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Uber gets it. The rideshare behemoth has observed the upward trend of EV adoption across its database of customers and drivers and is helping to support that transition. Beginning today, the “Uber Green” ride option is now called “Uber Electric,” visible to all app users worldwide. To celebrate the transition, Uber is offering discounted rides for those opting for electric vehicles, and drivers may also qualify for a $4,000 grant.

At this point, Uber is a household name in the rideshare and logistics industries. Hell, it’s even a verb at this point. You don’t get this far without innovation and foresight, something the $200 billion company has excelled at to constantly evolve and adapt.

I recall when Uber initially offered only black town cars. Now you can order an UberX, Uber XL, Uber Comfort, Uber Eats, Uber Pet, rent a car, order groceries… the list goes on. In terms of electric vehicle adoption, Uber has long shown interest in the technology and quickly understood that EVs are ideal for the gig economy that comprises its market.

We’ve seen Uber partner with several autonomous vehicle developers, many of which operate fleets of electric vehicles. In fact, we’ve covered so many partnerships between Uber and other exciting mobility companies that we can’t begin to name all of them.

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At one point, Uber was even developing a dedicated rideshare EV with defunct UK startup Arrival. The list goes on.

Today, Uber has recognized the dwindling incentives available to US drivers interested in going electric and has tweaked its rideshare offerings to promote more sustainable options.

Uber Electric
Source: Uber

Uber Green goes full-electric worldwide today

According to an email sent from Uber this morning, Uber Green has been renamed Uber Electric. Per the company, the new name “reflects record EV growth on our platform, making it easier for riders to choose zero-emissions rides.”

Uber elaborated that over 200,000 EVs are driving on its global network, and 1 in 4 of its customers say their first-ever EV ride was through the Uber app (I hope it wasn’t in the back seat of a Model Y, because that’s a rough ride).

Today’s transition builds upon Uber’s decision to make Uber Green (a mix of hybrids and EVs) fully electric in the US earlier this year. Those parameters now apply to the entire rideshare network. Pradeep Parameswaran, Global Head of Mobility at Uber, spoke:

Uber Electric is more than a new name, it represents the real progress we’ve made toward electrifying our platform globally over the past five years. Thousands of drivers are leading the charge, choosing electric and helping cities improve air quality. We’ll keep supporting drivers by removing barriers to EV adoption and working with cities to improve access to charging.

To celebrate the transition to Uber Electric, the company is offering customers 20% off (up to $8) their next EV ride when they use promo code GOELECTRIC20 (valid for 7 days).

Additionally, Uber has recognized the expired federal grant of $4,000 for used EV purchases in the US and is keeping that incentive alive in certain states to entice drivers to continue to go fully-electric. The company’s “Go Electric” grants will offer eligible Uber drivers up to $4,000 toward new and used electric vehicle purchases, but only in the following regions:

  • California
  • Colorado
  • Massachussetts
  • New York City

Uber’s grant can be combined with other individual state incentives, making it easier than ever for drivers to go electric, depending on their state. Uber pointed out that US drivers nationwide can still receive $1,000 toward any new or used EV purchased through TrueCar. 

Go electric! Opt for the EV option on your next ride and use that discount code!

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Google and Anthropic announce cloud deal worth tens of billions of dollars

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Google and Anthropic announce cloud deal worth tens of billions of dollars

Google, Anthropic agree to cloud deal worth tens of billions of dollars

Anthropic and Google officially announced their cloud partnership Thursday, a deal that gives the artificial intelligence company access to up to one million of Google’s custom-designed Tensor Processing Units, or TPUs.

The deal, which is worth tens of billions of dollars, is the company’s largest TPU commitment yet and is expected to bring well over a gigawatt of AI compute capacity online in 2026.

Industry estimates peg the cost of a 1-gigawatt data center at around $50 billion, with roughly $35 billion of that typically allocated to chips.

While competitors tout even loftier projections — OpenAI’s 33-gigawatt “Stargate” chief among them — Anthropic’s move is a quiet power play rooted in execution, not spectacle.

Founded by former OpenAI researchers, the company has deliberately adopted a slower, steadier ethos, one that is efficient, diversified, and laser-focused on the enterprise market.

