Can AI create next ‘Grand Theft Auto’? Take-Two Interactive CEO says no

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1 month ago

October 28, 2025

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Strauss Zelnick, the CEO of video game publisher Take-Two Interactive, said he is not a “naysayer” when it comes to the promise of artificial intelligence. But at the same time, Zelnick, who leads the company that publishes the “Grand Theft Auto,” “NBA 2K,” “Red Dead” and “Borderlands” video game series, said the signs that the technology is having an impact on game development and production are “still limited.”

That’s for two reasons, Zelnick told a room of technology executives at CNBC’s Technology Executive Council Summit in New York on Tuesday.

The first reason — which is increasingly placing AI companies at odds with Hollywood, musicians and other creative industries — is intellectual property.

“We have to protect our intellectual property, but more than that, we have to be mindful of others,” Strauss told CNBC’s Steve Kovach in an interview at the CNBC event. “If you create intellectual property with AI, it’s not protectable.”

The data-rights clash between content owners and the AI industry has resulted in a string of licensing deals, lawsuits and ongoing criticism as AI companies continue to seek out more data sets to train their large language models.

However, the debate took another twist upon the release of OpenAI’s video creation app Sora last month, which allows users to generate near-realistic, short-form AI videos through prompts. That has opened the door for a new set of concerns around deepfakes and the usage of the voice and likenesses of not only famous actors, musicians and animated characters, but also any person.

Strauss said that when it comes to AI usage at game publishers like Take-Two, it’s not only important that the created content stands up to copyright laws but also protects people’s rights. “There are constraints,” he said.

But perhaps the bigger hurdle when it comes to utilizing more AI in game production is one at the center of what he believes is why the company continues to be successful.

“Let’s say there were no constraints [on AI]. Could we push a button tomorrow and create an equivalent to the ‘Grand Theft Auto’ marketing plan?” he said. “The answer is no. A, you can’t do that yet, and B, I am of the view that you wouldn’t end up with anything very good. You end up with something pretty derivative.”

Strauss said that is due to AI inherently being “backward looking” because its computation is tied to big data sets of old information.

Often, he said, what AI produces can feel new because it’s using predictive models, “and there are many, many, many things in life that are predictable based on data,” and there are plenty of things that data can solve for.

While that may help with solving something as complex as a cure for a disease or as simple as biology homework, Strauss said that when it comes to creating the sorts of multi-layered universes that Take-Two’s video games have become known for, it’s another story.

“Anything that involves backward-looking data compute, it’s really good for that and that applies to lots of things,” he said. “What we do at Take-Two, anything that isn’t attached to that, it’s going to be really, really bad at.”

Maintaining that creative edge has been critical for Take-Two, one of the last standing public video game developers after Microsoft acquired Activision Blizzard for $69 billion in 2023 and Electronic Arts announced last month that it will be acquired by the Public Investment Fund of Saudi Arabia, Silver Lake and Affinity Partners in an all-cash deal worth $55 billion.

“We aim to create franchises that are permanent,” Strauss said, noting that Take-Two has 11 franchises that have sold at least five million games upon release, in addition to more than 20 popular mobile games.

The company’s biggest franchise, “Grand Theft Auto,” is set to launch its next iteration in May 2026 and will likely set new sales records. Strauss said that the previous game in the series, “Grand Theft Auto V,” had $1 billion in sales in the first three days of its launch in 2013.

“The team’s creativity is extraordinary, and what [Take-Two subsidiary] Rockstar Games tries to do, and so far has done over and over again, is create something that approaches perfection,” he said. “There is no creativity that can exist by definition in any AI model, because it is data-driven,” Strauss added.

Technology

We’re raising our CrowdStrike price target following a beat and raise quarter

Published

4 hours ago

December 3, 2025

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We're raising our CrowdStrike price target following a beat and raise quarter

Technology

Okta shares fall as company declines to give guidance for next fiscal year

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6 hours ago

December 2, 2025

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Okta shares fall as company declines to give guidance for next fiscal year

Cheng Xin | Getty Images

Okta on Tuesday topped Wall Street’s third-quarter estimates and issued an upbeat outlook, but shares fell as the company did not provide guidance for fiscal 2027.

Shares of the identity management provider fell more than 3% in after-hours trading on Tuesday.

