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Apple CEO Tim Cook holds up a new iPhone 17 Pro during an Apple special event at Apple headquarters on September 09, 2025 in Cupertino, California.

Justin Sullivan | Getty Images

Apple is set to ship more smartphones than Samsung in 2025, the first time it will have done so in 14 years, Counterpoint Research said in a note on Wednesday.

Apple will ship around 243 million iPhone units this year versus 235 million shipments from Samsung, Counterpoint told CNBC. Apple is likely to end up with a 19.4% share of the global smartphone market while Samsung’s share will be 18.7%.

Shipments refer to the number of devices vendors ship to retail channels and do not directly equal sales. However, they provide insights into demand and expectations of sales from smartphone makers.

Apple’s success is being driven by its iPhone 17 series launched in September, which, according to Counterpoint, had a “bumper” holiday sales season.

Sales of the iPhone 17 series in the U.S. — including the iPhone Air — during the first four weeks after launch was 12% higher than that of the iPhone 16 series, excluding the iPhone 16e, the research firm said. In China, a critical market for Apple, sales of the iPhone 17 series during the same period were 18% higher than its predecessor.

“Beyond the highly positive market reception for the iPhone 17 series, the key driver behind the upgraded shipment outlook lies in the replacement cycle reaching its inflection point. Consumers who purchased smartphones during the COVID-19 boom are now entering their upgrade phase,” Counterpoint Research Senior Analyst Yang Wang, said in the note.

Samsung meanwhile, could face challenges in the low-to-mid tier of the smartphone market from Chinese players, which could hamper the South Korean giant’s ability to reclaim the top spot, Counterpoint said.

Apple longer-term boost

Counterpoint Research forecasts Apple will hold the top spot in the global smartphone market through 2029. The analysts laid out a few reasons why.

Firstly, 358 million second-hand iPhones were sold between 2023 and the second quarter of 2025.

“These users are also likely to upgrade to a new iPhone in the coming years. These factors will form a sizable demand base, which is expected to sustain iPhone shipment growth over the coming quarters,” Counterpoint Research said.

Apple benefited from a lower-than-expected impact from tariffs given the trade truce between the U.S. and China. This helped Apple’s broader supply chain and growth in certain regions, such as emerging markets. The tech giant also benefited from a weaker U.S. dollar and a “resilient economic outlook” that boosted consumer confidence.

“With these structural tailwinds, Apple is well-positioned to surpass Samsung in annual shipments in 2025,” Wang said.

Meanwhile, Apple is expected to launch the entry level iPhone 17e next year as well as a foldable smartphone, Counterpoint forecast. The research firm said it expects the previously-announced improvements to Apple’s virtual assistant Siri as well as a “major iPhone design revamp” in 2027, to also underpin Apple’s dominance over the next few years.

“By expanding its lineup across multiple price tiers, including the growing “e” series, and potential adjustments to the Pro and Base launch cycles, Apple is strategically positioning itself to capture rising demand from aspirational consumers, particularly in emerging markets, and to strengthen its presence in the lower premium segment, which is projected to grow faster than the overall market,” Counterpoint said.

“Given an increasing preference for the iOS ecosystem, compatibility between devices and a substantial number of older models within Apple’s installed base due for renewal, Apple will retain the lead over other smartphone OEMs through the end of the decade.”

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Apple and Broadcom shares keep hitting records. Why each have more room to run

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Workday shares sink on subscription revenue guidance concerns

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Workday shares sink on subscription revenue guidance concerns

The Workday Inc. pop-up pavilion ahead of the World Economic Forum (WEF) in Davos, Switzerland, on Saturday, Jan. 19, 2025.

Hollie Adams | Bloomberg | Getty Images

Shares of software maker Workday dropped as much as 10% on Wednesday as analysts lowered their price targets, citing a lack of a upside after the company revised its full-year subscription revenue forecast.

Many software stocks have been under pressure in 2025 as commentators have worried that generative artificial intelligence tools that can quickly write lines of code might pose risks to incumbents.

This year, Workday has announced the launch of several AI agents and expanded its offerings through startup acquisitions. Earlier this month, Workday completed the $1.1 billion purchase of AI and learning software company Sana.

Despite those moves, Workday’s third-quarter earnings report on Tuesday failed to impress Wall Street.

The company called for $8.83 billion in subscription revenue for the fiscal year that will end in January 2026, implying 14.4% growth, but the figure was up just $13 million from the company’s guidance in August. The new number includes contributions from Sana and a contract with the U.S. Defense Intelligence Agency, Workday finance chief Zane Rowe told analysts on a conference call.

“Investors were likely looking for more of a beat-and-raise quarter,” Cantor Fitzgerald analysts Matt VanVliet and Mason Marion wrote in a note to clients. They have the equivalent of a buy rating on Workday stock. The new number, they wrote, “borders on a slight guide down.” The analysts held their 12-month price target on Workday stock at $280.

Stifel, with a hold rating on the stock, lowered its Workday target to $235 from $255.

“It does not appear that the underlying momentum of the business is showing any signs of stabilization,” Stifel’s Brad Reback and Robert Galvin wrote in a note.