Anthropic launches Claude Sonnet 4.5, its latest AI model

A key to Anthropic’s infrastructure strategy is its multi-cloud architecture.

The company’s Claude family of language models runs across Google’s TPUs, Amazon’s custom Trainium chips, and Nvidia’s GPUs, with each platform assigned to specialized workloads like training, inference, and research.

Google said the TPUs offer Anthropic “strong price-performance and efficiency.”

“Anthropic and Google have a longstanding partnership and this latest expansion will help us continue to grow the compute we need to define the frontier of AI,” said Anthropic CFO Krishna Rao in a release.

Anthropic’s ability to spread workloads across vendors lets it fine-tune for price, performance, and power constraints.

According to a person familiar with the company’s infrastructure strategy, every dollar of compute stretches further under this model than those locked into single-vendor architectures.

Google, for its part, is leaning into the partnership.

“Anthropic’s choice to significantly expand its usage of TPUs reflects the strong price-performance and efficiency its teams have seen with TPUs for several years,” said Google Cloud CEO Thomas Kurian in a release, touting the company’s seventh-generation “Ironwood” accelerator as part of a maturing portfolio.

Anthropic takes a page from Palantir as AI battle with OpenAI goes global

Claude’s breakneck revenue growth

Anthropic’s escalating compute demand reflects its explosive business growth.

The company’s annual revenue run rate is now approaching $7 billion, and Claude powers more than 300,000 businesses — a staggering 300× increase over the past two years. The number of large customers, each contributing more than $100,000 in run-rate revenue, has grown nearly sevenfold in the past year.

Claude Code, the company’s agentic coding assistant, generated $500 million in annualized revenue within just two months of launch, which Anthropic claims makes it the “fastest-growing product” in history.

While Google is powering Anthropic’s next phase of compute expansion, Amazon remains its most deeply embedded partner.

The retail and cloud giant has invested $8 billion in Anthropic to date, more than double Google’s confirmed $3 billion in equity.

Still, AWS is considered Anthropic’s chief cloud provider, making its influence structural and not just financial.

Its custom-built supercomputer for Claude, known as Project Rainier, runs on Amazon’s Trainium 2 chips. That shift matters not just for speed, but for cost: Trainium avoids the premium margins of other chips, enabling more compute per dollar spent.

AWS outage ripples across internet, puts pressure on Amazon ahead of earnings

Wall Street is already seeing results.

Rothschild & Co Redburn analyst Alex Haissl estimated that Anthropic added one to two percentage points to AWS’s growth in last year’s fourth quarter and this year’s first, with its contribution expected to exceed five points in the second half of 2025.

Wedbush’s Scott Devitt previously told CNBC that once Claude becomes a default tool for enterprise developers, that usage flows directly into AWS revenue — a dynamic he believes will drive AWS growth for “many, many years.”

Google, meanwhile, continues to play a pivotal role. In January, the company agreed to a new $1 billion investment in Anthropic, adding to its previous $2 billion and 10% equity stake.

Critically, Anthropic’s multicloud approach proved resilient during Monday’s AWS outage, which did not impact Claude thanks to its diversified architecture.

Still, Anthropic isn’t playing favorites. The company maintains control over model weights, pricing, and customer data — and has no exclusivity with any cloud provider. That neutral stance could prove key as competition among hyperscalers intensifies.

WATCH: Anthropic’s Mike Krieger on new model release and the race to build real-world AI agents

Anthropic’s Mike Krieger on new model release and the race to build real-world AI agents

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JB Straubel’s Redwood snags $350M to deploy more US-made battery storage

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JB Straubel’s Redwood snags 0M to deploy more US-made battery storage

Redwood Materials, founded by former Tesla CTO and cofounder JB Straubel, has raised $350 million in new funding to scale its US-made battery storage systems and critical materials operations. The company is ramping up to meet surging demand from AI data centers and the clean energy sector.

The oversubscribed Series E round was led by Eclipse, with participation from NVentures, NVIDIA’s venture capital arm, and other new strategic investors.

