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President Donald Trump holds a news conference with Elon Musk to mark the end of the Tesla CEO’s tenure as a special government employee overseeing the U.S. DOGE Service on Friday May 30, 2025 in the Oval Office of the White House in Washington.

Tom Brenner | The Washington Post | Getty Images

General Motors’ announcement on Tuesday that its upcoming quarterly results will include a $1.6 billion charge from its electric vehicle investments is the latest in a string of troubling EV-related disclosures from big automakers.

Ford CEO Jim Farley said late last month that he expects demand for fully electric vehicles to be slashed in half following the end of a federal tax credit program. His prediction came after Stellantis, the parent company of auto brands including Chrysler and Jeep, said it was scrapping its target of producing nothing but electric vehicles in Europe by 2030, and backed off ambitious targets for the U.S., notably for Chrysler.

The industry, which was already facing hurdles imposed by the Trump administration, faces a hefty dose of uncertainty now that consumers can no longer take advantage of $7,500 tax credits for purchasing EVs. The incentives expired at the end of September as part of President Trump’s signature spending bill.

As automakers reset investor expectations, one name has been notably absent from the conversation: Tesla.

Elon Musk’s company is by far the largest seller of EVs in the U.S., though its market share has been sliding as competition has increased and its brand value has declined. Tesla’s share of the all-electric market in the U.S. was estimated at 43.1% at the end of September, down from 49% at the end of last year, according to data provided to CNBC from Motor Intelligence

Tesla is slated to report third-quarter results next week, and Wall Street will be eager to hear what kind of demand the company expects with the credits no longer available. Tesla recently unveiled stripped-down, lower-cost variants of its popular Model Y SUV and Model 3 sedans, offsetting some of the effective price increases that come with the loss of incentives.

Tesla is a 'hopes and dreams' stock. It competes well against Chinese EVs on its brand: Analyst

Steve Greenfield, general partner at investment firm Automotive Ventures, said the retreat of legacy automakers from the segment could be good news for Tesla as its market share may start to rebound. He said in an email that the company has “very strong brand loyalty.”

“Chances are, most Tesla buyers will continue to stay in the brand, as they buy their next new car,” Greenfield said.

However, significant challenges loom. Interest in battery electric vehicles “is very likely to shrink dramatically” in the fourth quarter, he said, due to the “pull-ahead of demand,” as consumers rushed to buy EVs before the credit expired. As the year ends, Tesla will likely face a “double whammy,” Greenfield said, from reduced BEV sales and lower margins on the cars they do sell.

Tesla didn’t respond to a request for comment.

Investors have become more bullish. Following a 36% slump in the first quarter, the stock has rallied and is now up more than 7% for the year, aided by Musk’s purchase of about $1 billion worth of Tesla stock in September.

The brutal start to the year was linked to a consumer backlash in the U.S. and Europe in response to Musk’s incendiary political rhetoric, his work for President Trump slashing the federal workforce, and his endorsements of far-right groups including Germany’s AfD party.

Sharing in the pain

In the company’s third-quarter earnings scheduled for next Wednesday, analysts are expecting to see revenue growth of 3.5% from a year earlier to $26.1 billion, according to LSEG. Analysts are projecting a revenue drop in the fourth quarter and a 3.5% slide for all of 2025, which would mark the first full-year decline on record.

Earlier this month, Tesla reported a 7% year-over-year increase in quarterly vehicle deliveries for the third quarter. That marked a turnaround after two consecutive quarterly declines to start the year.

“It’s not just a retreat of everybody else, and Tesla gets to run away with the market,” said Mark Wakefield, global automotive market lead at Alix Partners, in an interview.

Even before the Republican spending bill in July, consumer demand for fully electric vehicles had “already kind of flatlined a bit,” said Wakefield. Car buyers have been looking for a “breakthrough moment” where EVs would become cost competitive with hybrid or gas-powered models.

Wakefield added that “this market needs a sense of newness,” and that the new, lower-priced Model Y and Model 3 options are not exactly “earth shattering.”

The Trump administration isn’t making life easy.

Robbie Orvis, a senior director at Energy Innovation, a nonpartisan climate policy think tank, told CNBC the automakers’ writedowns were expected and stem entirely from policy changes beyond just the tax credits.

The Trump White House has also “revoked California’s waiver to set its own vehicle standards, revoked billions in funding for EV chargers and for auto plants to retool to build EVs, and is in the process of undoing vehicle tailpipe standards that would encourage the adoption of EVs,” Orvis said.

Those policies, along with tariffs, have already caused billions of dollars in losses for U.S. automakers, which means they aren’t in a position to invest in new market segments, Orvis said.

Tesla is experiencing its share of that pain, and it’s showing up most acutely in international markets.

“Chinese automakers are rapidly displacing U.S. automakers in foreign markets as they are able to offer cheaper, higher-quality new cars, particularly EVs, in markets where there is large and growing demand for these cars,” Orvis said.

The Tesla Bot humanoid robot of Tesla ”Optimus” is displayed at the 2023 World Artificial Intelligence Conference in Shanghai, China, July 6, 2023.

