really contributes there. But I think even more specifically is moving those AI workloads away from the cloud to local applications.”
While he said AI training will likely always happen in the cloud, running AI, called inference, can happen locally — meaning on the chips inside people’s phones, computers and glasses. History has shown “we always go to hybrid models around computing,” according to Haas.
He suggested that hybrid dynamic will play out when it comes to AI, which will help alleviate huge power investments.
Chip designer Arm’s technology powers devices made by a number of major Big Tech players, including Microsoft and Amazon. Semiconductor giant Nvidia has a major stake in Arm and actually attempted to acquire the company in 2020.
Arm and Meta on Wednesday said they would expand their partnership to “scale AI efficiency across every layer of compute – spanning AI software and data center infrastructure,” according to a press release. Arm stock saw gains following the announcement, finishing the day up 1.49%.
Haas told Cramer that the partnership with Meta is “largely around data centers, but more broadly…around software and the software stacks associated with it.” He also discussed Arm’s involvement in Meta’s new Ray-Ban Wayfarer glasses, saying the AI for the technology is running both in the cloud and locally.
“For example, when you say, ‘hey, Meta,’ into those glasses, that’s not happening on the cloud, that’s actually happening in your glasses, and that’s running on Arm,” Haas said.
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Disclaimer The CNBC Investing Club Charitable Trust owns shares of Meta, Microsoft, Amazon and Nvidia.
Marc Benioff, chief executive officer of Salesforce Inc., speaks during the 2025 Dreamforce conference in San Francisco, California, US, on Tuesday, Oct. 14, 2025.
Michael Short | Bloomberg | Getty Images
Salesforce shares rose as much as 5% in extended trading on Wednesday after the software vendor issued new financial targets for the next few years.
The company said it now expects revenue of over $60 billion in 2030, above the $58.37 billion consensus among analysts polled by LSEG.
The guidance excludes impact from the pending acquisition of data management company Informatica. The $8 billion deal, announced in May, is slated to close in the fiscal fourth quarter or in the first quarter of the 2027 fiscal year.
“We have had some lower-stage growth for a while,” Robin Washington, Salesforce’s chief operating and financial officer, said during an investor briefing at the company’s annual Dreamforce conference in San Francisco. “That is reaccelerating.”
She company called for an organic year-over-year revenue growth rate above 10% in the 2026 through 2030 fiscal years. The growth rate has been under 10% since mid-2024.
Investors have been concerned, in part because of the rise of “vibe-coding” tools for automatically generating software with a few words of human input. Industry observers have predicted that artificial intelligence services might threaten longstanding software providers. Microsoft CEO Satya Nadella said in April that AI is creating up to 30% of new code at the company.
“There’s a certain amount of, let’s just say, nonsense that’s out there,” Salesforce CEO Marc Benioff said on Wednesday. “Like, for example, that these products are writing all the software, and that is not what’s happening.”
As of Wednesday’s close, Salesforce’s stock had fallen 29% for the year, while the Nasdaq has gained 17%.
To increase revenue, Salesforce is counting on its Agentforce software for automating customer service and other business processes, said Washington, who also sits on Salesforce’s board. The company introduced Agentforce last year as a way for brands to add chat-based customer service agents that connect large language models to internal data.
“Investors continue to ask why Agentforce adoption has been slower than anticipated,” analysts at RBC Capital Markets wrote in a note to clients earlier this month.
Salesforce executives are hoping product enhancements will attract more business.
The company on Monday released Agentforce Voice, which allows clients to have agents answer customer service calls. On Tuesday, Salesforce announced larger partnerships with AI model developers Anthropic and OpenAI, bringing their latest models to Agentforce.
At Dreamforce, Salesforce pointed to Agentforce adoption at FedEx, Pandora, PepsiCo, Williams Sonoma and other companies.