Here’s how the company did versus LSEG estimates:

Earnings per share: 82 cents adjusted vs. 76 cents expected
Revenue: $742 million vs. $730 million expected

Compared to previous third-quarter reports, Okta refrained from offering preliminary guidance for the upcoming fiscal year. Finance chief Brett Tighe cited seasonality in the fourth quarter, and said providing guidance would require “some conservatism.”

Okta released a capability that allows businesses to build AI agents and automate tasks during the third quarter.

CEO Todd McKinnon told CNBC that upside from AI agents haven’t been fully baked into results and could exceed Okta’s core total addressable market over the next five years.

“It’s not in the results yet, but we’re investing, and we’re capitalizing on the opportunity like it will be a big part of the future,” he said in a Tuesday interview.

Revenues increased almost 12% from $665 million in the year-ago period. Net income increased 169% to $43 million, or 24 cents per share, from $16 million, or breakeven, a year ago. Subscription revenues grew 11% to $724 million, ahead of a $715 million estimate.

For the current quarter, the cybersecurity company expects revenues between $748 million and $750 million and adjusted earnings of 84 cents to 85 cents per share. Analysts forecast $738 million in revenues and EPS of 84 cents for the fourth quarter.

Returning performance obligations, or the company’s subscription backlog, rose 17% from a year ago to $4.29 billion and surpassed a $4.17 billion estimate from StreetAccount.

This year has been a blockbuster period for cybersecurity companies, with major acquisition deals from the likes of Palo Alto Networks and Google and a raft of new initial public offerings from the sector.

Okta shares have gained about 4% this year.

WATCH: Earnings will drive small cap outperformance, says Bank of America’s Jill Carey Hall

Technology

Marvell to acquire Celestial AI for as much as $5.5 billion

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7 hours ago

December 2, 2025

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Marvell to acquire Celestial AI for as much as .5 billion

Marvell Technology Group Ltd. headquarters in Santa Clara, California, on Sept. 6, 2024.

David Paul Morris | Bloomberg | Getty Images

Semiconductor company Marvell on Tuesday announced that it will acquire Celestial AI for at least $3.25 billion in cash and stock.

The purchase price could increase to $5.5 billion if Celestial hits revenue milestones, Marvell said.

Marvell shares rose 13% in extended trading Tuesday as the company reported third-quarter earnings that beat expectations and said on the earnings call that it expected data center revenue to rise 25% next year.

The deal is an aggressive move for Marvell to acquire complimentary technology to its semiconductor networking business. The addition of Celestial could enable Marvell to sell more chips and parts to companies that are currently committing to spend hundreds of billions of dollars on infrastructure for AI.

Marvell stock is down 18% so far in 2025 even as semiconductor rivals like Broadcom have seen big valuation increases driven by excitement around artificial intelligence.

Celestial is a startup focused on developing optical interconnect hardware, which it calls a “photonic fabric,” to connect high-performance computers. Celestial was reportedly valued at $2.5 billion in March in a funding round, and Intel CEO Lip-Bu Tan joined the startup’s board in January.

Optical connections are becoming increasingly important because the most advanced AI systems need those parts tie together dozens or hundreds of chips so they can work as one to train and run the biggest large-language models.

Currently, many AI chip connections are done using copper wires, but newer systems are increasingly using optical connections because they can transfer more data faster and enable physically longer cables. Optical connections also cost more.

“This builds on our technology leadership, broadens our addressable market in scale-up connectivity, and accelerates our roadmap to deliver the industry’s most complete connectivity platform for AI and cloud customers,” Marvell CEO Matt Murphy said in a statement.

Marvell said that the first application of Celestial technology would be to connect a system based on “large XPUs,” which are custom AI chips usually made by the companies investing billions in AI infrastructure.

On Tuesday, the company said that it could even integrate Celestial’s optical technology into custom chips, and based on customer traction, the startup’s technology would soon be integrated into custom AI chips and related parts called switches.

Amazon Web Services Vice President Dave Brown said in a statement that Marvell’s acquisition of Celestial will “help further accelerate optical scale-up innovation for next-generation AI deployments.”

The maximum payout for the deal will be triggered if Celestial can record $2 billion in cumulative revenue by the end of fiscal 2029. The deal is expected to close early next year.

In its third-quarter earnings on Tuesday, Marvell earnings of 76 cents per share on $2.08 billion in sales, versus LSEG expectations of 73 cents on $2.07 billion in sales. Marvell said that it expects fourth-quarter revenue to be $2.2 billion, slightly higher than LSEG’s forecast of $2.18 billion.

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