Costfoto | Nurphoto | Getty Images

Musk, meanwhile, continues to try and focus investor attention elsewhere.

He insists the future of the company hinges on robotaxis and humanoid robotics, two markets that Tesla has yet to meaningfully crack. Tesla is testing its Robotaxi-branded service in limited capacity in some cities, but is way behind Alphabet’s Waymo, which is rapidly expanding commercial operations.

Musk said in March that Tesla aimed to make 5,000 of its Optimus robots this year, but key departures from the group have thrown that plan into question.

In September, Musk wrote on X that “~80% of Tesla’s value will be Optimus.” Last year, he predicted that Optimus robots would someday turn Tesla into a $25 trillion company, which was equal to more than half of the entire value of the S&P 500 at the time of his comment.

It’s a story that’s compelling enough for some longtime Tesla bulls and Musk fanboys. But at the moment, the company still relies on sales of EVs to drive its business. And in the U.S., while Tesla’s market share may be poised to rise, the overall pie — at least in the near term — appears to be shrinking.

— CNBC’s Mike Wayland contributed to this report

WATCH: Former Ford CEO says EV market didn’t develop way automakers thought

Former Ford CEO: EV market didn't develop the way automakers thought

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Cybersecurity firm F5’s stock sinks 12% after disclosing nation-state hack

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Cybersecurity firm F5's stock sinks 12% after disclosing nation-state hack

Pavlo Gonchar | SOPA Images | Lightrocket | Getty Images

U.S. cybersecurity company F5 fell 12% on Thursday after disclosing a system breach in which a “highly sophisticated nation-state threat actor” gained long-term access to some systems.

F5 shares were pacing for the worst day since April 27, 2022, when the stock fell 12.8%.

The company disclosed the breach in a Securities and Exchange Commission filing on Wednesday and said the hack affected its BIG-IP product development environment. F5 said the attacker infiltrated files containing some source code and information on “undisclosed vulnerabilities” in BIG-IP.

The breach was later attributed to state-backed hackers from China, Bloomberg reported, citing people familiar with the matter.

F5, which was made aware of the attack in August, said they have not seen evidence of any new unauthorized activity.

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“We have no knowledge of undisclosed critical or remote code vulnerabilities, and we are not aware of active exploitation of any undisclosed F5 vulnerabilities,” F5 said in a statement.

The cybersecurity giant told customers that hackers were in the network for at least 12 months and that the breach used a malware called Brickstorm, according to Bloomberg.

F5 would not confirm the information.

Brickstorm is attributed to a suspected China-nexus threat dubbed UNC5221, Google Threat Intelligence Group said in a blog post. The malware is used for maintaining “long-term stealthy access” and can remain undetected in victim systems for an average of 393 days, according to Mandiant.

The attack prompted an emergency directive from the Cybersecurity and Infrastructure Security Agency on Wednesday, telling all agencies using F5 software or products to apply the latest update.

“The alarming ease with which these vulnerabilities can be exploited by malicious actors demands immediate and decisive action from all federal agencies,” CISA Acting Director Madhu Gottumukkala said. “These same risks extend to any organization using this technology, potentially leading to a catastrophic compromise of critical information systems.”

The UK’s National Cyber Security Centre also issued guidance for the F5 attack, advising customers to install security updates and continue monitoring for threats.

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Cramer says ‘the old Salesforce is back’ after new targets point to faster growth

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Cramer says 'the old Salesforce is back' after new targets point to faster growth

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Amazon Ring security cameras moving deeper into law enforcement with Flock Safety, Axon deals

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Amazon Ring security cameras moving deeper into law enforcement with Flock Safety, Axon deals

The FlockOS software in use within law enforcement, and where the Ring Community Requests will originate.

Flock Safety

Amazon’s Ring security cameras are moving deeper into law enforcement work in a new deal with Flock Safety that will allow citizens who own Ring cameras to share footage that can assist in crime investigations, making the video available to law enforcement that use Flock’s software.

It’s the second recent deal bringing the Amazon Ring security tech into the law enforcement market in new ways, with Ring also recently announcing a similar effort with Axon Enterprise.

Flock, a direct Axon competitor, works with an estimated 6,000 communities and 5,000 law enforcement agencies, and sees a “long tail” for the tech in the public safety sector with an estimated 17,000 cities across the U.S., according to its CEO and founder Garrett Langley.

Flock Safety ranked No. 7 on the 2025 CNBC Disruptor 50 list.

The Ring Community Requests feature will be available for use with the FlockOS and Flock Nova platforms that are contracted by local public safety agencies. That will enable law enforcement officers to directly request video evidence from Ring cameras, but citizens will make the decision whether to share video. Police requests will go into what is called the Ring Neighbors feed, which pings camera users within an area identified as relevant to the crime, and camera owners can then share video, which is kept in a secure environment and can only be used for the single crime investigation.

“For me, it is clear and obvious we have a crime problem in America,” Langley said. “We are focused on businesses and cities, and Ring is definitely a leader in home security. Being able to partner with them will lead to much safer communities, and doing it in a way that allows the public to opt in,” he said, adding that it was Ring that first reached out to Flock Safety about a potential deal.