As global supplies tighten, the US is racing to secure domestic production of critical materials like lithium, nickel, cobalt, and copper. In July, Redwood and GM signed a non-binding memorandum of understanding to turn new and second-life GM batteries into energy storage systems. Redwood launched a new venture in June called Redwood Energy that repurposes both new and used EV battery packs into fast and cost-effective energy storage systems.

Redwood says large-scale battery storage is the fastest and most scalable way to enable new AI data center rollout while unlocking stranded generation capacity and stabilizing the grid. Battery storage also helps industrial facilities electrify and balance renewable energy output. The company aims to deliver a new generation of affordable, US-built energy storage systems designed to serve the grid, heavy industry, and AI data centers, reducing dependence on imported Lithium Iron Phosphate batteries.

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Redwood will use the new capital to expand energy storage deployments, refining and materials production capacity, and its engineering and operations teams.

Read more: Redwood is repurposing GM’s EV batteries into energy storage


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Rivian to lay off about 4% of staff to possibly lean down ahead of 2026 R2 launch [Update]

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Rivian to lay off about 4% of staff to possibly lean down ahead of 2026 R2 launch [Update]

A report this morning detailed American EV automaker Rivian’s plans to lay off a portion of its current workforce as it tries to conserve cash while gearing up for the launch of its newest model, the R2, next year.

Update 10/23/25: As promised, Rivian followed up with more details of this morning’s report regarding layoffs. The following letter from Rivian founder and CEO, RJ Scaringe, was sent out to the automaker’s workforce moments ago:

Hi Team, 

I am writing to share a difficult update. 

With the launch of R2 in front of us and the need to profitably scale our business, we have made the very difficult decision to make a number of structural adjustments to our teams. These changes result in a reduction in the size of our team by roughly 4.5%. 

These are not changes that were made lightly. With the changing operating backdrop, we had to rethink how we are scaling our go-to-market functions. This news is challenging to hear, and the hard work and contributions of the team members who are leaving are greatly appreciated.  

To ensure we move forward with clarity, I want to summarize the areas most impacted. 

  • Streamlining the Customer Journey: To provide a seamless experience for our customers, we are integrating the Vehicle Operations workstreams into the Service organization to create fewer customer handoffs and clearer ownership. We are also integrating the Delivery and Mobile Operations into the Sales organization to ensure the purchase experience is as seamless as possible with a single touchpoint throughout the entire sales process and to delivery. 
  • Elevating Our Marketing Efforts: Historically we have had multiple functions that collectively capture what would typically be housed in a single marketing organization. We have made the decision to form a single marketing organization, and while we recruit our first Chief Marketing Officer (CMO), I will be acting as Interim CMO. Our Marketing Experiences team, led by Denise Cherry, and the Creative Studio team, led by Matt Soldan, will both report directly to me for now. 

These changes are being made to ensure we can deliver on our potential by scaling efficiently towards building a healthy and profitable business. I am incredibly confident in R2 and the hard work of our teams to deliver and ramp this incredible product. 

Thanks again everyone. 

RJ


Not much backstory here, so we’ll get right into it.

A report from the Wall Street Journal this morning shared brief details of Rivian’s layoff plans, which could affect approximately 4% of the current staff. At the end of 2024, Rivian’s workforce tally sat around 15,000 people, so the reported layoff could affect as many as 600 individuals, possibly more.

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Other outlets have pointed out that EV automakers like Rivian have faced a tougher market following the end of the $7,500 federal tax incentive. While that may be true to a certain extent, most of Rivian’s R1 variants didn’t qualify, unless it was a lease, and the automaker has deployed its own incentive programs.

In fact, Rivian’s Q3 2025 deliveries exceeded expectations. It remains speculative at this point until we receive an official statement from Rivian explaining the plans to lay off staff, but this could be a preemptive decision based on market forecasts.

Furthermore, Rivian is closer than ever to launching R2 in 2026, which has the makings of becoming a bestseller in the EV industry if sales match a mere portion of the hype surrounding it. The layoffs could also be a lean-down to conserve funds through the home stretch of that development process before beefing back up again in 2026 or 2027 when demand is (ideally) higher.

We really do not and will not know the reasoning behind the decision until Rivian shares more information.

We reached out to Rivian for comment and were told the automaker will have more to share this afternoon. We will update this story as new information becomes available.

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