MP Materials CEO warns investors to approach suddenly hot rare earths industry with caution
Pentagon-backed MP Materials warned investors this week to approach other rare earths projects with caution, pointing to the industry’s difficult economics.
Stocks of U.S. rare earth companies have had wild swings in recent months as investors have speculated that the Trump administration might strike more deals along the lines of its landmark agreement with MP. Smaller retail traders have gotten involved in the stocks with the VanEck Rare Earth and Strategic Metals ETF up 60% this year.
The Defense Department in July took an equity stake in MP, set a price floor for the company, and inked an offtake agreement with the rare earth miner and magnet maker in an effort to roll back China’s dominance of the industry.
CEO James Litinsky said he didn’t want “people to get burned” amid the speculation. Litinsky cautioned investors “to just be very clear-eyed about what the actual structural economics are amidst all the excitement.”
“The vast majority of projects being promoted today simply will not work at virtually any price,” Litinksy said on the company’s third-quarter earnings call Thursday evening.
VanEck Rare Earth and Strategic Metals ETF, YTD
MP views itself as “America’s national champion,” Litinsky said. MP is the only active rare earth miner in the U.S. and has offtake agreements with Apple and General Motors in addition to the Pentagon.
“We have structural advantage because we’re fully vertically integrated,” the CEO said. “We’re years and billions ahead of others.”
It takes years for the best rare earth producers to ramp up and stabilize their output and economics “despite what some promoters might suggest,” Litinksy said. Australia’s Lynas took about a decade and MP will reach normalized production in about three years from the start of commissioning, he said.
The White House is “not ruling out other deals with equity stakes or price floors as we did with MP Materials, but that doesn’t mean every initiative we take would be in the shape of the MP deal,” a Trump administration official told CNBC in September.
Litinsky described the rare earth industry as close to a “structural oligopoly,” a system where there are just a few major players. The government investing in a dozens of sites and businesses wouldn’t necessarily set up a supply chain, he said.
The Trump administration should continue to encourage private capital to flow into the industry through loans, grants and other support, Litinsky said. There is room for “a lot of other players and supply” but the market will require “materially higher prices” for the industry’s structural challenges to change, he said.
“If X dollars of capital can stimulate two or three X in private capital, they should be doing that as much as possible,” Litinsky said.
The CEO indicated that he views MP as a forerunner that will help create the conditions for a broader market that is not dependent on China over time.
“In the very short term the administration has made sure that we have a successful national champion in MP,” Litinsky said. “We are going to sort of pave the path if you will to then figure out how there’s much broader supply coming online.”
Rare earths are crucial for making magnets that are key inputs in U.S. weapons platforms, semiconductor manufacturing, electric vehicles, clean energy technology and consumer electronics. Beijing dominates the global supply chain and the U.S. is dependent on China for imports.
Solar panel giant Qcells announced today that it’s temporarily furloughing 1,000 US workers – 25% of its workforce – and reducing pay and shifts at its factories in northeast Georgia due to supply chain delays caused by US Customs.
Qcells furloughs 1,000 workers
The supply chain delays are hindering the company’s ability to import components to build its solar panels. This has resulted in Qcells’ two factories in Cartersville and Dalton being unable to operate at full capacity for several months.
Qcells spokeswoman Marta Stoepker shared the following statement in an exclusive with Channel 2 Action News in Atlanta:
The company says the furloughed workers, who were notified this afternoon, will retain full benefits and won’t be laid off. However, Qcells will no longer be using staffing agency employees in Georgia “at this time.”
As Qcells introduced new supply chains to support its growing solar panel manufacturing facilities in Georgia, the company was recently forced to scale back production while our shipments into the US were delayed in the customs clearance process.
Although our supply chain operations are beginning to normalize, today we shared with our employees that HR actions must be taken to improve operational efficiency until production capacity returns to normal levels.
Stoepker said it expects to bring the furloughed workers back “in the coming weeks and months.” She continued:
Our commitment to building the entire solar supply chain in the United States remains. We will soon be back on track with the full force of our Georgia team delivering American-made energy to communities around the country.
Electrek’s Take
In January 2023, the Seoul-headquartered Qcells announced it would invest more than $2.5 billion to build a solar supply chain in Georgia – the largest-ever investment in clean energy manufacturing in the US to date. That included expanding the Dalton solar factory and building a fully integrated solar supply chain factory in Cartersville, Georgia, that will manufacture solar ingots, wafers, cells, and finished panels.
It’s not quite there yet, because that takes time. In the meantime, it’s being penalized by Customs. The US government under Trump says it’s keen on boosting domestic manufacturing. Why would it work against a company that’s onshoring an entire solar supply chain, including recycling?
Dalton and Cartersville employ nearly 4,000 people. Its total output will reach 8.4 GW of solar production capacity per year, which is equivalent to nearly 46,000 panels per day – enough to power approximately 1.3 million homes annually.
It’s ludicrous that it has been forced to furlough a quarter of its workforce due to the ineptness of the Trump administration’s US Customs policies. This is right up there with the ICE arrests at Hyundai’s plant in Georgia. Bravo.
Read more: Georgia gives US solar panel manufacturing a big boost with a new factory
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The breakthrough EV batteries Toyota says will double driving range and cut charging times are facing another setback. The company is once again delaying plans for a new battery plant in Japan.
Why is Toyota delaying its EV battery plant this time?
Earlier this year, Toyota bought a 280,000-square-meter plot of land in Fukuoka, Japan, where it planned to build a plant to produce the more advanced EV batteries.
A location agreement was expected to be signed by April, but Toyota pushed back construction by several months, blaming slower-than-expected demand for electric vehicles.
The agreement was expected to be finalized this Fall, but that will no longer be the case. According to Nikkei, Toyota is delaying the EV battery plant for the second time. Toyota will review and adjust plans over the next year.
Fukuoka governor, Seitaro Hattori, confirmed the news with reporters on Friday following a meeting with Toyota’s president, Koji Sato. Hattori also shut down claims that Toyota was planning to scrap the battery plant altogether.
Toyota again blamed slowing EV demand for the delay. The decision comes despite Keiji Kaita, president of Toyota’s Carbon Neutral Advanced Engineering Development Center, confirming at the Japan Mobility Show just last week that it’s “sticking on the schedule” to introduce its first solid-state battery-powered EV by 2028.
Last month, Toyota said it aimed to “achieve the world’s first practical use of all-solid-state batteries in BEVs” after securing a partnership with Sumitomo Metal Mining Co. to mass-produce them. It’s also working with Japanese oil giant Idemitsu.
The company recently revealed a solid-state battery pack prototype that it claims can deliver 747 miles (1,200 km) range and 10-minute fast charging, but will we ever see it actually in production?
Electrek’s Take
Toyota has been making empty promises about EV batteries for almost a decade now. It initially planned to introduce solid-state EV batteries in 2020, then pushed it to 2023, then 2026, and now it’s saying it will be around 2028.
Mass production is likely closer to the end of the decade, if Toyota doesn’t delay it again. While it’s blaming the slowing demand, global EV sales are still on the rise. According to Rho Motion, global EV sales topped 2 million for the first time in a single month in September 2025. Through the first nine months of the year, EV sales are up 26% compared to the same period in 2024.
Even with the US ending the $7,500 federal tax credit and other policies designed to promote electric vehicles, global adoption will continue building momentum over the next few years.
Is it a demand issue, or is Toyota just looking for another excuse? With rivals like Volkswagen, Mercedes-Benz, Hyundai, BMW, and Honda advancing next-gen EV batteries, Toyota will only fall further behind if it continues delaying key projects.
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