The law enforcement technology market, and surveillance cameras in particular, are by their nature controversial, with concerns about privacy, racial profiling, use of surveillance information for unapproved purposes, and weak security protocols. This is not the first attempt by Ring to more broadly distribute video footage. A previous incarnation of this type of technology, Ring Request for Assistance, was shut down in 2024. According to Consumer Reports, that tool was used by at least 2,500 police agencies. Ring has also worked directly with law enforcement in the past to distribute cameras in communities.

Langley said there is a key difference between RFA and the new Community Requests feature. “RFA was inside the Ring data app. There was no chain of custody,” he said. “In this case, while the request goes out in the Ring app, any footage shared by users goes into the Flock platform, which is fully secure,” he said. “This is what we do every day for businesses and municipalities,” he added. In addition to public agency work, Flock has contracts with an estimated 1,000 private sector organizations for its technology.

While Ring does not release precise data on the number of cameras in use, Langley said it is a major advantage to law enforcement to have this option in crime investigations, and law agencies have been asking for it, given the fact that there can be tens of thousands of Ring cameras in communities across the country.

A 2023 report from Politico estimated 10 million Americans with Ring cameras for their homes.

Ring could not be immediately reached for comment.

Ring security cameras are displayed on a shelf at a Best Buy store on June 01, 2023 in San Rafael, California.

Justin Sullivan | Getty Images

Langley says he sees the development as a better option for both the police and the public compared to the current way crime work is conducted. “It’s about helping law enforcement be more efficient and conduct faster investigations,” he said. And for citizens, he said, “If there’s a shooting in my neighborhood today and police go door-to-door asking if you have camera footage, it can create an environment where it is hard to say no.” 

“This is an environment where people will have control. They don’t have to participate in any specific request and that level of control didn’t exist beforehand,” Langley said. “The alternative is a cop shows up at your front door and people feel quite compelled, and now law enforcement has a more efficient way and we as citizens are able to say ‘no, we don’t want to help,’ for whatever reason.” 

The partnership has no direct revenue impact on Flock Safety, with Langley saying it will be offered for free to every law enforcement customer. “If we achieve the mission of helping communities, we will find ways to make money. We won’t monetize this partnership, but we believe it will drive adoption of core products,” he said. “It will be turned on for free for every customer, and I think all of them will use it,” he added.

Flock Safety currently supports law enforcement in making close to one million arrests a year, and “this will help that number go up,” Langley said. 

An exact date for the rollout on the Flock platform is not set, but Flock Safety says it is imminent.

Surveillance technology and public debate over crime and safety

It’s sure to attract scrutiny. In addition to controversies involving Ring, including an FTC settlement over allegations of lax security, communities across the U.S. continue to debate the use of technology like Flock’s, with some contracts being canceled amid public debate even as the business is growing.

Langley says for some critics, such as privacy focused organizations like the Electronic Frontier Foundation, which have long criticized Ring and similar technologies, there is no reasonable debate left to hold. “There is a certain part of the country that just doesn’t prioritize safety, and like us, Jamie [Ring founder Jamie Siminoff, who recently returned to active leadership of the company] does, and I believe everyone has a right to be safe and people should be held accountable if they commit a crime,” Langley said.

For critics of use of surveillance technology in law enforcement, “There is nothing we can do other than shut down our business,” Langley said. “They live in a world of hypotheticals and I live in a world of realities, and we have to do something about it.”

EFF argues that the reality of surveillance technology is uncovering abuses.

“Of course people have a right to be safe, but what companies like Flock and Ring fail to acknowledge is that their technology doesn’t make people safer, it just subjects them to a round-the-clock warrantless digital dragnet that keeps tabs on everyone whether or not they’re suspected of any crime,” said Electronic Frontier Foundation senior staff attorney Jennifer Pinsof. “That’s an affront to our freedoms, and a recipe for abuse and real harm especially in increasingly authoritarian times. Privacy isn’t dangerous, but giving privacy up for a false sense of security is very dangerous,” she added.

The market has certainly sent a signal that it sees the business as a good one, with Axon’s stock price up 500% over the past five years and 50% this year alone.

Public sentiment over crime levels remains elevated, though subject to partisan leanings, at a time when both leading tech CEOs and President Trump are weighing in on having federal troops police cities.

A recent AP poll found that two-thirds of the public think crime in the U.S. is a major problem, a feeling that is even higher within cities (81%). There is more support for this view among Republicans (96%), but a majority of Democrats (68%) feel similarly about cities. A 2024 Pew Research poll found more Americans prioritizing crime as an issue versus when Joe Biden first took office, across both parties, but it also found Americans tend to view crime as being worse nationally than in their own local communities. Gallup research from 2024 found a decline from a 2023 reading on public concern about crime, which had reached the highest in its polling history.

Langley says political momentum is on the side of Flock Safety and increased use of technology in law enforcement. “Look at the political tides. We tried the social experiment of being soft on crime and it didn’t end well,” he said.

2025 CNBC Disruptor 50: AI crime fighter Flock Safety lands at #7

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