Reback and Galvin said Workday implied that growth from its 12-month subscription revenue backlog will continue to slow when removing impact from acquisitions. They expect the trend to continue even as customers sign up for Workday’s AI products, they wrote.

The outcome was “like turkey without the gravy,” Evercore analysts, with the equivalent of a buy rating on the stock, wrote in the title of their note.

Analysts at RBC, which also has the equivalent of a buy rating on Workday shares, lowered their price target to $320 from $340. Despite the mixed guidance, they wrote in a note to clients, results for the fiscal third quarter did exceed consensus. Plus, AI products contributed over 1.5 percentage points of annualized revenue growth, Workday CEO Carl Eschenbach said on Tuesday’s conference call.

‘”We remain encouraged by early AI momentum,” the RBC analysts wrote.

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MIT study finds AI can already replace 11.7% of U.S. workforce

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MIT study finds AI can already replace 11.7% of U.S. workforce

AI can already replace 11.7% of the U.S. workforce, MIT study finds

Massachusetts Institute of Technology on Wednesday released a study that found that artificial intelligence can already replace 11.7% of the U.S. labor market, or as much as $1.2 trillion in wages across finance, health care and professional services.

The study was conducted using a labor simulation tool called the Iceberg Index, which was created by MIT and Oak Ridge National Laboratory. The index simulates how 151 million U.S. workers interact across the country and how they are affected by AI and corresponding policy.

The Iceberg Index, which was announced earlier this year, offers a forward-looking view of how AI may reshape the labor market, not just in coastal tech hubs but across every state in the country. For lawmakers preparing billion-dollar reskilling and training investments, the index offers a detailed map of where disruption is forming down to the zip code.

“Basically, we are creating a digital twin for the U.S. labor market,” said Prasanna Balaprakash, ORNL director and co-leader of the research. ORNL is a Department of Energy research center in eastern Tennessee, home to the Frontier supercomputer, which powers many large-scale modeling efforts.

The index runs population-level experiments, revealing how AI reshapes tasks, skills and labor flows long before those changes show up in the real economy, Balaprakash said.

The index treats the 151 million workers as individual agents, each tagged with skills, tasks, occupation and location. It maps more than 32,000 skills across 923 occupations in 3,000 counties, then measures where current AI systems can already perform those skills.

What the researchers found is that the visible tip of the iceberg — the layoffs and role shifts in tech, computing and information technology — represents just 2.2% of total wage exposure, or about $211 billion. Beneath the surface lies the total exposure, the $1.2 trillion in wages, and that includes routine functions in human resources, logistics, finance, and office administration. Those are areas sometimes overlooked in automation forecasts.

The index is not a prediction engine about exactly when or where jobs will be lost, the researchers said. Instead, it’s meant to give a skills-centered snapshot of what today’s AI systems can already do, and give policymakers a structured way to explore what-if scenarios before they commit real money and legislation.

The researchers partnered with state governments to run proactive simulations. Tennessee, North Carolina and Utah helped validate the model using their own labor data and have begun building policy scenarios using the platform.

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Tennessee moved first, citing the Iceberg Index in its official AI Workforce Action Plan released this month. Utah state leaders are preparing to release a similar report based on Iceberg’s modeling.

North Carolina state Sen. DeAndrea Salvador, who has worked closely with MIT on the project, said what drew her to the research is how it surfaces effects that traditional tools miss. She added that one of the most useful features is the ability to drill down to local detail.

“One of the things that you can go down to is county-specific data to essentially say, within a certain census block, here are the skills that is currently happening now and then matching those skills with what are the likelihood of them being automated or augmented, and what could that mean in terms of the shifts in the state’s GDP in that area, but also in employment,” she said.

Salvador said that kind of simulation work is especially valuable as states stand up overlapping AI task forces and working groups.

The Iceberg Index also challenges a common assumption about AI risk — that it will stay confined to tech roles in coastal hubs. The index’s simulations show exposed occupations spread across all 50 states, including inland and rural regions that are often left out of the AI conversation.

To address that gap, the Iceberg team has built an interactive simulation environment that allows states to experiment with different policy levers — from shifting workforce dollars and tweaking training programs to exploring how changes in technology adoption might affect local employment and gross domestic product.

“Project Iceberg enables policymakers and business leaders to identify exposure hotspots, prioritize training and infrastructure investments, and test interventions before committing billions to implementation,” the report says.

Balaprakash, who also serves on the Tennessee Artificial Intelligence Advisory Council, shared state-specific findings with the governor’s team and the state’s AI director. He said many of Tennessee’s core sectors — health care, nuclear energy, manufacturing and transportation — still depend heavily on physical work, which offers some insulation from purely digital automation. The question, he said, is how to use new technologies such as robotics and AI assistants to strengthen those industries rather than hollow them out.

For now, the team is positioning Iceberg not as a finished product but as a sandbox that states can use to prepare for AI’s impact on their workforces.

“It is really aimed towards getting in and starting to try out different scenarios,” Salvador said.

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